The purpose of this study is to contribute knowledge on how pedagogues use play as a way to expose children to the English language. I chose the qualitative method of interviews to conduct my study. The objects of study were four English speaking pedagogues at a preschool with English in their profile. This profile was a major factor when choosing where to carry out the study, as not every preschool in Sweden offers English.The interviews were conducted in English, as all four pedagogues were native English speakers and I did not want a possible language barrier to influence the results. The questions were composed with play as a focal point and a way to expose the children to English.My findings showed that play is an important tool for children to take part of and learn English.

SummaryBackground: Management control is important for all kinds of activities, both in trade and industry and in the public sector since you must economize on scarce resources. There are nevertheless many different views on management control, which have changed with the times. With regard to the public sector in Sweden, the management control systems have changed radically the last half century, especially from the 1980s, due to depressions and increased focus on effectiveness. New approaches have been taken by many municipalities and county councils, both in Sweden and internationally, where the former management control systems have been abandoned in favour of result control, target costing, and activity-based-costing, for example. Another new approach has been the Balanced Scorecard, which was introduced by Kaplan & Norton in a pioneering article in 1992.The Balanced scorecard is a multidimensional tool, originally intended to be used in trade and industry, but with regard to its nature, it has been adopted even by many non-commercial organizations, especially in Sweden.

This thesis examines the ideological implications of an emerging shift in human rights-issues regarding information. As Intellectual Property becomes increasingly important to the economy of developed nations previously commonly owned or unprotected information runs a real risk of becoming privatized. The World Trade Organization and its binding agreements GATS and TRIPS are subjected to a critical ideology-analysis, with special efforts to elucidate possible effects on the public service realm and its commitment as provider of free information as a human right. The result suggests that not only does a threat to information as such a right exist, but that its ideological basis however seemingly rooted in a liberal/neoliberal context actually in its express views on information deviates from liberal/neoliberal theory in many ways, and that there are theoretical inconsistencies in that same ideology..

Vårt syfte är att identifiera och analysera hur koncepten Slow Food och Slow City kan användas för att marknadsföra en plats och öka dess attraktivitet. Fokus kommer att ligga på de marknadsföringsstrategier som platserna använder idag samt de strategier som kan bli aktuella i framtiden. Vi har funnit att de italienska städer vi studerat har en genomtänkt strategi och har gjort tydliga avvägningar i arbetet med sin platsmarknadsföring. De har tänkt långsiktigt vid implementeringen av koncepten och fokuserat på att marknadsföra sig internt hos stadens invånare. Städerna har resurser som är väl knutna till koncepten Slow Food och Slow City, men använder inte själva begreppen i sin externa marknadsföring.

Vårt syfte är att identifiera och analysera hur koncepten Slow Food och Slow City kan användas för att marknadsföra en plats och öka dess attraktivitet. Fokus kommer att ligga på de marknadsföringsstrategier som platserna använder idag samt de strategier som kan bli aktuella i framtiden. Vi har funnit att de italienska städer vi studerat har en genomtänkt strategi och har gjort tydliga avvägningar i arbetet med sin platsmarknadsföring. De har tänkt långsiktigt vid implementeringen av koncepten och fokuserat på att marknadsföra sig internt hos stadens invånare. Städerna har resurser som är väl knutna till koncepten Slow Food och Slow City, men använder inte själva begreppen i sin externa marknadsföring.

The purpose of this investigation is to come across the associations of consumers who are being exposed to a brand extension from a different product category. Moreover, our aim is to contribute to the knowledge of how consumers respond to these extended products, by investigating the influence of the parent brand. To fulfill our purpose, this study was conducted through qualitative interviews with consumers. In order to carry out our investigation and analyze our findings the following theoretical framework has been used: Customer-based equity, Parent brand affect and Perceived fit. Our data was collected through ten semi-structured interviews including consumers of Fiat and Marlboro brand extensions.

New political parties are increasing as phenomena in Swedish politics. Some of these parties have gained much attention in the media, and recent examples are Junilistan, Feministiskt initiativ and Sjukvårdspartiet. Media plays an important role for political parties as it is a way for the parties to communicate with the citizens. Therefore this essay examines how these three new parties have been pictured in media lately, and with what arguments they are discussed. This is done by argument analysis of editorials in five Swedish newspapers.

