Annual reports are by many considered to be companies primary way to inform their world where the CEO's words are read most carefully by shareholders. The purpose of this paper is to examine the design of the CEO's words in annual reports in light of the financial crisis in 2008. The study seeking explanations for change, similarities and differences in the various texts based on three themes which are results, future and confidence. In this qualitative study five CEO's words are explored by means of a discourse analysis, all from large Swedish industrial companies listed on the Stockholm Stock Exchange. Some of the results shown is that the CEO tends to talk about the company's results in a self-serving manner and CEO speaks more aboutm the results before than after the crisis.

The aim of this study was to increase the knowledge about and deepen our understanding for people who are treated with dialysis in aspects of quality of life and coping strategies. The research questions were: How does the scientific literature describe quality of life and coping strategies from people?s perspective who are treated with dialysis? How does dialysis affect patients and their lives? How/what can the nurses do for people who are treated with dialysis to keep or improve their quality of life. The result is based on eight scientific articles and after interpretation of the result we found six themes that describes how patients have to restructure their lives to a new normal life, how they adapt to a life with dialysis treatment, how dialysis affect their physical condition, witch meaning does the family and others have, how they keep their self-esteem in relation to the dependence of dialysis treatment and which factors are associated with a long life with dialysis..

Purpose/Aim: The aim is to study the critics own views upon their profession and upon the development of criticism, and to thereafter set this in relation to contemporary theory and debates.Material/Method: A qualitative study pursued through personal interviews. The results are categorized and split into different themes.Main Results: Through media convergence and a changed media culture the conditions for criticism have also been altered. But in spite of various negative prophecies, these changes cause no serious threat to criticism. New forums and new forms of criticism actually increase the importance of the traditional ditto as the authoritative voice that holds the field together. Still, there are questions and fears about a future seemingly less and less predictable.

The aim of this Master thesis has been to analyse the debateon Wikileaks as it occured in the Swedish daily press during2010 and early 2011, as well as to identify what differentdiscourses influenced the discussions. The empirical materialconsisted of fifty-three articles, taken from three nationalnewspapers and has been analysed using the discourseanalysis theory of Ernesto Laclau and Chantal Mouffe. Thearticles were analysed in four stages which included:identifying statements concerning Wikileaks and itsoperations; identifying additional groups and individualsappearing in the debate and the statements made about these;grouping statements into themes and on the basis of thesethemes construct chains of equivalence and identify subjectpositions. The last stage consisted of identification ofdiscourses and the relationships and possible conflictsbetween those discourses. The results showed that fourdiscourses could be identified: the good democracydiscourse, the traditional diplomatic discourse, the goodjournalism discourse and the power-critical discourse..

This essay aims to investigate how Swedish Public Libraries market their activities in video games for youths. It also highlights how the library, on the basis of the unique opportunities of the video game medium, can develop this marketing to build a relationship with youths. The empiric evidence is based on a survey of answers given by 30 librarians responsible for video game collections, and qualitative telephone interviews with three of them. The essay?s theoretical framework is based on Philip Kotler and his co-authors? marketing theory which consists of five stages: Marketing research, segmentation, marketing mix, implementation and development.

Culture, orgin and identity are hot topics that are being discussed everywhere, for example in newspapers, lunchrooms and on Twitter. Politicians, media and ordinary people have displayed different antiracist acts, for example campaigns, marches and political actions.But you may wonder if it really is that effective, or if the antiracism reproduces racism with its language. The purpose of this study is to see if articles from the newspaper Aftonbladet's antiracist campaign ?We like different!? reproduces racism through its language.The method that is used is discourse analysis, more specific Chantal Laclau och Ernesto Mouffes discourse theory. The theories the study relies on are race, racism, framing, racism in news, binary oppositions, stereotypes, whiteness and orientalism.Two discourses were found in the material, ?We like different? and ?We like the same?.

This essay aims to examine how safety is reflected in local plans. This was done by describing the physical environments, which are addressed in the local plans and its impact on safety. It has also been undertaken to see if certain physical environments with respect to safety have been addressed differently.The paper is made with the qualitative method Thematic analysis. The method is used to analyze the three local plans that have been available during the essay. The analysis was done with my created themes Traffic separation, Accessibility, High vision, Light and bright and Human presence.The results have shown that the local plans takes up physical environments that are good for safety.

This study highlights the stereotypical depictions of journalists in film using a narrative analysis of four major Hollywood productions, starting with All the President?s Men from 1976 through The Girl with the Dragon Tattoo from 2011. Its purpose is to highlight traits given to journalists in the movies and re-occuring themes in the portrayal of the media and the journalistic occupation. Differences and commonalities between the films are concluded in a discussion of ethics, personalities and the media?s self image.

