AbstractCommunication and information has become a large industry in today?s society. More and more organisations use these means as tools of influence. Non-profit organization?s Campaigns, which aim to change a behavior, often have a political responsibility and it is therefore important that these are carefully planned and carried through.

This essay examines the Swedish party Miljöpartiet de Gröna and their election Campaign 2006. Focus is set on the local organisations in the region of Skåne by examining how they have carried through their Campaigns as well as if they have experienced any obstacles in their Campaign work. The primary research aim is to give a theoretical contribution as well as an increased knowledge of the local organisations work in the election Campaign.Mainly this is a qualitative examination that revolves around the experiences of the organisation members. The material has been collected by interviews and a question survey. For analyse a concept device that correspond with Campaign work- and election theory through a partly rational point of view has been constructed.

AbstractTitle: From old rightwing-ghost to the new labour party ? The new conservatives political communication during the Swedish election 2006Authors: Pontus CarestenAim: The aim of the essay is to study how the conservative party communicated during the election Campaign in 2006. I wish to find out how political parties work in todays society and how the communication has changed over time. To get relevant results I will also see how the theories and empirics interact. The purpose is further to illustrate the new conservatives? Campaign work from a senders point of view.Method/Material: I have chosen a qualitative method which consists of three interviews with relevant key persons.

During the 1994 Italian elections many things were new for the voters. A new election system, new parties emerging where old traditional ones were dying out because of long ongoing corruption scandals that were coming up to the surface. In all this one man, Silvio Berlusconi, a famous Italian businessman, stepped in and with his two allied parties Lega Nord and Alleanza Nazionale he swept away the nation in a never before seen election Campaign. Many things have been said about the motifs and the way he prosecuted the election Campaign for the Forza Italia. But what I try to see for this thesis is the awereness in the Italian print media from this particular period - how and if the debate about an in just electoral Campaign existed in the country from the date Silvio Berlusconi entered ?the playing field? as he called it and up to the days of election..

The basis for this study is the question of what happens at the point of impact between receiver and message in the case of a social marketing Campaign on Facebook promoting sustainable travel. Hence the aim of this study is to analyse the reception of the social marketing Campaign Fairadise in a sample of 19 individuals. The design of the study is therefore reception analysis with the help of four focus groups and thematic analysis to later identify patterns and themes in the gathered material. The theoretical approaches were collected from the field of media and communication and focused on public communication Campaigns, public understanding of public communication Campaigns as well as decoding of messages. The questions posed were; how is the Facebook Campaign Fairadise received by the focus group participants? How do the participants read (decode) the Campaign; dominant, negotiated or oppositional? And what assessments do the participants have regarding the visual versus textual information in the Campaign? Previous research has shown that visual and emotional attributes are of great importance when it comes to interpreting messages about sustainable tourism and that rational information attributes are of less importance. The findings in this study agree with this previous research except when it comes to rational information.

The purpose of this study was to examine how Swedish newspapers framed the Campaign Earth Hour. Did media encourage their audience to join in and how did they create a sense of togetherness regarding the Campaign?The theories connected to the study are media logic, media events, identity and the media, collective togetherness, symbolic interactionism and discourse. The method used was a qualitative discourse analysis. We analysed three Swedish newspapers: Aftonbladet, Barometern and Svenska Dagbladet.

This is a case study of the advertising Campaign ?Guld till alla? (Gold to Everyone) embarked upon by Spendrups Bryggeri AB in a bid to promote Norrlands Guld, during the period 2004. The approach used by Spendrups will be compared with theories about communication planning, communication strategies, target group definition and how to create effective advertising. The main purpose of the comparison is to find which central elements that made the Campaign successful. The method we have chosen to use is an explanative content analysis with influences from the dialogue analyse.?Guld till alla? was suppose to be an massive and coherent Campaign which was to be integrated with large sports events, such as the Ice Hockey World Championship, UEFA European Championship and the Summer Olympic Games, that all took place the year 2004.

This paper contains a study where we apply cross media and storytelling into the design process of a practical commercial Campaign. The purpose is to learn more and deeper by using cross media and the ideal of storytelling practical. We applied a qualitative method for research of the project to provide a high-quality empirical work. The result shows that by using well-structured story early in the design process you will easily succeed with your cross media design..

