This essay is based on a mission from Anna Schibli, Director of Tourism at Solliden Palace. The thesis aims to investigate the image that Solliden Palace has, and the picture that local and regional tourist offices have of the Sollidens Castle brand and what position Solliden include in these markets. A total of six in-depth interviews with tourist offices, at local and regional level, has been carried out and an initial in-depth interview with Anna Schibli of Solliden Palace. The responses of the respondents have since been interpreted and processed based on an inductive approach, in order to interpret the image that Solliden Palace has. Scientific papers have been studied and analyzed in order to generate an explanation and understanding of the research area.

Bakgrund: De senaste 20 åren har bröstcancer ökat med 1,3 % i Sverige. Under behandling och tiden efter krävs stort stöd från omgivningen då den drabbade försetts i en livskris. Stödet är individuellt och kan vara både emotionellt, psykosocialt och praktiskt. Syfte: Att belysa kvinnors upplevelse av olika typer av stöd under bröstcancerbehandling och tiden efter. Metod: Litteraturstudie baserad på 13 kvalitativa artiklar.

Bakgrund:Varje år drabbas fler och fler människor av cancer och de flesta har många funderingar, tankar och känslor kopplade till både sjukdomen i sig och till   den behandling som ges. Strålbehandling är en av de vanligaste behandlingsformerna mot cancer idag. Strålning   medför nästan alltid att patienten tvingas genomgå ett antal mer eller mindre   obehagliga biverkningar för att bli fri sin cancer. Därmed finns en risk att patientens hälsa och välmående försämras. För att vi som sjuksköterskor ska kunna ge god vård är det viktigt att få en djupare förståelse för patienternas situation under och efter strålbehandling.Syfte:Syftet med denna studie var att beskriva upplevelsen i samband med strålbehandling hos personer med cancer.Metod:Litteraturöversikt enligt Fribergs metod (2012) där 11 artiklar med kvalitativ design analyserades till resultatet. Resultat:Tre huvudteman framkom; Upplevelse av vårdmiljön, Hela tillvaron påverkas samt Social isolering och mellanmänskliga relationer.

The purpose of this study is to shine a light at the Swedish americans impressions and attitudes against the American society from the perspective of modernization and cultural attributes. This, with a reference frame of the deeply politically rooted European conception of America as a threat to the cultural well being, and as a thriving materialistic and progress bound constitution.The result shows that the attitudes against America in the descriptions were not all comparable with the conception that was conducted in Europe. However, the experiences altered whereas the study attends two different periods of time. The experiences differenced due to the growing exposure to cultural diversity and a modernization that grew faster in America than anywhere in the world. Not to mention the change of experiences and expectations that was with brought from a changing atmosphere in Sweden.

Store windows, as many earlier research studies indicate, is an important factor of the store atmosphere to attract customers into the store. In this study we have narrowed it down and chosen to focus on how different contexts of the store windows will effect customers' evaluation. The purpose is to find out how the context of high creativity and low creativity combined with different time aspect in store windows will affect store image, attitude, entering decisions and purchase intention toward the store. The results are based on a quantitative study where we did an experiment and a field study. The result shows that higher level of creativity is better than lower level of creativity in certain aspects.

Prisons are for many an unknown world, and few know about the prison culture which includes unwritten rules, power structures, interactions and relationships between inmates and correctional employees.While many think that Swedish prisons are too comfortable,inmates are facing extreme stress due to surveillance and detention, by depriving inmates their possibility to shape their own lives. When the inmates is deprived of control over their own life?s the penal system have great power to shape and to influence the inmates.The purpose of this paper is to investigate prisoners' experiences of treatment and exercise of power in prisons. Starting point is to examine what are the kinds of relationships between prison officers and inmates from a power perspective, if there is any difference between the closed and open prisons and how the inmates affected by the structures that exist.Based on my overall purpose, and with my informant´s stories which revealed a number of similar points, four main headings were developed; Mass media and society´s view, and unknown world, interaction between inmates and prison officers and consequences.Prison officers with the role as a contact persons as well and other staff which work close to the inmates play a significant role by supporting through motivational interviewing and can help the inmates to gain insight about their life situation and actions. My informant?s underlined that a good contact person can either help or discourage.Inmates who contributed with their experiences express that there is a big difference between open-and closed prisons.

Title: The decisive opinion - A qualitative study of consumers opinions of eight Swedish fashion companies.Seminar date: 2008-01-14Course: Candidate thesis media and communication, 15 ECTS,Authors: Micela Danielsson, Frida ÅhsAdvisor: Larsåke LarssonFive keywords: Profile, Image, Brand, Fashion and AdvertisingPurpose: The purpose with this study is to evaluate and discuss the connection between profile and the companies? image in the eye of the consumer.Methodology: A qualitative method has been used in the paper, focusgruops interview with respondents from Örebro.Theoretical perspectives: The overall theory of the paper is describing fashion theory. profile, identity and image and advertising.Empirical foundation: Consumers from Örebro have made a contribution to the basis of our empirical study.Conclusions: The results show that fashion and clothes play a big part for the consumers and they ascribe it the part as a way to show their identity, image and express them selves. For none of the companies profile and image did not have a full connection, but a lot of times there were parts of the profile and image that had a connection. The questioned states that they get their opinions from merchandise, stores, store employees and different kinds of advertising.

