With the fast development of Internet and the e-commerce during the last decades, retailers are now introducing online stores. This has been adopted as a common strategy within the industry and the phenomenon seems likely to increase over time. Theory based on brand extension is used in this study to explain the effects on brand attitude and the link with willingness to pay when a traditional retailer introduces an online store. We execute an experimental study in order to investigate the effects where we use the offline- and online channel as well as two brands with different strengths as independent variables. Results show that brand attitude and its link to willingness to pay transfers to the online channel.

In this composition, a study of consignment inventory on basis of the factors which are important for implementation and application of consignment inventory are made. Logistics chain from subcontractor to end customer is becoming more complex when the volume of items constantly increases to satisfy the needs of the market. From that perspective, companies had large inventories but today it is a lot of different solutions to streamline inventory management. One way that recently becomes increasingly common is to let the subcontractor fill up the customers stock using different approaches such as VMI (Vendor Managed Inventory). A further step in the evolution can be to make use of consignment inventory where the vendor owns the stock of the customer.

Marknaden för flygmotorunderhåll har blivit allt mer konkurrensutsatt sedan nya aktörer börjat ta marknadsandelar. Det kärvare marknadsklimatet har främst drabbat de små fristående underhållsleverantörerna. En av dessa små fristående underhållsleverantörer är Volvo Aero Corporation, VAC, i Trollhättan. Ett problem vid flygmotorunderhåll är behovet av reservmotorer. Kapitalkostnaden för inköp av reservmotorer är mycket hög, samtidigt som bristkostnaderna också är mycket höga.

The aim of this project was to improve taste of a liquid food product, comprising extremelybitter and unpalatable amino acids and one unrevealed ingredient. The amino acids were Lleucine,L-isoleucine, L-valine, L-threonine and L-lysine monohydrochloride. Experimentaldesign was set up as a screening of water solutions comprising these ingredients (called BCAAsolutions) and added ingredients with potential to improve flavour. BCAA solution withingredients that were potential bitterness suppressors were evaluated in flavour, bitternessand/or palatability. Solutions of separate amino acids were also studied.

Background: Nespresso is a part of the Nestlé group and was founded in 1986, in the liaison of the revolutionary new method of brewing coffee. The idea was that everyone should be able to brew themselves a cup of espresso that would taste as if a professional barista had done it. Nespresso has now turned in to a new coffee culture. From the beginning Nespresso only sold their products via their club, Nespresso Club, but in year 2000 they opened their first store in Paris. The first store in Sweden opened year 2006 in Stockholm, followed by one in Malmö year 2012.

Avsikten med vår uppsats är att bringa förståelse kring hur modevarumärken använder sig av nytänkande marknadsföring vid förmedling av sitt budskap, med fokus på: sociala mediekanaler, varumärkesambassadörer och Pop up stores. Vår huvudfråga är; Hur använder sig modeföretag av innovativ marknadsföring för att kommunicera sitt varumärkesbudskap? Innovativ marknadsföring är vårt egna begrepp vilket vi definierar som marknadsaktiviteter med syfte att skapa uppmärksamhet kring ett varumärke med fokus på kreativitet och nytänkande snarare än med pengar. Den empiriska undersökningen består av intervjuer med respondenter från Jumperfabriken, Svenska Moderådet, Dragster Kommunikation och Hope. Vår teoretiska referensram berör teorier gällande varumärkets tre nivåer, märkets författare, deltagande och absorbering, dold marknadsföring, pullmarknadsföring samt diffusionsteorier.

This degree project has been done in parallel to the advertising agency Hera in Uppsala, and containsthe creating of a logotype and graphic profile for Aircall, a new big chain of shops dealing with telecommunication.Aircall was found 1 February 2004, when three smaller companies became one. Thisnew company were in need of a common brand and a uniform profile. The created graphic profile hasbeen applied to visiting cards, letterhead, envelopes, letter cards, bags, cars and advertisement. Thegraphic profile has also been used when designing the shop interior end exterior. Research has beendone on competitors graphic profiles and advertisement.

Syftet med denna studie är att se vad som påverkar förbättringsmöjligheterna i en försörjningskedja. Detta har vi gjort genom att analysera ett terminal- och logistikbolag i Kiruna. Efter att ha gjort lite efterforsking kom vi fram till ett forskningsproblem (FP) och två forsknings frågor (FF).? FP: Vad påverkar förbättringsmöjligheter i en försörjningskedja?? FF 1: Hur påverkas befintliga och potentiella kunders önskemål om logistiklösningar i en försörjningskedja med hänsyn till miljöpåverkande effekter?? FF 2: Hur ser utvecklingsmöjligheterna ut för en försörjningskedja i en kontext under stark omvandling?Studien påvisar att det finns ett antal faktorer som påverkar förbättringsmöjligheterna i en försörjningskedja. De viktigaste faktorerna som vi kom fram till är pris, samordning och miljöpåverkan..

