Based on the concept of rhetorical situation, the purpose of this study is to compare and describe the three Socialist leader's May Day speech from the years 1954, 1978 and 2011. The results of the analysis showed that there is a big difference in how the leaders chooses to appeal to the rhetorical audience. Erlander, 1954, never appealed directly to his audience which Palme, 1978, did both initially as repeatedly throughout his speech. Juholt, 2011, has a personal and frequent appeal which is repeated throughout his speech, which is interpreted as a sign of the intimization of the public language. It proved difficult to discuss the Socialist rhetoric as one unified form.

This Bachelor thesis is a qualitative study of the public debate regarding the role of Public service in the media converged society today. The purpose of this thesis is to examine how the public debate, that is the Swedish Public service television and people with broad representative knowledge about Public service, motivates a change of the function of the Swedish Public service television.Our issues are: What does the public debate say about the function of Swedish Public  service television in our society today and how is a change motivated in this debate? How does the public debate look upon today´s media convergence and the fragmentation of the audience which, according to Denis McQuail, is a consequence of this?The method of this thesis is a qualitative analysis and we have analyzed ten opinion articles and Swedish Public service television magazine ?DittSvt?. The theoretical background was obtained from Henry Jenkins and Håkan Hvitfelts theories and thoughts about mediaconvergence. We have supplemented this with Denis McQuails theory regarding the fragmentation of the audience.In this thesis, we see that the public debate is a lot about diversity in Swedish Public service television programming and that the democratic base is still very important.

The giant otter (Pteronura brasiliensis) is listed as an endangered species and scientific litterature concerning its biology and behaviour is scarce. The current study observed a group of three giant otters in a Swedish zoo. First the otters normal behaviour was recorded. Then the aim of the study was to see if the otters behaviour changed when given blue mussels (Mytilus edulis). Furthermore the aim was to see if the otters displayed any tool-using behaviour when given mussels.

What can make us identify ourselves with places? Why do we feel stronger for certain environments? Is it possible to change the identity and how can we do it? What exactly is building identity on a site, what elements it is safest to hang on to when the wind of change is blowing? In this paper, I?m going to discuss the subject identity in different ways and from different angles. Important questions I have had, has been how to analyze a site and what is the importance of identity and the possibility of changing it?The first part of the paper aims to provide an introduction to the concept of identity. I'm giving a short explanation of what identity is and how places relate to identity.

This report is focusing upon relining from a client?s point of view. Potential buyers are given a presentation of the different methods available today together with a general briefing describing the process. An important part of this report are the interviews that took place with already established customers. Property owners, managers, pipe cleaners, and project managers whom all been in contact with relining have answered the questions given along with their own thoughts and have also given recommendations of other persons to talk to.

This essay deals with ruins from the perspective of their cultural values ??and the impact of add-ons, protective add-ons and caring actions affect these values. The issues in the essay are; What are the cultural values of a ruin?  How have ruins been used?  How are ruins treated today?Initially the definition of the concept ?ruin? is discussed, what is a ruin? A building has an architectural biography: the creation, destruction, change and the decay. The concept of ruin is considered to be a state of this decay, rather than a dead building.

The appointing of Swedish governmental officials has gone through a dramatic change the last nine years. The tradition of officials appointed due to their political experience has been traded against the appointing of experts. In this study I ask questions about this new way of appointing representatives effects how these officials interpret their role. An official that who has never been in the party before appointed, obviously cannot consider the principal of party. With the theoretical approach of normative representation theory (representational style) I perform case studies that shows some change.

AbstractMI stands for Motivational Interviewing, the Swedish translation of MI is Motiverande Samtal. Adolescence is a period in life when challenges are encountered and pivotal choices are being made. It is during this period adolescents form their lifestyle, which have an impact for their health for the rest of their life. MI has shown to be an effective and appropriate method for school nurses within school health care, to utilize in approaching by adolescents with risk behavior. This is because it gives adolescence to take responsibility and empowers them to make decisions regarding lifestyle-changes.

