AbstractTitel:How do established companies communicate with their existing customers? Level:C-level in the Business Administration Author:Jessica Axelsson and Trang Nguyen Thi Thu Supervisor:Per-Arne Wikström Date:2012-05 Aim:Our aim with this essay is to describe how an established company communicates with its existing customers. We want to explore which communication strategy the company applies to reach their customers. We also want to see what kind of communication the company applies to get to market more effectively and remain on the market longer. Method:The study is a qualitative case study where we have conducted a personal interview with the company president.

Public concern and the need of responsible way of doing business have brought forward the issue of sustainability at the forefront of discussion in the last decade. Even though, food retailers are playing an important role in the economy, they are exposed for criticism by media and consumers for any socially and environmentally irresponsible business practices because, the potential environmental and social impacts from their operations are significant. These impacts need to be recognized and properly addressed. The main objective of this study was to assess the sustainable business management of a cooperative food retail business in Sweden, known as Konsum Värmland (KV). The necessary data and information on history and status of KV, and its practical activities concerning the implementation of sustainable development programs as well as the motivation and challenges encountered by KV during the implementation were gathered via reviewing different documents, research papers and press releases; interviewing decision makers and other personnel in KV and other researchers from Swedish University of Agricultural University who have investigated KV.

Every year, thousands tons of edible food are discarded by the grocery stores. This is food that could have gone to people that?s in need of it. In many countries, so called food banks are established in order to supply welfare organizations with this kind of food. Today there is no equivalent system existing in Sweden.

The purpose of this Masters thesis was to examine women printers conditions in Sweden from 1483 to 1883. Women printers usually inherited their printing businesses from their husbands. We wanted to examine the circumstances surrounding women printers, how they managed to keep their companies and for how long. Of these 108 women we also wanted to focus on one in particular, Mrs Fougt. Mrs Fougts ownership of Kongl.

Globalization allows companies to expand and establish themselves in other markets, which can have unexpected consequences for those who are not aware of the controversy or sacrifices that are required, and Gothenburg, Sweden is not an exception. The study has focused on two institutional theories that can explain whathappens when a foreign direct investment takes place, Institutional work and Institutional duality. The study was conducted at Business Region Gothenburg and the interviews took place at department of establishment and investment. The result shows that to overcome institutional barriers they use networking, relations, and marketing of the region of Gothenburg as examples. The paper also argues that by performing some sort of institutional work, institutional duality occurs..

Purpose: During the last years Real Options have been established in many areas of the day-to-day business. Recent literature also tries to address Supply Chain problems with option theory, since an efficient Supply Chain increasingly gains in importance as a significant competitive advantage. This thesis tries to answer the question, if Real Options can mitigate the costs induced by the Bullwhip Effect as one of the major problems in Supply Chains. Methodology: The authors of the thesis used a deductive approach. Based on a theoretical model utilizing Real Option contracts and under the usage of a randomly created dataset the influence of the Bullwhip Effect on the company?s business and financial structure is examined and subsequently analyzed.

 Title: Implementation of Balance Scorecard in public sector - a case study in the community of Tidaholm. Course: Thesis in Business Administration, 15 p Authors: Marie Ohlsson and Ola Pettersson Advisor: Henrik Linderoth Purpose: The purpose of this thesis is to investigate how the balanced scorecard can be formed according to the backgrounds in the community of Tidaholm. Methodology: We have chosen a qualitative case study. We work on the supposition of an established theory. And switch between deductive and inductive method, with an abductive method as a result. Theory: We work on the supposition of the latest theories from the authors of the balanced scorecard, Robert S. Kaplan and David P. Norton.

