The purpose of this thesis is to gain understanding of how companies proactively can manage their reputation. The thesis analyzes three multinational companies in Sweden and uses two theoretical approaches - the reputation risk view and the reputation strengthening view - to gain an overall perspective of how companies work with their reputation. It focuses on investigating which key areas of reputation risk the focal companies identify and how they manage the reputation risks within these areas. Moreover, it examines which stakeholders the companies believe are most critical from a reputation point of view and in what ways the companies work with strengthening their reputation among those stakeholders. In order to find a general approach, the thesis investigates the similarities and differences that exist between the respective companies in the study.

This study aims to examine the views on digitization of eight respondents, all working at different libraryinstitutions in Sweden, and how their views are reflected in their library's digitization strategies. The poll wasconducted on the basis of Ingrid Mason's theory of information standards, their structure and sociopoliticalnature. The informantion standards are divided into three aspects, curatorial, semantic and technical, and theyaffect selection of, intellectual and physical access to the digitized material, which in the end is what constitutes the digital cultural heritage.The background to the study is that the Swedish library institutions in the current situation lacks a nationalstandard or a common strategy for the digitization of cultural heritage, while it is still implemented digitizationprojects at many library institutions. The method used is qualitative, structured interviews with open-ended questions.The study shows that one of the main motives behind the libraries' digitization projects is to make librarymaterials available in a new way, creating greater opportunities for the users to take advantage of the material.The library users are the ones who mainly control what is digitized, although aspects of preservation ismentioned. Furthermore, it appears that the respondents believe that digitization offers improved capabilities tosearch and learn more about the collections, but the actual work of image capture, the addition of metadata,presentation to users and long-term preservation is very complex.Views on what it is to be digitized, how the material should be selected and provided with metadata and howit should be presented to users is what creates the standards that libraries use when they digitize their materials,and digitization of library materials creates new conditions for new users to access and use library material.This is a two years master?s thesis in Archive, Library and Museum studies..

This survey is a theoretical analysis concerning didactics of literature, in which I problematize what Martha C. Nussbaum describes as ?narrative imagination?. By using postcolonial theory, more specific: Gayatri Spivaks essay ?Can the Subaltern Speak?? and her theoretical formula ?a leap into the other?s sea?, I try to answer the following question: Can ?narrative imagination? be understood as a manifistation or concretisation of ?a leap into the other?s sea??The answer that is given concerning my general question is simply: No.

Title: Law of Marketing ? A Descriptive Study of Marketing in Sweden and Italy with focal point on TV-commercials(Marknadsföringsrätt ? En deskriptiv studie av marknadsföring I Sverig och Italien med inriktning på TV-reklam) Number of pages: 34 Author: Astrid Lidman Tutor: Göran Svensson Course: Media and Communication C Period: Fall -09 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose/Aim: My goal with this study is to see the differences and similarities that can be found in the Swedish and Italian Law of Marketing. I want to compare the results to see how our different laws are still able to reach the same results concerning the protecting of our public from bad advertisement. Material/Methods: I?ve been reading laws concerning marketing. I started out my research from different commissions from EU.

The purpose of the studyfocuses onhow teachersatan uppersecondary school, studentsin the autismspectrum,describetheir experiencesof working withmappingtools, Nylander(2012).Inmy research questionsIstarted fromthe teachers? descriptions of their experiences of mapping procedures, if the outcome ofthe mapping hasinfluenced theteachers'educational work and ifmappingcould contribute tothe visibilityandclarification of the student´s functioning in aschool context.As the study is based on five interviews in which teachers reflect on their experiences from the tool of mapping, the socio-cultural perspective where learning takes place through interaction with the environment became a framework to build from. The method has been interviews based on a qualitative research interview. By using interviews, I was able to capture the diversity of the interviewees? experiences described from the basis of an interview guide.

The theme of my exam project, the practical work and the essay will be the phenomena of dreams. The dreams you have when you are asleep, the dreaming state of mind, places where your mind takes you, when you no longer decide what to think of. It is a fascination about what our mind creates itself. This essay brings up the theme out from seeing the dreams and the unconsciousness as a source of inspiration, both in personal development and from an artistic point of view. How has the world of dreams bin used as inspiration in the art? .

The aim of this paper has been to examine personas role in the development phase and whether or not some of the criticism that have aroused against personas is valid or not. In this paper we examine the benefits as well as the downsides of working with personas both from a scientific point of view but also from the experiences of a small company located in the north of Sweden. Since personas much like many other powerful tools have pit falls aswell as do's and don'ts this paper looks to clarify what role personas should take aswell as how to minimize risk and maximize the usefulness of personas..

