The current legislation on marketing of tobacco products creates problems for Swedish Match, and obstruct its marketing communications. The purpose of this paper is to investigate Swedish Match's marketing strategy of product category snuff, through a special exposure. In store placement has a great affects on customer buying behavior and studies have shown that 70-80 percent of all purchasing decisions are made in the store, which in turn provides great opportunity for retailers to use their marketing tools for influencing customer buying decisions.Our thesis study is to test a double exposure of snuff with the help of three special exposure. These three special exposures are fridge, fridge with a sign and sign. The purpose of the study is to test which of these three special exposures that have the greatest impact on sales.

The aim of this study was to investigate whether the Swedish Institute of public health care uses paternalistic information in their alcohol publications. My intention has also been to examine to what extent the paternalistic information is being used. This is determined simply by how frequently paternalistic information is found in the publications. I chose to analyse five publications that contain alcohol related information and had a clear motive. My results show that all five publications use paternalistic methods with the intention to change readers, or people in their surroundings, alcoholic behaviour. Though this is quite a small essay, I have suggested extended research of the subject ? preferably of all 176 alcoholic publications presented by the Institute of public health care..

This thesis is a study about wether first year students in Swedish senior high schools understand the learning intentions and the matter of the subject of history specified in GY 11 introduced in July 2011. The overall question that this master tries to answer is: Do the students understand what and why they are studying history? Three classes studying the first history course in the new system answered a survey regarding five of the specified learning intentions for the course and their overall opinion of grades and level of knowledge and intentions. By measuring the level of understanding and the students? general opinion the conclusion is following.

The aim of this study was to investigate whether the Swedish Institute of public health care uses paternalistic information in their alcohol publications. My intention has also been to examine to what extent the paternalistic information is being used. This is determined simply by how frequently paternalistic information is found in the publications. I chose to analyse five publications that contain alcohol related information and had a clear motive. My results show that all five publications use paternalistic methods with the intention to change readers, or people in their surroundings, alcoholic behaviour. Though this is quite a small essay, I have suggested extended research of the subject ? preferably of all 176 alcoholic publications presented by the Institute of public health care..

I föreliggande studie har det undersökts vad som påverkat linjechefer att fullfölja sina förändrade arbetsförhållanden. Förändringarna är ett resultat efter att en större omorganisation har genomförts, en så kallad Human Resource Transformation. Studien baserades på Icek Ajzens Theory of planned behavior, vars utgångspunkt är individens intention att utföra ett tänkt beteende. Det antogs, utifrån Ajzen (1991), att de tre faktorerna, attityd, subjektiv norm och upplevd beteendekontroll var av betydelse för intentionen. Sammanlagt svarade 42 linjechefer från Skatteverket på en enkät om attityder, subjektiva normer och upplevd beteendekontroll gentemot de nya arbetsuppgifterna.

In Sweden today, the consumers have the opportunity to use the different sales channels; physical store, online store and brick and click, a combination of both. For the past decade, the use of ecommerce has spread tremendously and the fashion industry is one of the top three industries in this category. This, together with the growth of technology, have created new opportunities for consumers during their online shopping. The purpose of this study is to examine the differences between consumers who use physical store, online store or both. This study aims to look into consumers' shopping habits within these sales channels and factors that are affecting them.

The aim of this study is to investigate librarians? opinions about books supported by the government and delivered for free to the main public libraries in every community. The study is also investigating how the governmentally supported books affect the process of buying books for the public libraries and how the librarians think about quality and mediation in the acquisition. The analysis is based upon interviews with six librarians that are responsible for the purchasing at five main libraries in small communities in the South of Sweden. The results from the interviews are discussed and analyzed from the perspective of mediation.

Det övergripande syftet med den här uppsatsen var att undersöka vad som påverkar unga mopedförares intentioner till att köra alkoholpåverkade.  Ytterligare ett syfte var att belysa de generella attityder till alkohol- och trafikrelaterade frågor som finns bland svenska ungdomar. Samtliga resultat och analyser baserades på en enkätundersökning utförd av Statens väg- och transportforskningsinstitut (VTI). Enkäten vände sig till gymnasieelever och i analyserna behandlades svar från 1 933 elever i åldersintervallet 15 ? 21 år.De statistiska analyserna innefattade ?2-test samt en ordinal logistisk regressionsmodell. Resultaten visade att ungdomarna generellt såg det som oacceptabelt att köra moped med alkohol i blodet.