Syfte: Förklara begreppen empowerment och medarbetarskap samt visa hur de kan tesig i praktiken inom kulturnäringarna.Metoder: Kvalitativ metod med material från litteraturstudier och ostruktureradesamtal med medarbetare på olika positioner och nivåer i åtta gävleorganisationer inomkulturnäringarna.Resultat & Slutsats:Observationerna gjorda på plats stämmer relativt bra med befintliga tankar om välfungerande organisationer i litteraturen. Organisationer inom kulturnäringarna överlever alla på något vis genom sina medarbetares kreativitet. För att utnyttja det på bästa sätt bör organisationen......vara organisk, det vill säga kunna anpassas efter de personligheter ochkompetenser som finns i den. Detta sätter å andra sidan höga krav pårekrytering och social kompetens....ha någon form av plattform (i uppsatsen också kallat idékatalysator) där medarbetare från organisationens delar kan mötas, utbyta information och komma med synpunkter på varandras idéer. Detta kräver dock att man har ?högt i tak? samtidigt som man respekterar varandras expertområden....göra medarbetare delaktiga ? då ökar deras engagemang och viljan att vårda det de själva är med och bygger upp.

Every business is subject to service failures. The process of correcting these failures and turning disappointed customers back into happy ones is called service recovery. This is particularly important in the hotel business, where there are many moments of truth where customers may become dissatisfied. To further complicate things, service recovery is a process where you may have to correct errors of others - people beyond your control. The research field is relatively new and there are no turn-key solutions as to how to systematically work with service recovery.

Bakgrund och problemdiskussion:Sedan Relevance Lost-debatten på 1980-talet har ekonomistyrningen utvecklats. Detta har även fått en påverkan på controllerns roll inom organisationen. Parallellt med detta har informationsteknologin utvecklats mycket snabbt. Flera studier har undersökt hur ERP-system, som blev vanliga på 1990-talet, har påverkat controllerrollen. Efter ERP-systemens intåg har business intelligence blivit allt högre prioriterat.

Datum: 2008-06-03Ämne: Magisteruppsats i företagsekonomi, 15 hpFörfattare: Magdalena Ekman, Emma RonvallHandledare: Carl G. ThunmanTitel: En utvärdering av kundtidningen Medley ? läsarnas uppfattning om innehåll & layoutProblem: Medtronic AB önskar öka kännedomen om företagets produkter hos svenska läkare, sjuksköterskor, medicintekniker och andraopinionsbildare. Ett sätt att uppnå det på är genom kundtidningenMedley som skickas direktadresserad till personal på sjukhus ochkliniker i Sverige. Det är viktigt att kundtidningen har ett innehåll och en layout som tilltalar läsarkretsen.Syfte: Syftet är att beskriva hur kundtidningen Medleys innehåll och layout uppfattas av läsarna samt vilka arbetsområden läsarna är verksamma inom.

ABSTRACT System development has become more and more concentrated on development for the Web and this has resulted in larger target groups. It will most surely continue to be so considering that the Web will be the infrastructure of business and services in the future. A big target group involves that the owner of a system can earn a lot of money from the paying users, but that assumes that the system can meet user needs. If a system on the Web does not satisfy the user?s demands then they will use the competitor?s system instead because it is only a mouse-click away.

Purpose: The purpose of this study has been to identify different actors and processes in music recording. We find this interesting since there have been a lot of changes in the music industry over the last years. Our ambition has been to point out different actors and their roles during the advent of recorded music, and identify different features and processes in the creation of music today and in the future. To fulfill our purpose we have had the following research question: What characterize, in a future perspective, the gathered process during the creation of recorded music from idea to delivery and experience?Method: We have used a qualitative approach for this study and we have conducted seven interviews with persons from different areas of the Music Industry and radio.

This master's thesis on the subject of public law will deal with the implications ?Directive 2001/18/EC on the deliberate release into the environment of genetically modified organisms? might have on the Swedish legal system. The purpose of the directive is to harmonize the European Union States legislation regarding licensing of the deliberate release of GMO?s into the environ­ment, this to maintain a high level of environmental protection and at the same time preserve the internal market of the European Union. The thesis will primarily examine how the provisions of the directive relating to the general principle of good administration have impacted the proce­dural autonomy of Sweden.

Purpose: The purpose of this paper is to research and analyze how the establishment in new markets of small and medium Swedish fashion companies can be made more efficient from a network perspective. Methodology: The researchers have decided to take a phenomenological standpoint and undertake an exploratory study in order to gain understanding of the phenomenon of market entry and the use of networks. The researchers have chosen to undertake a qualitative study and to adopt an abductive approach. Two ?case companies? have been chosen which are Filippa K and House of Dagmar.