The purpose of this essay is to investigate the airline industry and its part in the mobile community. Further on, to investigate the factors that throughout history are having an impact on the airline industry and have lead to the condition of today. Through this information we are outlining the future of the airline industry.This essay has been written in a qualitative approach. The empirical gathering has been made through interviews based on open discussions between the interviewers and respondents. We started out with creating a theoretical pre-understanding and continued by comparing how well these theories matched the reality.The gathering of the theoretical material was chosen on the basis how well it matches the subject of our essay.

Previous research shows that Swedish teenagers? reading of fiction have decreased during the last decade (Skolverket 2006). As future librarians we found ourselves asking why, and an interest to look into this was triggered. The purpose of this Bachelor thesis is therefore to examine why teenagers? reading of fiction is decreasing. Focus lies on students? perception of their own reading, both inside and outside the school environment.

This master thesis is an attempt to study the joint-use solutions between the public library and the public preschool in the local district Kristineberg in the community of Borås. The two main questions are; what kind of joint-use library is the activity at Kristineberg? What kind of advantages and disadvantages do the actors experience from the joint-use activity at Kristineberg? The analysis is based upon the interviews with eight informants with different connections to the joint-use library and public preschool. I also use documental analysis and literature studies. Relevant theories, such as Andersson´s and Skot-Hansen´s analysis of the role of the public library and Bundys, Imhoff´s and Dornseif´s theories about joint-use libraries are presented and later used in the analysis.

In this thesis the survival and development of a yearly recurring event will be examined. The purpose of this work is to examine how the festival Stockholm Pride has developed and to find out what underlying factors and conditions that lays behind the development. Also being examined is how the event affects Stockholm city?s tourism industry. To be able to fulfill the purpose of the thesis a qualitative research has been used and two persons with allot of knowledge about Stockholm Pride and Stockholm?s tourism industry has been interviewed.

Kandidatarbetets innehåll undersöker och diskuterar frågeställningen: ?Hur påverkas narrativet i en film genom att gestalta ljudet akusmatiskt??. Med hjälp av teorier och slutsatser från filmteoretiker så som Michel Chion, David Sonnenschein och Klas Dykhoff, har vi till kortfilmen Alla ljuger skapat en ljudläggning med fokus på narrativa ljud utanför den rörliga bilden. Vårt resultat syftar till att skapa grunden till en svensk standardisering av de existerande teorier och metoder för gestaltning av akusmatiska ljud i film. The content of this bachelor thesis examines and discusses around the question: ?How does the implementation of acousmatic sounds affect the narrative of a motion picture??.

Syftet med forskningsrapporten är att undersöka hur kvinnor över femtio år använder en universitetsutbildning i formandet av sin framtidsstrategi. För att besvara våra forskningsfrågor har vi genomfört både en kvantitativ och en kvalitativ undersökning. Den kvantitativa undersökningen utgjordes av en postenkät som sändes till 30 kvinnor vid Linköpings universitet. Den kvalitativa metoden bestod av tre intervjuer med slumpmässigt utvalda respondenter från enkäten. Slutsatserna är baserade på våra resultat från enkäterna och intervjuerna samt den litteratur vi valt med anknytning till rapporten.

The aim of this master thesis is to measure library service quality in two groups of libraries, newly developed and well established, and to see if there are any differences in the users perception of the dimensions in LibQUAL+. The thesis also examines the different perception of quality for the user groups: undergraduate students, graduate students, and faculty. Another approach is to test the Swedish translation of LibQUAL+. Different theories on service quality are presented but the main theories are from the marketing perspective. The grounding and development of LibQUAL+ is described as well as the use of the instrument in different libraries.

This paper examines dialect as a rhetorical means of persuasion. A survey containing inquires about four different Swedish dialects have been handed out mainly in Södertörn University and Stockholm University, in order to research the values and connotations of theese dialects. The four chosen dialects are as following: Göteborgska, Stockholmska, Norrländska and Skånska. The results of the survey are processed and compiled to see which attitudes these values and connotations may indicate to each dialect. These attitudes and values are then discussed in correlation with five rhetorical theories: Attitude as a means of persuation, Ethos, Persona, Rhetorical Agency and Pierre Bourdieu?s theory of Field and Habitus.

