Purpose/Aim: To identify which channels of communication are most effective in conveying consumer brands to students. The main areas of research are social media, brochures , employees, and face-to-face interaction as with job fairs, study visits and lectures.Material/Method: Group interviews, literature, electronic sources, Internet sources.Main results: The results of the study show that employees are seen as the most trustworthy source since they are thought of as the most honest. Social media are seen as the communication channel with the broadest range of information but with the possibility of appearing unproffesional. Brochures were considered to be the least effective communication channel as these are rarely read and when they are, often seem contrived and give an overly rigid impression of the company. Face-to-face communication was considered to be the most effective way to gain a professional connection but was as viewed upon with certain skepsis due to the companies tendencies to at times present a false projection of themselves at events such as job fairs.

Den övergripande problematiken vi identifierat är relationen mellan starka varumärkenoch kundlojalitet i företag med flera olika produktvarumärken. Syftet med denna uppsats är att förstå om och hur företag med paraplyvarumärkesstrategier kan skapa och bibehålla lojala kunder. Vi vill överföra det övergripande teoretiska resonemanget inom varumärkesstrategi och inom lojalitetsstrategi på företag med paraplyvarumärkesstrategier. Varumärket Axfood är ett exempel på ett företag som har flera olika produktvarumärken (Hemköp, Willy:s, Willy:s hemma med flera). Vi har vid genomförandet av studien valt att använda oss av Axfood som studieobjekt.

SammanfattningExamensarbetets syfte är att ge en övergripande bild om vad BIM egentligen är och hur arbetsmetoden ska kunna påverka byggprocessen positivt. Rapporten fokuserar på anläggningsbranschen och då främst från en projektörs perspektiv. Ett projekteringsexempel visar även på hur en anläggningsmodell kan skapas med hjälp av en programvara som stödjer arbetsflöden i BIM.BIM kan utläsas Building Information Model och avser då den eller de modeller som utgör en digital objektbaserad representation av en byggnad eller en anläggning. BIM kan även utläsas Building Information Modeling och avser då ett arbetssätt, d.v.s. processen att skapa och använda en eller flera byggnadsinformationsmodeller i bygg- eller anläggningsprocessen.Det finns många fördelar med att använda BIM, inte bara i husbyggnad utan även i anläggningsbranschen.

Syftet med den här studien är att förbättra informationsflödet från projektering och produktion in i förvaltningen. Detta för att väcka ett intresse hos förvaltare och för att visa att det finns pengar att spara genom att ta hand om informationen från projekteringen och produktionen.Tidigare studier inom området BIM visar att stor fokus läggs på projektering och produktion men det är ett väldigt litet fokus på förvaltningen när man talar om BIM.Målet är att konkret kunna visa vad informationen är värd och att visa vilken information förvaltare använder och var den finns i byggprocessens skeden före förvaltningen.Rapporten bygger på en litteraturstudie, intervjuer och beräkningar. Förvaltare har blivit tillfrågade vilken information de använder i förvaltningen och sedan har projektör och entreprenör blivit tillfrågad ifall denna information finns att tillgå i projekteringen och produktionen. Värderingen av informationen har sedan gått till på två sätt. Det ena sättet är att bedöma kostnaden av att uppdatera information mot kostnaden att ta fram information på nytt.

A home for elderly is planed to be built at Zakrisdal, Karlstad, Sweden. The heat source for the building was at the time not determined. In order by the local government of Karlstad this report is meant to examine if the need of heat could be provided only by solar heat combined with a seasonal heat storage. The problem to solve is, if the need of heat from the home for elderly is provided from only solar heat, whitch dimensions of the solar collectors and the storage is needed?.

Grubbe Ventilation AB is a sheet metal and ventilation company who provides design, installation, service, and repair of ventilation. The company is expanding their business by building a new facility in Umeå, Västerbotten. The property is designed to be used for both office and industrial work.Grubbe Ventelation AB has not yet decided upon wish system which is to be established to provide the building with heating and cooling. The consulting firm Umeå Projekt Team has therefore been asked to investigate the possibilities to invest in geothermal- heating and cooling.If the investigation of a geothermal heating- and cooling system would provide favorable results it would be a very appropriate alternative that provides energy at low costs and are an environmentally friendly option as the energy comes from stored solar energy in the ground is provided by stored solar energy in the ground.The facility ´s heating and cooling consumptions are calculated in the program BV2 and the result indicate a heating demand of 185 000 kWh per year due to thermal transmittance, transmission losses, heating of warm water and a cooling requirement of 5500 kWh.Three different systems of geothermal heating and cooling were tested in the computer program Energy Earth Design. The results show no difference in the dimensioning of the drill hole if merely heating were to be used or both heating and cooling were to be established.