The main goal of this study is to verify how teachers describe the differences between two school subjects Swedish as a first language and Swedish as a second language. Moreover, this investigation focuses on how the two curriculums differentiate from each other. The method that was chosen to carry out this qualitative  investigation was semi-structured interviews whith two teachers, who are presently teaching these two subjects.The results of this study conclude that there are no significant differences in the two curriculums. One of the most important difference that has been found was howewer that it is very important to continue improving the language, for example, conversation about different topics in the classroom, teaching the students in small groups and enhancing their vocabulary.  The findings and results of this study are in accordance with earlier research.Moreover, this study concludes, however, that the differences between the two curriculums of the two subjects named above are based on the methods that help students to improve their language development..

Take your phone out from your pocket and look at it. Chances are that a certain California-based company made it; in 2013, it was quite likely. If you flip it over and remove the shell you have added (or look through the protective film), you might also learn that it was assembled in China. Flip it over again and look at the picture of something or someone you find great affection for, protected by yet another thin film. While who made it and who assembled it might vary, and it does not matter from now on, the other parts about protective barriers and personalization might be more accurate.

Background: One of the largest direct selling companies Amway "AmericanWay", which has its foothold in the market economy by means of direct trade. This means that the marketing is in the form of a network made up of various individuals who work together to advertise the company on to various potential customers.Aim: The survey aims to study the factors that are affecting the company Amway's growth.Completion: The survey is based on analyzing the interviews. The authors have relied on the qualitative method, where they have focused on how growth has increased the company Amway.Results: The results of this study are that Amway gradually managed to establish themselves globally thanks to the quality of the products they sell in a functioning market. The study also shows that all member customers are satisfied with the goods they buy from ABO groups, and that Amway's structure is not based on a pyramid scheme..

Abstract The IT- business is a fast growing business trade. This expansive line of business continuously demands flexibility both economically and legally. It is, today, of great importance to have knowledge about your own trade especially when it comes to new agreements. Laws and regulations are seldom flexible and adaptable tools, this is due to the fact it takes time to create new laws and, above all, it takes time to create laws with the right effect. This is where standard agreements enter the scene.

Denna uppsats handlar om butiker i Sverige som utvidgat sitt sortiment till att omfatta varor eller tjänster från minst två traditionellt åtskilda branscher. Uppsatsförfattarna försöker systematisera dessa kombinationsbutiker, samt analysera vilka för- och nackdelar som finns. Med hjälp av ett antal fallstudier från svenska detaljhandelsföretag dras slutsatser om kombinationsbutikernas karakteristika. Kombinationsbutiker tycks skilja sig åt på flera punkter, bland annat med avseende på avsikter, ägarförhållanden och valda kundsegment. Skalekonomi, möjlighet till differentiering och upplevelseskapande samt ökad kundtillfredsställelse är några av de fördelar med kombinationsbutiker som särskilt framhålls.

The aim of this thesis is to interpret and discuss the weapon-graves of Viking Age Birka. The weapon-grave phenomenon is deemed differential in relation to the rest of the grave-material of the site, and thus the questions that motivate the thesis is: who was buried with weapons and why? Further questions arise regarding the social aspects of individuals who were buriedalong with weapons. The theoretical approach will be to evaluate any differences in 'social class', 'social age' and 'gender' between the weapon-grave contexts. By conducting qualitativeand quantified analysis of the grave-goods, this thesis adresses both overall and detailed patterns in correlation and constellations between weapons, other grave-goods and terms of burial..

The purpose of this study is to examine what view librarians have on reading promotion for adults, in particular reading circles, and in which way earlier experiences, education and competence form this view. To what extent, if any, do perceptions of professional identity influence the interest to carry out some kind of reading circles for adults?Our study is based on qualitative interviews with librarians, both those in charge of reading circles in libraries and those who are not. As theoretical starting point we have used Andrew Abbott's work on theory of professions and Jofrid Karner Smidt's thesis on literary preferences and different kinds of mediation of literature. For our analysis we will also use earlier studies on the subject to place our study in a wider context.Our conclusions show that the librarians in our study have an ambivalent view on their profession and professional identity.

Al Gore may have helped put global warming on the agenda. However, it is not a new subject. Neither is so called green marketing a new phenomenon within branding and communication. As more and more companies establish environmental strategies there exist beliefs that the environmental focus is becoming a triviality, which is the reason for this study. Implementation of words such as ?environmentally friendly?, ?green? and ?global warming? is becoming more and more widespread and frequently used within marketing communication.