Purpose: The purpose of our thesis is to analyze the application of models from product branding on job-seeking business students as a way to establish a personal brand.Conclude: We found that the principles of product branding closely resembles those of personal branding and are therefore applicable. The models that build a products brand can do the same for a business student. Thereby we can conclude that personal branding does derive from product branding..

Den här uppsatsen är en teoretisk och empirisk studie över unga vuxnas erfarenheter av onlinedatorspelet World of Warcraft. Perspektivet som anläggs på spelet och dess användare är ett socialpsykologiskt perspektiv. Det socialpsykologiska perspektivet utgörs av den symboliska interaktionismen, sociala roller och rum samt Johan Asplunds teori om social responsivitet. I uppsatsen relateras även teorier om det medialiserade samhällets inverkan på individ och sociala rum. Kunskap om fältet har genererats främst genom ostrukturerade intervjuer med användare, samt genom en kulturanalys av verket.

It is not about the perfect tune or pretty picture.It is always, always about the story. (Is or ought to be)When we release a new album, publish a book or show a brand newcollection of clothes or furniture etc. it is (or ought to be) because we havesomething to say (tell/share). The choice of language, in which we tell our stories,is vital for how they will be perceived.This is where illustration comes in. Illustration is a tool for storytelling, for contributingto the world in the most legible way.Illustration is legibility, it is the italic, the underline, the ?quotation mark?, the exclamation mark!It is not about the pretty picture.I want to talk about this.

Business Intelligence har under de senaste åren vuxit starkare fram och innefattar nu en hel yrkesroll i gränslandet mellan teknik och företagsekonomi. Detta syns framförallt inom det företagsekonomiska området och särskilt inom ekonomistyrningen. Denna uppsats försöker besvara frågorna ?Hur har utveckling upp till idag av Business Intelligence sett ut?? och ?Vilka trender finns idag inom Business Intelligence ur ett företagsekonomiskt perspektiv??. Uppsatsen behandlar inte något specifikt verktyg eller systemleverantör utan har som utgångspunkt att undersöka trender inom floran av systemverktyg utan att för den sakens skull gå in på någon specifik lösning. Business Intelligence historia summeras upp utifrån 60-talet fram till idag och ett antal trender presenteras i punktform.

One of the most well-known trials in history is the one in Nürnberg, Germany, soon after the end of World War II. It is understandable that this caused a lot of discussions and that it was a world known trial which set the standards for a lot of similar occasions later on. The aim of this research is to focus on the opinions about this trial from a perspective of well-known Swedish newspapers. The method is to analyse three big papers with different political views and to see what separated them and what maybe united them. By studying the master-pages of the newspapers a picture is given of how the contemporary time had an understanding for the trial reports, which we in our time have established as facts.

Background: Companies and organizations of today spend large amounts of money on IT-based business solutions. Such business solutions normally include business- consulting and software-creation (IT-related services). Due to the rapid development of the technology within this field of business the IT-customers find it difficult to select among potential suppliers on objective grounds.Purpose: To increase the understanding for the professionl approach of the people involved in the sales- and purchase process of IT-related services in a business-to-business context. The study is taking the buyers'as well as the sellers'perspective into account when analyzing the process. Method: The empirical findings were collected from eight companies in Linköping and Stockholm.

When a company seeks to enter a new market, the multiple choices of possible new business relationships exist. Further, establishing new relationships is a time-consuming procedure associated with high uncertainty and high costs. Hence, if the firm does not succeed in pinpointing the most suitable business partners to collaborate with, the firm may both forfeit other possible good relationships, as well as resources invested. Based on this notion the aim of this thesis is to explore how a manufacturing company can base the selection of future dealership Business-to-Business partners by evaluating indicators of a possible business relationship?s potential to become successful. The choice of focusing on the Business-to-Business relationship between a manufacturer and a dealership company originates from being influenced by the issues facing the Swedish agricultural machinery manufacturer Väderstad-Verken AB, who is putting attention to explore the US market.

