A B S T R A C TP U R P O S E / A I M : The main objective of this essay is to investigate the difference of visual representation between girls and boys in two mail order catalogues - Ellos and La Redoute. I want to examine how girls and boys interact in the pictures of the catalogues and what kind of activities are going on. Do these activities differentiate between the girls and the boys? Does the representation differ if the children are in a group or by themselves? A second objective is to compare these representations between the two catalogues.M A T E R I A L / M E T H O D : Two mail order catalogues are used, Ellos (Swedish) and La Redoute (originally French). The material consists of 345 pictures of children.

Background: When a patient suffer from a disease and is in need of palliative care, it is normal to have existential questions and thoughts. For some patients these questions can be painful and the nurse need to have knowledge about dealing with these kind of questions and thoughts to be able to relieve and/or prevent this kind of suffering.Aim: The aim was to describe how the nurse can prevent the existential suffering among patients with palliative care.Method: A literature-based study was based on eight qualitative studies.Results: The results showed that nurses meet patients in the palliative care environment which may suffer from existential problems when their questions and thoughts don´t get answered. It showed that the most important a nurse can do is to give time to these calls and build up a safe relation to the patient. This allows the nurse to read the patients existential questions and observing possibly suffering. The result is organized in two categories "To see and confirm" and " To listen and give support" and see subcategories " Use body language", " Create reliable relationship", respond to the existential questions", "Give the patient time", " take help from others in hard situations" and "to focus on other things"Conclusion: It is easy to only focus on the physical illness while caring for a patient and believe that it is creating suffering.

Word-of-mouth marketing (WOM) has been considered as one of the most effective marketing tools, yet the least understood. While its lucrative effects have been well proven in academic studies worldwide, little is yet known of why consumers engage in WOM, and what factors actually drive this sought-after behavior, particularly in an online context. While today's research lacks holistic views on the simultaneous effects of multiple WOM-drivers, this paper takes on a meta-analytic approach by building on the pertinent literature to construct an aggregated model, including several previously acknowledged drivers divided into two categories: (1) Brand related drivers and (2) Personal and situational drivers. The authors then empirically examine what drivers are the most influential on WOM in an online social media context. By doing so, this thesis does not only contribute to marketing managers' better understanding of online communications management, it also sheds light on the theoretical knowledge of the behavioral drivers of WOM.

Background: Pressure ulcer is a complication that arises often due to a lowered general condition. Pressure ulcer arise because of long term compressive load application. That?s why it?s of utmost importance as a nurse to work in preventive ways, as the pressure ulcer lead to physical, psychological and social consequences for the patient. Purpose: The purpose was to describe the patients experiences of living with pressure ulcer.

Students today, in the banking system, are the least loyal group. Students are also the most costly group due to the large investments, made by the banks, for them. Banks have generalized all students in one category and have adapted their offering regardless of students? social statues. As the students banking needs are dependent on their position in their lifecycle, generalizing them in one group is not optimal.The aim of this thesis is to investigate those factors which influence students? choice of bank.

The purpose of this thesis is to evaluate and compare the retrieval effectiveness of two search engines on the Internet: Svensk Medicin and Google Scholar. Svensk Medicin is a medicine-specific search engine and Google Scholar specialises in indexing scholarly material. A set of 20 questions in four categories were used to conduct the searches with the search engines. Genuine medical information needs were selected from a question collection provided by the television program Fråga doktorn. The relevance of the first 10 retrieved documents was judged by using a binary scale and the measure used was precision.

The main purpose of this Masters thesis is to examine three Swedish librarians views on their role regarding their local learning centre and its adult students. The thesis also tries to find out whether the persons responsible for the local learning centres in these municipalities regard the libraries as a resource in this context and if the municipalities express the importance of such a cooperation in documents. Previous research in information seeking and learning is presented and a survey of lifelong learning, local learning centres and libraries is made. Relevant theories, such as Loertschers taxonomy, Kuhlthaus approaches of library skills instruction and levels of mediation as well as Bruces categories of information literacy, are presented and later used in the analysis. A qualitative method was found to be most appropriate for this study, as the majority of the empirical material has been collected through interviews.

The Internet has become a communication system that includes a direct and personal communication as well as traditional mass communication. For example, the Internet has become a channel for self-publishing. It provides opportunities for discussion and blogs can be woven together into a dialogue between network users. The conversation is both personalised and addressed to the wider community. Our study is based on how fashion bloggers perceive their role as a fashion blogger, and how young women, 18 to 30 years old, in Sundsvall, perceive fashion blogs.We chose to conduct qualitative research and held qualitative interviews and focus groups. Since fashion blogs are a relatively new phenomenon, we chose to do interviews with the active fashion bloggers, Nina Johansson and Karolina Skande, to use them as informants.

