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2392 Uppsatser om City Brands Index - Sida 34 av 160

Myndigheters varumärkesarbete och demokrati

The aim of this thesis is to better understand branding work in government agencies. What can systematic branding work result in, in a government agency, besides a strong brand in itself? Can it contribute to the democratic mission that government agencies have?Based on background information on government agencies, their mission in terms of communication, their particular characteristics in relation to the private sector; brands and how they are developed; as well as theories in organizational communication, and research on the possibilities and risks of branding work in the public sector, a qualitative case study on the Swedish Patent and Registration Office (PRV) was carried out.The case study consists of a study of PRV?s brand platform, their website as well as an interview with the person responsible for developing the platform. The information gathered during the case study indicates that PRV?s brand work seems to have resulted in a number of positive outcomes.

Försämras upplevd arbetsförmåga vid ökad ålder bland anställda vid Umeå Universitet

Umeå Universitet är en av Umeås största arbetsgivare med 4200 anställda. Sjuktalen totalt för Universitetet har varit och är fortfarande låga, runt tre procent. Den äldsta åldersklass har dom högsta sjuktalen, med stöd av den informationen beslutades om satsningar på äldre arbetstagare. Universitetshälsan (fhv) fick i uppdrag att erbjuda hälsokontroller, under tre år, till alla anställda som fyller 55 år.Vid hälsokontrollen mättes den upplevda arbetsförmågan med arbetsförmåge index (AFM-index) För att bedöma arbetsförmågan hos undersökta 55-åringar i relation till övriga åldersklasser vid universitetet skickades enkäter med post till tjugofem män och kvinnorfödda ?46, -56 samt ?61.Resultatet av undersökningen visade att upplevda arbetsförmågan låg högre för alla åldersklasser hos båda könen jämfört med den referens som AFM manualen innehåller för jämförbara yrken.

Rörelsemönstrets betydelse : Att öka attraktiviteten i en galleria med Space syntax

The functional connection between the building and the streetscape affects the city and its attractiveness. Stores located in shopping malls with their entrances facing internal walkways, creates segregation between the mall and the streetscape. This segregation implies that the shopping mall loses some of its attractiveness, which may result in a so-called Greyfield mall. The expression Greyfield mall is used for shopping malls that have lost its visitors. Competition from new modern malls and a lack of investments are examples of factors that influence the development of Greyfiled malls.

Hållbar utveckling i svensk planeringspraktik : en diskussion kring förtätning och andra ambitioner

If one looks at physical planning in Sweden today one can see that while talking about densification of existing development, reduced emissions and careful use of important land, urban sprawl is a fact with development of sheer residential districts in the urban edges and shopping malls in each and every municipality. As sustainable development is an essential goal for physical planning to strive towards, it is worth questioning if the direction of today?s planning will lead to the goal. A sustainable development can be seen as an obvious to goal aim at. In reality the aim means a hard and complex work.

Litteratur - en nyckel till livet

This study is an investigation of newly arrived young Iraqis and their view on obstacles and opportunities available in a secondary school in Södertälje City. This is also a comparative study between the newly arrived Iraqis schooling in Iraq and in Sweden. We have used theoretical concepts such as culture, ethnicity, refugee, intercultural education, socialization and PTSD. These have helped us to provide distinct guidelines when we analyze newly arrived young Iraqis in Södertälje City. Our approach has been based on qualitative interviews with both students and teachers.

Internetbegränsning på stadsbibliotek

The purpose of this thesis is to investigate how city librariesmaintain the intellectual freedom in their Internet service. Thediscussion about Internet filters has been quiet in Sweden forseveral years, so I wanted to see if there had been an increased useof filters. I also wanted to see if the city libraries regulated theInternet service in another way. I sent a survey to 100 libraries andgot answer from 83. To explain what intellectual freedom is, I usedStuart Hamilton?s theory about intellectual freedom in the librarycontext.

The wine production in FYROM : does the wine sector have a comparative advantage?

FYROM has a long tradition of producing wine. Wine production in FYROM is one of the greatest contributors of the agricultural share of their GDP. The aim of the thesis is to see if the wine production in FYROM has a comparative advantage compared to other countries that produce wine and if FYROM is able to sustain the advantage in the future. The countries chosen for comparison are Bulgaria, Croatia, France and Italy. The methods used in the thesis are the Balassa Index and Porter?s Diamond of National Advantage.

