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7129 Uppsatser om Business strategy - Sida 56 av 476
Värdering av onoterade bolag : En studie om värderingsprocessen vid bolags köp
Business valuation is something that is carried out on a daily basis and relevant to both small and large businesses. Valuations are often long and complex processes that may be difficult to understand, even for those who have received an education in the field. In this thesis, we try to create a better understanding of how this process works. Since we are aware of many aspects of the theory behind business valuation, but very little insight into the practical activities, we have chosen a deductive approach, i.e. to go from theory to empirical data. The conclusion is that the methods presented in the theory is largely used in practice, and that the process of valuation mighty seldom differ between valuations. For the seller to be able to charge a higher value for their companies, it is important to have knowledge of, and review the value-creating factors in the company.
?Content, Contact, Cash? - En kvalitativ studie om framgångsrik marknadsföring via sociala medier
Title: ?Content, Contact, Cash?- En kvalitativ studie om framgångsrik marknadsföring viasociala medierAuthors: Andreas Hadzikostas and Helli ShahidiAssigner: NewsroomCourse: Degree thesis in Bachelor of Media and communication at the faculty ofJournalism and mass communication at University of Gothenburg, SwedenSemester: Spring semester, 2010Tutor: Ingela WadbringPages: 49, including two enclosuresPurpose: To elucidate which factors are significant for successful marketing via the social media.Method: Expert interviews, Informative interviews and content analysisMaterial: Interviews with Lena Carlsson at Kreafon PR agency, Peter Baeza at IHM Business School, Eva and Kalle Bodestig at Mandel, Lena Ekman at Saltå kvarn and Rick Short at Indium Corporation.Main result: This study has resulted in both comprehensive and concrete proposals for how Newsroom should work and market themselves, but mainly their customers via the social media tools such as Facebook and blogs. In order for companies to be successful with their marketing, they ought to build a strong, personal and enduring relationship with their customers by being attentive of their target group. The main purpose of the social media is to encourage individuals to interact and conduct dialogue with the participants rather than focusing entirely on one way communication. Furthermore, in order for a company, regardless of size, to be successful in building a healthy relationship with their costumers, they ought to showcompassion for their feelings and needs, as well as providing them with as much information as possible, via all of the selected social media tools to work with.
Hur expanderar näthandelsföretag?
Internet commerce is nowadays a well known phenomenon. There is awareness that a lot of newly created companies operate their business through the Internet. You can see a tendency where many young people try to establish an Internet business with the hope of success and expansion on today?s fierce market rivalry. To achieve success, companies have to consider factors like business concept, logistic knowledge, future vision, resources and contacts when initializing their business.Having this in mind, we can clarify the purpose with this paper: ?To analyze in what way On-line shopping companies that sell consumer electronics, cell phones and music/entertainment products, have expanded? The paper is based on telephone interviews with three On-line shopping companies.
Konsten att planera kreativitet : En kvalitativ studie om ett antal utvalda grafiska formgivares a?sikter om strategiarbete i designprojekt samt om yrkesrollen grafisk formgivare.
The study addresses the field of design as a profession and examines the views on strategic management in a design project among nine selected graphic designers. The graphic designers who participate in the study are permanently employed at design companies in Stockholm. The study has a qualitative approach and the method is based on face-to-face interviews. We have chosen to examine this subject due to the opinion among professionals that strategic management in the design industry has increased during the last decades. There is a belief that strategic management in some cases are used too extensively as a way for design companies to make more money.
Goodwill : Skillnader och likheter mellan hur IFRS och U.S. GAAP behandlar goodwill
Abstract Title: Goodwill ? differences and similarities between how IFRS and U.S. GAAP treats goodwill Level: One year master, 15 credits Author: Oscar Larsen and Thomas Karlsson Supervisor: Leif Carlsson Examiner: Cecilia Lindh Year of publication: 2011 The main issue: What are the differences and similarities of the treatment of goodwill between the U.S. GAAP and IFRS? What can the transition from U.S.
