I denna uppsats undersöker och identifierar jag språkliga strategier i kampanjtexter från Försvarsmakten. Undersökningen syftar till att med hjälp av en sociosemiotisk analys kartlägga de modelläsare som konstrueras i Försvarsmaktens rekryteringskampanjer för grundläggande militär utbildning. Undersökningsmaterialet består av printannonser från tre kampanjer genomförda mellan år 2012 och 2013. Metoden för undersökningen är lånad från Anders Björkvalls avhandling svensk reklam och dess modelläsare och består av en analysmodell baseras på Hallidays systemisk-funktionella grammatik. Modellen tar fasta på textens textuella, ideationella och interpersonella betydelser såväl som textens rekontextualisering.

Cause-Related Marketing (CRM) is not a completely new phenomenon, yet an idea whose time has truly come. To have commercial organizations cooperate with charity organizations for mutual profit is a "win-win-win" situation. The company gets added value to its brand, the charity organization gets to collect more money that it otherwise wouldn't and the customer gains a feeling that he or she has contributed to the society.The purpose of this thesis is to study how a company, in practice, works with CRM marketing. How do they choose which charity organization to work with,what type of product is most appropriate to market with CRM and how is the CRM campaign designed? A theoretical model is then formed to answer these questions, after a thorough research of relevant theory on the subject.

A webpage can be perfectly usable but if users are unable to find the webpage it will remain unused. Nine out of ten Swedes use a search engine and the most popular one is Google, amongst other search engines. In this report I seek to answer which ranking factors that should be included in an SEO-audit of an existing webpage and also how to optimize a webpage for search engines. Applying the method heuristic evaluation normally used to discover usability issues in an existing interface, on TT News Agency?s campaign site I found issues having a negative impact on the visibility in Search Engines Page Results.

Logosol is a company that produce small-scale wood processing products. To be able to expand the business Logosol have decided to increase exports, their target markets are the US, Russia, Germany and Norway. The expansion has mainly been through subsidiaries situated on the abroad markets. The subsidiaries have done poor results and that has influenced the whole company. CEO Bengt-Olov Byström made a decision to sell out the units to the people who worked in the business.

This study investigated the effect different contexts have on personality items when they are framed more neutrally. The study was based on a five-factor personality inventory originating from International Personality Item Pool. The inventory consisted of 50 original and 50 neutral personality items and in addition 28 items measuring social desirability. The sample consisted of 150 students from the Department of Psychology, Lund. The students were divided into three instruction groups differing in context.

Social kompetens är ett relativt modernt uttryck som allt oftare förekommer i olika sammanhang i arbetslivet. Den offentliga sektorn har genomgått stora förändringar de senaste 20- 30 åren, och detta har bidragit till att arbetssökande nu bedöms på ett annat sätt av arbetsgivare. Numera är det mycket vanligare att en arbetssökande värderas mer efter sina personliga egenskaper än sina formella kvalifikationer. Studiens syfte är att undersöka samt ge exempel på hur förändringen inom den offentliga sektorn under de senaste decennierna har påverkat rekryteringsprocessen samt vilken roll social kompetens spelar i dagens rekryteringsförfarande inom statliga myndigheter. Undersökningens ambition är att till viss del öka förståelsen för ett av samhällsforskare redan identifierat problem, och kanske även synliggöra några av de möjliga ?dolda? funktioner som begreppet i praktiken skulle kunna fylla.

Social kompetens är ett relativt modernt uttryck som allt oftare förekommer i olika sammanhang i arbetslivet. Den offentliga sektorn har genomgått stora förändringar de senaste 20- 30 åren, och detta har bidragit till att arbetssökande nu bedöms på ett annat sätt av arbetsgivare. Numera är det mycket vanligare att en arbetssökande värderas mer efter sina personliga egenskaper än sina formella kvalifikationer. Studiens syfte är att undersöka samt ge exempel på hur förändringen inom den offentliga sektorn under de senaste decennierna har påverkat rekryteringsprocessen samt vilken roll social kompetens spelar i dagens rekryteringsförfarande inom statliga myndigheter. Undersökningens ambition är att till viss del öka förståelsen för ett av samhällsforskare redan identifierat problem, och kanske även synliggöra några av de möjliga ?dolda? funktioner som begreppet i praktiken skulle kunna fylla.

