Business development is to bring forth the entirecompany and through effective, market renewalprocesses to create sustainable profitability.1 This mightbe difficult, especially for smaller companies who lackthe experience and also tools to make correct forecast.2The purpose of my thesis is to investigate andexplain how a small business can remain flexible andcreate products in new markets by making the brandappealing and credible.In my thesis I have investigated how a company canextract benefit from its brand and identify the benefitswhich are the most unattended in a new market. Bydoing so, the company can systematically developconcepts for new business opportunities. I hopethat my thesis may provide tools and ease businessdevelopment process for smaller businesses.The purpous of my thesis I have studied theories ofbusiness development, brand and brand extension. Inthese theories I have used existing methods and I havecreated my own methods of business development.Through this thesis I have worked with AvelutionAB (a small that produce products for recoveryand comfort). I tested the theory and methods withAvelution which has resulted in a business developmentstrategy as well as two concepts that show howAvelution in the future might develop its business basedon the benefits Avelution and its products create..

Syftet med denna uppsats har varit att belysa behandlares uppfattningar om syskon och partners upplevelser av att ha en nära person med en ätstörning, samt betydelsen av att involvera dem i den drabbades behandling. Studien genomfördes med en kvalitativ metod där semistrukturerade intervjuer utfördes med 6 behandlare på olika ätstörningsverksamheter i Sverige. Resultat och slutsats visade att syskon och partners, samt andra närstående, är betydelsefulla för patientens tillfriskande. Det är viktigt att syskon och partners involveras i behandling, och att de får information om sjukdom och behandling. Syskon ska inte anta en ansvarsroll, medan partner behöver ta ett visst ansvar i vardagen.

AbstractDespite that e-business nowadays is established scepsis against it amongst consumers exists. We, as consumers, suppose that this skepticism is caused by bad communication from the e-business companies. This has lead to our suggestion that some con-sumers refrain from e-business because of bad communication or deficient trust.Our purpose with this paper was to investigate factors of communication between companies and consumers within e-business (B2C) from the consumers? point of view. We thereby have drawn conclusions regarding consumers? choice of e-business company.

Business valuation is something that has been more general and discussion around this subject is very common. The discussions often revolve the various principles and procedures that a business appraiser can apply when a valuation of a business should be done. When there are different evaluation methods there are also resulting in an assumption that there are not so easy to create a complete objective business value. The individual evaluator choice of method will determine the result of the business value. The global world for each business has been more uncertain and turbulent/changeable which have tended to exacerbate the work for the evaluator to determine a business value.

Bergslagens Sparbank as well as other independent(fristående) sparbanker have discoveredthat some of their customers can not separate them from Swedbank. Some customers maythus believe that they are the same bank. This study seeks factors that may contribute to thisproblem, and measures that can counteract. We refer to this problem as brand confusion andmainly have our focus on factors derived from brand alliance, but also from the companyitself and the banking industry. We use a qualitative method where we collect empirical datafrom interviews with four sparbanker.

Context: In cooperation with ICA, we chose to investigate how much the auditory and visual stimuli in combination affects consumer behavior in grocery store. There are few studies in the area, which gives good practical and theoretical implications.Research question: How much influenced consumers' purchasing, movement and inspection behavior during exposure to auditory and visual stimuli in the fruit and vegetable department of a grocery store?Purpose: The purpose of this paper is to describe and analyze how much the auditory and visual stimuli affect consumer behavior in the grocery store. We do this through a quantitative experiment of our partner?s fruit and vegetable section, where we observe customer behavior in stores.

Denna studie ville ta reda på om intagna med partner eller barn harett bättre välbefinnande, jämfört med intagna utan partner eller barn.Andra syftet var att ta reda på om god kvalité i familjerelationernager ett förbättrat välbefinnande. Tidigare studier visar att socialt stödi förhållanden kan motverka stress, det kan hjälpa människor ochförbättra personens hälsa och välbefinnande. Ett tredje syfte var att tareda på om det finns ett samband mellan välbefinnandet och de trecopingstrategierna, problemlösning, informationssökning ochflyktbeteende. Tidigare undersökningar visar att copingstrategier ären skyddande faktor mot ohälsa och är relaterat till välbefinnandet.Studien baseras på en enkätundersökning, där 58 män på en slutenanstalt deltog. Resultat visade att det inte fanns signifikanta effekterpå välbefinnandet av partnerskap och föräldraskap, i de fall det fannsen god kvalité i familjerelationen uppnåddes ett förbättratvälbefinnande.

