Bakgrund: Logiken bakom Key Account Management (KAM) bygger på att en liten andel av ett företags kunder står för den största delen av dess intäkter. Vid KAM väljer företag ut dessa strategiskt mest viktiga kunder, kallade nyckelkunder och tillägnar dessa mer resurser och uppmärksamhet jämfört med de ordinarie. Dock har litteraturen om KAM inte i någon större utsträckning berört vilket värde som skapas till följd av KAM eller hur detta värde kan mätas. Därav ligger examensarbetets huvudfokus inom detta forskningsområde inom detta område och fokus ligger framförallt på det säljande företagets perspektiv.Syfte: Syftet med detta examensarbete är att undersöka, analysera och beskriva vilket värde samt hur detta skapas för det säljande företaget genom användningen av KAM.Genomförande: En egen definition av KAM har skapats i detta examensarbete med hjälp av existerande litteratur inom området. Denna definition har sedan tillsammans med examensarbetets syfte legat till grund för den analysmodell som har tagits fram.

SammanfattningSyfte och frågeställningarSyftet med den här studien var att undersöka samt jämföra förekomsten av ortorexi och ortorektiska tendenser hos årkurs 3-elever på idrotts/hälsoinriktade och samhällsvetenskapliga gymnasieprogram. Dessutom ska skillnader mellan könen kartläggas.Hur stor är förekomsten av kostfixering och träningsberoende hos eleverna?Hur stor är förekomsten och könsskillnaden av Ortorexi samt ortorektiska tendenser hos eleverna?Hur skiljer sig förekomsten av Ortorexi och ortorektiska tendenser mellan de två gymnasieprogrammen?MetodDetta är en kvantitativ studie där enkätundersökning tillämpades vid insamling av data. Urvalet bestod av totalt 100 elever fördelat på fyra st klasser och två olika gymnasieskolor inom Stockholms län. Enkäten bestod av bakgrundsfrågor, frågor om fysisk aktivitet och två olika mätinstrument.

Thesis purposeThe study aims to examine the effects vertical and horizontal line extensions might have on the total parent brand equity in terms of strength and its baseline product regarding of market share, loyalty and penetration under an elapsed period of time. The study aims to investigate a number of actual conducted line extensions effect on the above mentioned aspects of Kellers (1993) definition of brand strength as a part of the total brand equity. MethodologyThe effect of a number of line extensions of the parent brands and the baseline products is being examined in terms of market share, loyalty rate, cannibalization and market penetration. The thesis is focused on the correlations between these different parameters during a certain elapsed time ratio in order to test our theoretically routed hypothesizes in a deductive manner. Occasional correlations are derived from an indexation of data collected from the Gfk database.

Corporate Social Responsibility (CSR), företegets sociala ansvar saknar en universell definition. Det är upp till varje individ och företag att själva välja definition och ansvarsområde. Allt flera företag väljer att kommunicera sitt sociala ansvar genom CSR- rapporter även kallade hållbarhetsrapporter. Det teoretiska ramverket visar att företag som agerar på en oetisk marknad har en tendens att offentliggöra sitt CSR- arbete i högre grad än etiska företag. Syftet med denna studie är observera om det finns en skillnad i kommunikationen av CSR-arbete mellan etiska företag och företag som agerar på en oetisk bransch.

Sustainability has become more interesting to several companies through the last years, the trend attracts lots of attention around sustainability. Sustainable development means different to different people. The most frequent definition that we have found and which we believes compare with our definition of sustainable development.?a social change which satisfies daily needs without endanger next generation?s possibilities to satisfy their needs?.We have in this project commence from the English word sustainability and establish our own apprehension of its meaning, in the Swedish translation we have chose to call it sustainable development.This study is a part of an extensive project which is going on around the world and the material of the empirical study is designed after the international variation.Our study on over fifty small and medium sized enterprises has got the conclusion about what they think of sustainable development. We have compiled their answers and then the answers have been divided in three main categories.These main categories are:? Environmental-? Social-? Economic sustainabilityWe have also described what kind of obstacles which can be considered as standstill?s in the work with sustainable development, we have been summery them in three main categories:? Time? Cost? KnowledgeWe have seen that enterprises mostly see it as an competitive advantage to work with the main categories which is included in sustainable development, but the three standstill?s makes it difficult fore them to reach right up to sustainable development..

Uppsatsen handlar om hemlöshetsproblematiken i Östersunds kommun. Syftet med studien var att undersöka hur ansvarsfördelningen ser ut för hemlöshetsproblematiken, hur samverkan myndigheter emellan fungerar, märkbara förändringar i det preventiva arbetet med hemlösa, och vilken definition av hemlösa som används i Östersunds kommun. Studien genomfördes med forskningsintervjuer. Studiens undersökningsgrupp bestod av Socialtjänstchefen, Socialnämndsordförande, Boendesociala gruppen och med kroninspektörer från Kronofogdemyndigheten i Östersunds kommun. Studiens slutsatser är att kommunen har det yttersta ansvaret (men det är hyresvärdarna som bestämmer vilka som skall vräkas) och följer Socialstyrelsens fyra definitioner av begreppet hemlös, samverkan sker mellan samtliga intervjupersoner och hyresvärdarna.

