Title: Point of Purchase TV-screens - An analysis of Gender and Generations in the In-store-Retail-EnvironmentDate of Seminar: May 29th 2007 Course: BUS 809, Master Thesis in International Marketing and Brand Management.Authors: Søren Berg Jørgensen, Daniel McCartney and Ben Wallenborn.Supervisors: Karin Alm and Ulf Johansson Keywords: In-store Marketing, Point-of-Purchase, In-store TV, Gender, Generations. Thesis Purpose: The purpose of the thesis is to contribute to a greater understanding as to how consumers react to and perceive PoP TV-screens within the in-store retail environment. More specific, the aim of the study is to investigate if gender and generations react and feel differently towards the use of PoP TV-screens. From a practical standpoint, the study will aid marketers in how they can communicate more effectively with their target-market inside the store. In addition to this, the study will provide retailers with an insight into the overall atmospheric effect that the placement of TV screens has on stores.

AbstractIntroductionOccurrence of bacteraemia and fungemia is a serious condition with high mortality and the incidence is increasing worldwide. The aim of this study was to survey the occurrence of bacteria and fungi in blood cultures from adult patients domiciled in the county of Gävleborg during one year and also to calculate the incidence and mortality in the same geographical area.MethodThis is a descriptive epidemiologic study, based on all episodes of blood cultures analyzed at the Microbiology laboratory, Gävle hospital during 2005. Patients from 20 years of age, domiciled in the county of Gävleborg at the date of drawing the blood culture, where included in the study. Criteria of exclusion were negative blood cultures and cultures which were classified as contaminants.ResultsAltogether there were 4 564 blood cultures analyzed, resulting in 524 (11 %) positive cultures for further study. There were 442 patients (48 % women) involved in 499 episodes with confirmed bacteraemia or fungemia.

The aim of this thesis is to examine the characteristics of film cataloguing, and to compare general as in library use and specific as in archival use cataloguing rules. Most rules, both in archives and libraries, use the book as a point of reference. This is somewhat unfortunate on account of the great difference between books and films. The method used is studies of literature and qualitative interviews with three persons whose professional duties include cataloguing of films. The sets of rules which are studied are Katalogiseringsregler för svenska bibliotek KRS and The FIAF Cataloguing Rules for Film Archives.

Healthy calves are the foundation in order to run a profitable diary production. Being healthy as calf results in a better start in life and good growth is expected to follow. Within dairy production it becomes more common to rear calves in groups and feed them by an automatic milk feeder. The milk feeder enables for the calves in greater extent to ingest milk or milk replacer several times per day and they are also able to perform natural behaviors in greater extent. Group rearing of calves puts higher demands on the animal keepers to localize individual calves in the group pen, showing signs of illness.

Uppsatsen behandlar ämnet affärssystem och studerar systemet med utgångspunkt från vårdföretaget Carema Omsorg. Affärssystem är en typ av informationsteknologi som har till syfte att integrera informationsflödet i en organisation för att skapa högre effektivitet och sänka kostnaderna. Mötet mellan en organisation och affärssystemet kan vara en mycket komplex process som bidrar till både negativa och positiva upplevelser för företaget. Syftet med studien är att undersöka hur Carema Omsorg upplever att affärssystemet har påverkat organisationen i förhållande till den teori som presenteras kring affärssystem som främst bygger på produktionsföretags erfarenheter av systemet. Problematiken ses utifrån att erfarenheter och kunskap om affärssystem främst bygger på produktionsföretagens upplevelser av affärssystemets påverkan på företaget. Den teoretiska infallsvinkeln är främst utifrån Davenport och Markus & Tanis som har publicerat ett flertal ansedda artiklar angående affärssystem. Studien har genomförts genom en empirisk undersökning i form av intervjuer och en enkätundersökning.

The aim with this study is to analyze how Swedish social services interpret men's and women's needs and whether it is possible to discern any pattern in the social services investigations. The following questions are of importance: how men and women are described in the assistance investigations and if there are any differences between men and women in assistance investigations. The analysis is based on a qualitative text analysis of twenty assistance investigations. The investigations have been studied gradually and interesting patterns emerged which were analyzed by the theory of gender.The results are multifaceted and demonstrate on the one hand that men and women receive the help they apply for and the assessment of their needs is conducted in an equitable way. On the other hand, the study demonstrates that there is a difference in how men and women are described in the investigations..

Canine parvovirus is associated with two disorders: enteritis, which is common, and myocarditis, which is rare. Prominent clinical signs of parvovirus enteritis are vomiting, diarrhea and rapid dehydration. Canine parvovirus type 2 (CPV-2) is very contagious. When CPV-2 first emerged it had high rates of mortality, but later studies have shown that most infections are self-limiting and do not require veterinary care. Mortality rates vary greatly, and therefore it is important to determine risk factors for developing severe canine parvovirus enteritis.

