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1985 Uppsatser om Building brands - Sida 14 av 133
Nyttjande av ofrörbrukat byggmaterial : En rapport åt Peab Jönköping
This final year project is made for Peab Jönköping and its target group is the construction industry. The main focus is the use of unutilized building material in the most economical and environmental-friendly way. Unutilized building material is here defined as material purchased for a construction project that for different reasons not has been used. The most important thing to find out was how much building material considered as being waste is actually useable material, and how much less it costs to use that building material instead of throwing it away.When this information was gathered a proposal on how to efficiently use the unutilized building material instead of wasting it was designed. Costs and incomes were investigated and the proposal suggested a storage area where Peab can store their unused building material.
Rätt fönster i olika väderstreck : En undersökning av energieffektiva fönsters påverkan på byggnaders energiprestanda
The Swedish building stock accounts for nearly 40 percent of the total energyconsumption in the country. Properties built today are likely to last for 100 years orlonger. This places high demands on long-term and smart energy solutions that willkeep the future Swedish building stock energy consumption at low levels. This thesishas focused on examining how the energy performance of buildings is affected bydifferent choices of window types in different cardinal directions. The objective wasto obtain a basis for recommendations on how window properties can be optimizedfor different types of buildings and orientations.
I tid och rum : en upplevelseanalys av Kärnan
In 2005 Gunhild Eriksdotter published Behind The Facades in which she analyses the ways of approaching historical buildings in archaeology. Eriksdotter emphasizes that the archaeology of buildings is in dire need of renewal videlicet the traditional outlook on buildings as two-dimensional objects need to change. She develops a method of analysing the spatial dimensions in a three-dimensional world. By fusing theories and methods in excavating archaeology and architecture, she is able to give us a new way of approaching buildings. Her method includes the analysing of a buildings material, spatiality and use.
Varumärkesvärde ur två perspektiv : En gap-analys av försäkringsbranschen
Aim: The purpose of this study is to examine and analyze how insurance companies work to create value and confidence in their brands and then compare whether consumers perceive brands as companies seek.Method: The study is a gap analysis of both qualitative and quantitative in nature containing both interviews with insurance companies and a survey carried out on consumers. The study has been developed by analytical induction.Data: Consists of interviews with representatives from the insurance companies and survey responses from 99 consumers.Conclusion: From the study it can be concluded that the insurance industry is unique in its kind as a difficulty and complexity is obviously applicable to convey an overall impression to the consumer, which in turn will produce a brand value to the company. Creating a high brand value through good marketing where it maintained a good congruence between firms striving and consumer perception, is according to the scientists complicated because the lack of perceived quality affects the the big picture..
Urban Building vid Hornsbruksgatan : Kontor och Bostäder vid Hornsbruksgatan
Kandidatprojekt Kontor och Bostäder vid Hornsbruksgatan. Att i en intressant kontext, vid både stad och park skapa en levande miljö där de olika nivåerna nyttjas för att skapa nya stadsmiljöer. Ett blandat program, bestående av bostäder, kontor och kommersiell verksamhet, som normalt är ganska slutet öppnas upp för allmänheten och disponeras i förhållande till grad av offentlighet..
Framtidens kongresshus : Stadsbyggnadsvisionen i Jönköping
Since a couple of decades the community of Jönköping has worked out an urban vision of how the city should be appropriated expanded. The prospect extends to around year 2040 and deals with the area south of lake Munksjön in Jönköping, Sweden. Today there is a proposal of how this would look like and what main public functions that should be located there. One issue in the so-called urban vision 2.0 indicates a congressional building. This report describes how such an object can be designed according to the urban vision conditions.The work is focused on three main themes;* Architectural concept and a modern form of expression.* A functional attractive congress building in a new planned town centre.* General concept of a realistic structure system that meet the spatial and architectural possibilities.Various concepts in the meeting industry and in the architecture field are identified in order to understand the concepts and ideas with today´s congress buildings.
1100-talets borgar i Skåne. En analys över den första medeltida borgbyggnadsfasen i Skåne
This essay is an attempt in analysing the establishment of the first Early Middle Ages castles in Scania. There are two types of castles in Scania during the eleventh century, keeps andringworks. This castle was built by three fixed elements of power: the crown, the church and the aristocracy. The result of the survey shows that A majority of the castles during theeleventh century in Scania where initiated by the church.The results also show two building phases of castles under the period. The first building phase begins in middle of the eleventh century and the second building phase begins in theperiod 1180- 1200.
