Title: The battle of the budget ? Communication in a modern policy (Slaget om budgeten ?Kommunikation inom den moderna politiken)Numbers of pages: 39Author: Niclas KarlssonTutor: Peder Hård af SegerstadCourse: Media and Communication studies CPeriod: Autumn 2009University: Division of Media and Communication, Department of Information Science,Uppsala University.Purpose/Aim: The purpose of the paper is to see how Minister of Finance Anders Borg andthe Social Democratic economic spokesman Thomas Östros communicate their messages tothe public.Material/Method: The material is the minutes of the budget debate in the SwedishParliament. The method is rhetorical analysis and content analysis.Main result: Trust making is very important for both of them, especially when the financecrisis reached Sweden. The most common rhetorical quality is ethos.Keywords: Strategic political communication, rhetorical analysis, political trust..

The purpose of our essay is to find out if there are any strategies for profit transactions in a group. To realise our purpose we conducted two case studies with interviews. But we can not draw any general conclusions.To conduct the research we had to build a theory. In this theory we found motives to do profit transactions and how to do it. We also thought that there had to be some conflicts between the motives and the manager´s interests.In our analysis we found that financing the dividend was a strong reason to make profit transactions between companies in the group.

Idén att beskatta marknader har funnits i decennier och målen är desamma i dag som de var för 80 år sedan. Nämligen att:? Harmonisera existerande regleringar genom minska antalet nationella beskattningsmetoder,? Stabilisera marknader genom att minska volatiliten och? Få in intäkterSkatte intäkterna ska sedan användas till att finansiera något annat som man önskar att finansiera i samhället.Den här uppsatsen undersöker hur skatten kan komma att påverka Sverige och presenterar bland annat att skatten som elva länder i EU kommer att införa från och med januari 2014 kommer inte bara att påverka de elva länder, utan även övriga länder inom EU som också kommer att få ökade kostnader, trots att de inte tänker implementera skatten. För Sveriges del riskerar skatten att påverkar våra pensioner, hur vi investerar, var vi investerar med mera..

Syfte: Syftet med denna uppsats är att utifrån Finansinspektionens nya regelverk om belöningssystem som infördes 2010 se om det har bidragit till en förändring i motivationen hos medarbetarna på Skandinaviska Enskilda Bankens distrikt Stockholm Norr.Metod: Datainsamlingen görs i form av en kvantitativ enkätundersökning med ett utskick till samtliga medarbetare på de utvalda bankkontoren inom distrikt Stockholm Norr på Skandinaviska Enskilda Banken.Teori: De teorier som används i studien är Abraham Maslows behovspyramid, David L Stums performance pyramid och Vrooms förväntningsteori.Slutsats: Motivationen hos medarbetarna på bankkontoren inom distrikt Stockholm Norr har inte förändrats trots en minskning i förmåner genom den nya ersättningspolicyn..

Aim: The aim of this study is to describe which messages and by which rhetorical means were communicated in political TV-advertisement in Finland and Sweden. The study also aims to analyze how the rhetorical choices were influenced by the political and social context in these countries.Material: Two TV-commercials from the latest parliamentary elections in each country were chosen. The leading left-wing and right-wing parties were chosen from each country.Theoretical perspective: This study is based on theories on political parties? vote maximization and the development of the modern electoral campaign.Methodology: The method used in this study is rhetorical analysis.Results: All commercials had similar themes and were characterized by a low level of conflict. This is related to the common Nordic context in the two countries.

This thesis studies the Swedish advertising business as an actor in the national formation of Sweden. It argues that earlier research has ignored to see advertising businesses as possible forces of these formations. The essay investigates how this appears historically through collaboration with an informational organisation that had risen due to the Second World War and that was a part of the national defence. I can, by investigating a discussion that focused on this informational organisation and the advertising businesses relation to it, show how the business as an effect of a civic engagement expressed an interest to participate in the informational work. The thesis will also, through the pamphlet Om kriget kommer.

This paper quantitatively examines the effects of marketing brands within the same product category and the same brand portfolio jointly. We have chosen to call this type of marketing category advertising. The results of the study show that category advertising leads to increased brand awareness within the category, which is particularly important for brands within less salient subcategories. For strong brands however, category advertising leads to lower purchase intentions, an effect which could potentially be moderated by focusing the advertisement on the complementary nature of the products combined with promotional elements. The study also shows that there is no difference between advertising products jointly and separately when it comes to brand attitude, category attitude, typicality, brand purchase intention for weak brands and category purchase intention.

Mezzanine is a collective term for hybrid instruments on the leverage finance market, offered as an alternative to traditional debt. As a hybrid, mezzanine combines elements of debt and equity financing. Mezzanine appears, in its most common shape, as subordinated to the senior debt, but ranks higher than pure equity. Reminiscent of security interests, the main importance of subordination is upon the default of the borrower. Therefore, the aim of the thesis is partly to investigate the legal prerequisites for a solid subordination of mezzanine financing, and partly to explain the consequences of subordination in a default.

