The modern beauty market is concentrated with intense competition where cosmetic brands fight to stay on top. A popular method in order to gain sales and increase margins is to influence existing customers to buy more with the use of suggestive selling. The purpose of this paper, was to further examine the different effects of suggestive selling with the use of complementary versus non- complementary goods in the form of customer satisfaction, customer view of the service encounter, as well as success in sales. In addition, the influence of the customer's purchase amount on the tendency to buy an extra product in a suggestive selling situation was examined. The study was conducted through the use of a field experiment with the support of surveys in 'The Body Shop'.

The industrialization of construction is increasing in Sweden which leads to higher demands of prefabricated components and cells. But what does the business of construction think of the industrialized business and what can be done in order to decrease faults and errors with these products? Today we have many manufacturers who have different technical solutions which might lead to difficulties when assembling components and cells at the building site. But by trying to make a more opened market, with possibly standardized connections details and improving the communication between the different participants, the prefabricated components and cells can be made and assembled with less errors. This is something that needs to be done in order to establish a more secure business, and especially when working with new companies and methods, when using industrialized products..

Event marketing has during the last decade become a wide spread marketing method. This is because the marketing clutter has increased heavily during the past years and brands are looking for new ways to reach their target audience. The previously well accepted marketing measurement "satisfaction" has shown tendencies no longer to be sufficient for success in today's competitive marketplace. Therefore, the research has somewhat moved to the measurement "brand love" to explain differences in strategic consumer behavior. That is the background to why this report examines and answers the question if a brand through event marketing can enhance brand love.

Varumärkesplacering i digitala spel i samband med belöning och bestraffning harundersökts i denna studie. Resultat från tidigare studier på varumärkesplacering i spelanvändes i utformningen av undersökningen. Tidigare undersökningar av belöningoch bestraffning och dess inverkan på minnet studerades också. Detta kan vara förstagången som varumärkesplacering i digitala spel undersöks i samband med interaktivbelöning och bestraffning.Två versioner av spelet Supertuxkart skapades för undersökningen; den ena medbelönings- och bestraffningsåterkoppling och den andra utan. Deltagare från Kina ochSverige medverkade i experimentet.Undersökningen visade att varumärken med belöning eller bestraffning har tydligaeffekter på deltagarnas memorering av varumärken.

The paper investigates the role of packaging within brand management of FMCG food companies and their attitude towards packaging. This study enhances the understanding of how FMCG food companies actually work and strive to work with packaging..

Purpose: The purpose of this study is to analyze the application of sensory marketing in malls.Problem discussion: The competition between malls is increasing, where visitors are increasing demands on the shopping malls layout. Shopping malls surface and its atmosphere becomes essential in the design of a mall so it will be attractive enough. Sensory marketing can be an appropriate method to stand out from the crowd and attract visitors. Sensory marketing is a process of engaging visitor?s senses to create a strong relationship between the brand and visitors.

The purpose of our study has been to analyze the character of the interaction between music labels and media and to examine to what extent the artist brand is being considered in music labels relationship with media. This has resulted in our research question:What characterizes the large music labels relationship with media?For this study we have used a qualitative approach to achieve a deeper understanding of our chosen topic. We have conducted seven interviews with representatives from both major record labels and media companies with great knowledge about our subject. Five of the interviews were conducted face-to-face and two were performed via e-mail.In the final chapter we answer our research question and thus present our conclusions.

AbstractIn the heart of Paris, you will find Sweden?s only cultural center abroad. Since the early 70?s a wealth of cultural activities has been offered, and every year the center receives more than 100,000 visitors. The center is a branch of the Swedish Institute (Si), a public authority which promotes mutual relationships between Sweden and other countries through culture, education, science and business.

There is a lot going on in the construction business right now. It feels like everywhere you turn there is a building sight. Furthermore the business is heading a generation change and the need of recruiting new construction engineers is huge. How is the business going to handle the transition that they are facing? The question has been in progress for at while and I wanted to find out what the current students feel about taking the step into the working life and replace the veterans.A research is made about student?s opinion about their education and future work life.

Syftet med examensarbetet är att hjälpa ett företag med att införa standardlittera för deras prefabricerade betongelement som ingår i deras Konceptet. Införandet av standardlittera ska resultera till att återfinna och gruppera deras betongelement i CAD-systemen. We did our thesis project at one of the most prestigious Swedish construction companies. We have examined the possibilities of doing sandwich elements to standard elements which would increase the degree of industrialization. The company has developed a concept that is based on a more refined process of industrialization.