The aim for this bachelor thesis was to form a deeper understanding of librarians? occupation and professional identity and therefore we have examined library students? and educators? view on professional identity, competence and career possibilities. Our take on this was that there seems to be little interest in managerial positions and we asked ourselves why this is and if we could see a change in interest in the librarians to become. As our theoretical framework, we chose Andrew Abbott?s, 'Theory of Profession'.

The purpose of this Master?s thesis studies is to examine how information seeking is taught from a pedagogical and didactic perspective. The questions at issue are:? What is the content in information seeking education?? What aims are focused in information seeking education?? What methods are used in information seeking education? The methods being used are empirical studies and studies of literature, within the subject area. The study is inspired by phenomenographical learning theories.

Syftet med denna studie är att skapa en djupare förståelse för kvinnliga chefers upplevelser av möjligheter och hinder i sin karriär i en mansdominerad organisation. Vi vill även undersöka inom vilka livssfärer dessa hinder och möjligheter uppstår. Vi ställer frågor om hur kvinnliga chefer upplever sin karriär i en mansdominerad organisation samt vilka möjligheter och hinder de upplevt och stött på under sin karriär och hur kvinnliga chefer kan skapa en balans mellan de olika livssfärerna, arbetsliv och privatliv. Studien är av kvalitativ art och tar sig an syftet med inspiration från ett narrativt synsätt för att på bästa möjliga sätt förstå deltagarnas personliga berättelser. Datainsamlingsmetoden har skett genom ett tiotal semistrukturerade intervjuer där resultatet visade att möjligheter och hinder främst konstitueras i arbetsorganisationen, att betydelsen av stöd, både från chefer och från privatlivet visade sig vara betydelsefullt och att privatlivet inte påverkar karriären negativt i lika hög grad som karriären påverkar privatlivet. .

AbstractThe purpose of this paper is to analyze TPL companies, and their collaboration with their customers from a TPL perspective. The paper intends to get a bigger understanding of their collaboration, advantages/disadvantages and how the collaboration can be improved. The foundation for the paper is obtained through questions that have been created from the chosen theories about supply chain, third part logistic (TPL) and lean production. We have had open interviews with five different conveyers where we have had our questions prepared and during the interviews asked new questions to get more distinct answers. When we subsequently analyzed the empirical material and by chosen theories we have been able to confirm that the collaboration between the TPL companies and their customers is more of a partnership character.

The aim of this thesis is to examine how a context-specific form of abstracting of fiction film developed in relation to the cultural policy of Internationella biblioteket IB, theoretically can be motivated and practically shaped. The background of the cultural policy of IB is analysed and theoretical standpoints and problematic aspects regarding subject representation discussed. Theories which claim intersubjectivity as an ideal for subject representation and searches for objectivity in the process of subject analysis are criticised in light of the concept of interpretation as the only means to produce meaning and subjects in relation to fiction. Birger Hjørlands context-oriented theories of subject representation are used to theoretically motivate the context-specific form of abstracting. To suggest how a practical framework for abstracting can be created, film theoretical models of interpretation are examined in relation to the field of subject analysis and formal criteria of abstracting.

The overall aim with this essay was to study how counsellors at upper secondary school work with mental illness among youths and compare this with what research and theories advocate. This because there has been a rise in the number of people, especially in the age-group 16-24 years, suffering from different degrees of mental illnesses. The school can in some aspect contribute to cause mental illness but it also consists of good opportunities to offer counselling and work to prevent mental illness among the students. This study consists of five qualitative interviews and two short telephone interviews with school counsellors. During the interviews they expressed their thoughts concerning factors that causes mental illness among youths and gave an account of how they work with prevention, counselling and collaboration.

Purpose: This study has been conducted with the purpose to examine representations of men and masculinity ideals in advertising for male grooming products. This study also aims to investigate how the male representation has changed during the 2000?s.Theories: The theoretical framework of this study is based on established theories and past research about gender, masculinity, advertising and visual communication.Methodology: The study has had a quantitative approach and is based on content analysis of print advertisements published in the Swedish lifestyle magazine Cafe? during the years 2003-2012.Conclusion: The result of the study suggests that the representation of men was not versatile, many of the advertisements showed the same representation pattern, which indicated that the metrosexual was the most common depicted masculinity. Past research shows that the notion of men and the male representations in media has gone through major changes during the last decades. However, the results of this study did not find any signs that the male representations were going through any significant change in the examined advertisements.