The purpose of this thesis is to shine some light on how B2C companies in Sweden carry out a viral marketing campaign. Through case studies of two comparably sized companies, Arla and If Skadeförsäkringar, this was examined. This study shows that viral marketing is still a new subject for both marketers and researchers. It is hard to find conclusive methods for how to carry out such a marketing campaign successfully leaving companies feeling that they first have to go through a trial and error process. This is evident in this case study, where viral marketing is degraded to a tool for generating awareness rather than producing actual results as part of a holistic marketing plan and where those results are too uncertain to rely on.

The 1st of January 2009 a new goal was set for the emergency care in Stockholms läns landsting. This new goal stated that 70 per cent of the patients shall not spend more than four hours in the hospital when requesting emergency care. The processes in the emergency room at Södersjukhuset do not cope with this new goal. The authors studied the reasons for this and made suggestions based on the findings. The conclusions were that the emergency room should place doctors much earlier in the emergency care process or implement a system where specialists act as tutors to non-specialized doctors.

With the collapse of the Soviet Union and the 9/11 attacks, the landscape of the freedom of religion has changed. The issues now facing freedom of religion varies greatly from the issues that the drafters of the universal declaration of human rights faced after World War II.In the light of the new issues that States face in the intersection of religion and societal interest, scholars have criticized the European Court of Human Rights to give too much leeway to the States in determining how the human rights should be implemented, by using the doctrine of margin of appreciation. Critics of the margin of appreciation claim that it is based on culture relativism and that the doctrine undermines the universality of the human rights. In order to decide if the margin of appreciation has indeed led to a relativization of the human rights I compared it to the jurisprudence of the UN Human Rights Committee and its use of the Syracusa principles. My conclusion is that the jurisprudence of the European Court of Human Rights cannot be considered to be based on culture relativism.

The aim with this thesis, based on five childrens librarians statements, is to highlight their view of their work, and what they deem to be of importance when working with small children within the library sphere. My main question is as follows: What motive compels childrens librarians in their work with small children, and will Vygotskys theories be recognised in their statements. I have two questions as a base for this main question: How do childrens librarians work with small children, and do they utilise any special methods in their work? How do childrens librarians view their work tasks, and what do they deem to be of importance regarding small children and libraries? The thesis is based on qualitative interviews. As a theory I have decided to concentrate on Vygotskys thoughts on imagination and creativity, the Zone of Proximal Development, and childrens language development.

A valid arbitration agreement constitutes a bar to court proceedings as well as a prerequisite for arbitral proceedings. In NJA 2008 p. 406 and NJA 2012 p. 183, the Swedish Supreme Court applied the so-called doctrine of assertion with respect to the issue of whether a dispute should be settled by arbitration or litigation. Prior to these judgments, it was uncertain if the doctrine of assertion was applicable regarding this issue.

This paper examines possible applications of fuzzy logic on the field of artificial intelligence in digital games. It describes fuzzy logic in contrast to crisp logic. The paper will give several examples of possible applications of fuzzy logic-based decision making for game AI. These examples include the choosing of weapons for AI agents and the gas-break decision of an AI-controlled car. The paper will also analyze the impacts of game AI which makes decisions based on many factors.

Our thesis is conducted in collaboration with Draper Europe AB in Halmstad.The goal of the project has been to construct a baseline concept for the instaling of aprojector screen. Draper Europe AB, in the curent situation, have several kinds of fabrics and designs on their sceens and the cases they are in. Today if you select a screen you can´t chose the design and function of the sceens case.The arrangement of the components inside the cases was to be constructed so the assembler simply could move them to different cases. To make it even easier for the assembler and to save time, the desire of less component was mentioned. Another problem that needed to be solved was the mounting of the projectionscreen at the customer place.

In 1989 the United States choose, after years of conflict, to carry out a military intervention in Panama, to remove Manuel Noriega, convicted for drug dealing and for threatening the lives of the Americans living in Panama. The aim of this study is to examine whether George H. W Bush?s arguments for the military intervention comply with the principles of the just war.The method chosen for this study is a qualitative literature study, based primarily on secondary data. It is a case study with two complementing theories, the theory of the just war and the world system theory.The result showed that the American intervention both can be justified and unjustified following the principles of the Just War Theory.