This essay will try to explain and compare the different development steps which Croatia and Bosnia-Herzegovina have taken after the war. How could countries with such similar backgrounds develop in such different ways? By analyzing and comparing the two countries the purpose was to examine how these countries which had so much in common could develop in so different ways. My two questions are: What similarities and differences are there between the development which Bosnia and Croatia have taken after the war? Why have Croatia succeeded and not Bosnia?My analysis showed that the main reason to the difference between these countries was that Bosnia is divided; all ethnic groups in Bosnia only consider what's best for their own ethnic group and not what's best for the country. Croatia however has expelled the Serbs which made it easier for them to have a succesfull democratic development. .

Social media today is a current topic, it has developed fast and continues to spread in a fast moving pace. Recent trends states that social media becomes more integrated into peoples personal lives. This essay deals with the subject area social media, focusing on the channel Instagram. The topic is chosen because of it´s popularity in today's digital communications landscape, and also keeping in mind that there is a great lack of previous studies on the subject. The purpose of this paper is to provide insights into how companies should handle images on the social media channel Instagram by testing two different strategies against each other.

The construction market has, as a result of the crisis in Europe been uncertain in recent years. During the year 2013, the construction will be stabilized, in particular Finland. The geographical proximity between Sweden and Finland and similarities in cultures and climates makes Finland a coveted market for many Swedish companies.Differences in national regulations and guidelines, which are produced by the authorities in different countries, are examples of barriers that may hamper the process, including for Swedish villa suppliers, to establish themselves on the Finnish market. It may be useful when facing a new export drive, to look up what similarities and differences there are between the countries building codes, to prevent mistakes and unnecessary costs to the project work..

Uppsatsens titel: Utformning av ett balanserat styrkort - En fallstudie på Lindabs svenska filialerKurs: Examensarbete, Civilekonomexamen, Controller, 30hp (4FE03E)Lärosäte: Ekonomihögskolan vid Linnéuniversitetet, VäxjöFörfattare: Martin Andersson och Stefan KesakHandledare: Elin Funck Examinator: Lars-Göran AidemarkDatum: 2012-05-26Nyckelord: Balanserat styrkort, Benchmarking, Prestationsmätning, Strategi, Försäljning, Filialverksamhet Bakgrund: Lindab är en internationell ventilations- och byggkoncern som är uppdelad i de tre affärsområdena Ventilation, Building Components och Building Systems. Försäljning och distribution av Lindabs produkter sker främst via egna filialer. Studien fokuserar på de svenska filialerna och utgår från Lindabs önskemål om att få hjälp med att förbättra sin prestationsmätning samt öka jämförbarheten mellan filialerna.Syfte: Uppsatsen syftar till att utforma ett balanserat styrkort för Lindabs försäljnings- och distributionsfilialer i Sverige för att ge förutsättningar för en bättre kontroll och styrning av deras prestationer och öka jämförbarheten mellan filialerna.Metod: Vi har genomfört en fallstudie på Lindabs svenska filialer med en abduktiv forskningsansats. Det empiriska materialet grundar sig på intervjuer, filialbesök, samt externt och internt material.Resultat och slutsats: Vi har utformat ett balanserat styrkort som möjliggör bättre kontroll och styrning av filialernas prestationer genom att Lindabs vision och strategier har brutits ner i strategiskt viktiga mått i de olika perspektiven. Vårt styrkort skapar dessutom en balans mellan kortsiktiga och långsiktiga målsättningar, externa och interna prestations­perspektiv, finansiella och icke-finansiella mått samt mellan utfallsmått och drivande mått.

To build a sustainable future should we first understand that; every aspect of our daily lives can affect the environment. It?s important that we take responsibility for understanding how we impact the environment and change our actions accordingly. The worlds total energy consumption equivalent to 80 million MWh / year. This corresponds to about 220 million MWh / day.Energy consumption is one of the main reasons for increased greenhouse gases when the reduction of this consumption has a great demand worldwide.In order to prevent the energy that consumed the buildings must be energy efficient but there is a conflict between radon ventilation and energy conservation in a building, given that ventilation can consume as much energy (currently 29-59% of energy-efficient houses use), especially in a cold climate as in Norway.