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8016 Uppsatser om Business administration - marketing - Sida 49 av 535
Värdering för markåtkomst vid järnvägs- och motorvägsbyggnation : en fallstudie av intrångsvärdering i området mellan Örebro och Arboga
The purpose of this work has been to investigate if there are any differences in the valuation process at infringements when highway and railway are built.
The work has mainly been concentrated on the negotiation process in which The National Railway Department (Banverket) and The National Road Administration (Vägverket) try to get agreements with the land owners. The agreement includes compensation for infringement effects that affects the landowner?s property.
The National Road Department uses the road law (Väglagen) when a highway shall be built.
Att sälja ett beteende : En undersökning av en social marknadsföringskampanj
AbstractCommunication and information has become a large industry in today?s society. More and more organisations use these means as tools of influence. Non-profit organization?s campaigns, which aim to change a behavior, often have a political responsibility and it is therefore important that these are carefully planned and carried through.
Funktionsentreprenader inom Järnväg - möjligheter och hinder
The transformation within the swedish infrastructure has been a slow process from thebeginning of time. For almost a decade, the traditional form of contracting regardingbuildings and foremost infrastructure has evolved contracting involving the owner to definethe outcome of the product, regardless involvement from the supposed contractor. As forthe swedish market, the traditional design-bid-build (DBB) have been the primary choice ofcontracting. Although changes have been made over time regarding contracting formswithin the road administration, the railway sector has not improved or justified changesregarding choice of contracting, they have conducted same contracting relationshipsbetween them and the contractor.This bachelor thesis, conducted at the Swedish railway administration with supervision ofprofessor Kristian Widén at Lunds University, explores the forces behind the new era ofcontracting within the railway administration. This bachelor thesis focuses mainly oncontracting regarding design-build-operate-main (DBOM), the new contracting formulabetween the owner and the contractor.
"Jaha, det gick ju bra den här gången också" : En kvalitativ undersökning av seniorers förhållande till e-handel
In this paper we have examined why seniors do not use e-business to the same extent as other age groups. Seniors belong to the age group that, according to statistics from Statistics Sweden (SCB) in 2011, utilizes e-business the least in relation to the number who use the internet. To understand how seniors reason and perceive the possibility to shop on the internet, we have conducted four interviews with people from 65 years and older. We have let the respondents answer questions regarding utility aspects, e-business interfaces, general shopping habits, risks, and whether or not they usually shop online. We also found out how seniors reason when they sell products and services.
M2M - affecting organisations, offerings and relations
Machine-to-machine (M2M) communication is a phase in the digital revolution connecting computing devices with each other bringing along new business opportunities for companies. Although being a fast growing field it has not been researched to any greater extent, particularly not within the academical literature. Consequently, information on how M2M can affect organisations seems strongly needed. This thesis uses three perspectives, derived from already recognised business benefits of M2M, as an aid to select proper theoretical tools to investigate the phenomenon. The purpose of this thesis is to gain knowledge of how an M2M adoption affects a firm?s organisation, customer offerings and customer relations.
Kompetens som lockbete : En studie i lokala och centrala biblioteksföreträdares syn på marknadsföring av bibliotekariekompetens gentemot lokala politiker
The aim of this study is to explore if and how library managers market their competence in communication with local politicians. It is also our aim to find a definition of the competence of librarians. The report identifies and describes problems and possibilitieswith marketing of competence to politicians on the basis of one Swedish municipality's library managers. In order to fulfil this aim we have used a literature study on marketing, competence, the political process and the librarian profession. We have alsocarried out an empirical study where we interviewed ten library managers in onemunicipality, seven politicians in the same municipality and ten representatives for central professional organisations mainly in Sweden.The results are that most library managers don't market their competence because they don?t believe in marketing competence.
Reklam till mobiltelefoner
Sammanfattning Uppsatsens titel: Reklam till mobiltelefoner Seminariedatum: Tisdagen den 11 januari, 2005 Ämne/kurs: FEK 582 Kandidatuppsats, 10 poäng Författare: Rasmus Wallin, Anders Gullander och Jens Karle Handledare: Roland Knutsson, Björn Carlsson och Marcus Bengtsson Nyckelord: SMS-reklam, mobiltelefon, Marknadsföringslagen, obeställd elektronisk reklam, Mobile Marketing. Syfte: Vi vill med denna uppsats belysa hur möjligheten för direktreklam till mobiltelefoner ser ut idag och kan tänkas se ut i framtiden, med tanke på de ändringarna gällande obeställd e-postreklam som införts i Marknadsföringslagen. Fokus ligger i att belysa förutsättningarna ur ett företagsperspektiv. Metod: Kvalitativ metod i form av intervjuer med experter inom området, lämpliga företag och konsumenter. Utöver detta har information sökts i litteratur och på Internet.
