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1754 Uppsatser om City Branding - Sida 44 av 117
"Man kan ju också bygga fler bostäder..." Om hemlösheten i Malmö, ur några kommunalråds och tjänstemäns synvinkel.
This is a qualitative study on bachelor level at the School of Social Work. The aim of the thesis was to describe how selected municipal commissioners and social workers in Malmö view the complex of problems, and different solutions, concerning homelessness.Malmö, the third largest city of Sweden, is struggling with serious problems concerning homelessness. Possible solutions are being debated, and the opinions differ widely, depending on ideological standpoint. We wanted to find out how selected municipal commissioners and social workers view the complex of problems, related laws and local guidelines, and measures to improve the situation. In order to have a free discussion, but within limits we used semi-structured interviews.Our results show that both the municipal commissioners and social workers regarded homelessness mainly as an individual issue, related to dissocial aspects of the individual.
Hallstatt - kriget salt
after a breef survey over the culutre of Hallstatt, I descibe the city of Hallstatt in Austria, with it´s mines and graves. I describe some of the wars in the area, the scythians, the greek and rom. I desribe some uses of all the salt including mumies. i assume that war needs much salt, because all warriers uses leather, and I give sopme exampels of this, romans, vikings..
Varumärkesbyggande i kreativa näringar: en fallstudie på festivaler
The purpose of this thesis was to illuminate how festivals are building their brand. We aimed to investigate how festivals build their brand equity and how they use their web site as a brand-building tool. In order to understand the brand-building process within festivals, a case study was conducted based on interviews with three respondents from three different festivals. The study has shown that festivals are aware that the brand constitutes an important competitive advantage. They use both online and offline marketing tools in their brand building process.
Brand Personality and Gender ? How there is a woman inside Evian and a man inside Nike
The thesis provides with the broad overview about the consumer awareness of the gender dimension within brand personalities. The research contributes to branding theory and gender studies and demonstrates that consumer gender influences does not influence the perceived brand personality gender. However, it also shows that consumers prefer brands with a clear gender, but not necessarily the same gendered brands..
Analys av flyttmönster i Norrköpings kommun
The objective of this Bachelor thesis is to analyze moving patterns in Norrköping?s municipality. The main aim is to analyze the migration to, from, and within the municipality of Norrköping, not only for the population as a whole but also for groups of special interest. Another aim is to compare migration patterns in Norrköping with those of other municipalities in Sweden.Several data sets have been used, each of them extracted from population statistics carried out by Statistics Sweden (SCB).Data mining using association analysis is used for finding the migration pattern within Norrköping?s municipality and several questions are examined using descriptive statistics.
Illustrationsplaneförslag för Trönningebjär, Varberg
When the purpose is to create an illustration plan for a new neighbourhood there arelots of things to think about. In this report follows a description of the three differentplan modells SCAFT/TRÅD, garden city and ekological planning. SCAFT is aplanning model that were used in the 1970s. It contains proposals how to make thetraffic enviorment safer. TRÅD replaced SCAFT in 1982 and it contains also adviceshow to make the traffic enviorment safer.
"Döm inte boken efter omslaget" ? en fallstudie om det Levande biblioteket på folkbibliotek
The purpose of this study is to examine the phenomenon ?Living library?, where people are lent out instead of books. First it is looked into what the Living library means to the person who is borrowing a living book and what it means to the living book itself. Than the Living library is put in a public library context. This is done through a case study of the city library of Helsingborg and the city library of Malmö.
Kunskap, attityd och beteende kring hushållsavfall : En jämförelse mellan elever i Göteborg, Sverige och Iloilo City, Filippinerna
Waste management is a major challenge for several countries around the world. Sweden and the Philippines have similar waste management legalization but different potentials to effectively achieve the goal of sustainable waste management. Education is the key to sustainable development and both countries promote the subject environment in the curriculum. Based on scientific articles, reports and personal meetings, a survey was conducted among 510 students from Gothenburg, Sweden and Iloilo City, Philippines. The survey aimed to investigate the knowledge, attitude and behavior regarding waste management and was analyzed to answer questions of possible reasons to differences and also, linkages to sustainable development.
Kompostering i kommunal regi: en fallstudie i Arvika Parkf?rvaltning
Arvika Fastighets AB is a municipal subsidiary tasked with managing all green areas in the
municipality, with a strong focus on the City Park and plant beds in the city centre. These areas
generate large amounts of green waste, which is currently transported to the municipality's
composting area at Lycke. Currently, the material is piled up and turned once a year without using
the resulting soil for flowerbeds, lawns, and shrub/tree plantings. The purpose of the study is to
determine if Arvika can compost the green waste in a more efficient manner and produce weed-free
soil ready to be mixed into various substrates for different purposes. Interviews with the Swedish
Church and several municipalities in Sweden have been conducted to learn from their experiences
and knowledge of how they make their composting work.