Beef production in Sweden has traditionally been about rearing of dairy calves to slaughter. With reduced number of dairy cows and accordingly less dairy calves for slaughter, there has been a need for new forms of beef production in Sweden. In Västerbotten there are good conditions for beef production with a high feeding level of roughage due to favourable climate. The aim of this thesis is to, through interviews with ten farmers with beef production in Västerbotten, study what and with how much they feed their animals and link the results to production level. The thesis begins with a literature review where the general feeding standards and feeding recommendations for beef cows and growing cattle are examined.

This work examines the students´ thoughts on climate change with a focus on carbondioxid through photosynthesis and the carbon emissions from cars. The study is based on two subject areas, one with a focus on enhanced greenhouse effect, and the other focusing on photosythesis. The survey was conducted by means of qualitative interviews with students in grades four and six. The results describe that student´s understanding for photosynthesis and the carbondioxids function for photosynthesis doesn´t change significantly from grade four to grade six. I have divided the students inte three levels based on their understandingof the various fields, and their use of adequate concepts.

The purpose of this work was to observe fifth grade students in their creative work, how they act and how gender roles appear in the creative work. The background to this work is that I want to examine whether there is any difference in gender roles, when students are working creatively and on their compliance with, the sexes, typical similarities and differences that exist.Observational study showed that girls and boys in the class I observed, in general, has followed traditional gender patterns that exist in our society. With typical gender patterns, I mean that girls are expected to be quiet, talented and helpful and the boys are expected to speak loud and more often than the girls. The girls were, on balance, quieter and more tranquil than the boys who had difficulties to sit still and wanted to be seen and heard more widely..

Over the past few years the Swedish forestry industry has become increasing interested in direct seeding. Although, in practice, this interest has been restricted to pine seed, the knowledge and techniques that have been developed for pine seeding can readily be transferred to spruce. Direct seeding is a method that is of interest to the forestry industry since it can lead to lower regeneration costs, denser stands and better root development than the more conventional planting method. This study evaluated experiments that focused on direct seeding of spruce in the northern Sweden. Skogforsk set-up the experiments in Gideå and Sävar in 2003.

The reason I am writing this essay is due to my curiosity on how children are interested in and how their understanding in geometry is at preschool years.My interest lies in children and arithmetic and especially geometry, which is something I belive that children deal with a great deal in their everyday routines, both in school and at home.What do children do when they work with geometry, and are they aware of what they do? To figure this out, I have taken my findings from three different interviews that I have done atmy preschool with a group of children that have been preselected.I am also curious about whether there is a difference in different types of schools. In this essay I have compared the preschool I work with a Montessori school and a third type of schoolwhere the children spends most of their day´s outdoors called ?Ur och Skur?In my results I can not see any major differences in these three preschools work with mathematics. The childrens knowledge is at a similar level and the work with geometry hasbeen implemented in a similar way..

This C-essay focuses its research on the taste of guitarplaying and non-guitarplaying soundengineers, in using single or dual microphone setups when recording electric guitar. It will be shown if there is a significant difference in taste when using one or two microphones between the two testsubject groups. Two classical microphone setups have been used for the test of this essay, which includes a blind listening test. The information in this test will benefit both guitarplaying and non-guitarplaying engineers by getting greater knowledge regarding what kind of microphone setups to use for different occations. The findings in this essay show in general, that guitarplaying and non-guitarplaying engineers between the ages of 19 - 26 don?t have a specific taste between single or dual microphone setups when subjected to the blind listening test..

Stereotypic pacing is frequently observed in captive carnivores, however the underlying causes of this behaviour remain somewhat unclear. One of these possible causes are unpredictable feeding signals, which may give rise to frustration and subsequent pacing. Animal keepers at Nordens Ark had noticed that their Amur leopards had shown stereotypic pacing in connection to the passing of ATVs (All Terrain Vehicles) used by animal keepers primarly when feeding the animals in the park. The aim of this study was to investigate whether the stereotypic pacing of the two Amur leopards at Nordens Ark were affected by the introduction of a signal associated with feeding. The leopards were trained by classical conditioning to associate the sound of a siren with the delivery of food by an animal keeper.

Children and adolescents without a parent, or other representative, annually come to seek asylum in Sweden. In the work with unaccompanied children there are many actors who have different responsibilities and interaction between these actors is essential to meet the unaccompanied children?s needs. Our purpose with this study was to generate knowledge for professionals for a possible development in the receipt of unaccompanied children. We have conducted a qualitative study, through interviews with eight professionals.