In this report female farmers use of technical equipment is investigated. There is little research made on this subject in Sweden, therefore this report can be seen as an explorative study. Research makes it clear that machinery, throughout history and even today, has been seen as a male area. Heavy machines are often associated with the same attributes as masculinity. Force, power, efficiency and control are some examples.

In this report female farmers use of technical equipment is investigated. There is little research made on this subject in Sweden, therefore this report can be seen as an explorative study. Research makes it clear that machinery, throughout history and even today, has been seen as a male area. Heavy machines are often associated with the same attributes as masculinity. Force, power, efficiency and control are some examples.

In this report female farmers use of technical equipment is investigated. There is little research made on this subject in Sweden, therefore this report can be seen as an explorative study. Research makes it clear that machinery, throughout history and even today, has been seen as a male area. Heavy machines are often associated with the same attributes as masculinity. Force, power, efficiency and control are some examples.

Det blir allt vanligare idag att de stora modehusen skapar barnkollektioner. Internationellt sätt har nästan varje stor designer redan gett sig in på barnklädesmarknaden. Jag valde dock att inte fokusera på den internationella marknaden utan undersöka hur den såg ut i Sverige med svenska modeföretag som hade olika positioner. Jag plockade ut ett antal märken som skiljde sig markant i målgrupp. Företagen jag har valt att ha med till studien är Acne, KappAhl och Polarn O.