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306 Uppsatser om Channel overlap - Sida 7 av 21

IT som marknadsstrategiskt hjälpmedel - en studie om långsiktiga relationer

The most dominating channel for communication, connecting companies and customers, during the 1900 century was those who included either physical contact or phone contact. However, when Internet started to make its way as a channel for communication, a whole new opportunity opened up for the companies. Since then Internet has grown to be an important part for any company that wants to gain market shares. One of those markets is the market of travelling.This paper discusses the Swedish industry of travelling, and different travel organizers use of Internet as a mediate for long-term relationships. The paper is built on a comparison between three companies that all distributes journeys, this is to examine the Internet communications effect on the electronic relationship (e-relation) with customers.Three travel organizers with similar visions and objectives are compared in this paper, these are Apollo, Fritidsresor and Ving.

Direct-EGR tillämpat på HCCI

The Homogeneous Charge Compression Ignition (HCCI) engine is promising in terms of lowNOx, low particulates and high efficiency. Due to its homogeneous charge, where thecombustion starts almost simultaneously from a number of points in the combustion chamber,only lean mixtures are possible to burn because of the resulting rapid combustion, which is muchfaster than the combustion in an SI-engine or a diesel engine. When richer mixtures are used thecombustion will start earlier and also be more violent.To phase the combustion later and lower the combustion speed, external cooled EGR can beused. The EGR-system used in this thesis uses a divided exhaust channel where one channel andits corresponding valve are used only for transporting EGR back to the intake system.Consequently the EGR-valve is connected to the intake pressure. This system is called Direct-EGR (D-EGR).Engine tests verified that the CA50 indeed is phased later when cooled EGR is used.

Draft-N 2.0 : En jämförande studie av täckningsgrad och bandbredd i trådlösa nätverk av typ hot-spot med IEEE 802.11A/G respektive IEEE 802.11N Draft 2.0

Rapporten är en jämförande studie av täckningsgrad och bandbredd i trådlösa nätverk av typ hot-spot med IEEE 802.11A/G respektive IEEE 802.11N Draft 2.0. Studien är gjord i tre olika scenarion på Kvarnholmen i Kalmar under april och maj månad 2008..

Modereportage - en marknadsföringskanal?

Marketing has been developed and revalued the last years. The consumer today is moreeducated and is therefore able to have higher demands. These requirements together with theincreased competition is forcing brands to find creative ways to reach their target market.Fashion has throughout history contributed to, and been influenced by, changes in society.Through all times, people have used fashion and clothing as a way to demonstrate their socialidentity and to be accepted. Companies in the fashion industry can be successful if theydevelop brands that attract consumers. To achieve this, companies must find newcommunication tools to reach out to the consumer, among these tools, we find the fashioneditorials.Our aim is to investigate whether product placement occurs in Swedish fashion editorials.Through our thesis we want to explore how consumers perceive the editorials and alsowhether if they are used as a marketing channel.The method is qualitative and the study is based on semi structured interviews and a focusgroup interview.

Ett hindutempels verksamhet och funktion i diaspora : En etnografisk studie om ett swaminaryantempel i Mellansverige

 This essay has been investigate a Hindu swaminarayantempel in central Sweden, its activities and function from a diaspora perspective. Also to investigate the relationship between Hindu diaspora groups and in relation to South Asia. An ethnographic method was used.The result of this study shows that the key activities temple provides the puja. Pujan is the most frequent activity in the investigated Temple. The temple also provides other activities that often are linked to anniversaries and celebrations of festive calendar, such as Diwali or gods' birthdays.The investigated temple has a similar function as other diaspora groups.

Informationskompetens mellan raderna ? En textanalys av grundskolans styrdokument

The aim of this study is to examine and map out the different ways that theconception of information literacy (IL) is used in the governing documents ofthe Swedish elementary school. IL is a controversial concept around which thereis no proper consensus. Despite that fact, the word is used in a vast number ofcontexts. In the school world as well as in the library sphere the different waysof using the concept often appear to overlap although rarely in ways that seemconducive to one another. My work therefore, is aimed at finding out how theconcept is used within these two discourses and if or in what ways the usagescoincide and are compatible.

Luxury fashion brands on social media: a study of young

The implementation of this research increases the awareness of the value for luxury fashion brands in utilizing social media as a communication channel to reach young consumers globally. It provides a general understanding of young consumers? perception of luxury fashion brands on social media in regards to geographic cultural background, attitude towards new luxury, and preferred way of contacts..