"Varumärket är ingenting utan personalen" : Intern kommunikation av varumärket inom hotellsektorn
The purpose of this paper is to examine the correlation between hotels, their brands and the frontline staff within the industry. A competitive, international environment characterizes today´s hotel industry where brands are one of the strongest sources for a successful position amongst competitors. In the brand delivery, the front line staff is of utmost importance since they in many ways incorporate the brand values and the projected identity of the hotel. Hotels can use a variety of ways to communicate the brands identity to the front line staff in order to create the desired brand behavior, some more effective than others. At the same time the Swedish hotel industry, as many other, is characterized by a high percentage of staff turnovers.
Miljöbyggnad i ombyggnadsprocessen : Miljöcertifiering av Jakobsbergsskolan i Kristinehamn
Climate change is an increasingly widely known concept. In the EU the construction sector is responsible for more than a third of the carbon dioxide emissions and 40 % of the total energy use. In Sweden, measures have been taken to prevent this climate change. By 16 targets, three of which can be linked to the construction sector, Sweden will reduce the negative trend. None of the three goals with relation to the construction sector will however be achieved before 2020.
Fuktproblem i sydöstra Asien
The author has, with the help of AK Consultancy Indoor Air AB, formed a series of questions regarding moisture problems in buildings and how these are handled in extreme climates with high temperatures and a high relative humidity. Furthermore to analyse and indentify key material that makes a construction safe against moisture problems. Ventilation, AC and the choice of materials have in a later stage of the thesis been investigated to enhance the knowledge of moisture protection. The research for this report includes measurements on existing buildings, calculation models on the building envelope for analyses and the ingoing materials of the envelope. The health aspect of moisture problems related to ?sick building syndrome? has been included and interviews have been conducted to gather relevant information.A study of the American system, ASHRAE, American Society of Heating, Refrigeration and Air Conditioning Engineers and the standards used in Singapore has been made to highlight the difference.
Hur kan lockfåglar hjälpa livsmedelsbutiker med att öka en specifik produkts försäljning trots varumärkets inflytande?
Exposing products is important in the retail industry and the development is constantly moving forward. Shops usually have a special product, they want to sell more because of various reasons. How to expose that particular product sold most of there are various theories. What this report is about is a theory that seeks to stores use a "decoy". It carried out to see if this theory was still current was that three interviews took place with two store managers and a CEO for various grocery stores.
Den rebelliske aktivisten : En fallstudie av WeAretheSuperlativeConspiracys användning av Weactivists i varumärkesbyggande syfte
This study has a focus on brand building and brand identity. The overall idea of the study is to examine the Swedish clothing company WeAretheSuperlativeConspiracys brand building tactics and activities. WeAretheSuperlativeConspiracys, or WeSC, is a company that produces and sells streetfashion in over 20 countries and has over 1600 distributors. The company has in the recent years grown to become one of the largest in its segment. The interesting factor in WeSC´s brand building activities is the use of Weactivists.
Energieffektiv byggnad i stadsmiljö
This report will present an energy efficient building in the centre of Kalmar city. It willbecome energy efficient because of the worldwide goal to reduce our energy using in ourbuildings.The values of architecture have been given a great part in this report. The building is supposed to be placed in Kvarnholmen in a unique environment in centre of Kalmar city.Because of the placement it is very important to show respect to the surroundings and the history of Kalmar..
Delårsrapporter - osäkerheter och bedömningar i praktiken
certain building or environment can get a protection as a notable building if it contains certainvalues. These values are established by a certain category of people from the cultural sector.These people use established criterions to define the cultural value of the object. The objects canbe evaluated differently depending on who has done the evaluation. The people who protect thecultural environment and choose which buildings that are to be defining as notable buildingsoften uses a special model to characterise the different cultural values. This model is produced bya man called Axel Unnerbäck.
Agent Provokation - En studie kring avsändarens påverkan på provokativ reklam
Even though provocative marketing is a widely used tool among companies to distin-guish themselves from the crowd and catch the attention of consumers, there are several variables that remain relatively unexplored. This paper aims to investigate what impact the brand has on how provocative advertising is perceived and how it affects attitudes and behavior. An experiment was conducted where several well-established measures of ad effectiveness such as brand attitude, buying intentions and word-of-mouth intentions were used to analyze the effects of brand knowledge. The results show that a provocative advert lowers attitude and buying inten-tions for the established brand while it remains unchanged for the unestablished brand. This implicates bigger freedom for unestablished brands to elaborate with provocative elements in their marketing.