To be seen is essential. Presently, the marketing of different well-known brands within the same product category is done with little variation. To marketing professionals, this creates an opportunity to market products in an unexpected way. The use of incongruent market communication and by creating a discrepancy between a well-known brand?s advertisement and brand scheme, which is already established in customers? minds, is one way to be different.

Urban planning is not only a matter of architectural trends; it is first and foremost political. This thesis seeks to understand the links between political ideas and visions for the city and the physical structure of the city. The study aims to construct a model to help understand these links, a helpful tool in analysing a city, focusing on the one hand at the physical structure of what I call "The City as a Welfare Provider" and on the other hand at "The City as a Growth Engine". It also sets out to test this model in an empirical study of Stockholm and the soon-to-be built district of Norra Station in the same city.The analysis shows that Stockholm has ambitions to be a welfare provider to its citizens, but have also adopted to a discourse of interurban competition which stresses the importance for the city to enhance economical growth. What is interesting is that the physical structures promoted in the planning documents of Stockholm are nearly exclusively those associated with the model of "The City as a Growth Engine"..

The city is complex, multi-faceted and fascinating. The same can be said about the rooms of the city. The experience of the rooms of the city can be described in as many ways as there are individuals. The question concerned in this essay is How can you describe the rooms of the city as a phenomenon and how can you describe the experience of these rooms in general? The concepts city and room are widely understood and neither of them has a description that can be used in all situations.

RDB2 är en relationsdatabashanterare som har utvecklats på Högskolan i Skövde för att användas i undervisningssyfte. Åtkomsten av data i den nuvarande versionen av RDB2, version 0.93, anses vara ineffektiv. Lagringsstrukturen är uppbyggd med hjälp av en lagringsteknik som kallas hashing. Hashingen påverkar hur datan lagras fysiskt. När hashing inte kan användas måste åtkomsten ske sekvensiellt vilket leder till att åtkomsttiden blir dålig.

Syftet med detta examensarbete är att undersöka årskurs nio elevers matvanor, och betyg i ämnet i idrott och hälsa utifrån genus. Studien genomfördes på två stycken skolor den ena i ett område med lågt socioekonomiskt index och den andra i ett område med högt socioekonomiskt index. Examensarbetet genomfördes med hjälp av information sammanställt från 77 stycken enkäter, betyg och relevant litteratur. Resultat av undersökning visar att det finns viss korrelation mellan elever som lever i områden med högt socioekonomiskt index har högre betyg i ämnet idrott och hälsa och god kosthållning i jämförelse med elever som bor i områden med lågt socioekonomiskt index som har lägre betyg och sämre kosthållning, dock går sambandet inte att säkert fastslå. Resultaten av studien visar att eleverna på skolan med lågt socioekonomiskt index äter mer onyttig mat och betydligt mindre frukost i jämförelse med eleverna på skolan med högt socioekonomiskt index.

The Swedish retail business has been characterized by a small number of ruling distributors. These distributors have been affected negatively by the internationalization which has made it possible for international distributors to establish their stores in the Swedish market. These international distributors are focused on low price stores. Their establishment on the Swedish market has led to a decrease in market shares for the Swedish distributors, which has damaged their profitability. Another change that has affected the Swedish distributors is that the behavior and needs of the customers has changed.

AbstractTitle: Brand identity vs. Brand image ? a study of Löfbergs Lila, ZOÉGAS and Classic.Number of pages: 38Author: Jessika Löwling HelmerskogTutor: Peder Hård af SegerstadCourse: Media and communication sciencePeriod: Spring semester 2010University: Informatics and media, media and communication science, Uppsala University.Aim: The aim is to study the brand identity as well as the brand image for each of the brands:Löfbergs Lila, ZOÉGAS and Classic. Furthermore the aim is to determine whether the brandsidentity comport with the brands image. Ultimately the study will establish whether or not thebrands can be considered as strong brands.Method/Material: This thesis will first and foremost explain a number of theories related tothe subject which will give a deeper understanding in the subject as well as providing thereader with necessary knowledge to fully understand the study.To create a broad and correct picture of each brand interviews have been made with both thepeople behind the brand as well as with the consumers.The interviews with the brand makers have been made by a questionnaire with questionsabout the brand and its identity.The interviews with the consumers have been made through focus group interviews; twogroups with four people in each group.

