Our essay treats the use of the annual report when it comes to marketing. Today there are many different ways for companies to reach out with their different messages; the thing that caught our interest was if the annual report is such a way.The annual report is an external accounting report which task is to give information to interested parties of companies. The annual report can be used to examine if the company has followed and achieved their goals. In other words it?s an important source of information that can be found about a company, which different interested parties can take part of for analyze.

Transfer of undertaking or business is a complex fact. It requires many aspects to be takeninto consideration. For there to be a transfer of undertaking or business, it has to be a stableeconomic entity that after transfer has retained its identity. The provisions regarding transferof undertaking or business is found in the transfer of undertaking or business directive,6 b § LAS and 28 § MBL.An employee?s employment is automatically transferred to the transferee.

The purpose of this degree project is to give an overview of the planning system of four Swedish forest companies. The involved companies are ATA TIMBER, SYDVED, BERGS SKOG and VIDA SKOG. The study is based on information from a literature study and by interviews with personals from the four companies. Each company is described to get a better insight of the companies work and what potential they have. The description of the planning process comes after that. The companies are described separate from each other and will be compared later in this essay.

The aim of this paper is to critically examine and analyze how the informal performance about masculinities and femininity are being expressed and produced by the text and pictures in Huddinge kommuns internal magazine for the staff working within the public administration. The concrete questions are:By which patterns constructs the performance of gender in Huddinge kommuns internal magazine for the staff working within the public administration?Are the femininity and masculinities being expressed in a static way or have it changed in Huddinge kommuns internal magazine for the staff working within the public administration throw the examined years 1985, 1995 and 2006?A quantitative and qualitative method is used. The point of departure is organization theory in a gender perspective. With the gender organization theory we examine the structures, leadership, symbolics and changes through the examined years.

Service branding is a subject that has been excluded from the traditional branding theory. Our main purpose with this paper is to distinguish what characterizes service branding. To do this, we have looked in to both service marketing theory as well as branding theory. We have also looked at the existing theory concerning service branding. Six qualitative interviews have been performed to explain what characterizes service branding.

This thesis conducts a comparative study between two academiclibraries, one Swedish and one English, in order to analyse ifdifferent funding systems influence the marketing of theirservices. The theoretic foundation is built on relationshipmarketing, which emphasises the importance of creating andmaintaining relationships. A qualitative approach has been usedthrough the use of case studies, with semi-structured interviewsbeing held with library staff and managers in both countries. Inaddition to these interviews strategic plans have also beenanalysed. The result from the study shows that whilst there aresome differences between the two university libraries there arealso similarities, which indicates that it is not clear if differentfunding systems have an impact on the marketing of the services..

The study examines how social media can be used in a business-to-business context. To understand the communication conditions, factors has been identified that affects the choice of communication channels for different types of information transferred between parts. Furthermore, the study investigates the underlying reasons for why certain communication channels are chosen before others, in different situations. The study results are based on qualitative semi-structured interviews with employees in a small engineering consulting company. The investigation has focused on employee communication and choice of communication tools primarily in relation to the business relationship.

The purpose of this essay is to describe the organization of the Swedish Animal WelfareAgency during the time it was in operation. The Swedish Animal Welfare Agency was established in 2005 by the government who saw it as necessary in order to strengthen the protection of cruelty to animals in Sweden. However, the agency was shut down already in2007 and its responsibilities as an agency was moved back to the government and the department of agriculture. During its time in operation, the Swedish Animal Welfare Agency, received much criticism, among other things because of its interpretations of the law which were seen as too focused on details and thus ?bureaucratic?.

The purpose of this thesis is to examine how investments are justified in the Swedish data center industry, with a focus on cooling equipment. This is achieved through semi-structured interviews with 20 different interviewees. These interviewees represent different facets of the industry and facilitate an understanding of which factors, such as: investment costs, operating costs, reliability, environmental impact and the influence of external and internal actors, come into play and to which degree they impact the investment decision-making process. The results show that primarily low operating cost in the form of low energy consumption is the driving factor when it comes to the procurement of new equipment. A lower environmental impact is a positive side-effect of lower energy consumption.