Så gör vi gott för Norrland - : En kvalitativ studie av Norrmejeriers visuella kommunikation

In a time where information overload is a fact, well formulated messages is required and communication is a big contributing element for building strong brands. In the north of Sweden, Norrmejerier is one of the big actors with dominance on the dairy factor market. Through making milk products that lands in the consumers refridgerators, they are not only working for economical interest but also for improving the nature of the north of Sweden. Through visual communication, Norrmejerier shows the consumers a beneficial view of the north of Sweden which corresponds to the populations own impression of their part of the country. This contributes to a feeling of belonging that makes strong and loyal consuments. The feeling of belonging is also reflected in Norrmejeriers commercial movies, that uses the consumers conscience to make costumers. By two group interviews and a semiotic analysis of Norrmejeriers commercial movies, this study aims to examine how Norrmejerier uses qualities of the north of Sweden when building their brand.

Analys av gåendes rörelsemönster på Stortorget, Nygatan och Drottninggatan i Gävle

The town square is an important public space and is often described as the city´s living room. By creating a lively city center a sense of security is developed among the citizens which makes them wanting to use the town square regardless the time of the day. One important meeting point in Gävle is the centrally located Stortorget, sited between Drottninggatan and Nygatan. The town square went through an extensive renovation followed by both positive and negative reactions among the City´s inhabitants.  The aim with the study was to investigate the main walking paths and meeting points as a planning support to Gävle Municipality in their work with a new city plan. By studying the pedestrian movement patterns at Stortorget, Nygatan and Drottninggatan, the main walking paths and meeting points during all hours of the day was obtained.

Utvärdering av svenska aktie- och aktieindexfonder : En empirisk studie av Sharpekvot, Treynorkvot och M-kvadrat, år 1998-2008

My essay is on the subject of teachers work environment with focus on noise and communication. In the essay questions are raised on how a teacher can influence his or hers noisy work environment. A school is a large work place with many employees and is owned and administered by the county municipality which is an even bigger workplace. How big an acting space does a teacher have in such a large organization?My methods of research on these questions have been to conduct interviews and analyzing documentation from The Swedish Work Environment Authority.

Sömnens relevans för viktkontroll : en litteraturstudie

Bakgrund: Sömnens påverkan på viktkontroll har större betydelse än vad forskarna tidigare trott. God sömn innebär återhämtning av livsnödvändiga funktioner och är en grund för god hälsa. Studier visar att människor sover mindre idag jämfört med tidigare. Sömnens påverkan på viktkontrollen behöver lyftas fram i sjuksköterskans hälsopreventiva arbete för att främja hälsa. Syfte: Att belysa sömnens relevans för viktkontroll hos medelålders vuxna.

Beräkning av areal och stående timmervolym i skyddszoner skapade från DTW-index

I Sverige bedrivs skogsbruk på en stor del av skogsmarken vilket riskerar att påverka miljön i vattendragen negativt. Lokala utströmningsområden i anslutning till vattendrag har extra stor betydelse för ytvattnets kemi. Störningar i utströmningsområden, såsom körskador och markberedning, kan därför påverka ytvattenmiljön i närliggande vattendrag negativt. Skyddszoner mot vattendrag är viktiga för motverka negativa effekter av skogsbruksåtgärder i anslutning till vattendrag. Trots skyddszonernas viktiga funktion har skogsstyrelsen visat på bristfällig kantzonshänsyn i Svenskt skogsbruk. I och med att Sverige fått en ny högupplöst nationell höjdmodell finns nu möjlighet att beräkna DTW-index (cartographic depth-to-water) med samma upplösning som den ursprungliga höjdmodellen.

Helsingborg - en delad stad. Påverkar hyressättningen bostadssegregationen?

Helsingborg ? A divided city. Affect the level of rent the segregation of living?.

Finansiella Illusioner : ett test av Stockholmsbörsens effektivitet

Background: Low Price-Earnings ratio, low Book-to market ratio and low stock prices can give the impression that a stock is ?cheap?. Is it through systematic use of these portfolio strategies possible to beat the market index ? in other words does financial illusions exist? Purpose: To examine if the Stockholm Stock Exchange is an efficient market. Limitations: The efficiency is tested solely through the chosen portfolio strategies: low Price-Earnings ratio, low Book-to-market ratio and low stock prices.

Screens : tävling om strandpromenaden i Helsingborg

The competition for the beach promenade in Helsingborg was announced in 2001 and was arranged by the city of Helsingborg. My contribution to the competition represents the main part of my thesis in the Landscape Architecture Programme. The competition entry is based on the concept of crossing screens of vertical elements which connect the pattern and structure of the city to the beach and the water. The different materials and designs of the screens relate to the various characters of the different parts of the area and they form a sequence and uniting theme along the beach. In addition to the competition entry which was made in 2001, the thesis contains a second part, made in the spring of 2006. It consists of an Introduction with the competition programme and a description of the starting points, a part called Method where the process is described, and the Conclusion with reflections on the competition entry and the process where I also introduce and comment on some other projects which in different ways have are connected to my concept. .

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