After a series of corporate scandals around the world the trust in the business world was damaged, probably most in the United States but also in Sweden. Voices were raised for an increase in the openness and insight into the affairs of the company whereupon different corporate governance codes were developed in a majority of countries. A Swedish corporate governance code was issued in December 2004 with the purpose to re-establish the damaged trust for the companies and the business world. The Swedish code was accepted by the Stockholm Stock Exchange as an exchange rule for A-listed and larger O-listed companies as of July 2005. The purpose of this essay is to study how the Swedish corporate governance code in fact leads to an increase in trust in the stock market and to study the companies? attitudes towards this code.To fulfil the purpose of this essay, the authors have carried out a survey among the concerned companies where the companies? attitudes towards the Swedish code were collected.

This is a theoretical study of changing relations between men and women in the context of modernisation. Ideas derived from a general theoretical discussion will be illustrated by examples from countries that are going through societal changes affecting the lives of men and women; Uganda, Morocco and Mexico. Focus will be on connections between changes in the public sphere and interpersonal relations in the private sphere. One part examines certain effects of women?s increased participation in politics and in the workforce, concluding that these changes may cause conflicts with traditional values and consequently tensions in inter-gender relations.

The aim of this paper has been to examine to what extent it has been possible for Patricia Crampton, translator of Ronia, the Robber?s Daughter, to capture and cling to the very personal style in which Astrid Lindgren writes. I also wanted to find out if any adaptations of the text were made and, if any, how they have affected the tone of the book. To fulfil this purpose a thorough comparison of the original text and the translation has been made. The first chapter consists of an introduction presenting the background to my choice of topic and giving a short presentation of Astrid Lindgren and her career as an author.

Our post-modern society is being continually more characterized by the working life, where corporate relations and the understanding of human momentum, limitations and knowledge is the basis of the quality of the corporation. In other words, it is of the greatest importance to keep in mind the attitudes, behaviour, stress levels and motivations that constitute a good working environment. We find it interesting to study what social psychological approaches and social processes could be of importance to good cooperation. The research has its starting point in a qualitative method focused on semi- structured interviews, where we have interviewed eight respondents working within the psychiatry. The research has strengthened our pre-understanding but also made clear the existence of other social processes and approaches that affect cooperation.

Swedish municipals schools have been given an assignment to convey basic values to pupils. The assignment is to bring up the pupils through transmitting and developing a heritage such as values, traditions, language and knowledge. Together along with the lasting knowledge which constitutes the community frame of reference everybody needs. There by is the purpose of this study through a qualitative method to investigate how the schools assignment to create a community national identity of the pupils is interpreted by the teachers in introduction classes. Even how the teachers in this study response to ?Swedish? culture by presenting and educate the pupils in this.

BackgroundIncubators are important facilities for economic growth in society. The main purpose of incubators is to accelerate knowledge intensive firms onto their market by both providing resources and an entrepreneurial environment.Problem Companies within incubators are encouraged to share knowledge and experience with each other with the goal to stimulate development and invention of new technology. This exchange involves interaction on an inter-personal and inter-organizational level. Incubators need to create an open and transparent environment in order to enable this exchange on both levels.Purpose The purpose of this study is to enhance the understanding of how knowledge and experience exchange occurs within the context of incubator systems. By understanding how incubators can capture knowledge and learn from the incubator process, this study can contribute by insights of how the incubator process can be further improved.Method This bachelor thesis is written from an abductive approach and is based on a qualitative case study of Ideon Innovation in Lund.

In my project, Cups on the run, I have studied the relationship between ceramic utility objects and different environments, when moving them off the table. My background as a potter has been the starting point. From there, I wanted to see if I could expand my craft to the space beyond. With the cup, which for most people has a clear function and a relation to us human, in repetitive structure I explored the spatiality and architecture in various environments. Life fascinates me through how everything is made up of tiny parts that together create the tangible and intangible.

The purpose of the study is to investigate the interest in Sami reindeer herders to use the Low Stress Stockhandling (LSS) method for handling reindeer. Also to find out which reindeer handling situations they think works the best and the worst, and which might need improvement. The purpose of LSS is to reduce the stress animals are subjected to during handling by creating consistent and calm responses from the animals. This is done by handling the animals through the animals? point of view and using natural herd behavior to accomplish this.