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12812 Uppsatser om Case-based Reasoning (CBR) - Sida 60 av 855

"Sour Milk" Corporate Branding under Surrogate Boycotts - the case of Arla Foods in the Muhammad Crisis

Surrogate boycotts are highly threatening for corporations in terms of both economical cost and image damage. All corporations are due to our globalized environment and increased stakeholder fragmentation gradually more risking to become victims of surrogate boycotts, which of nature is hard if not impossible to predict and prevent. Corporations are generally recommended to build clear and strong corporate identities, which should be reflected in their most important stakeholders, as this will secure minimum damage on the corporate image. Even a surrogate boycott situation can have positive effects on corporations, especially in terms of image, as such situation increases the brand involvement and thereby make it possible for corporations to connect with important stakeholders on an emotional level. .

Rättvisande bilden med humankapital : En fallstudie av fotbollsklubbar och tjänsteföretag

AbstractOur purpose for making this study is to study the implementation, the use of and the effects of Lean within our case objects.  We chose to make this thesis by case studies. The three themes mentioned above is also the main research questions that we aim to find an answer to by this study. We have chosen to do a cross section analysis where we conducted structured interviews to find answers to these questions. The theoretical reference frame consists partly of traditional theoreticians within Lean but also more recent research within the subject as well as theory specifically for Lean within the Health Care sector.The result of this study shows in all our case studies that the Management has been supporting the implementation, but that the implementation process proceeds faster if also the professionals are involved in the process.  To succeed with the implementation there is a great need for good reasons and strives that can benefit the professionals. By the use of Lean our case studies have evaluated its processes, with the main intentions being to reduce waste activities and to create flows with ?pull systems?.

Datorbaserad bedömning i språk forskningsläge, erfarenheter och implikationer

To support uniform and fair assessment of Swedish students? English language competences, mandatory National tests are provided both for secondary and upper secondary education. The current thesis may be seen as a contribution to the further development and validation of these tests, with regard to the likely introduction of computerized testing methods. The aim is to gain further knowledge from current research in the field, to study and elucidate international experiences of implementation, and to gather and analyze feedback from students and teachers. Based on my findings, some tentative conclusions will be drawn, and recommendations made concerning future developments.

The SMEs’ Internationalization Strategy --Foreign Market Entry Modes Selection

The SMEs’ internationalization strategy—Foreign Market Entry Modes selection Title: 1st of June 2006 Date of the Seminar: Bus 809. Master thesis in international marketing Course: Han xiao Author: Ulf Elg, Associate professor, Lund University, Sweden Advisors: Ying Bin, Associate professor, Zhongnan University of Economics and Law, China. Guest researcher, Lund University, Sweden Internationalization, entry mode, SMEs, foreign market Keywords: The purpose of this study is to understand the internationalization process of the SMEs, and try to define the motives and internal factors impact their foreign market entry mode selection. Thesis purpose: This thesis is based on qualitative method using case study. The primary information sources are the interviews with key-persons in internationalization process of SMEs Methodology: The literature review in this study concerns areas of SMEs’ motives for internationalization, foreign market entry mode approaches and influence of internal & external factors.

Stopp i dörren: En studie av mekanismerna bakom dörrpolicy

The notion of door policy has received little academic investigation. In the media this phenomenon has however received much attention and has been connected to allegations of discrimination. The authors of this thesis take another view in trying to identify the mechanisms behind door policy from an economic perspective.Based on case studies in nightclubs in Stockholm the authors conclude that there are two types of door policy: including and excluding. While including door policy aims to comply with regulations and commonly is part of a cost-leadership or focus strategy, excluding door policy is primarily a tool for attracting and selecting a certain audience in line with a product differentiation strategy. It thrives on the principles of exclusivity and reciprocity.Forming the identity of a club, audience is of great importance and excluding door policy is found to be an important tool in creating the correct composition of audience, which ultimately aims to increase profitability..

Beslutsfattande i säkerhetspolitiska kriser -En studie om press och politisk förändring i den ekonomiska krisens Thailand

This thesis is seeking to explain why policy change come about. This is done by applying a part of Karin Lindgrens dissertation Vad styr ledaren?. The research evolves around the term pressure and the hypothesis are that policy change come about when there is middle range pressure on the decision-maker. Low and high pressure results in no or small policy change.The thesis is done as a case study where the economic crisis in Thailand 1996-1999 makes my case.

XML som informationsbärare för EDI

Information handling has been a key issue for different companies for a long time. Electronic Data Interchange (EDI) is used to transfer different business documents from one company to another. This is done in such way that the information itself is separated from how this information is stored and handled in the companies internal systems. As different companies have different systems there is a need for a standardised format for this exchange. There is a big difference between EDI-systems based on what kind of EDI-standard is used. The most common standard in Europe is EDIFACT, but with increased interest of using the Internet for business communication there is a need for a standard that is adjusted for use over the Internet.