The purpose of this paper is to investigate in which aspects the public library is affected by its local community. This is re-searched by means of an exemplified case study of a Swedish public library in which we analyze governing documents and the library website with respect to environmental scanning and mar-keting of library services.The research questions are: How are the local community?s demands on the public li-brary being described in the governing document? How is the public library?s response to the demands of the local community being described in the operational plan? How are the demands of the local community, as shown in the governing document and the operational plan, re-flected in the marketing of library services on the library website?Our conclusions are that:The demands of the local community are described in a general fashion in the governing document, but there is a lack of concrete political guidelines.The public library's response to the demands of the local commu-nity is described to some length in the operational plan, but not with respect to economical factors.The demands of the local community are reflected to some length in the marketing of library services on the library website. Many of the overall themes that we identify in the governing document and the operational plan can be found in the marketing directed towards important target groups..

Syftet med uppsatsen är att identifiera vilken ekonomisk information som en företagsledning i ett större tillverkande företag förmedlar, samt verifiera om detta stämmer överens med vad produktionspersonalen har vetskap om. Vi ämnar även undersöka vad som inverkar på produktionspersonalens vetskap om denna information. Slutsatser: Vad ledningen vill föra ut för ekonomisk information och vad produktionspersonalen har vetskap om stämmer generellt inte överens. De respondenter som har störst vetskap om den ekonomiska informationen är mer engagerade, känner större samhörighet i gruppen och är mer insatta i företagets ekonomiska situation. Gemensamt för dessa är att de alla har kontinuerliga och täta möten med roterande ansvar för att hålla i dessa samt tillgång till väl uppdaterade anslagstavlor..

During the last decades business journalism has vastly increased its share of media coverage. Hvitfelt och Malmström (1990) states that media space devoted to business reporting have more than doubled since the mid 1980s. This fact alone is an important reason for studying the same. Hence this study, which is aimed explicitly at investigating how business press use and manage experts, in this case primarily equity analyst, in their reporting. Our purposes are the following: Examine to what extent media players use analyst in their business reporting.

Syftet med uppsatsen är att öka förståelsen för om det föreligger en relation mellan finansiella och icke-finansiella mål i högteknologiska företag och hur denna i så fall gestaltar sig. En kvalitativ metod har företagits. Personliga intervjuer genomfördes på tre företag med två respondenter på vardera. Genom att belysa empiri genom teori försökte vi göra tolkningar rörande relationen. Det tycks föreligga en relation mellan finansiella och icke-finansiella mål.

Business Intelligence har under de senaste åren vuxit starkare fram och innefattar nu en hel yrkesroll i gränslandet mellan teknik och företagsekonomi. Detta syns framförallt inom det företagsekonomiska området och särskilt inom ekonomistyrningen. Denna uppsats försöker besvara frågorna ?Hur har utveckling upp till idag av Business Intelligence sett ut?? och ?Vilka trender finns idag inom Business Intelligence ur ett företagsekonomiskt perspektiv??. Uppsatsen behandlar inte något specifikt verktyg eller systemleverantör utan har som utgångspunkt att undersöka trender inom floran av systemverktyg utan att för den sakens skull gå in på någon specifik lösning.

Vi har i detta arbete undersökt hur arbetssituation, med hänseende på de administrativa arbetsuppgifterna, ser ut för befälhavare inom den svenska handelsflottan och hur arbetssituationen har förändrats sedan införandet av ISMkoden. Det talas mycket inom sjöfartsbranschen om de ökade administrativa arbetsuppgifterna ombord och hur detta har påverkat arbetssituationen. Detta fick oss att vilja undersöka hur det egentligen ser ut och i vilken utsträckning en eventuell förändring har påverkat arbetssituationen både ombord och iland. Vi har i vår undersökning intervjuat befälhavare och rederirepresentanter på fyra Ro-Pax-rederier som trafikerar svenska hamnar om hur deras arbetssituation har förändrats under de senaste 15 åren med hänseende på den administrativa delen av arbetet. Undersökningen visar att det administrativa arbetet har ökat markant både ombord och iland, framförallt som ett resultat av nya regelverk och förbättrade möjligheter till kommunikation mellan fartygen och landorganisationen.