Sökresultat:
6853 Uppsatser om Change communication - Sida 60 av 457
Bovin neosporos : vilken roll spelar hunden?
This thesis is studying Stråk* in an urban contexts. Thiswill be achieved through a study of Rosengårdsstråket inMalmö based on the question "What is a Stråk?".Malmö has experienced a major change in the last 15years. From being an industrial city with economic problems,Malmö is now part of the dynamic Öresund Region,and a knowledge city with great optimism. New parts ofthe city is about to grow up that reinforces the image ofMalmö's new identity.The next step in Malmö's development is to make thecity even denser and interconnect the inner city and thesuburbs to create a more sustainable city.
Att bryta tystnaden: kommunikation i matematikklassrummet
The purpose of this study is to investigate how teachers approach communication in their
mathematics instruction. The communication involves concepts such as teachers'
mathematical language, incorrect answers, and various interaction patterns. In line with this,
the study also examines how these types of communication may affect students in the
classroom. Furthermore, observations and interviews were conducted with five different
teachers in Sweden using an observation scheme and an interview guide. The results reveal
that four out of the five teachers use both child-directed and adult-directed language when
addressing students at different levels of mathematical understanding.
Att utmärka sig bland konkurrenter vid ett lågt produktengagemang : En fallstudie av mejeriföretaget Valio
The purpose of this study is to create an understanding of how a company selling commodity products works to create interest and loyalty among customers and how to stand out relative to competition. Based upon present theories within marketing communication, a comparison is made with actual market information to understand how well the theory can predict reality. The study is applied to the dairy industry with the company Valio as the bench mark. In total four persons have been interviewed, marketing manager and category manager at Valio Sweden, and also project manager and art director from their advertising agency. The qualitative data obtained has been compared to predications given by theory.
Geovetenskaplig analfabetism i Sverige ? En undersökning av allmänhetens och beslutsfattarnas kunskaper
Earth science is a dynamic system science that explores the structures and processes of the earth. Knowledge about the earth is important for citizens since the science is a vital part in the sustainable development of the society. Without good basic knowledge the citizens don?t have the possibility to anticipate in the questions and decision-making that concerns e.g. anthropogenic climate change. In the Swedish school system earth science is not an independent subject until academically studies at the University?s.
Förnuft och känsla : En studie av kokböckers visuella kommunikation under det tidiga 90-talet och sena 00-talet
The interest for food and cooking has probably never engaged the people of Sweden as much as it does today. Especially cookbooks are selling better than ever which has been a quite constant trend since the mid 90's. This study explores the connection between visual communication in Swedish cookbooks and the post-modern values which have influenced the market climate and the visual culture. I have used a theoretical framework as reference consisting of theories of semiotics, visual rhetoric, marketing communications and postmodernism. I have been studying six cookbooks, three from the late 00's and three from the early 90's, from the two separate angles of their graphic design and photographic material.
Sociala medier som strategisk kommunikationsresurs för varumärkesbyggande inom hotell- och turismbranschen
The social media arena is rapidly growing and more and moreorganisations take part in the daily ongoing conversations indifferent social media channels. Conversations are being heldacross borders on every available topic and ratings and reviews ofconsumer products and services is one of them. This focus onglobalisation is also the reality of the hospitality- and tourismindustry. Their customers travel across borders and are eager,given the opportunity, to share their experiences with each other.As organisations within the hospitality- and tourism industry meetthese demands in terms of providing technological infrastructurefor information sharing and involve themselves in theseconversations there are some issues that need to be addressed.What does the logic of social media look like? How iscommunicating in social media any different from traditionalmarket communication? And how can hospitality- and tourismorganisations adapt their communication to fit into the logic ofsocial media?To conclude how organisations within the hospitality- and tourismindustry can benefit from the use of social media, I haveinterviewed representatives from a number of organisations andstudied their communication.
En trovärdighetsbedömning av EU:s kommunikationspolitik
The legitimacy of the European Union is being questioned, and this has put focus on the democratic deficit, as the main reason for the negative outcome of the referendum about implementing the last initiated treaties of the union. In this essay the credibility of the problem solving strategy through the communication policy of the commission is being put under the scope. The objective is to treat the credibility of the solution to the main problems of the EU as an important part of how the democratic, political system works and how it deals with taking care of its? supporting and demanding channels of communication. The importance of a citizen platform to form common interests and a strictly European dialogue using media, common debates and several other possible ways to advocate this solution throughout the whole union is stressed here..
Man måste inte tro nånting ? men man måste samtala : Ärkebiskop KG Hammars syn på kommunikation och språk
Archbishop KG Hammar has attracted attention for his liberal position in theology. His view on the role of language and communication is central in several books and articles he has published as leader of the Church of Sweden. One of his main theses is the fact that meaning is created in the encounter between text and reader. He often reiterates: God is relation. This non-traditional dynamic stance has a broad impact not only on theology.