Om stenar kunde spela. Framst?llningen av musiker och ljudlandskap p? Trajanuskolonnen

This thesis aims to explore the representations of musicians and soundscapes on the column of Trajan in Rome. While many different parts of the column have been explored thoroughly, the musicians are not such a part. As such, this thesis aims to explore this gap in research as well as explore how the soundscapes have been represented on the column. By sorting and grouping scenes with musicians into different groups, this thesis has been able to find patterns of representation such as musicians being represented in religious scenes more often than in military scenes and the fact that there seem to be some compositional overlap between the different groups in how the musicians are represented. Grounding the thesis in a theoretical approach that uses the presumed audience and their experiences as a guide for how to represent different scenes, it is argued that part of the reason for musicians being more present in religious scenes than in military ones is because the roman audience were more aware of the actual religious soundscapes.

Ordning och reda i skolan : En diskursanalys av uttrycket ordning och reda

In media the debate about discipline and order in school is widely heard. A politician, some teacher or a representative from the teacher´s union, most often speaks these words. The interest for these issues seems to be persistent.This study is primarily about the expression ?discipline and order?. The aim is to find out how the expression ?discipline and order? is used in the investigated material.

Strategies for social customer relationship management : the case of social media in the Swedish food industry

Consumption of meat and poultry has increased during the last ten years while the production in Sweden has decreased. Cheap imports are competing with Swedish products and consumers, restaurant and retail let the price decided what to purchase. Swedish food producers can become better at communicating the added values that meat and poultry produced in Sweden has. Social media gives companies a possible tool for communication in order to communicate and create a relationship with consumers. The rise of social media does not only affect consumer decisions making, but also corporate communication. The objective of this project is to investigate how social media can connect the farmer to the consumer.

Är Sveriges detaljhandelsmonopol av alkohol en enda stor relationsfråga? : En uppsats om relationen mellan Systembolaget och dess leverantörer

The Swedish alcohol market has for many years been in the hands of the government. The question of the monopoly, its being or not being, has for a long time engaged both Swedish citizens and politicians. Since joining the European Union it has also been on the European agenda, trying to adapt Sweden to the more liberal alcohol politic in Europe.The suppliers find themselves acting on a completely different market than a market based on free competition. The suppliers are faced with one retail channel to the stores which creates dependence and uneven power balance towards the retailer. In addition to this, their marketing activities are strictly limited due to the laws and claims.

Att göra främlingar. Nation och sexualitet i dagens ryska homofobiska narrativ.

The topic of homosexuality was until recently a taboo in Russian public discussion, but has during the last years become a hotly debated issue. Analyzing what I call the new homophobic narrative I isolate and examine two ways of ?othering? homosexuals, constructing them as strangers, when sexual minorities are discussed in today´s Russia. Sexual deviants are portrayed as threats to the nation and are connected to the West and its influence. Using analytical tools from queer theory, security studies and postcolonial approaches I discuss different ways of configuring the relation between nation and sexuality, identities that are interwoven in the homophobic narrative.

Bloggar som marknadsföringskanal ? En kartläggning av Lindex AB

It?s a fact that fashion companies today are searching for new ways to win consumers.Traditional marketing methods have been replaced with new marketing techniques onInternet. Fashion blogs have a high traffic and because of that they are relevant in themarketing context. Lindex has developed from being a store of underwear to be oneof the largest fashion companies in Sweden with Internet sales which actively workswith bloggers through it?s website.Our purpose in this study is to analyze and describe how a fashion company as Lindexis practical using blogs as a marketing method.

Studenters användning av akademiska tidskrifter: en källanalys av BandI-studenters magisteruppsatser 1999-2001

Previous research indicates that the academic journal in many cases is the most valuable and important source of information in scientific work. The aim of this study is to investigate students usage of academic journals in comparison to their usage of other document types, as illustrated by the citations given in LIS students master theses 1999-2001. By comparing the students use of LIS journals with the use of LIS journals by international scholars we also wish to examine whether students and scholars use the same journals in their work. The international scholars are represented by references given in LIS journals 1999-2001, recorded by the citation index Journal Citation Reports. Questions: 1.

Referenser i informationsåtervinning: utvärdering av en sökstrategi för citationsindex

In this essay, a search strategy for citation index is studied. The strategy, which is essentially a citation cycle, starts with documents retrieved by a subject search, wherefrom new documents are identified following the network of citations backwards and forwards in time. Based on the theory of polyrepresentation, the strategy exploits overlaps between cognitively different interpretations of the same documents in order to automatically select references seed documents used as a starting point for the forward chaining. The purpose of the investigation is to evaluate the retrieval effectiveness of the search strategy and to find out whether the strategy can be used to expand a subject search with the help of the network of references in order to retrieve new relevant documents. Two questions are formulated: 1a.

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