Ekosystemstödjande och multifunktionella växtval i urban miljö : En fallstudie med utgångspunkt i Nacka stadsbildning
This study has investigated how urban vegetation can be used in a multifunctional way to support ecosystem services in urban environments. Nacka municipality is in the start-up phase of building what is to become Nacka city. This provides a unique possibility to study and analyse what role the vegetation play in making the city a healthy living environment and how it needs to be adapted in order to be resilient against changing climate conditions and how the effects of those changes can be regulated. The study further investigates how airborne pollution, caused by urbanization processes, can be regulated or reduced by vegetation or species selection. Methods used in this study were a combination of qualitative interviews and literature studies, seeking to answer the questions: Which specific ecosystem functions are needed in the urban environment and which aspects will influence the ecosystems ability to deliver the functions in demand? And which plant species have the right mechanisms needed to deliver those functions? These questions have been studied and analysed in a local based context where the local conditions ands site specific needs of Nacka define criteria for plant selection.
När tågen slutat gå : förvandling av övergiven räls till publikt promenad- och parkstråk
Abandoned and unused railway structures often possess
great potential if they are reclaimed and reused for new
purposes. The thesis focuses on the global trend of
restoring and revitalizing these areas, converting them
into park areas, rail trails and green corridors in the city
landscape, while preserving their ecological, social, esthetic and historic values.
These rail areas were often abandoned when industries
moved out from the cities, either to industrial areas or
abroad. The use of railways for transporting industrial
goods was also replaced to a large extent my motorized
road vehicles in the mid 20th century, leaving the rails
under-utilized. Because of their location and intrinsic
values, they can be reused for important functions, such
as green areas in the city environment, providing space for
recreational activities and exercise and social meetings and
interactions.
I have closely investigated the three park areas High Line in New York, Promenade Plantée in Paris and Schöneberger
Südgelände in Berlin, which have all gone through this
transformation in recent years. I have summarized my
conclusions in three key concepts to consider: design for
social values, preserve the architectural history, and leave
room for future evolution.
The final part of my work is a design program for an
abandoned railways area in Stockholm: Eriksdal railway
area.
Varför spårväg?
I Skåne pågår i dagsläget planeringsarbetet för spårvagn i de tre största
städerna; Malmö, Lund och Helsingborg. Hur kommer det sig att samtliga Skånes
tre största städer med så pass olika förutsättningar och storlek planerar för
spårväg samtidigt? Är det ett resultat av ett ökat resande eller finns det
andra, mer visionära faktorer som styr?
Arbetet syftar till att undersöka och jämföra tre städers val av spårväg
utifrån de undersökta städernas visioner och morfologiska förutsättningar.
Vilka är de avgörande faktorerna i valet av kollektivtrafik, hur motiveras
valet och vilka effekter förväntas ett sådant val ge staden?
Den övergripande frågeställningen är; hur motiverar de studerade kommunerna att
planera för spårväg?
Tre fallstudier har genomförts i studien för att möjliggöra jämförelser mellan
fallen.
Det finns spårvägsplaner på flera håll runt om i landet så som i Linköping,
Uppsala och Jönköping.
Personliga varumärken på Twitter
Varumärken är idag viktiga för att sticka ut på marknader som kännetecknas av högkonkurrens. Uppkomsten av personliga varumärken har gett varje person möjligheten attutforma sitt eget varumärke för att differentiera sig från andra aktörer i branschen. Inommusikindustrin används personliga varumärken frekvent för att differentiera sig. Genom attanvända sociala nätverk kan artister kommunicera sina personliga varumärken i en ny kanal.Med sociala nätverk kan man ta del av kända artisters kommunikation oberoende av tid ochrum. Forskning kring kombinationen av personal branding och sociala nätverk, är idagbristfällig.
3D-byggnadsmodeller utifrån takkonstruktioner : Lagring, hantering och bearbetning
A growing number of cities and municipalities in Sweden begin to work with city models in 3D. For the most part the models are used for visualizations of ongoing planning processes, but also for the analysis of noise, shadow studies and environmental disaster simulations.Gothenburg continues to develop the use of 3D maps in municipal operations and is demanding a way to create building elements (walls), which generates in 3D buildings, from roof constructions that are mapped from the primary map. A method has been investigated in the present study. The results are then presented as a 3D model of buildings, along with a terrain map that will facilitate the localization of the area. The created 3D buildings are then compared with roof-data from the primary map to see how well they harmonize with each other.
Gratis i princip : Gratisprincipen och avgifter på svenska folkbibliotek : en enkätundersökning utförd på Norrköpings Stadsbibliotek och Eskilstuna Stads- och Länsbibliotek
The theme of this essay is the principle of free access to the Swedish Public Libraries, and its aim is to fmd out the opinion of adult visitors of such libraries as regards the introduction of fees on the borrowing of books, already existing fees such as reservation fees, charges for interlibrary loans and charges for the late return of books.The main part of our survey comprises questionnaires that were handed out to 100 visitors at the Norrkoping City Library and 100 visitors at the Eskilstuna City and Provincial Library. In order to illustrate the fee problem from another angle, interviews with staff people from the two libraries were carried out A large part of the essay consists of material aiming to give a general picture of the subject, e.g. how the "free of charge principle" is tied to the Swedish library system, what arguments have been presented to maintain or reverse this principle, and a comparison of the relative situation in other countries. As the conception of popular education is so basic for the "free of charge principle", we also account for the idea of popular education.The result of our questionnaire shows, among other things, that 60,9% cannot consider paying for any of the free services offer by the libraries today, 21,3% answered that they could possibly consider paying for some of the services and 17,8% answered that they didn't know. 76% would rather pay for a library card than stop borrowing books altogether..