Datum: 2008-06-03Ämne: Magisteruppsats i företagsekonomi, 15 hpFörfattare: Magdalena Ekman, Emma RonvallHandledare: Carl G. ThunmanTitel: En utvärdering av kundtidningen Medley ? läsarnas uppfattning om innehåll & layoutProblem: Medtronic AB önskar öka kännedomen om företagets produkter hos svenska läkare, sjuksköterskor, medicintekniker och andraopinionsbildare. Ett sätt att uppnå det på är genom kundtidningenMedley som skickas direktadresserad till personal på sjukhus ochkliniker i Sverige. Det är viktigt att kundtidningen har ett innehåll och en layout som tilltalar läsarkretsen.Syfte: Syftet är att beskriva hur kundtidningen Medleys innehåll och layout uppfattas av läsarna samt vilka arbetsområden läsarna är verksamma inom.

Title: Shall I, shall I not? ? A study of how the intention to engage in entrepreneurial behaviour in Norrbotten is influenced by the financial support from the Structural Funds and the establishment of Ikea in the city of Haparanda. Author: Erica Carlson Tutor: Professor Carin Holmquist/ Docent Monica Lindgren Purpose:The purpose of this thesis is to study what aspects that cause the intention to start a company. Therefore this thesis will look at two different situations, the Structural Funds and the establishment of Ikea in Norrbotten, to try to find out if and how these two situations affect the intention among potential entrepreneurs to engage in entrepreneurial behaviour. Method: A qualitative method is used, since this thesis aims at getting an understanding of a specific phenomena; the intention to entrepreneurial behaviour.

Saab Aerosystems have had one dominating product, JAS 39 Gripen, and one dominating customer, FMV, for a long time. The operations management system at Aerosystems is adjusted for development of Gripen and as the business unit is trying to enter new markets with other products and customer the operations needs to be adjusted to fit the development and manufacturing of these products as well.The purpose of the master thesis has been to investigate how Aerosystems is managing requirements on operations from external customers and how to make improvements within this area. The aim has been to carry out a situation analysis to identify where improvements are possible and then produce proposals for improvements through studies of literature and other business units. The thesis also include a study of knowledge transfer within the business unit to investigate how this can be applied to improve the managing of requirement on the operations.An extensive interview study has been carried out in which interviews mainly have been conducted with employees at Aerosystems, but also at Saab Avitronics and Saab Aerostructures. The reason why these business units have been examined is because they have carried out a large number of successful businesses with external customers, which also are potential customers for Aerosystems in the future.The interviews have been analysed to identify strengths, weaknesses, opportunities and threats with the present way of working.

In the year of 2002 a new council regulation on community designs was implemented. In the beginning of the essay the legal situtation before the implementation is investigated and part of the purpose is to evaluate if it constitutes a solution to the problems with protection of fashion designs that existed then. Because fashion designs more or less were excluded from protection during the period before the implementation the fashion business developed a habit of unauthorized reproduction. This attitude among the market players is a central point of the essay. The essay starts off with a review of the earlier lack of possibilities regarding the protection of fashion designs.

In this thesis I discuss and analyze the integration policy of the community Landskrona, if they have any at all and how they in that case use it in their daily work to counteract the obvious problems with segregation, racism and negative attitudes towards people with other ethnic background than Swedish.During the second half of the 20th century Sweden has received a lot of immigrants who built our country and contributed to the rich variety of people we see today. Landskrona was one of the towns who received a lot according to its size, and with the economic crisis in the 1990s it was easy to blame the immigrants for our own deteriorated situation.Today Landskrona is working for an implementation of integration policies in all institutions and organizations to make it a matter of course just like equality. It is not the ethnic background that is the problem; it is being an outsider and economically segregated that lead to resistance of the society. The community is prioritizing the four areas job for everyone, living, education and culture..

Public concern and the need of responsible way of doing business have brought forward the issue of sustainability at the forefront of discussion in the last decade. Even though, food retailers are playing an important role in the economy, they are exposed for criticism by media and consumers for any socially and environmentally irresponsible business practices because, the potential environmental and social impacts from their operations are significant. These impacts need to be recognized and properly addressed. The main objective of this study was to assess the sustainable business management of a cooperative food retail business in Sweden, known as Konsum Värmland (KV). The necessary data and information on history and status of KV, and its practical activities concerning the implementation of sustainable development programs as well as the motivation and challenges encountered by KV during the implementation were gathered via reviewing different documents, research papers and press releases; interviewing decision makers and other personnel in KV and other researchers from Swedish University of Agricultural University who have investigated KV.