SAB-systemet och Yahoo! En jämförelse rörande traditionell och ny klassifikation

The aim of this Master thesis is to investigate the similarities and differences between a traditional and a new classification scheme. Two classification systems are compared, "The Swedish Library Classification System" the SAB-system - and Yahoo!. The SAB-system has been used in Swedish libraries since the beginning of the 20^th century, and Yahoo! has been online since 1994. Yahoo! has a Swedish version of its international original, which is used in this study to get a similar starting point with the SAB-system. The method used for this is a content analysis, which in this case is not a quantitative analysis.

Visualisering av säkerhetsinformation på AB Wahlquists Verkstäder

Workplace accidents in Sweden have in recent years increased. Companies are at the same time putting a greater emphasis on preventing accidents and inform about safety and risks. Therefore there is a need to know how to visualize this safety information. This study is based on a part of a project proposed by the industrial company AB Wahlquists Verkstäder, in which they want to visualize their safety information for new employees and existing staff, and also for temporary contractors and apprentices. The purpose of this study is to see what is required of the visualization of safety information and what guidelines that should be followed.

Knark är bajs

Den här uppsatsen är en multimediaproduktion som kan nås via länk http://www.fek.uu.se/student/projekt/knark_ar_bajs/ . Den är gjord i syfte att vara ett undervisningsmaterial inom marknadsföring på A- och B-nivå. Produktionen innehåller en ?case?-del som ger en inblick i utvecklingen av en reklamkampanj. ?Caset? ger samma förutsättningar som reklambyrån Futurniture hade i början av kampanjen.

Implementering av balanserat styrkort : Praktikfallet Swedish Tissue

Background: A Balanced Scorecard can be used as a tool for communicating and presenting the vision and strategic goals of an organisation in a way that is easy to understand. Implementing a scorecard will support the learning process and dialog concerning the strategy of the organisation. It will also increase the employees understanding of the organisation and motivate them to reach the strategic targets.Purpose: To evaluate and describe employees opinions of a Balanced Scorecard that has been created by the management group from a management point of view. From that, our aim is to recommend our case company, Swedish Tissue, how to implement their Balanced Scorecard. We will also give more general recommendations on how to implement a scorecard.Method: The conclusions in this thesis are the result of a case study.

TV-rättigheter inom svensk idrott : En studie av det rättsliga läget rörande ägande av och skydd för TV-rättigheter inom svensk idrott

AimThe aim of this study is to investigate who can be considered to be the owner of the broadcasting rights on sport events in Sweden. Furthermore our aim is to investigate how the owners can protect their rights.The reason why we are interested in this subject is that there is no legislation in this field. There is no legislation on who the owner is and there are no arena rights that protect the broadcasting rights. We have studied case law and legislation in other countries and tried to apply it to Swedish conditions. We have posed the following questions:Who owns the broadcasting rights on sport events in Sweden?What legal protection does the owners of the broadcasting rights have for their rights?MethodThe study is based on literature studies and interviews.

Djurtransporter i Europeiska Unionen-En analys av Eurogroup for Animals påverkan i EU:s beslutsprocess

Our thesis is a single-case study in which we try to answer the question: Why didn?t the lobbygroup Eurogroup for Animals get enough support for their demands in the latest regulation regarding transport of animals? As an example of their cooperation with their memberorganisations, we have chosen the Swedish organisation Djurens Rätt. Through interviews with key-persons involved in the process and with the use of Jeremy Richardson's theory regarding lobbying in the EU, we found that there were many different factors that effected Eurogroup for Animals chances to get an animal friendly legislation. For example by setting too ambitious demands Eurogroup for Animals wasn?t considered to be a serious actor during the legislation process.

Barns upplevelser av högläsning och boksamtal

What drove me to write this paper is the will to  examine if there is a philosophically and scientifically viable  alternative foundation for an objective morality other than what we like to refer to as "God". The  American philosopher and neuroscientist Sam Harris presents in his book The Moral Landscape a thesis for an objective morality based on science in which he states that  science can determine human values. The purpose of this paper is to perform a theoretical trial of The Moral Landscape, examining Harris' thesis and it's relations to the philosophical obstacles that stands in its way, these being mainly the famous philosophical principle "Hume's Law" and G.E. Moore's "Naturalistic Fallacy and Open Question Argument" and thus will serve as my main theoretical foundation. The results of my study was not conclusive since Harris in fact doesn't succeed in bridging the gap between facts and values on a scientific ground.

The SMEs? Internationalization Strategy --Foreign Market Entry Modes Selection

The SMEs? internationalization strategy?Foreign Market Entry Modes selection Title: 1st of June 2006 Date of the Seminar: Bus 809. Master thesis in international marketing Course: Han xiao Author: Ulf Elg, Associate professor, Lund University, Sweden Advisors: Ying Bin, Associate professor, Zhongnan University of Economics and Law, China. Guest researcher, Lund University, Sweden Internationalization, entry mode, SMEs, foreign market Keywords: The purpose of this study is to understand the internationalization process of the SMEs, and try to define the motives and internal factors impact their foreign market entry mode selection. Thesis purpose: This thesis is based on qualitative method using case study.

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