Går det att sälja kläder via Facebook? : En fallstudie som undersöker ett företags möjligheter att använda sig av sociala medier i marknadsföringssyfte
This Bachelor thesis is a case study that explores the possibilities and complications to use social media in marketing purposes. The case involves a company that sells garments for men. The company, named Mouli, has decided to use social media as their marketing platform. The company makes an interesting case, since they are still quite new on the market and have all the possibilities to succeed.The purpose for the thesis is to examine Mouli?s use of marketing in social media and to evaluate what could be done to amend the communication.
Hur betydelsefull är CRM data? : En studie om användandet av CRM-system inom livsmedelskedjorna ICA och Coop
During the last few decades a new kind of business operation have developed and this hasforced organisations to adapt themselves to a new competitive environment characterized byincreased customer demands as well as a larger amount of competitors. Therefore companieshave had a shift in their strategies from focusing on sales numbers to focusing on thecustomer. To build lasting customer relationships, in order to create customer loyalty, havebecome an important part of the organisational strategy and the collection of consumer datais essential in achieving this loyalty. Customer relationship management systems assistorganisations in managing information about individual customers as well as managing allaspects of customer contact, with the purpose of increasing customer loyalty towards thecompany. The collection of consumer data also enables for companies to design personalizedoffers to individual customers in the form of direct marketing.
En studie om spridning av modeller inom produktkalkylering
Syftet med vår studie är att finna faktorer till spridningen av
kalkylmodellerna Activity-based costing (ABC), Target costing (TC) och Kaizen
costing (KC). Detta gör vi genom att använda oss av kvalitativ ansats och
genomföra intervjuer vid sex tillverkande företag. Vi kan se influenser av
spridningen av modellerna ABC, TC och KC i studiens företag. Det har visat sig
att företagen tillämpar ?traditionell? produktkalkylering med inspiration av
ABC-modellen.
Reala optioner : ett strategiskt verktyg
Background: Businesses are traditionally valued with the so called Discounted Cash Flow-model. When valuing newly-started businesses, surrounded by high uncertainty, and whose capital mostly consists of unrealized business opportunities, the Discounted Cash Flow-model needs to be complemented if the total value of the business is to be captured. A valuation with the help of real options is capable of valuing these unrealized opportunities, which often exist in newly-started businesses. The unrealized opportunities are to be found in the business plan of the business, why this needs to be valued to capture the total value of a newly-started business. Purpose: To demonstrate what the use of real options can result in when valuing businesses.
Indirekta ekonomiska följder av miljödiplomering
Titel Indirect economic impacts of a national environment certification as financial business strategyAuthors Ida Antonsson, Emma Hellberg and Linn RingströmAdvisor Arne SöderbomCourse Bachelor thesis ? business administrationSeminar date 2013-05-27Purpose The main aim of this study is to describe and analyze how private corporations use national environment certifications as a business strategy to gain power and financial benefits. By studying already certified corporation in Sweden, this study aims to understand, explore and develop already existing theoretical theories and concepts concerning ?national environment certifications?.Background All corporations have an impact on the environment. Therefor many corporations use a variety of worldwide certifications to be able to prove to ?others? that the corporation meets national- and international set goals.
Affärsetikett - ett verktyg för framgång i affärer?
Background: Etiquette has become vital in business relationships. In today?s competitive business climate signs indicate that social competence affect whether a business deal is settled or not. This type of competence could be of crucial importance at a first business meeting and it also plays an important role for future business relationships. Business etiquette is therefore, within the world of business, an interesting area to study.Purpose: The purpose of this essay is to clarify what knowledge and understanding companies, listed on the Swedish stock exchange, possess towards business etiquette, their viewpoint on etiquette education and finally to ascertain whether or not those companies perceive business etiquette to be pivotal to success.Methodology: In order to attain our purpose of this essay we found it most suitable to utilize both a quantitative and qualitative research method.
Dalsland som turistisk produkt : Föreställningar om turistifierade rum
Market capitalism sets the conditions for how the world is conceived, experienced and organized at various spatial scales (global to local). Currently, competitiveness, entrepreneurship and economic growth are key values that shape how the world is conceived, experienced and organized. Discourses of place marketing, place branding, and the construction of places as (economic) products, are part and parcel of the heightened commodification of space. Tourism has been a major factor in the commodification of place and space. More often than not, tourism has been seen as a possibility for peripheral places, in their struggle finding new ways towards development.
En Projektgrupps lärande
Vårt syfte med denna uppsats är att bidra till en ökad förståelse för hur
lärande sker inom en projektgrupp och vilka sociala och organisatoriska
konsekvenser lärandet får för arbetet. Vi har sett att olika sorters lärande
uppstår i olika situationer och dessa leder till varierande former av kunskap.
Kunskap värderas olika beroende på de antaganden som styr organisationen och
högre värderad kunskap tenderar att uppmärksammas mer än annan kunskap.
Relationer är en förutsättning för lärande och hur dessa uppstår och förändras
beror på tre faktorer vi sett; trygghet, status och tid. Dessa tre faktorer
påverkar i sin tur arbetetsuppgifter och arbetsfördelning i gruppen på olika
sätt..