Lots of choices are to be made by a company who enters a new market with a new businessidea. Common questions that show up when a company is making it´s businessplan are how to target the market and how to use marketing as a tool to reach a specific customer or segment. It is difficult to know wether to target the market in different ways and what processes that can be used in the choice how to select the most potential and profitable customer. Another important question is how a company can positioning themself in a way so the customer will get a positive understanding of the company and what different positive abilities to mention in a possible businessproposal. This study is made on a small company in Sweden called AYEN Technology.

The background of this study stemmed from the notion that the majority of homeless women with substance abuse, most of all, wanted a secured place of their own to stay. Few involved professionals agreed and instead of perceiving housing as a human right the women were mostly offered various types of short-term social housing. The purpose of this study was thus to examine and analyze how professionals attached to the social services and public housing companies in Gothenburg explained that homeless women with substance abuse were excluded from accommodation on the open housing market. The qualitative approach included ten interviews with eleven professionals in Gothenburg. The theoretical framework consisted mainly of Bourdieu's analytical concepts of field, doxa as well as social, economic and cultural, alongside symbolic capital.

?The importance of representation and structures to establish influence. A study of the Trade Unions Youth Activities within The Swedish Trade Union Confederation.?-Katrin OlofssonThis essay is studying the importance of representation and structures for the youth to establish influence, within the Trade Unions of The Swedish Trade Union Confederation, LO. More specific it is about the youths influence in each trade union´s executive committee.

The Swedish household?s savings has increased the last couple of years, according to Statistiska centralbyrån. But the amount of households that trades on the stock market has decreased from the year 2012 to 2013. The diminished interest in stock trading carries a risk by leading to a smaller yield for the private savers, and also effect the business development and the economic growth. High brokerage fees will aggravate the ability to attract venture capital.

Religion is not only manifested in the more traditional forms such as church attendance, but also in various expressions on social media. Facebook is seen by many as creating a social platform where different opinions and more unconventional discussions may flourish unlike how the traditional media convey information. Internet is therefore an interesting platform for investigating how information about religion is spread by researching religious behavior and expression. The focus of this essay is to examine visible, which includes text as a social practice, forms of religious expression shown by the discursive struggle between the Facebook-group Christian Women Against Femen and its counterpart feminist movement Femen. The essay seeks to answer how notions of femininity on the Internet are formulated and reproduced based on the discourse between these two women's movements.The essay highlights how the women?s movements, with their bodily manifestation and by their usage of words, construct and reproduce different images of gender and womanhood.

Real estate financing is one of the key figures for financial success and fundamental to asuccessful business. Funding will come in several different ways, from existing cashflows andassets to new capital requirements which are aimed at different markets.These markets are constantly changing and since the recent financial crisis, there have beenadjustments and austerity measures which led to that the banks have become more restrictive intheir lending.The real estate industry is characterized by both long-term and short-term thinking that ischaracterized by a solid continuity. Our thesis discuss how the demand is in the real estatebusiness and how mature the Swedish market is for junior financingwith focus aroundmezzanine debt and where are we headed in the near future.We've reached out to the key players in the industry on both the buy and sell side of real estatefinancing but also people between lenders and borrowers that handles transaction advice. Tohave been able to implement the analysisa survey and simulation of an investment calculationwas created. This questionnaire was answered by many real estate companies with senior peoplethat had operational positionsmost associated with corporate commitments.

Energy consumption is at present a major political issue, and numerous projects that comprise many nations are currently in process to increase energy efficiency and bring down energy dependency. As a member state of the EU, Sweden now faces the challenge of implementing substantial energy-saving measures until the year 2016. One of these measures is the project ?Green Islands? financed by the EU that intend on creating sustainable islands in areas around the Baltic Sea. The Archipelago Foundation leads the project that concerns the Stockholm archipelago, where focus has been placed upon decreasing energy usage in businesses and services on Utö among other islands.