ABSTRAKTUnder de senaste åren har det släppts flera onlinespel inom genren MMORPG och deras popularitet har ökat. Vid vår litteraturstudie framgick det att tidigare forskning visar på att spelare av MMORPG spel utvecklar olika kompetenselement genom sitt spelande men tar inte upp spelares uppfattning kring detta. Därför har vi undersökt spelares uppfattning kring sin egen kompetensutveckling i ett MMORPG spel samt vilka spelmoment som kan bidra till detta. Vi utförde en netnografisk studie med enkät, intervjuer och deltagande observation i World of Warcraft. Vår slutsats är att spelare uppfattar en utveckling av sexton olika kompetenselement.Nyckelord: Onlinespel, MMORPG, Kompetens, Kompetenselement, Kompetensutveckling, World of Warcraft.

The purpose of this thesis has been to explore the topic of business simulation from a theoretical foundation in social constructivism and theories concerning leadership as the management of meaning. The most important findings are that business simulation can be used for strategical leadership by management to create a common vision in the organisation members, which affects their perception of the business and the decisions and actions they make, which in turn can lead to a more efficient organisation that becomes better at meeting set goals. This can be viewed in different ways from different theoretical viewpoints: as inducing targeted changes in mental models to create changes in decision making and actions; as a secondary socialization process where the vision of management is externalized as a business simulation that is in turn internalized by the organisation members that participate in the business simulation, or as a way to frame and define the reality of the organisational members which creates a shared reference point against which a feeling of organisation and direction can emerge. In the future, business simulations may become increasingly used by organizations to create a common vision or to communicate a new decision to the organization members..

Several surveys indicate that corporate leaders still consider the aligning of IT and business functions as a top management issue. The aim of this thesis is to illustrate how coordination emerges between IT and business departments and how formal structures intended to coordinate are influenced by human action. To deepen the understanding of this phenomenon we seek to analyze IT/business coordination from a perspective based on practice theory. A field study was conducted where observations and informal interviews were carried out at the IT department of a global company. The empirical analysis indicate that coordination problems between IT and business departments is in part affected by embedded factors such as different goals and perspectives on how IT is to be used in the organization or how to design IT related processes.

The current demanding business environment requires corporations to act fast in finding effective solutions to problems given the myriad of challenges they face (Dyllick & Hockerts, 2001). The challenges include the impact of climate change on business practices, natural resource consumption, chemical pollution, technological change etc. Moreover, the forces of globalization, heightened concerns about the deteriorating quality of the physical environment and increased stakeholder power are also increasingly having a real influence on business practices (Rainey, 2008). Since 1992, the World Business Council for Sustainable Development (WBCSD) has encouraged the adoption of the concept of ecological efficiency (eco-efficiency) to support business efforts aimed at addressing some of these challenges. The aim of eco-efficiency is to reduce the amount of energy and materials used in production processes to achieve economic and environmental benefits (WBCSD, 2000).

Syftet med denna uppsats är att beskriva hur företag i logistikkedjan, rederi ? hamn ? åkeri, förberett sig inför de nya länderna, Lettland, Litauen och Polens inträde i den Europeiska Unionen den 1 maj 2004. Vi har även valt att undersöka vilka omvärldsanalysmetoder företagen använder sig utav, hur de i så fall tillämpar dessa och ge eventuella förslag på omvärldsanalysmetoder..

High technology companies in Sweden spend a huge amount of money on research and product development in proportion to what they get back in earnings from their inventions. Product development has traditionally been regarded as much more important than business development. This thesis aims to point out the critical factors behind successful business development processes for high technology companies. We have chosen to make a case study of Hexagon, a highly successful and innovative company within the measurement technology business. Internal and external actors that are important for business development have been identified and interviewed in order to understand how ideas are developed and executed.

Today every organization is committed to some kind of environmental scanning in order to get necessary knowledge of the world around them. The acquisition, organization and storage of information in combination with a strategic use, is today an important factor for a successful organisation in any sector of our society.In this Master thesis I have studied how an organisation such as The Confederation of Swedish Enterprise (Svenskt Näringsliv) handles its information resources. I have also looked at the flow of information within the organization. The Confederation of Swedish Enterprise is Sweden?s largest business federation representing 50 member organizations and 55 000 member companies.

People of the modern world consume more than they ever used to do. Because of the close correlation between consumption and the amount of waste, the waste volume is also expected to increase. The purpose of this study is to examine if some measures in the recycling process from Sweden could be implemented in Indonesia. In fact, Indonesia is one of the countries in which the waste management system is struggling. Tetra Pak, one of the world leading producer of food packaging, is studied in this report.