Schyman?s legs in Let?s Dance as a communication strategy- a case study of ?Feministiskt initiativ? in the election campaign 2010.(Schymans ben i Let?s Dance som kommunikationsstrategi, en fallstudie om Feministiskt initiativ i valkampanjen 2010).Author: Joanna Morell, Tutor: Ann-Marie Morhed2009 was the first time where Swedish political parties were entitled to have TV- commercials, another sign of political communication taking one step closer to the strategic marketing communication. A type of communication that also is expensive.The Swedish political party Feministiskt initiativ (Fi) have existed since 2005 and is not yet a part of the Swedish parliament. They have not been entitled to the economic support that is given to Swedish parties with more than 2,5 percent of the votes in the last two elections. As a result Fi is completely dependent on economic contributions.

This study explores the notion of class and social inequality as expressed in the Swedish election campaign of 2006 and in the reception of the Swedish conservative party as a "worker's party". Inspired by Fairclough's critical discourse analysis I have carried through an investigation of the debate. My sources consists in a collection of articles, mainly leader columns and contributions to the debate, from a selected number of Swedish newspapers.I found that an explicit discussion about class, or use of the concept as such, was largely absent. In cases where the concept occurred it was often used in a purely descriptive sense or dismissed as outdated. Furthermore, I have drawn the conclusion that the traditional understanding of class is being challenged by a discourse which aims at establishing a new understanding of social inequality as lack of paid work.I take my point of departure in the belief that class continues to be one of the most important bases of social inequality.

SUMMARYThe riding school horse is the base for the riding school. Riding schools are looking for a suitable horse that meets their demands for exterior, age, education, temperament, price and sustainability. Many different aspects may define the sustainability of the riding school horse; of them is how long life the riding school horse has in riding school activity. Previous studies have shown that the riding schools requirements are 8-12 years life span in the riding school.The purpose of this study was to describe the Swedish riding school horse life span in riding schools and at what age the riding school horses were recruited, disposed and the reasons for disposal. Information about the riding school horse life span in riding schools and reasons for disposal can provide important understanding regarding the importance of health for the riding school horse, riding school economy and profitability in the riding school.

Syftet med studien är att undersöka rekryterande chefers uppfattning om verktyget kompetensbaserad rekrytering (KBR) samt utfallet av implementeringen av verktyget i Region Jönköpings län. Studien har även ett övergripande syfte att undersöka om chefers attityder påverkar användningen av verktyget. Datainsamlingen är av kvalitativt slag och samlats in via semistrukturerade intervjuer som tolkats med en hermeneutistisk ansats.Studiens resultat visar att större delen av cheferna generellt har en positiv inställning till KBR. Majoriteten upplever att verktyget har hjälp dem att få en tydlig struktur vid rekrytering vilket bidrar till att cheferna ser till kompetensen och vågar frångå sin magkänsla. Enligt cheferna bidrar verktyget till att rekryteringsprocessen blir kvalitetssäkrad och motverkar felrekryteringar.

The purpose of this paper is to present a possible understanding of why the company Tekola is segregated according to sex. In accordance to this purpose, an understanding of how the segregation affects the employees in relation to power, values and possibilities is discussed. The theoretical understanding is that the organization of men and women within Tekola is done in close connection to creation of the meaning of gender in Tekola. This, in turn, affects and is affected by the recruitment to and within the company. Through the study of statistics from a survey, five interviews with employees and former employees and Tekolas? equality plan, we are able to see the possible existence of a glass ceiling, and a culture of homosociality, which affects the possibilities of women to enter the company and also to gain full entrance to power-positions in a negative way.

This study views literary authors as brands and their books as products. The essay examines if different marketing activities will influence attitudes and intentions towards these brands, depending on how famous the author is and how much knowledge the consumer possess about the product category. The theory, which the hypotheses are based upon, mainly consists of research about culture, brands, attitudes and intentions. The study is quantitative and has an experimental design consisting of different written scenarios. These scenarios are based on background information about a fictive fiction author and type of marketing campaign.

The forest industry is anonymous among the young people of today. Many youngsters do not know what the forest industry has to offer. As a result of this, many schools and forest have a weak recruitment. This is not a problem for Sweden and the forest industry only, many other businesses companies suffer from in Sweden and other countries in Europe share the same image problem. The interest and values of young people drives them to look for opportunities in other betterknown sectors with better image and reputation. Many companies report having problems with recruiting the best and right employees and fear that the recruiting-problems will increase when the older generation born in the 1940?s will retire.

AbstractBackgroundEvery company has some kind of employee turnover and we can tell that som business has higher employee turnover than other business. Employee turnover is individual for all companies but in companies that is in the same business simularities can be seen. The employee turnover in the line of business hotel, merchandise trade and restaurants was according to Confederation of Swedish Enterprise closer to 40 % during the period of 2006-2007 and close to the business with highest turnover, the service sector. This is comparable to the buildning activity that with it?s 22 % is one of the business with lowest turnover.