The aim of this essay is to study diaries and letters from Swedish soldiers during the Great Nordic War, more specifically those written during the campaign 1707-1721 against Russia, in search of religious coping and religious parables. The theoretic framework is evolved around Kenneth Pargament?s theory about religious coping, and Ana-Maria Rizzuto?s theory about object relations. The method used can be described as hermeneutic.The questions at hand were:- How did Swedish soldiers during the war against Russia relate to God, and express image of God and religious concepts?- Did the soldiers express themselves in terms of spiritual coping and in that case to what extent?The conclusions were that the soldiers used religious coping as a method of survival.

This thesis examines the Swedish Democrats relationship to an islamophobic worldview. The party developed from the racist party Bevara Sverige Svenskt (Keep Sweden Swedish) and is today the third largest party in Sweden, which gives them a powerful position in the society. It is therefore important to investigate their view on minorities, and in this case Muslims. In this thesis I examine the Swedish Democrat?s material during the election campaign the years of 2006, 2010 and 2014 using Ernesto Laclau?s and Chantal Mouffe?s discourse theory.

Sammanfattning Syfte Vårt syfte med uppsatsen är att beskriva den praxis som har utkristalliserats i ett urval av företag i samband med due diligence. Med utgångspunkt i beskrivningen är syftet sedan att utvärdera huruvida den finansiella due diligencen skapar ett mervärde för köparen jämfört med om han enbart skulle förlita sig på den externa redovisningen. Med mervärde avses här att nyttan av en due diligence är större än kostnaden för en due diligence. Metod Vår uppsats bygger på en kvalitativ undersökning där vi intervjuat fyra konsultbyråer och två företag som är frekventa köpare av due diligence tjänster. Intervjuerna kompletteras med litteraturstudier inom området.

On the third of August 2002, in the middle of the ongoing Swedish election campaign, Lars Leijonborg beeing the leader of Folkpartiet (the Peoples Party) presented the partys new intergration programme for foreign nationals. One of the proposals was to instigate a language test for all immigrants seeking to obtain Swedish citizenship. This thesis addresses the medial debate that followed the proposal in the daily press. Using discourse analysis and postcolonial theory this thesis looks into the fact that there were not unity in the wake that followed the language test proposal resulting in one medial and one popular discourse. The newspapers investigated were largely negative in their tone, whereas on the opinion pages, the view of the people seemed much more positively inclined.

Bakgrund: När ingen kan förklara vad som händer på börsen har känslorna tagit över, börsens egen psykologi. Mycket kan förklaras logiskt med hjälp av så kallade fundamentala faktorer. Dessa faktorer kan inte förklara alla kraftiga svängningar som sker på börsen, men kanske kan psykologiska faktorer bidra till att förklara. Syfte: Syftet med denna uppsats är att undersöka om psykologiska faktorer påverkar priset av en aktie och identifiera vilka dessa faktorer i så fall huvudsakligen är. Avgränsningar: Uppsatsen är avgränsad till att enbart behandla noterade aktier som handlas på en börs öppen för allmänheten.

Syftet med studien är att utfo?ra en receptionsstudie da?r fem stycken kampanjbilder fra?n utla?ndska organdonationsorganisationer studeras fra?n ett mottagarperspektiv, i den ha?r studien syftar det till en svensk ma?lgrupp.Studien a?r uppdelad i tva? huvudmoment, en semiotisk bildanalys och fokusgruppsintervjuer. Med hja?lp av dessa insamlingsmetoder besvaras studiens fra?gesta?llningar?Hur a?r de utvalda kampanjbilderna komponerade ur ett semiotiskt perspektiv?? samt ?Hur uppfattas de utvalda bilderna av en svensk ma?lgrupp??. Socialpsykologi utgo?r det teoretiska ramverket i studien och anva?nds fo?r att na? en ho?gre fo?rklaringskraft i analysdiskussionen.Den semiotiska bildanalysen genomfo?rs med de semiotiska begreppen konnotation, denotation, ikon, index och symbol.

The municipality of Enköping is presently working out a new layout plan for the town of Enköping and new residences are planned in the harbour area. Because of these plans, the municipal energy company ENA Energi may have to move its location from the harbour to another part of the city.The aim of this degree project is to investigate the possibility of building a new CHP plant in another area of Enköping. The future demand on district heating and infrastructure at the new location have been projected. A new CHP plant has been dimensioned and economic analyses concerning the project have been made.Results show that the future demand of district heating in Enköping will differ a little from the present needs. In 2030, the district heating production is expected to be c.