Syftet med studien var att undersöka vad som får män som brukar våld mot sin kvinnliga partner att motivera sig att få professionell hjälp, samt att påbörja och fortsätta ett förändringsarbete. De frågeställningar som använts handlade om hur männen hittar motivation, vad som gör att de vill förändras, vad i den professionella relationen de tycker är positivt respektive negativt för förändring samt vad i deras övriga tillvaro som hindrar eller främjar förändring. För detta användes en kvalitativ metod som bestod av halvstrukturerade intervjuer med tre män som gick i ett behandlingsprogram via frivården efter att ha utövat våld i nära relation. Det insamlade materialet strukturerades upp i teman som var centrala i männens berättelser och som kunde kopplas till syftet. Resultatet analyserades med hjälp av ett ekologiskt systemteoriperspektiv samt begrepp från generell systemteori och socialpsykologi.

In today's changing environment, an increasing number of companies are realizing thebenefits of analyzing business information and thereby stay competitive. By making use ofdecision support systems, known as Business Intelligence (BI), organizations are expected tocollect and process business data and thus get more out of their business.Nowadays it is not enough for organizations to have access to corporate data inside officewalls, they must also be able to bring the information "on the go", which has been thefoundation for the progress of mobile BI solutions. As the mobility increases and thecorporate data leaves the office, new risks arise, which is one reason as to why manycompanies hesitate at the idea of introducing mobile BI solutions.In this paper we explore two security aspects in the area of mobile BI solutions. Our researchquestion is as follows: How does security aspects affect a company's decision to acquiremobile BI solutions? The survey was conducted through interviews in cooperation with thefirm Optivasys, exclusively dedicated to the BI solution QlikView.A significant part of the theory we studied describes security as critical; however, ourresearch suggests a solution on how companies can manage the security aspects.

Marketing in a business-to-business environment differs from its counterpart in the business-to-consumer market. Where the latter focuses on customer satisfaction, the former is all about value. This value creates loyalty between seller and buyer. Creating loyalty is becoming more and more important in the media planning industry as fierce competition reduces profit margins. Value is created through selling what a client wants at an acceptable price.

Bakgrund: Stroke är västvärldens tredje vanligaste dödsorsak. Varje år får ungefär 30 000 människor stroke i Sverige. När någon insjuknat i stroke berörs även deras partner. Syftet med studien var att belysa hur partnern till den som insjuknat i stroke upplevde sin livssituation utifrån väsentlig litteratur. Metod: I studien användes latent innehållsanalys som analysmetod för de kvalitativa artiklarna som var inspirerad av Graneheim och Lundman (2003).

Background: The Swedish life-insurance business has been extensively criticised lately due to broken promises to customers as well as due to scandals that some companies within the business have been involved in. The companies within the Swedish life-insurance business find themselves in a so- called crisis of confidence, something that is created in and by media. A company that finds itself in a crisis of confidence somehow have to manage the situation and crises of confidence can also result in different kinds of changes. Purpose: The aim of this thesis is to explore and analyse how individual life- insurance companies manage crises of confidence. As a consequence, the aim is also to investigate in what way crises of confidence are initiators to change.

Background: The Swedish life-insurance business has been extensively criticised lately due to broken promises to customers as well as due to scandals that some companies within the business have been involved in. The companies within the Swedish life-insurance business find themselves in a so- called crisis of confidence, something that is created in and by media. A company that finds itself in a crisis of confidence somehow have to manage the situation and crises of confidence can also result in different kinds of changes. Purpose: The aim of this thesis is to explore and analyse how individual life- insurance companies manage crises of confidence. As a consequence, the aim is also to investigate in what way crises of confidence are initiators to change.

Syftet med denna uppsats var att genomföra en processanalys av order- och faktureringsprocessen och identifiera eventuella kvalitetsbrister i processens ledtid..

När företag ska implementera ERP-system är det viktigt att företaget ser till att få kvalitet på implementeringen. Ett ERP-system är ett informationssystem som ska hantera alla funktioner inom ett företag på ett integrerat sätt. För att få kvalitet på implementeringen krävs att budgeten hålls, att implementeringen blir klar i tid, att processerna i företaget optimeras, att kraven tillfredsställs och att integreringen med andra system klaras av på ett bra sätt.Examensarbetet har undersökt om Business Blueprints kan vara en hjälp för företag när det gäller att säkra kvaliteten på implementeringar av ERP-system. Business Blueprints är en modell som guidar företag genom hela systemutvecklingen. Undersökningen har genomförts med hjälp av intervjuer och en litteraturstudie.Resultatet av undersökningen som detta arbete omfattar kan sammanfattas med att Business Blueprints är en hjälp för företag när det gäller att kvalitetssäkra implementering av ERP-system..