I gymnasieskolan florerar uppfattningar som till exempel att yrkeselever har låg studiemotivation. I vår studie har vi studerat yrkeselevers bakgrund och förutsättningar för att se om det finns belägg för dessa uppfattningar. Metoden vi har använt oss av för att samla in material är intervjuer med lärare och personliga brev från elever som besvarat frågor ställda av oss. Studien är gjord i tre olika skolor, en förorts-, en landsorts- och en storstadsskola. Studien mynnar ut i analyser av elevers och lärares utsagor, utifrån Bourdieus teorier om hur elevens kapital styr dess framtidsval.

Svensk ekonomi präglas idag av låg tillväxt, svag sysselsättningsutveckling i den privata sektorn och ett fortsatt stort beroende av de svenska storföretagen. En lösning på detta problem anses vara tillväxt i nya, små och medelstora företag, men dessa företag har ofta svårt att få hjälp med finansiering. Venture capitalbolag anses kunna avhjälpa detta problem eftersom de finansierar unga lovande företag. De anses även tillföra mer än kapital till de portföljföretag de är involverade i, vilket kan vara till stor hjälp för unga företag. Syftet med denna undersökning är därför att beskriva till vilken grad venture capitalbolag är involverade i portföljföretag och vad de kan bidra med till portföljföretag.

Title: Who are you? A study on companies reviewing of Facebook profiles.  Social media has opened up new possibilities in recruitment situations in forms of background checks on social networks such as facebook. Even though there are many advantages, there are few recruitment workers who choose to embrace the possibilities with social networking..

The world economy of today is in an extensive financial crisis which has lead to the fact that people seek well placed investments and securing of capital, something that by many people can be found in forest investment. The price of forest estates has increased with 90 % during the last 5 years and marketing polls indicate a positive belief in the future among forest owners. The development of timber prices has not increased to the same extent as the forest property prices which implies that the property price not only reflect the yield value from the forest but also that the lumber value does not have such a meaningful role in the pricing of forest properties as proven earlier. This fact means that forest owners either invest their capital in forest in a speculative point of view or that the purchasers of forest properties invests in non monetary benefits that lacks a direct yield value. The purpose with this degree thesis is to increase the understanding of the pricing of forest properties with focus on the above mentioned fact.

This essay is focused on the re-use during the Bronze Age of the Stone Age passage grave RAÄ 85 in Mysinge, Öland. To increase the knowledge of the phenomena of re-use in general and that which occurred in Mysinge passage grave in particular I?ve looked at other forms of re-use on Öland and the re-use of passage graves in Falbygden. The research has been limited to the Bronze Age. My goal has been to see what this might tell us about the relationship people during the Bronze Age had towards the abstract subject of ?non-existence?, in other words death.

In the light of ever increasing international trade around the globe, affecting men and women in all countries, it is surprising that so little attention is given its gender effects. The effects of trade are said to be gender neutral, but could potentially act reinforcing on the existing gender patterns in a society. The aim of this thesis is to examine whether the implications for men and women in relation to trade liberalization can be found to differ. By stylizing some differences between men and women, this is done by examining the theoretical implications mainly via the Heckscher-Ohlin model and through a Beckerian approach. The implications found are then compared with the findings in existing empirical work.

This surveys hypothesis is based on the notion that all citizens have the right to access information of the municipality they live in. The aim of the study is to examine how residents of Vilhelmina municipality take note of the current information, and also how they would proceed to access information in the future. In order to conceptualise the results these following theories were used: digital divide, digital immigrants, digital native, uses and gratification theory, social capital, communications strategies and two-way communication. The survey is conducted with four focus group interviews and one separate interview with a person working at the municipal office. The focus groups were divided into age categories in order to see the similarities and differences between the groups' media habits and preferences of future communications.

I have, with a point of departure in two case studies; the artist, curator and scientist Andreas Gedin and Maria Lind, curator and director of Tensta konsthall, contextualized with a couple of respondents; the freelance curator, writer and editor Power Ekroth and the freelance curator and artist Carl Michael von Hausswolff, conducted a field analysis on curatorial and artistic practices. I have applied key concepts in order to conduct the analysis.Furthermore, the case studies and the respondents have been placed in a contemporary artworld. These components have been related to a contemporary historical segment of the artworld. This in turn, has been related to older, international cicumstances of change and various conditions in the two subfields. I have suggested certain a proximity in the artistic and curatorial practices.