AbstractMI stands for Motivational Interviewing, the Swedish translation of MI is Motiverande Samtal. Adolescence is a period in life when challenges are encountered and pivotal choices are being made. It is during this period adolescents form their lifestyle, which have an impact for their health for the rest of their life. MI has shown to be an effective and appropriate method for school nurses within school health care, to utilize in approaching by adolescents with risk behavior. This is because it gives adolescence to take responsibility and empowers them to make decisions regarding lifestyle-changes.

Work environment has been an important part of the Swedish working life for a long time and with the help of the Working Environment Law the work environment is mandatory. The purpose of this study was to gain a deeper insight into how the system of middle managers systematic work environment looks like. The question was: How do six middle managers perceive and deal with systematic work environment? A qualitative study was conducted with six middle managers from a global company. During the analysis, there were three main themes to be recognized (cooperation and support facilitates the work environment, problem with the systematic work and difficulties with staff) and six sub themes.

This paper presents a study of Scandinavian Airlines? (SAS) frequent flyer program, EuroBonus. The study describes the transfer pricing of award seats between EuroBonus and the airlines within SAS. Furthermore, it aims to determine what effects market-based transfer pricing would have on EuroBonus, the airlines within SAS and consequently on the SAS Group. We have found that the existing transfer pricing does not provide incentives for the airlines within SAS to satisfy EuroBonus? demand for award seats.

Purpose: The purpose of this study has been to identify different actors and processes in music recording. We find this interesting since there have been a lot of changes in the music industry over the last years. Our ambition has been to point out different actors and their roles during the advent of recorded music, and identify different features and processes in the creation of music today and in the future. To fulfill our purpose we have had the following research question: What characterize, in a future perspective, the gathered process during the creation of recorded music from idea to delivery and experience?Method: We have used a qualitative approach for this study and we have conducted seven interviews with persons from different areas of the Music Industry and radio.

The effects of anthropogenic climate change are becoming more and more visible as being highlighted by scientists, politicians and media. The causes of droughts, floods, melting ice caps and rising sea levels can all partially be traced back to human activities. In this study, I examine where the future climate refugees of Kiribati, Tuvalu and the Marshall Islands should go when inhabitants of these low lying island nations are forced to leave their disappearing territories due to sea level rise. By using a normative method of analysis i egentlig mening, arguments deriving from certain values will be presented to confront the problem. These values originate from Edward A.

With background in the acknowledgement of the current period of major change in the characteristics of traditional Swedish foreign policy, considering the membership in the European Union, as well as the new contextual scenarios that Sweden has been situated in after the end of the cold war, this thesis aims at scrutinizing the Swedish Foreign Policy from 1991 to 2010. The purpose of the thesis is further to localize continuity and change in the ideas which Sweden has explicitly stated in its foreign policy. Based on the theory of institutionalism, the thesis also aims to bring forward plausible explanations built on the main empirical findings. This has been done by identifying different types of goals and means within realism and liberalism as well as categorizing each theory within three ideal types.The chosen research method has been a qualitative text analysis with focus on an ideational analysis. The material on which the descriptive analysis is based upon is constituted by the annual statements of government policy in parliamentary debates on foreign affairs.The results of the thesis show that the ideas that are related to solidarity, consensus and active foreign policy are constant through the period of examination.

This is a bachelor thesis, written at the business studies institute, Uppsala Unviersity, exploring how digitalization has affected the Swedish book industry. This is done by studying how the introduction of the e-book has changed the way the publishers work and what problems and opportunities arise with the new way to publish and consume books. The technology optimists, that existed around the turn of the millennium, when the e-book came, made predictions along the lines of the physical book having ceased to exist within five to ten years. But the physical paper books do very much still exist, so haven?t the change happened as predicted? The purpose of this thesis is as follows: How has introduction of the e-book affected the relationship between the Swedish publishers and the book as a whole? This means that we consider the book as a concept, as a resource or product, and study how a change in this product affect publishers.The theoretical framework used is basically classical network theory.