Previous research within the field of advertising creativity has been based on the point of view of professional advertisers, deciding the norms of creativity without wondering how consumers define creativity. Thus, the main purpose of our thesis has been to investigate which dimensions advertising creativity consists of and the driving forces behind them. All based on a consumers? point of view. The secondary purpose has been to show how creativity affects efficiency through purchase intentions and Word- of-Mouth.

In 1993 Sweden introduced a new Forest policy, with a larger freedom of action for the forest owners, but in the same time the forest owners are expected to take greater consideration of the forests and the environment, that is required by the law. This is necessary to be able to obtain the goals of the new policy. Therefore the demand for competence and guidance is larger than before. At the same period of time organisations where slimmed and trimmed during a economic recession and the question is how this has affected the number of employees on different levels in the organisations, the competence of the employees and their internal education and if these changes affects the possibility of implementing the forest policy. This study contains three points in time where measures were made, 1990, 1995 and 2000.

This thesis deals with classification of the subject field history of medicine. The two classification systems SAB and NLM are compared in order to find out which one is the most adequate to organize a small collection of history of medicine. SAB and NLM are the two most commonly used classification systems in medical libraries in Sweden today. NLM classification system specializes in medicine and SAB is a universal classification system. Our purpose with this study is to find out the pros and cons of each system, whether the systems treat the subject history of medicine in a satisfactory way and what kind of classification system that is better for this assignment, a specific one or a general one.

Talking about sexuality -Medical staffs´ experiences of conversations about sexuality with patients at a cardiology unit The background of this essay is the taboo to talk about sexuality among people who suffer from some kind of illness. When a person gets ill and need medical attention, his or her life changes dramatically. The patients get treatment for their symptoms. The illness and treatment have often an influence on the patient?s sexuality.

Research in international trade situations has mainly focused on understanding the exporter?s actions and has showed ways on how these can be optimized. Although the importer in most cases, until this day, has been left outside this focus, it has been showed that the importer often is the active participant in an international dyad. It is the importer who is actively seeking suppliers for its production or distribution. Based on previous research in the area, the following study identifies the factors that are vital to the importer for satisfactory relations.

AbstractTrendanalys av rapporterade störningar vid de svenskakärnkraftverkenAnalysis of trends in reported safety-related events atSwedish nuclear power plantsSafdar KargarThis degree project was conducted at the Swedish Radiation Safety Authority (SSM)as part of the bachelors program in Nuclear Engineering at Uppsala University duringthe spring of 2011.The Swedish Radiation Safety Authority (SSM) has developed a Windows baseddatabase called ?ASKEN? during later years. In this database more than 12 000 eventreports are stored sorted in three categories, category 1, 2 and 3. The databasecontains events from the start of Oskarshamn 1 in 1972 till present time.All nuclear power plants in Sweden are obliged to report any deficiency in theirbarriers and/or the defense in depth in obedience to SSMFS 2008:1.When a failure is detected or there is reasonable suspicion of a deficiency, the eventreport should be classified as a deficiency of category -1, 2 or 3 [1].The event reports are logged and archived in the register of SSM. The SSM task forceAnalys av Störningar på elproducerande Kärnkraftverk (the ASK-group), evaluates allincoming event reports and categorizes them according to established criteria.The aim of the project is to study and analyze the event reports in the database andidentity interesting observations and trends which should be investigated morethoroughly by deeper analysis to establish any positive or negative trends of reportedevents. .

This study intends to examine the impact of a well known debate page in one of Sweden?s biggest newspapers, Dagens Nyheter. We have done this by analysing Ekot, Aktuellt, Göteborgs Posten and Västerbottens-Kuriren to see to what extent they ?take? news from the debate page.The method used was content analysis and to describe some of our thoughts about how we placed the hits in different categories we chose eight of our hits to exemplify.The material from the newspapers, radio and television was examined to discover the potential impact from the debate page.To carry out this study we have mainly used theories about how media get influenced by each other?s news and how they do follow-ups and refer to the original media. Other theories of importance for our study are for example those about what kinds of events that become news and how media influences people?s thoughts about what?s important.One of the most important conclusions we were able to draw after carrying out our study was that the debate page in Dagens Nyheter has quite a small impact on what our chosen media reported on.