Change is a recurring element in society and for sports clubs. When there is a change in society, this change may have an impact and change the condition for sports clubs and its leaders. Changes can be degraded into trends. This study has been delimited to study four social trends that research shows may have an impact on sports club, which are; Increased commercialization, changing demographics, changing communication patterns and increased individualization. To help sports clubs in their development it is of value to find out how these changes are perceived.

The purpose of this study was to study how metaphors are used in sports chronicles . As a complement, we also chose to study whether there are gender differences in the use of metaphors. We also wanted to take a look at whether journalists tend to mythologize sports stars with the help of metaphors. We have been using a qualitative study in our work. We chose to examine four sports journalists who writes sports chronicles for the newspaper Aftonbladet.

The purpose of this study was to look at teenagers' thoughts and ideas regarding sports and doping, and what they think about information on doping.Important questions for our study were:What do sports mean to teenagers?What thoughts do teenagers have about demands and expectations in sports?What thoughts do teenagers have about doping?What do teenagers think about information on doping?What factors do teenagers think affects a teenager to use doping?The study was made from a qualitative approach. The material consists of twelve interviews with teenagers in the age of 16 - 18. Sports mean a lot to the teenagers in our study and they don't approve of doping in any way. Many of the teenagers asked for more information about doping.

Purpose/Aim: The aim of this study is to (1) analyze the amount of exposure disability sports get in Swedens biggest newspaper (Aftonbladet), (2) look at how Aftonbladet portraits disability sports and it?s athletes, and finally (3)  to see if there has occurred any change over time (during the last eight years). Material/Method: The first method used is a quantitative analysis to measure exposure.The second method is a quantitative content analysis which is used to analyze how disability sports are portrait.The third method is rhetorical and is also used to analyze how disability sports are portrayed. Main results: The study has shown that disability sports get very little exposure in Aftonbladet. The articles in the newspaper that cover disability sports are portrayed from a personal point of view without much focus on the athletes achievements regarding his or her sport.

The aim of this study was to understand how three selected football associations in three counties in Sweden work to include children and adolescents with disability in the age of 7-20 in their organization.  For this study we have used a qualitative method. The data have been collected through using semi-structured interviews with coaches and representatives from the board. When analyzing the data, we used Charles Tilly's theory Durable Inequality and research within the area of inclusion within sports, the significance of activities and the inequality within sports. The conclusions of the study showed that there was a stated lack of knowledge in the associations when it comes to their work with young people with disabilities and also in their work with the policies.

AimThe Swedish government has allocated a milliard Swedish Crowns on the project ?Ett handslag med idrotten?, (A handshake with sports), to make it possible for more children to participate in sports. The project goes on for four years and my work is an evaluation of the projects that have received fundings from Gästriklans Idrottsförbund for the second year. One aim is to see how many pupils that have been involved with the projects and especially the numbers of pupils earlier not active in a sport club and the number of girls. It is interesting to see what?s in common in the sport clubs that have had a large number from those two groups.

This study was a survey of how it is possible to create conditions for good elite environments in cities with elite universities. The purpose of the study was to create an understanding of how sports associations and National elit sportuniversities in Sweden can co-operate to create a good elite environments for people with dual careers. The study analyzed the current situation and what increased co-operation would do for the elitesports environments. To answer the purpose of the study interviews where conducted with leaders from sports associations and with a representative from the national sports university in Umeå. The result showed that in the current situation were was no cooperation to a significant degree.

This study examines from a gender perspective how the gender distribution is viewed in the content of Göteborgs-Posten's sports pages and the short and long term effects of the the newspaper's gender equality plan that was introduced in 2005. It is a quantitative study for two sample periods, 2005 and 2009, that investigates how many articles in the newspaper which is about women's sports and male sports. Michel Foucault's theory of discourse is central to the study, his view of identity in society and how these are represented fit well on gender issues in sports journalism. The results show that women's sport is greatly subordinate to man's sport in terms of number of articles. The gender equality plan has not had any noticeable effects on Göteborgs-Posten's sports pages. This is due to a variety of factors ? economic aspects weigh heavily in this problem. .

The continual challenge? A case study of sports clubs marketingIn recent decades the mass media have come to play an increasingly important role in society and culture. The purpose of this qualitative study is to research how four nonprofit sports clubs in Umeå handle social changes such as commercialization and mediatization. To answer the study?s purpose three questions were examined.

Three years after the Bosman case, it was decided that a socio-cultural approach on sports be introduced in Europe. EU presented a formulation for the same purpose ? The European Model of Sport. The purpose of this formula was to maintain the socio-culture and traditional ap¬proach to all kinds of amateur and professional sports in Europe. If we were to com¬pare this model with the American model of sport, it shows many different ways of thinking in terms of organised sport.

Pupils, and most of all girls, drop out of organized sports in the ages 13-18. The purpose of this survey was to study which motives girls had to proceed in sports together with differences between certain groups. This study was based on a survey which included 86 responses from girls active in sports in 10 different compounds. The results showed that the most frequent motives to do sports were to have fun and to feel well. Differences showed were that the ones who trained more often and the ones who practiced more than one sport found that to work hard was an important motive, compared to the other groups.

For some time researcher has focused their interest on how women are being treated in sports and what impact it has on the development of the sports movement. Researchers in the field have tried to clarify where the problem lies, if it is gender or sex. Are the differences between the sexes caused by how society portrays women or because women and men are built for different purposes. This research paper studied how women in the sports of snowboarding and freeskiing perceived their possibilities to practice their own sports. Furthermore, the study tried to answer if the problems are originated from the culture of the sports, what the possibilities and opportunities women had to make ?it? and what women think is the reason why there are so few female athletes in their sports.

Sports associations play a very important role in the Swedish civil society, and since the 1st of July 1987 they have been exempted from the duty to pay VAT. By introducing an sufficiently closely related. When the conflict of law exists, the directive will be accorded priority, which leads to the Swedish Sports Federation must examine and considerexemption for sports associations the income tax field and VAT field correlate and the legislative change resulted in more favorable pre-close solutions for all of Sweden's non- profit organizations.  In June 2008 the European Commission launched a process concerning Swedish infringement against EU-law, and with it the Swedish civil society, where all Swedish sports associations are included, is threatened. The European Commission wants to, among other things, force sports associations into the VAT system for the purpose of the VAT Directive to be achieved.

Sports facilities are a highly unexplored field, and as of the autumn 2008 no research is being conducted about sports fields at Swedish architecture universities. Very few people recognize the sports field as an area for the architecture profession, and to gain more information about sports fields I have discussed the subject with people with connections to architecture and/or sport. The sports field represents a type of sports facility, a permanent football and/or bandy field surrounded by running tracks with appropriate measurements. Like the city?s physical environment, the sports field is a public place, where outdoor activities take place.

The aim of this study was to examine which norms are applicable and how they are reproduced in two sports organisations. More specifically the aim was to find out how the leaders worked with gender roles and what message the organisations give out to young people. And at the same time, find out if there are similarities and differences between two different organisations, regarding norms and gender roles.  The study was based on observations and interviews. The observations were made during and after training in an ice hockey team and two gymnastic teams for girls nine to thirteen years old. The interviews were conducted with seven leaders and one senior ice-hockey player.