This essay investigates how the author Oline Stig creates identities for her main characters in three short stories; Midsommar, Polly Maggoo and Den längsta dagen from the collection Den andra himlen (2007).My investigation is based on concepts chosen from psychology and narratology: First, Jonas Stier?s definition of human identity. In his definition he focuses on a person?s social context. He also considers identity formation as an ongoing, ever- changing process.

This Projects goal was to develop a manual, which was to be used as help for a fishing company in the making of an SMS (Safety Management System). The manual was going to follow the guidelines presented by the IMO (International Maritime Organisation) and the Swedish Transport Agency. The projects client was a smaller fishing company that was about to build a fishing vessel.The work has been carried out as a project, it was finished within the schedule and the client was most satisfied with the result. The client has used the manual in the making of the Safety Booklet (SMS) and they are now certified according to the rules of the Swedish Transport Agency..

The situation at Plastal AB is following; the plant in Simrishamn has not capacity enough but the plant in Kristinehamn has unused capacity. My task with this master thesis is to build a logistic flow between this two plants, optimize purchase quantities and ensure delivery safety.The production of the Intermediate Section (LS) will be divided between the plants. The LS will be produced in the following way; the injection moulding process will be done in Simrishamn and the assembling and lacquering processes in Kristinehamn, The reason to divide the production is to ensure delivery safety. Plastal AB can not move the whole production of the l.S because the two plants have different processes (moulding res. injection moulding).When the 1.5 has been transported to Kristinehamn following moments are included in this order; lacquering, welding and assembling.

The hospital in Varberg has a somewhat outmoded solution regarding the state of preparedness in its water sustentation. Today?s solution is both cause to a number of mishaps and high energy consumption.The report is initiated by looking into the present situation to get an insight to the problem.Today?s media depletion is measured and analyzed.Furthermore, it also looks into some earlier performed studies. These studies are followed up in order to see if measures have been taken.The report presents a number of arrangements which should be taken, amongst those a minor re-build of the current solution and a number of arrangements which leads to decreased water consumption..

This report describes a thesis project on 15hp. The purpose of the thesis project is to build a laser projector that reacts on sound waves and thus get a laser beam to draw visualizations of sound waves on a wall. The idea was that the design would be independent and not have to be plugged into any audio equipment. This was achieved by absorbing sound waves into a microphone. Another factor was to get a ?do it yourself? -feeling of the design and therefore it was chosen to be constructed using for example, old hard-drives.The result was a relatively large and bulky designed laser projector that can draw sound waves on a wall..

The purpose of this legal dogmatic Bachelor Thesis is to define the legal definition of ?a rescue service? and illustrate the division of responsibilities between national authorities and the municipalities with regards to the execution of emergency response operations.?A rescue service? means the emergency response actions that national and municipal authorities are legally obliged to provide to prevent or minimise injury to people and damage to property or the environment when emergencies occur or seem imminent. In the following cases a national authority is responsible for providing the requisite rescue service:1. Search and rescue (air) ? the Swedish Civil Aviation Authority is the responsible authority;2.

Med anledning av försvarsmaktens omstrukturering ställs det nya krav på förbandens ledningsstrukturer. Som en viktig del i sammanhanget ligger behovet av att kunna leda och samordna förbanden så att största möjliga effekt kan uppnås. Begreppet områdesansvar används som ett begrepp för att på slagfältet bland annat definiera ansvarsfördelningen mellan chefer. Dagens definition av områdesansvar och dess innebörd kan ifrågasättas med anledning av försvarsmaktens utveckling. Syftet med uppsatsen är att mot bakgrund av genomförd omstrukturering enligt regeringspropositionen 1999, definiera begreppet områdesansvar på det framtida slagfältet.

This is a discourse analysis concerning the visions for Malmö's future. Three concepts are studied to see which meaning these are given in the Malmö context. The studied concepts are ? development (utveckling), industry (näringsliv) and citizen (befolkning).The meanings of these concepts are studied against a backdrop of theories of inclusion/exclusion in general and inclusion/exclusion in the city more specific. Michael Foucault´s notion of a discourse which stigmatizes those not following a behaviour which is defined as being right and normal is central to this.

This survey aims to investigate and analyze how six teachers on a high school in Stockholm reflect on pedagogical aspects of problem based learning( PBL). The survey focuses on ana-lyzing how the teachers relate to the benefits and problems of PBL and how they reflect on the students development. The survey was conducted on a high school and the method used for the study was interviews, each taking 30-45 minutes. The outcome of the survey indicates that the teachers sees problem based learning as an alternative to what they define as tradi-tional education regarding its epistemology. They indicate that PBL allows the students to define their own questions, to be carriers of knowledge and to evolve analytic skills in relation to the basegroup.