Demands on businesses are constantly increasing and the competition in the market-place is becoming ever tougher. To gain the long-term confidence of customers, not only the best businesses, but also the best supply chains are required.Volvo Cars is experiencing a changing competitive situation and their retailers are having trouble stocking the right spare parts. Shorter product life cycles and the growth of Volvo?s product program result in an increase in the number of spare parts to be stocked. In order to adapt to market trends and meet customer demands, Volvo has developed the LDC model, establishing a number of regional warehouses in strategic locations in Sweden, de-signed to supply spare parts to the regions? retailers through so-called Vendor-Managed In-ventory (VMI).The purpose of the study is to examine Volvo personbilar Sverige?s (VPS) motivation for a modified customer-service strategy through LDC.

The success of self-service technology in retail grocery stores cannot be ignored, and the fact is that every other grocery store in Sweden has implemented the self-scanning or self-checkout systems. The trend is that the technique is spreading into other markets with potential to increase productivity for companies and enhance the service for customers. Fast fashion is one branch that is left untouched by the development in payment processes, and despite the leading companies extensive focus on fast service, the concept of self-service technology has not yet been tested. This paper undertake a quantitative, experimental approach to the issue and examines the effect self-checkout would have on Fast fashion- customers. By presenting a scenario with and without self- checkout and afterwards asked about the respondents experience, we can provide the marketing world with new insights.

The idea for the project emerged when Nilorn wanted to get better control over their supplychain and improve operational efficiency. The company also want to reduce their expenses inthe continuous process of improving profitability. By choosing the right option oftransportation and mode of transport there are large potential savings for the company. Thisenables Nilorn to reduce the transportation costs and strengthen the environmentalresponsibilities by reducing their environmental impact.The flow of goods within Nilorn has over the past years increased significantly and most ofthe gods today is transported by air. The aim of this thesis is to analyse the supply chain of thecompany and evaluate the potential economic savings in this area.

The competitive environment forces companies to find new ways to meet their customers? needs and satisfy their wants. Companies have to get to know their customers and therefore they collect more and more information about them. The purpose of this study was to examine how convenience stores use customer information. To meet this case study?s purpose two interviews were carried out at both a central level as well as a local level at the studied company.

Aim and questions: The purpose of this paper is to clarify the responsibilities employers have for rehabilitation and to explore how it conforms to an employers' actual condi-tions. Furthermore, the intention is to increase knowledge of how employers interact with other partners in the rehabilitation process and what affects sick people to return to work. The following three questions form the basis of this paper: What are employers? responsibilities for rehabilitation under the law and how is it consistent with an employer's actual conditions? What is the role of employers in the rehabilitation co- operation with other actors? What factors influence sick people to return to work?Method: The paper has used a true scientific and a legal sociological method to examine how the regulated employer responsibility for rehabilitation relates to what is practical in re-ality. To achieve the purpose, four empirical interviews were conducted with Örebro Municipality, Insurance, occupational health Previa and a doctor, which all of them have an important role in the rehabilitation process.

The idea for the project emerged when Nilorn wanted to get better control over their supplychain and improve operational efficiency. The company also want to reduce their expenses inthe continuous process of improving profitability. By choosing the right option oftransportation and mode of transport there are large potential savings for the company. Thisenables Nilorn to reduce the transportation costs and strengthen the environmentalresponsibilities by reducing their environmental impact.The flow of goods within Nilorn has over the past years increased significantly and most ofthe gods today is transported by air. The aim of this thesis is to analyse the supply chain of thecompany and evaluate the potential economic savings in this area.

The idea for the project emerged when Nilorn wanted to get better control over their supplychain and improve operational efficiency. The company also want to reduce their expenses inthe continuous process of improving profitability. By choosing the right option oftransportation and mode of transport there are large potential savings for the company. Thisenables Nilorn to reduce the transportation costs and strengthen the environmentalresponsibilities by reducing their environmental impact.The flow of goods within Nilorn has over the past years increased significantly and most ofthe gods today is transported by air. The aim of this thesis is to analyse the supply chain of thecompany and evaluate the potential economic savings in this area.