Vitberget Skellefteå, ett kommunägt tätortsnära skogsområde ? föreningarnas och allmänhetens syn på hur skogen bör skötas
The question is who should govern and administrate a municipality owned urban forest? Should societies and the public be invited to participatory planning, who are the interested parties, could they be treated like a group and what are their opinions on administration and management? The study is carried out in a municipal owned forest Vitberget Skellefteå that is widely used by associations and individuals for recreation and training.This has led to several discussions in the local media about the management of the forest, especially in connection to harvesting. The work undertaken here has been to identify who has any interest in the management of the area. After identifying the interested parties, a selection of the societies, schools and pre-schools that actively uses the area as well as random individuals met in the area was interviewed. The questions asked can be divided into six main groups:? Communication with the municipality?s managers for the area? Interference from other activities? Views on forest management? Views on nature conservation? The uniqueness of Vitberget? Development opportunitiesThe crucial factors identified as being needed to succeed in managing an urban forest are long-term administration, information and communication.
Deloittes konkurrensstrategier : Försäljning av ekonomisk fastighetsförvaltning åt bostadsrättsföreningar
The aim of this study is to find out in which way the education about climate in school is taught and how the students experience the world situation today. There are various theories about the greenhouse effect and its origin and these theories should be addressed to ensure that students get a broader understanding of how climate change occurs. This includes the natural phenomena and also the human impact on climate change. Students in school are a source of concern that only human are the cause of global warming, and know little or almost nothing about the natural phenomena of global warming. I will mention what has emphasized in the national steering documents in the case of environmental education at school.I have used a qualitative method, where interviews and document analysis were used as techniques. The interviews took place with five students in ninth grade and with three science teachers in the same school..
Förändring som väckte känslor, när olika världar möts : en essä om samverkan i förskolan
This essay deals with the complexity that I perceive in the collaboration processes between preschool and parents. In the essay I present my interpretation of two self-perceived situations where my experience has been that the cooperation has not worked satisfactorily for either part. As a basis for my conclusions I use different theories and studies within the domain. My own experiences - both from ten years of working in preschool as well as from an eight-year experience of being a parent also comes into use. The purpose of my essay is to investigate how different horizons of understanding can come into collision, and how limitations in our own understanding of the perspectives of others can complicate collaboration between educators and parents.In the first story I discuss a situation where, in my professional role, I go into a conflict with a parent about how we have chosen to implement some changes.
Birino AB : Arbetsprocesser - verktyg för förändring
Assignment Birino AB are aware of the fact that their work tasks can be improved. The author?s assignment is to identify one task and improve it with relevant tools.Purpose See if the authors can improve health and effectiveness by changing the work task.Method The authors have conducted qualitative interviews, a quantitative survey and an experiment to see how the change worked in practice. The data the authors have collected will then be presented with relevant theories to answer our research questions/issues.Conclusion The authors have done a work process that can be used as a tool for change and improvement of health and effectiveness. This process can be implemented in different companies and not just the company that the authors have chosen to work with. .
Samtalets helgd. En rekonstruktion av den svenska elitens demokratisyn
Democracy is said to uphold the dearest values and be the most moral system. But it cannot be characterized as a rigid "syste" but a continuously changing political framework, under which aims and values can be fulfilled - and replaced.The increasingly diverse and ever-changing environment of contemporary democracies forces change upon the systems' natural evolution, which makes their future features uncertain and unforeseeable. A powerful change-force doctrine does however claim change is mainly (or merely) caused by the power of ideas; the elite power over ideas can thus provide a natural foundation for the analysis of the direction of development for democracy. This study aims to provide such a foundation by reconstructing empirical and normative descriptions of democracy at two certain points in time, following extensive government studies.As a tool for analysis, this study identifies values of substantial and procedural character central to democracy theory and discourse. It further creates ideal types of democracy based on these values, to which the nature of democracy is measured.
Patienters upplevelser av sjuksköterskans bemötande på akutmottagningen : En litteraturstudie
Background:Studies show that when nurses are experiencing problems in the care of non-Swedish speaking patients, it is often due to obstacles in the communication. Studies also show that a prerequisite for adequate care is that there is a basis for a direct communication. Nurses perceive interpreters as an important link to the patient when they do not share a mutual language, the nurses perceive interpreters as a bridge in the conversation.Aim:The purpose of the study is to describe nurses' experiences of the quality of assessments done with the help of an interpreter.Method:The study was conducted through interviews with ten nurses, working at psychiatric clinics. Qualitative content analysis was used for the analysis, which resulted in five categories.Results:The analysis resulted in one theme: "it´s the interpreter who tells me and have not the feeling that the patient has" and five categories: "shades of the language", "conversation structure", "the interpreter's competence", "interpreting implementing" and "the interpreter's gender and origin". The nurses experience working with interpreters as a challenge.
I förändringens spår En undersökning av referensbibliotekariers accepterande av tillgängliggörandet och användandet av databaser på och via folkbibliotek
In Sweden most public libraries give users access to databases. These databases are sometimes possible to reach outside the library by internet at any time and this provides a change for the library and the society. Librarians function as change agents when they give access to databases and when databases are introduced to users. However, reports show that the use of databases, especially those in English, is not high in reference work. This study aims at analysing attitudes of librarians to access and use of databases on and by public libraries.