The aim of this study was to examine the occurence of norms in court cases regarding the Swedish law of support and service for disabled (Lag 1993:387 om stöd och service till vissa funktionshindrade) with the help of a discourse analysis method. More specifically its aim was to examine and identify norms in the different dictums/statements that were to be found in the court cases regarding the supportive institution "contact person" according to the Swedish law "LSS" with the help of a norm science approach. The aim was also to examine when the applicant was found to be entitled to a contact person according to the LSS-law. To be able to do this, the author studied thirty-four different court cases. In these cases six themes were found, that indicated the occurence of norms.

Abstract This Concept Analysis according to Walker & Avant (1995) studies the concept of uncertainty in the nursing context. It consists of four parts where uncertainty in general have been encircled in a semantic analysis (part one) and a qualitative content analysis consisting of an questionnaire, distributed to the staff members at one nursing and medicine institution, with an open question about the meaning of uncertainty (part two). The third part is a literature study of the nursing context to find out how uncertainty is described (part three). Part four is the actual concept analysis based on the three first parts. Uncertainty in the nursing context is an individual conscious experience witch is changeable and impressionable. It is chained together with its antecendents and consequences.

This is a study of the discussions and sense making that HR-professionals and HR-students present concerning the phenomenon of diversity, through the theory of social representation.Our purpose is to study the reasoning around the phenomenon of diversity and what meaning HR-students and HR-professionals create around it. This study also attempts to examine how HR-professionals and HR-students reasoning and interaction differ from each other. In this study we have used the qualitative method of social representation through focus groups.The common themes found in the data material were the meaning of the phenomenon diversity, how the work with human resources can be connected to the phenomenon of diversity and diversity as an issue in society. The main result in this study was that we found a wide range of meaning put into the word diversity by the participants and that the individuals in the focus groups actively strived for consensus..

Persons suffering from Attention deficit/hyperactivity disorder (ADHD) struggle with complications within the functions that regulate and control the brain activities, due to deficiencies in these functions within the affected nerve-paths. ADHD is a cognitive function impairment characterised by inattention, impulsiveness and over activity. According to Diagnostic and Statistic Manual of Mental Disorders, American Psychiatric Association (DSM-IV), certain diagnostic criteria of ADHD must be fulfilled in order for a person to be diagnosed with ADHD. The everyday problems caused by ADHD are individual and medication can have positive effects relieving the person?s impairing behaviour.

Problem: Förutsättningarna på de central- och östeuropeiska marknaderna skiljer sig från de västeuropeiska, vilket innebär att dessa marknader är svåra att angripa. För att möjliggöra ett gränsöverskridande samarbete mellan dessa regioner, måste företaget inte enbart förstå skillnader, utan även identifiera vilken påverkan dessa kommer att ha på utvecklingsmöjligheterna. Syfte: Syftet med denna uppsats är att identifiera de motiv ett företag kan ha vid en etablering i Central- och Östeuropa samt att skapa en djupare förståelse för de problem samt svårigheter som kan uppstå under denna process. Metod: Metodmässigt är uppsatsen av abduktiv karaktär då vårt syfte är att jämföra företagets internationalisering med relevanta existerande teorier. Insamling av material har skett genom studier av litteratur och forskning på området samt kvalitativa intervjuer med personer i ledande positioner inom fallföretaget.

Den förväntan en gäst har på en måltidsupplevelse är central i arbetet med att skapa extraordinära måltidssituationer. I studien har de faktorer som skapar förväntan på en måltidsupplevelse sökts fram och dess påverkan på skapandet av förväntan studerats.Uppsatsens syftet var att undersöka hur rummet kan påverka gästens förväntningar och upplevelser i en måltidssituation.Studien grundar sig på fakta hämtat ur granskade, publicerade vetenskapliga artiklar som sökts fram med hjälp av centrala, det vill säga relevanta och viktiga, sökord ur databasen FSTA. Resultatet visade att den förväntan en gäst har på en måltidsupplevelse skapas och baseras på ett flertal olika faktorer. Dessa faktorer är bland annat det omgivande rummet med dess design, dukning och inredning, den yttre miljön, den marknadsföring och information som getts, personal och bemötande samt den sociala interaktionen i samband med måltiden. Egen empiri och förförståelse utifrån liknande, tidigare upplevelser bidrar också till att skapa en förväntan på den upplevelse som skall komma att konsumeras.

The aim with this essay is to look into what literature has been published in 2006 and 2007 for boys between the ages of twelve and sixteen in order to analyse six of the titles. Our two main questions are as follows:?How is the teenage boy depicted in six of these books? - To what extent is the teenage boy depicted in a gender stereotypical way?.We chose the titles for analysis based on our mapping of the published literature and took into account the authors? gender and age as well as the main themes of the books. As theoretical base for our analysis we used Marias Nikolajeva?s table of gender stereotypes in literature.