Syftet med denna uppsats är att undersöka hur ett varumärke påverkar en stad och dess image. Avsikten med studien är att granska hur varumärket Stockholm - The Capital of Scandinavia har bemötts av utländska turister och om varumärket är så pass exklusivt att det kommer att bestå även i framtiden.En lockande och attraktiv image är en stor betydande faktor för en destination som försöker marknadsföra sig gentemot turister. En image kan exempelvis skapas genom ett varumärke, vilket presenterar och definierar en destination på ett sätt som är lockande för potentiella besökare. Stockholms nya varumärke riktar sig både mot utländska turister och företag i Stockholmregionens näringsliv. Vi har dessutom undersökt hur varumärket marknadsförs och om privatpersoner bosatta i Stockholm på något vis kan hjälpa till att stärka varumärket.Fallstudien handlar om Stockholm Visitors Board, Stockholm Business Region och deras varumärke Stockholm ? The Capital of Scandinavia.

The paper's purpose has evolved during the process of researching and writing it. In the beginning it was to investigate if art and culture could increase the strength and knowledge of a brand and if there existed a knowledge about this amongst Swedish companies, situated in Stockholm. During the process the purpose has evolved into exploring the type of companies that acknowledge this and those that don't. By using Bourdieu's terminology and tools, the reasons behind the use of art has been analyzed.The paper employs an explorative approach by accessing data through interviews and public data provided by the Internet through web pages and government files.The paper comes to the conclusion that what Holt calls cultural branding has not evolved, when looking at the companies that are accurate for this study. Out of 24 companies only one comes close to observing socio cultural movements through the arts.

The harmonization within EC Company Law has been relativley successful. Despite its relative success; important differences still remains in European company law.The freedom of establishment itself, and the ECJ?s interpretation of the freedom provides European companies with a substantial cross-border mobility. As a consequence of this mobility, together with the differences in national legislation; mandatory rules in company law can be easily evaded. A typical example of this is that a Swedish enterprise, by running their business through a British private limited company, can escape the Swedish legislation on capital contributions when forming a company with limited liability for its members.

Zetterberg's Industri AB believe that capital and lead time will be reduced by implementing Kanban. Therefore, it was an investigation to prove that Kanban is an effective method. In this work a research had to be done to show how the material supply system looks like today and to explore the subframe components to see which components that are interesting from Kanban viewpoint. Previous orders of subframes were investigated. Therefore, it was a list of the various components of the previous orders for the subframe.

Venture capital koncentreras till stockholmsregionen, vilket kan leda till problem för skånska företag i deras sökande av denna typen av kapital. Vi tror att de nätverk som företagen förfogar över kan vara avgörande för deras framgång i sökandet. Vidare påstår vi att de skånska företagens nätverk kan vara svaga i Stockholm i jämförelse med de stockholmsbaserade företagens, detta beroende på det geografiska avståndet. Vi anser inte att företagens struktur är avgörande för möjligheten att tillskansa sig venture capital, utan att det är avståndet som avgör. Om det geografiska avståndet till Stockholm ställer till problem kan det även hämma de skånska företagens utveckling.

Background: The difference between the market value and the book value of the companies has dramatically increased. One explanation is that the inflow of capital on the market has increased. Another explanation is that companies have a larger share of intellectual capital. The question is how this has influenced the company-valuator's use of valuation-models? Purpose: The purpose of this study is to find out what relevance the substance valuation model has, the DCF-model has, and also discover new valuation-models, among company-valuators.

This study is a quantitative study designed to examine whether training in health issues may have contributed to the increase in head managers' psychological capital (PsyCap). Construction consists of the following components: self confidence, hope, optimism and resilience. A high PsyCap considered beneficial in organizational change and steer towards the positive development and helps individuals in stressful situations. The results show an increase of characteristics such as hope and optimism among managers (N = 15) who have undergone training in health issues compared with managers who have not undergone training. However, the tests show no significant difference in head managers' attitudes to health breaks, not the severity of granting health breaks in the groups as a result of training.

In our bachelor thesis we have strived to examine the representation of journalism students in Nicaragua. The freedom of press is much lower compared to Sweden and the journalist profession is protected by a certificate. It is also a high level of corruption within the country. Our investigation concerns who has access to the journalist education and the goal is to compare that with the public in Nicaragua. To be able to examine the representation among the journalism students we have chosen seven different aspects to examine, the sex of the student, witch social class they belong to, their academic background, religion, ethnicity, geographical belonging and political view.