Affärsdriven samhällsutveckling. Analys av hotelletablering i Partille kommun
Partille kommun har som önskemål att ett hotell ska finnas i Partille i enlighet med visionen för år 2035, om att gå från en förort till att bli en förstad. Idag finns endast två övernattningsalternativ av vandrarhemskaraktär i kommunen. Syftet med projektet är därför att utreda om en hotellverksamhet i Partille är möjlig. Vidare utreds hur Partille kommun arbetar med affärsdriven samhällsutveckling där kommunal strategi möjliggör en önskad samhällsplanering.Rapporten redovisar fyra faktorer som är avgörande vid val av lokalisering av ett nytt hotell; Tillväxt av befolkning, Tillväxt i näringsliv, Dragningskraft på privata marknaden samt Beläggningsgrad på minst 55 %. Dessa faktorer har utifrån en omvärldsanalys av Partille och dess närområde utreds vid bedömningen om ett hotell är möjligt eller ej.Informationssamling har skett genom kvalitativa intervjuer med politiker och tjänstemän på Partille kommun samt branschkunniga och verksamma inom hotellbranschen.
Finansiering av arbetsintegrerande sociala företag : En dragkamp mellan det sociala och det kommersiella
The field of the social economy and of the work integration social enterprises (WISE) in particular, is for many a more or less unknown area. Unlike ordinary enterprises the WISE's are different due to their aim of integrating disadvantaged people through work. In comparison with other small enterprises earlier research has shown that the WISE's are dealing with challenges regarding recruitment, participation, leadership, sustainable business ideas but above all, the access to funding. The purpose of this essay has therefore been to examine and analyze the financial situation of eight WISE's located in the Stockholm County. The results indicate that half of the enterprises perceive their economic situation as very unstable and as an obstacle to their further development.
Klotter och skadegörelse : metoder och tekniker som förebygger klotter och skadegörelse i offentliga miljöer
The city?s public environments are meant to be perceived as safe and inviting areas to visit any time of the day. In recent decades the number of vandalism complaints has doubled and graffiti has become so common that it received a separate category in the crime statistics. With this type of impacts in the public environments the experience are precarious and a boring sight. It?s difficult to put a price tag on these types of crimes, the number of unreported cases suspected to be large.
LHC - Strävan efter att öka den totala kundupplevelsen
In today's society there are a lot of offers towards consumers, where they actively have to choose the most appealing offer. In order for an offer to be attractive it must add value in line with the customers demand. Also, it requires that the offer provides a sufficient level of attraction so that the customer selects the particular product/service over another. Furthermore, each offer must exceed the expectations of the visitors to an event, so they feel that the event is something "extraordinary". We have chosen to study how LHC (Linkoping Hockey Club) works with marketing in order to improve the overall customer experience.
Värdeflödesanalys i små företag : Casestudie på GLT-Laserstans
Detta examensarbete har genomförts på företaget Navigate Consulting Business Solutions AB, ett konsultbolag som erbjuder tjänster inom affärssystem, såsom val av affärssystemslösning, implementering och förvaltning.Företaget vill utöka sitt framtida affärssystem, Oracle E-Business Suite R12, genom att lägga till tidrapporteringsmodulen Oracle Time and Labor. För att ta reda på om tidsrapporteringsmodulen möter verksamhetens krav och förväntningar är det nödvändigt att företaget får en uppfattning hur systemet möjligtvis kan lämpa sig, innan de bestämmer sig för att implementera.Med detta som bakgrund och utgångspunkt syftar detta examensarbete till att visualisera den tidrapporteringsprocess och de krav som Navigate har för Oracle E-Business Suite R12, genom användning av prototyp.En inkrementell och iterativ arbetsmetod har tillämpats vid utveckling av denna prototyp. Resultatet av detta examensarbete är en interaktiv prototyp över företagets tidrapporteringsprocess. Stora delar av deras krav har visualiserats, och det har totalt producerats femton skärmbilder för att utveckla prototypen. Dessa har kopplats samman och tillförts med interaktivitet genom prototypverktyget Justinmind Prototyper.Trots att det har inneburit en tidskrävande process för utveckling av prototypen har man funnit potentiella fördelar.