Every year, thousands tons of edible food are discarded by the grocery stores. This is food that could have gone to people that?s in need of it. In many countries, so called food banks are established in order to supply welfare organizations with this kind of food. Today there is no equivalent system existing in Sweden.

The institution of Engineering Sciences at Uppsala University in cooperation with Umea? University is working on a project where they will examine the decision-making in extreme situations. A part of this project is to investigate leadership in high altitudes expeditions.This report will discusses the type of leadership used in high altitudes expeditions. Then, to examine how well you can use it in companies and organizations, and the ability to prevent company?s disasters with this kind of leadership.This is done by studying different company?s stories, where they gone bankrupt or fallen into a deep crisis.

The purpose of this Masters thesis was to examine women printers conditions in Sweden from 1483 to 1883. Women printers usually inherited their printing businesses from their husbands. We wanted to examine the circumstances surrounding women printers, how they managed to keep their companies and for how long. Of these 108 women we also wanted to focus on one in particular, Mrs Fougt. Mrs Fougts ownership of Kongl.

Globalization allows companies to expand and establish themselves in other markets, which can have unexpected consequences for those who are not aware of the controversy or sacrifices that are required, and Gothenburg, Sweden is not an exception. The study has focused on two institutional theories that can explain whathappens when a foreign direct investment takes place, Institutional work and Institutional duality. The study was conducted at Business Region Gothenburg and the interviews took place at department of establishment and investment. The result shows that to overcome institutional barriers they use networking, relations, and marketing of the region of Gothenburg as examples. The paper also argues that by performing some sort of institutional work, institutional duality occurs..

Purpose: During the last years Real Options have been established in many areas of the day-to-day business. Recent literature also tries to address Supply Chain problems with option theory, since an efficient Supply Chain increasingly gains in importance as a significant competitive advantage. This thesis tries to answer the question, if Real Options can mitigate the costs induced by the Bullwhip Effect as one of the major problems in Supply Chains. Methodology: The authors of the thesis used a deductive approach. Based on a theoretical model utilizing Real Option contracts and under the usage of a randomly created dataset the influence of the Bullwhip Effect on the company?s business and financial structure is examined and subsequently analyzed.

Every business is subject to service failures. The process of correcting these failures and turning disappointed customers back into happy ones is called service recovery. This is particularly important in the hotel business, where there are many moments of truth where customers may become dissatisfied. To further complicate things, service recovery is a process where you may have to correct errors of others - people beyond your control. The research field is relatively new and there are no turn-key solutions as to how to systematically work with service recovery.

Bakgrund och problemdiskussion:Sedan Relevance Lost-debatten på 1980-talet har ekonomistyrningen utvecklats. Detta har även fått en påverkan på controllerns roll inom organisationen. Parallellt med detta har informationsteknologin utvecklats mycket snabbt. Flera studier har undersökt hur ERP-system, som blev vanliga på 1990-talet, har påverkat controllerrollen. Efter ERP-systemens intåg har business intelligence blivit allt högre prioriterat.

Datum: 2008-06-03Ämne: Magisteruppsats i företagsekonomi, 15 hpFörfattare: Magdalena Ekman, Emma RonvallHandledare: Carl G. ThunmanTitel: En utvärdering av kundtidningen Medley ? läsarnas uppfattning om innehåll & layoutProblem: Medtronic AB önskar öka kännedomen om företagets produkter hos svenska läkare, sjuksköterskor, medicintekniker och andraopinionsbildare. Ett sätt att uppnå det på är genom kundtidningenMedley som skickas direktadresserad till personal på sjukhus ochkliniker i Sverige. Det är viktigt att kundtidningen har ett innehåll och en layout som tilltalar läsarkretsen.Syfte: Syftet är att beskriva hur kundtidningen Medleys innehåll och layout uppfattas av läsarna samt vilka arbetsområden läsarna är verksamma inom.

ABSTRACT System development has become more and more concentrated on development for the Web and this has resulted in larger target groups. It will most surely continue to be so considering that the Web will be the infrastructure of business and services in the future. A big target group involves that the owner of a system can earn a lot of money from the paying users, but that assumes that the system can meet user needs. If a system on the Web does not satisfy the user?s demands then they will use the competitor?s system instead because it is only a mouse-click away.