Our purpose is to display the meaning of fan clubs and further reveal the potential value of fans. This study has an abductive approach with a qualitative data collection, where empirical material has been collected through a micro netnographic study along with qualitative interviews. IKEA and IKEA Family have been applied together with virtual fan clubs to study the fan club phenomenon. The study is based on prior literature concerning loyalty, customer clubs and brand relations. This theoretical framework was chosen to fulfil the purpose of unveiling the meaning of fan clubs and the potential value of fans.

Projektet grundar sig i grannarnas motvilja till en kontroversiell byggnation vid Högalidsparken. Parker är som regel inte bebyggda och bebyggelse med bostadskaraktär minskar parkens offentlighet. Detta förslag bidrar med att utöka parkens yta och genom att hålla bygghöjden låg, fortfarande bibehålla grannarnas utsikt över parken. I Stockholm råder också brist på utrymmen där flyktig eller säsongsbetonad handel kan ske innomhus, därför innehåller förslaget även en marknad inriktad främst till privatpersoner och små företag..

In the year 2002 the European Union decided on a new directive according to the energy use in buildings. The outcome of this direction is a proposition from the Swedish government on the outlines of a new law in the field of energy use in buildings. The date that the law will be applied is the first of October 2006. In the future al real estate owners must be able to show an energystatement over the real estate. This project contains cooperation with HFAB a local real estate company where two buildings are analyzed according to their energystatement.

The rise of social media has put a focus on the division of owned, paid and earned media, where earned media has recently been hyped at the expense of owned and paid media. Due to a novel area we examine the differences and effects of using owned and paid media, specifically for packaging versus newspapers. Owned and paid media showed no significant differences regarding credibility, persuasion and perceived commerciality, which restored owned media?s status, especially since owned media is more cost efficient. The effects of allowing ads for external brands on the owned medium were also studied.

We came in contact with the project "Grönplan Danderyd" that aims to create a green structure plan for a municipality of Stockholm called Danderyds kommun. Our thesis is a part of this project and makes it's contribution through the gathering and systematization of the knowledge of the functions of an urban green structure. It also makes a contribution through suggesting how this knowledge can be applied during the construction of an urban green structure plan. We found that "Stadens parker och natur", published by the Swedish National board of Housing, Building and Planning, was a recurrent source of information in the green structure plans that we studied. We saw a need of complementary additions and updates to the rather old report and found literature that adds the developments of the last decade. First of all we have chosen to make themes based on the functions of a green structure that were presented by 'Stadens parker och natur'. The themes we suggest that a greenplanning document manage are: Recreation, Pedagogies and Heath, Biological Diversity, Green structure in the History of Building Cities, Cultural Identity, the Health of the City, Biological Technology in the Municipality and Use and the Users. We found good examples of how to handle these themes in documents that handle greenstructure planning from the municipalities of Göteborg, Strängnäs, Eskilstuna, Malmö, Lund, Västerås and Uppsala.

It´s important when you are about to build a new stable or just increasing your production that you choose the right housing system and that it fits your own farm. In this study I have put together facts about different housing system for fattening bulls in order to get a clearer picture of witch system is the most suitable for my own farm depending on the conditions I have. The background of this work is my own interest for breeding bulls and I will hopefully increase my own production. Due to this I wanted to learn more and increase my knowledge about different housing systems. Through a literature study I have found out the facts about the housing systems I find suitable for housing bulls.

Wooden joist slabs is a common type of floor in residential buildings. Higher demand and production of residential buildings increases the possibilities of profiting by optimizing the system of joists in a variety of areas. Spring and deflection is something most people can relate to since it?s not that uncommon to hear furniture rattle when you walk over a wooden floor. To remove the presence of those kinds of vibrations the system of joists have to be made stiffer than the standard joist construction that is used in today?s constructions.

Hur kan studenter spara pengar på sitt boende? Enligt SSCO är bostaden den tyngsta utgiftsposten för studenter. Genom att kombinera vandrarhem med studentbostäder kan man göra det möjligt för studenter att spara pengar på sitt boende då de t ex åker till sin hemstad - över helg liksom sommar. Genom att lägga till studieytor och kontorshotell skapas en flexibel byggnad som ger och tar av varandras ytor beroende på tid, dag och månad.Synen på material har också spelat stor del i projektet. Vad händer med befintligt material då en byggnad ska transformeras? .

Purpose/Aim: The aim of this paper is to find out how the new media landscape and new communication channels is altering how companies and organizations can reach out with their messages. The aim is also to shine light on the different trends within advertising today and also to discuss the Tivo-effect ie. that consumers are doing whatever possible to avoid advertisements.Material/ Method: I have used a qualitative research method where I have interviewed a number of people working in advertising in Sweden. The paper also includes material from books, article and various websites.Main results: In order for advertising agencies to create successful advertisement and to generate positive associations around a certain brand, it?s crucial that the advertisement is relevant for the target group.