Title: The representation of gender: A semiotic study of Tom Ford's Gucci Campaign 2003 and Frida Gianninis Gucci Campaign 2013.Number of pages: 73 (79 including enclosures)Author: Sara AndréassonTutor: Anne-Marie Morhed Course: Media and Communication Studies D (2IV091) Period: VT 2013 University: Division of Media and Communication, Department of Informatics and Media, Uppsala University.Purpose/ Aim: The aim of this study was to examine the representation of gender in advertising that has both men and women as the primary audience. The aim of the study was to investigate how Gucci has chosen to represent men and women in their advertising Campaigns 2003 and 2013.Material/ Method: A semiotic analysis was performed by using three images from Gucci's spring/ summer Campaign for Tom Ford in 2003, and three images from Gucci's spring/ summer Campaign for Frida Giannini in 2013.Main result: The results showed that there was a clear difference between Ford and Gianninis ways of representing women and men in the two advertising Campaigns. The women in Fords Campaign 2003 are presented as sexual objects and represented by the male pornographic imagination and portrayed as sexual eye-catchers while the men are portrayed as addicted to sex. Frida Gianninis advertising images is a contrast of Ford pornographic portrayal of women. Giannini presents women as confident individuals while the man is represented as feminized and androgynous in his appearance. .

Crowdfunding is described as a facilitator for creative entrepreneurs in their gathering of funds for projects. This bachelor?s thesis  aims at finding differences in communication components found between successful and unsuccessful crowdfunding Campaigns on one of the most popular platforms, Kickstarter. Through a quantitative content analysis and a rhetorical analysis of literary topoi this study suggests that there are apparent differences in usage of titles, text, visual expressions, rewards and in themes of preparation, humility as well as quality. The findings we present conclude that a Campaign with a title consisting of eight words and one punctuation are more likely to succeed than other.

Aim With this study we want to highlight and analyze the media spin of the PR Campaign Miss Skinny by clarifying; a diffusion pattern which covers posts published by bloggers and journalists; a framing pattern from the first audited post to the last; how journalists are influenced by user generated content, and what consequences this may have for the news coverage.Method We have conducted a studied of news posts and blog posts about the Swedish PR Campaign Miss Skinny through content analysis, diffusion analysis and mapped direct links between blog posts and news posts.Main result We found that a surprisingly large amount of news postings contained direct links to previous blog posts and that the former media serial no longer can be applied on today's modern media where journalists and other players come together on the converged media arena. .

If customers respond differently to a Campaign, it is worthwhile to find those customers who respond most positively and direct the Campaign towards them. This can be done by using so called incremental response analysis where respondents from a Campaign are compared with respondents from a control group. Customers with the highest increased response from the Campaign will be selected and thus may increase the company?s return. Incremental response analysis is applied to the mobile operator Tres historical data.

This study was performed to examine the performance of an equity based crowdfunding Campaign, as well as seeking to describe the risks, complications and the opportunities that this kind of funding brings. The study was conducted by an empirical case study of a company that was about to initiate an equity based crowdfunding Campaign.The conclusion is that the planning of an equity based crowdfunding Campaign is time consuming and requires knowledge in many different areas. Therefore it is important to identify in which areas skills and resources already are available within the company, and where it must be obtained through a learning process.The report also highlights that equity based crowdfunding, because of legal restrictions surrounding the issue of unlisted shares, can not be marketed as other types of crowdfunding. This leads to the conclusion that those who invest in equity based crowdfunding do not necessarily belong to the crowd that crowdfunding is generally associated with. Arguments can be made that this crowdfunding model rather resemble traditional angel networks.A technical study was also made about the company's products.

This study was performed to examine the performance of an equity based crowdfunding Campaign, as well as seeking to describe the risks, complications and the opportunities that this kind of funding brings. The study was conducted by an empirical case study of a company that was about to initiate an equity based crowdfunding Campaign.The conclusion is that the planning of an equity based crowdfunding Campaign is time consuming and requires knowledge in many different areas. Therefore it is important to identify in which areas skills and resources already are available within the company, and where it must be obtained through a learning process.The report also highlights that equity based crowdfunding, because of legal restrictions surrounding the issue of unlisted shares, can not be marketed as other types of crowdfunding. This leads to the conclusion that those who invest in equity based crowdfunding do not necessarily belong to the crowd that crowdfunding is generally associated with. Arguments can be made that this crowdfunding model rather resemble traditional angel networks.A technical study was also made about the company's products.

Purpose/Aim: The purpose is to describe, analyze and compare the two communication Campaigns Världens Chans and Utrota Fattigdomen Nu, and discuss how and to what extent communication Campaigns in Sweden can be used to reduce global poverty. The theoretical framework is mainly based on communications strategies and other relevant aspects of the planning process of Campaigns.Material/Method: Within the qualitative case study as an overall method, the main material to the two cases is obtained through five qualitative interviews with the premier representatives of the Campaigns.Main results: Världens Chans can be seen as an information Campaign by the government which purpose is to contribute to the fulfilment of the millennium goals by drawing the attention of the public to their existence. Utrota Fattigdomen Nu, on the other hand, is an influence Campaign by the civil society which purpose is to exterminate poverty by putting a pressure on power holders and to change the attitudes and the behaviours among the public. Both Campaigns are based on a network with lots of different actors, functioning as opinion makers. Furthermore, communication Campaigns are important tools in the fight against poverty..