The purpose of this thesis is to show what advantages and opportunities social media offer for B2B-companies (business-to-business), and how they can be used for marketing communications.We have studied how companies can use social media, for example evolving the organization, developing products/services, staying up-to-date, building relations, creating customer loyalty and engagement, building the company?s identity and image, and affecting the buying decisions. We have also studied how B2B-companies can choose media channels, set goals, and measure the results.We have carried out interviews, through phone and visits, with four chosen companies that fit our criterias: Swedish B2B-company that is successful in social media.The result of the interviews show that B2B-companies use social media for various purposes, for example networking (to create and build long term relations with other companies) and to improve the company?s image among the end customers. Most of our interviewees reach their end customers (consumers) in first place and customers (companies) in second place, since many B2B-companies do not yet use social media.Half of our respondents mention that social media should not be used for advertising and campaigns (one way communication).

Aim of the thesis: The aim of this thesis is to describe and gain a deeper understanding of how companies use communication as a tool to overcome the gap between the company and the consumer. The aim is also to clarify some of the factors contributing to this gap.Method:  This thesis has been made from a qualitative approach with quantitative influences. The qualitative primary data collection was gathered through six in-depth interviews with companies in Gothenburg either selling organic and fair-trade produced clothes or marketing towards sustainable consumption. The quantitative part consists of a consumer questionnaire given to 100 women in the inner city of Gothenburg.  Frame of references: Related researches within the field of the subject are presented in the beginning of this chapter. Further theories presented are the consumer?s awareness and the consumer´s responsiveness to CSR.

The aim of this thesis is to investigate how the indexing of fiction for adults looks like in the public libraries that don?t buy indexed records for fiction from Bibliotekstjänst (BTJ). The questions that I want these libraries to answer is: - Public libraries that index fiction for adults themselves: 1. What tools do they use when indexing?, 2.

Syftet med föreliggande studie var att undersöka sambandet mellan elevers attityder, subjektiv norm, upplevd kontroll, intentioner, rättfärdiganden, motivation samt självvärdering i relation till benägenhet att fuska eller att avstå från att fuska. The theory of planned behavior (Ajzen, 2006) har använts som teoretisk modell för en enkätundersökning med 122 elever i grundskolans årskurs 9 och i gymnasieskolans årskurser 2?3. Resultatet av studien visar att intentionen att utföra ett beteende, som i denna studie är fusk, är den viktigaste prediktorn för beteendet i fråga. I föreliggande studie har även kunnat styrkas att rättfärdigande av eget fusk har en avgörande roll vad gäller beteende och intention.

Uppsatsens huvudsakliga syfte har varit att mäta vilka attityder och hur starka intentioner som finns till köp av kakel och klinker. Undersökningen skulle resultera i en kartläggning av både befintliga och potentiella kunders attityd och intention till inköp av kakel och klinker.För genomförandet av undersökningen valdes en kvantitativ forskningsansats. En enkät med frågor baserade på Ajzen?s teori om det planerade beteendet (The Theory of planned Behavior) delades ut till 9 butiker och besvarades av totalt 167 respondenter vilka har ingått i analysen. Frågorna i enkäten har tagit fasta på kundens attityd till det specifika beteendet, det vill säga till det eventuella inköpet av kakel och klinker, dennes uppfattade subjektiva norm kring köpet samt vilken egenuppfattad förmåga han eller hon har haft till att genomföra beteendet.

Previous research has recognized that advertising creativity can result in positive signaling effects for consumers, thus proving creativity to be a useful tool and not a wasteful effort within marketing. However, research within this matter has only lightly touched upon the outcome of signaling effects within a business-to-business context. Since other implications prevail within a B2B market - for instance the professional position in which individuals act, the existence of buying centers, and the heavy weight placed on most decisions - the conception and influence of advertising creativity may be altered. This paper aims to give an overview of whether increased advertising creativity results in positive signaling effects among individuals employed within a B2B context. Furthermore, the paper aspires to examine the potential influence of aspects prevailing within B2B markets, such as the need for contemplating the desires of numerous individuals involved, on the outcome of advertising creativity.

In several scientific and technical educations today we meet mathematical studies in differential- and integral calculus. The classic mechanics is a foundation for the physics and it has made it possible for today's technical developments that we in our everyday life meet and make use of. The intention for this essay is to give a picture of the person behind this discoveries that changed the science and the world. Besides the purpose to bring the reader on a journey through Isaac Newton's life the main intention is to give an understanding of the way he discovered the binomial theorem, the differential- and integral calculus, the numerical methods Newton-Raphson's and Newton's interpolation-polynomial, Newtons identities and his classification of third-degree curves and elliptic curves. A derivation of Kepler's first law is also included..