Caso Skanska
Caso Skanska is an incident that occurred in Argentina and regarded corruption and bribes to government officials. This study investigates how this incident could occur and how it can be explained. The theoretical framework used is the dynamic interaction model, stakeholder theory, embeddedness theory, the political perspective and corruption theory. The method used is qualitative and it consists of data gathered through semi-structured interviews in Sweden and Argentina as well as other sources of written information of relevance for the study. The authors conclude that Caso Skanska could occur due to the lack of strong institutions as well as transparency.
Konsten att förutspå konjunkturen - Hur användbara är enkätbaserade snabbindikatorer?
Foreseeing future changes in economic activity is of up most importance to a wide array of actors. The time lag in the presentation of official GDP statistics means that to somewhat accurately capture a tendency of where the business cycle is heading one need turn to qualitative sentiment indicators such as Purchasing Managers? Index (PMI) and official sentiment indicators for valuable clues. This thesis uses in-sample and out-of-sample methods to evaluate how well PMI and official Business Tendency Surveys (BTS) in Sweden and Denmark fair against the year-on-year growth rate of industrial production. Moreover, various Swedish regional sentiment indicators get examined and a case study of the indicator for the Öresund region is performed.
Finansieringsresonemang - en studie av fyra småföretag
Syfte: Syftet med denna uppsats är att undersöka hur småföretag väljer mellan
olika finansieringsformer.
Metod: För att uppfylla uppsatsens syfte så har vi tillämpat en kvalitativ
metod, där en studie genomförts genom semistrukturerade intervjuer med
företagare i fyra utvalda småföretag.
Slutsatser: Denna undersökning visar på att småföretag bland olika
finansieringsalternativ har mest kunskap om bankfinansiering, varför metoden
känns trygg och således ofta tillämpas av småföretagare. Kunskapen om andra
finansieringsalternativ är bristfällig, och det anses för tid- och
kostnadskrävande att skaffa sig kunskap tillräcklig djup nog för att kunna
förankra finansieringsbeslut i.
.
KONSTEN ATT KONSUMERA - En kvalitativ studie om föreställningar, materialitet och identitet inom Every Day Carry
The purpose of this thesis is to study how today?s consumer society can be understood from ananalysis of the phenomenon Every Day Carry (EDC). The aim is thus to problematize the daily useof the artifacts that surrounds us and investigate how these can be understood as networks of humanand non-human actors, aswell as identity- and meaning-making practices in today?s consumersociety.The theoretical and methodical framework is built upon an eclectic variety of consumptiontheories,Michel Callon?s, John Law?s and Bruno Latour?s work on Actor-Network-Theory,Discourse analysis inspired by Michel Foucault, Ernesto Laclau and Chantal Mouffe and anethnographic methodology specifically adapted for online research. The empirical material consistsof photographs and commentaries from two EDC blogs aswell as commentaries regarding EDCfrom a commentary field on Youtube.com.
Analys av behov och potentiella verktyg inom Business Intelligence för detaljhandelsaktörer : En studie på Akademibokhandeln AB
Business Intelligence (BI) is a competitive concept for enterprises to consider. The concept is based on the idea of using business data in order to effectively analyze activities within an enterprise in order to enhance decision processes in the organization.The purpose with this study is to help Akademibokhandeln AB to analyze what BI-requirements they may have, and to create a recommendation on what sort of BI-tool that would fit the enterprise's needs.The requirements analysis was conducted with the help of internal personnel. Four different tools on the BI-market have been examined, analyzed and compared: IBM Cognos 8 (IBM Cognos), Microstrategy 9 (MCST), Qlikview 9 (Qlikview), and SAP Business Objects BI (SAP BO). These tools have been compared with the help of two models (BRI and BCI) that is based on the BI-requirements analysis, with the cost aspect taken into consideration in the BCI-model.Using the BRI-model, the comparison results in a technical evaluation. Here, IBM Cognos gets the highest result just ahead of MCST and SAP BO.