The purpose of this master thesis is to investigate how some children's librarians view their working situation. There is one main question and three subquestions at issue: How is the working situation of the children's librarians today described by agents on the library field? - Are children's librarians ascribed any value and has this changed during the last three decades'? - What is the apprehension of children's librarians and what qualities should they possess? - What is considered to be most important about work of children's librarians'? The thesis is based on qualitative interviews with children's librarians, library managers and library consultants. The interviews are analysed by the help of Pierre Bourdieu theoretical concepts; capital, habitus, field, doxa and distinction. Today, children's librarians are ascribed capital by their librarian colleagues because of their specialist qualifications.

This thesis explores how the city of Gothenburg integrates and use social capital, defined through factors such as trust and cooperative networks, in its crisis preparedness strategies and how this can enhance the city's collective resilience. The study aims to contribute to the understanding of how social capital can be leveraged to strengthen crisis management and resilience in urban environments. The research analyzes existing quantitative data from the SOM-Institute regarding residents perceptions and self-reported preparedness actions and reviews Gothenburg's official civil defense plan for 2024?2027. By examining various aspects of social capital, including levels of trust and cooperative networks across different city districts and age groups, the analysis focuses on how social bonds and community contexts are considered in planning for handling and recovering from potential crises.

This report emphasizes the importance of seeing a university as a company that offers a service. It isimportant to see the different quality dimensions that distinguish a service. The customer-focused planninghas also set the structure of this degree project.The marketing investigation is based on recruit questionnaires and interviews with secondary schoolstudents. The questionnaires show that the catalogue still reaches out with most information despiteconstant increase of information search at the Internet. The students seem to prefer University ofKristianstad´s catalogue front.The competition analysis is based on telephone interviews and information material sent from theother universities.

Syftet med studien är att förstå varför medarbetarna på avdelningen Capital Goods, DeLaval, trots rörlig ersättning som motivationshöjare, har svårt att uppnå de mål som är uppsatta i deras balanserade styrkort. Syftet är vidare att komma med förbättringsförslag till ledningen om hur de ytterligare kan motivera sina medarbetare. Varför har medarbetarna på Capital Goods, DeLaval svårt att uppnå de utsatta målen på deras balanserade styrkort? Vad motiverar medarbetarna på Capital Goods till att uppnå målen som är uppsatta på de balanserade styrkorten?Studien är kvalitativ karaktär där intervjuer med chefer har genomförts för att få en bättre förståelse av problemet. Studien är också kvantitativ karaktär, där en enkätundersökning genomfördes för att komplettera de kvalitativa intervjuerna och stärka reliabiliteten i vår studie. I vår undersökning framkom att de flesta orsakerna till lägre måluppfyllelse är sammanlänkade med varandra.

This report describes the construction work of a radar antenna for the radar systemCARABAS. CARABAS is a long wave airborne ground radar that has been developed bySAAB Microwave Systems and will now be mounted on a small helicopter, Schweizer 300.The antenna should be able to fold up and down. When the radar is in use the antenna islowered and under transport, start and landing the antenna is folded up. An emergency dropfunction should also be included in the design of CARABAS III.The extent of this report includes construction of the antenna, frame structure attached to thehelicopter, mechanism for folding the antenna up and down and mechanism for emergencydrop function. The mechanical design of the antenna and frame structure is based on modaland stress analysis, vibration measurement of Schweizer 300 and frequency analysis, andcalculations regarding aerodynamic drag and mechanics.The exciting frequencies of the helicopter and accelerations at those frequencies weredetermined by vibration measurement and frequency analysis.

This papers? objective is to examine the effects that labour market institutions (LMI) have on the unemployment in the short- and the medium run throughout the new Keynesian NAIRU theory, but also to make a comparison with the postkeynesian capital stocks? effect on the unemployment. Thus, it is this papers? main objective to study the economic effects that LMI, capital accumulation and varied macroeconomic shocks might have on unemployment. The paper uses econometric regression models as a methodological benchmark in order to estimate each independent variable?s level of significance and to approximate the effect each have on the dependent variable.

The purpose of this study was to examine participants' experiences and descriptions of a municipal activation program, and how participants perceive their opportunities for influence on their own needs and requirements. The results are based on statements from six semi-structured, individual interviews conducted by the qualitative method. Empowerment, paternalism and social capital are among the study's theoretical frame of reference. The main results show that more participants are critical of aspects of coercion and involuntary willingness in participation. Motivation for participation seems to mainly be linked to whether the activity is experienced as meaningful, as well as to the attitude of the staff.