The purpose of this thesis is to build on the current debate on male circumcision and from thetwo perspectives, consequentialism and non-consequentialism, describe the conflict of rightsthat exists on the issue and outline a normative conclusion about whether Sweden should banmale circumcision of boys or not. The idea is to clarify how the two sides' approach to theconflicting rights differ on the issue. The perspectives intends to provide further clarity to thearguments and provide a framework to resolve the rights conflict by, which creates morefavorable conditions to understand the moral bearing of the arguments in the debate. Thesurvey is conducted as a debate analytical study, conducted by compiling and organizing thearguments for the various positions in the debate. Based on the two theories I conduct ancritical analysis in which I examine the extent to which the arguments of each side lives up tothe perspectives moral standards.

Depression är vanligt hos personer med Borderline personlighetsstörning (BPS). Det finns risk för att komorbid depression försämrar behandlingsutfall och minskar sannolikhet för remission från BPS, en problematik förknippad med signifikant funktionsned-sättning. Denna studie syftade till att undersöka hur patienter med BPS och samtidig depression, svarade på beteendeaktivering inriktad på att konkurrera ut ohälsosamma beteenden med hälsosamma. I single-case design om fyra patienter, registrerades aktivitetsnivå dagligen samt upprepade mätningar med validerade skattningsskalor under baslinje och aktiv intervention. Resultatet visade att patienterna hade stora svårigheter med registrering och närvaro, och att även om hälsosamma beteenden ökade i vissa fall så påverkades inte grad av depression..

This is a final year project considering constructional techniques for joining cavity walls. The project is related to an ongoing scientific programme about the restoration of The City wall of Visby located on Gotland. The programme was set by Riksantikvarieämbetet as a reaction to a collapse of the outer masonry wall shell which took place in February 2012.The City wall of Visby is a medieval fortification built out of limestone during the 13th century. The wall is constructed as a cavity wall with two separate masonry shells connected to each other through an intermediate core. During the 14th century the wall was heightened which lead to a higher stress, especially in the outer wall face.

Facebook´s importance has grown significantly regarding crisis communication. A deficiency concerning what types of companies has been investigated earlier and how their crisis communication should be carried out on Facebook, has been identified. The aim of this study is to examine the crisis communication of a smaller company on Facebook and explore how this communication has been received by the company?s recipients. We apply an explorative approach on to a case study in order to answer the aim.

The composition of the board of directors and Corporate Social Responsibility (CSR) are two widely researched subject and discussed by the media. This study aims to examine the impact of the board of directors' composition on CSR performance among the largest companies listed on Nasdaq OMX stock exchange 2008 in Stockholm, Sweden. A linear regression analysis is applied to investigate the relationship and evidence is found that board attributes have an effect on CSR performance. Among these; the size of the board, outside directors and employee representatives all have a positive impact on environmental performance. Furthermore; female, outside directors and employee representatives have a positive impact on social performance.

We have decided to conduct a case study of German and Swedish mid-level managers within the automobile industry. Primarily we used a qualitative method of investigation and a phenomenographical methodological approach in order to conduct an in depth analysis. We conducted semi-structured interviews with six mid-level managers each in Germany and Sweden. The semi-structured interviews allowed us to conduct flexible interviews which enabled these managers to speak relatively freely about their own view of leadership. Throughout our investigation we have based our results on the empirical findings and at the same time sought explanations to different phenomenon in relevant secondary data, such as management literature, thus used the abductive method of investigation..

The purpose of this investigation is to show how politicians state primary goals and how they break them down into secondary objectives within the sector of Child-and education area. This is supposed to create a general image on how the targeting process is handled within the public activity. Finally, this will lead us to what is necessary for the targeting process to work successfully within the public activity.  We have implemented a qualitative study within the two chosen municipalities. This case study is based on personal interviews that are conducted through semi structured questions.