The Swedish retail business has been characterized by a small number of ruling distributors. These distributors have been affected negatively by the internationalization which has made it possible for international distributors to establish their stores in the Swedish market. These international distributors are focused on low price stores. Their establishment on the Swedish market has led to a decrease in market shares for the Swedish distributors, which has damaged their profitability. Another change that has affected the Swedish distributors is that the behavior and needs of the customers has changed.

Om den effektiva marknadshypotesen inte gäller skulle varje aktie handlas över eller under aktiens verkliga värde. Om så är fallet skulle alla index som är viktade efter börsvärde automatiskt överexponeras när en aktie handlas över dess verkliga värde och underexponera när en aktie handlas under dess verkliga värde. Det här betyder att kapitalviktade index är fundamentalt och strukturellt bristfälliga och kommer kontinuerligt övervikta alla aktier som handlas över verkligt värde och undervikta all aktier som handlas under verkligt värde. Efter att läst Robert Arnotts forskningsartikel ?Redefining Indexation? väcktes intresset av att utföra studien på den svenska aktiemarknaden.

Urban density is not new, but rather one side of the continous processes of change underway in the city. During the urbanizing boom of the industrialization, when the cities grew bigger, the first spaces to be built on were vacant and planted areas in the interior of the district. The gardens that once were there were replaced by yardhouses. The idea of urban density is that a dense city means less distance between residential areas and workplaces, resulting in fewer shipments and travelers, which ultimately leads to lower energy consumption and lower emissions. Urban density may lead to shorter distances, but not necessarily. In the wake of urban density the greenstructures of the city is shattered. The possibilities for green areas to contribute to the health of the city and its inhabitants is dramatically reduced.

Throughout the history, the theories which have shaped our cities have varied from time to time. We have gone from a city development characterized by spontaneousness, where commerce and people side by side shared the space, into a function-based planning where people and functions are being increasingly separated. Regardless the forms of planning the city design causes implications for those who live there when the physical environment controls were we live, work and meet. In today's society where `sustainability ' has become a watchword the current community planning needs to be questioned so we, in the best possible way, can meet future changes. Searching for new planning strategies is part of this and in this essay the term `mixed-use´ will be investigated and analyzed in terms of its social aspects.

 The luxury market has steadily grown from the industrial revolution and onwards. Changes in society, trends and the increased living standards has enabled more people to consume luxury goods.The world is going through a major economic crisis at the moment. Studies shows that companies that have focused on added value rather than lowering prices has survived past financial crisis. It is also obvious that companies act very different during times of crisis. Adding to the problem is trends that point to a more careful consumption and environmental awareness.

Throughout the history, the theories which have shaped our cities have varied from time to time. We have gone from a city development characterized by spontaneousness, where commerce and people side by side shared the space, into a function-based planning where people and functions are being increasingly separated. Regardless the forms of planning the city design causes implications for those who live there when the physical environment controls were we live, work and meet. In today's society where `sustainability ' has become a watchword the current community planning needs to be questioned so we, in the best possible way, can meet future changes. Searching for new planning strategies is part of this and in this essay the term `mixed-use´ will be investigated and analyzed in terms of its social aspects.

The Swedish retail business has been characterized by a small number of ruling distributors. These distributors have been affected negatively by the internationalization which has made it possible for international distributors to establish their stores in the Swedish market. These international distributors are focused on low price stores. Their establishment on the Swedish market has led to a decrease in market shares for the Swedish distributors, which has damaged their profitability. Another change that has affected the Swedish distributors is that the behavior and needs of the customers has changed.

Denna studie undersöker hur aktivt förvaltade BRIC-landsfonder (Brasilien, Ryssland, Indien och Kina) som erbjuds på den svenska fondmarknaden har presterat i förhållande till respektive jämförelseindex (MSCI) utifrån avkastning och riskjusterad prestation under perioder av upp- och nedgångar 2006 till 2011. Vidare undersöker vi hur BRIC-landsfondernas prestationer har hållit i sig jämfört med index och varandra över tiden. Vi finner att majoriteten av Brasilien-fonderna slår index i både upp- och nedgång, samt håller i prestationerna över tid. Riskjusterat presterar fonderna över index två av tre perioder. Ryssland-fonderna slår index i uppgång, men inte i nedgång.