We want to identify the gap that consists of the expectations we have of Brazilian / Swedish culture with the self-image of these individuals included in the culture of question. This gap, we believe, creates a problem for business across borders. The reader is therefore made aware of the issues that affect our expectations and our self-image, and how this can be used to explain cultural differences..

Background: Research shows that the nurse?s presence has a great significance for the relationship between patient and nurse. By this, the nurse can gain a greater understanding for the patient?s situation and thus have an opportunity to influence the patient?s health processes.Problem: Today?s focus on the technology and lack of time in healthcare can create a stress which can make it more difficult for the nurse to prove presence to the patient.Aim: To describe patients? experiences of the nurse?s presence in healthcare.Method: A qualitative approach, where Evans descriptive synthesis has been used. Eleven previously published qualitative, caring science, articles has been used in the synthesis.Results: The synthesis revealed two themes.

Unga vuxna lever i en tid med många utmaningar och en cancerdiagnos påverkar personen fysiskt, psykiskt och socialt. Syftet med litteraturstudien var att beskriva psykosociala behov hos unga vuxna med cancer. Elva vetenskapligt publicerade artiklar analyserades med en kvalitativ innehållsanalys vilket resulterade i fem kategorier; känslor av osäkerhet inför framtiden, vikten av att få information, att återgå till sitt normala liv, vännernas och familjens roll och stöd inom sjukvården. Personer upplevde en förlorad ungdom och de beskrev den osäkra framtiden som frustrerande och smärtsam. För att hjälpa personen att hantera en osäker framtid kan sjuksköterskan ge redskap till självhjälp genom information och olika strategier.

This paper examines the impact of the congruence between the background music and the brand image on the customer behaviour in retail store. The essay's hypotheses are built after the famous S-O-R-model that unveils if congruence background music affects the customers' emotions, brand image and response. The aim of the study is mainly to answer if the congruent background music stimuli in the retail store environment will affect the customer's emotions and if it will increase spent time and money. The congruent background music has been selected through two pre-studies based on consumers' brand image. A quantitative study has been conducted where triangulation was applied in a real store environment, where in total 201 surveys was collected for the main study.

This essay is about the risks of reporting science through media. We have exemplified the problems with the alarm about acryl amide that came in 2002 through the diffusionist model. From the beginning it was a debate about how dangerous acryl amide is to us humans, but later on it developed to be a debate about whoever did wrong in the intermediation, because later on it came out that acryl amide maybe didn?t cause cancer at all and the scientists didn?t know how to prove if it did or didn?t. In our essay we have based our theories about how the diffiusionist model often is inadequate, with theorists as Stuart Allan, Anders Ekström and Dorothy Nelkin..

The aim of this study is to examine ways of writing experiences of the strange and different, experiences of the other in his or her otherness and experiences of suffering. The study focuses possibilities and limits for the writing of these experiences and aims at finding a tangible way of writing literature. Part of the aim of this study is to elaborate a proposal for a way of writing experiences of the strange and different, experiences of the other in his or her otherness and experiences of suffering.    The material for the study consists of three different approaches to literature, in which theories on literature or analyses of literary works are presented. This material is initially analysed in separate analyses in which conceptions, strategies and methods for writing experiences of the strange and different, the other and suffering are identified. Secondly, the material is analysed in a comparative analysis, aimed at finding similarities and differences between the approaches but above all to let the approaches supplement and challenge each other.

What does the Swedish church Västerås stand for today according to the employees and how do they want to profile themselves to the target group? What image and what expectations does the target group have of the Swedish church Västerås? How can the Swedish church Västerås communicate uniform, with the intent to create mutual value with the target group?The purpose of the study is to make recommendations to the Swedish church Västerås for their prospective communication plan by examining their profile and target group's image and expectations of the organization. The study also aims to examine how the Swedish church Västerås can communicate their brand uniform.The study applies a qualitative research with deductive approach. Data were collected through semi-structured interviews with a sample of the employees and focus groups with a sample of the target group.Better match between profile and image means that SkVs employees better understand the organization and can communicate more uniform which leads to a stronger brand identity. If SkV understands what is relevant for their target group, they can reduce the total cost of customer delivered value and thus increase the total value.

Bakgrund: I Sverige drabbas mer än 50000 personer av cancer varje år. Ca 35 % av all cancer går inte att bota, och vården blir palliativ. Även de närstående påverkas, och är i behov av stöd från sjukvården.Syfte: Syftet med studien var att undersöka upplevelsen och behovet av stöd inom den onkologiska slutenvården för närstående till patienter med cancer i palliativt skede som inte är anslutna till hemsjukvård eller hospice.Metod: Studien är utförd utifrån en kvalitativ ansats och är baserad på sju intervjuer där resultatet har bearbetats med stöd av en kvalitativ innehållsanalys.Resultat: Närstående upplever sig i stort erhålla ett gott stöd från den onkologiska slutenvården. Viktigast upplevs att som närstående bli sedd och bekräftad, samt att erhålla lagom mängd information löpande under vårdtiden. Detta, tillsammans med ett gott stöd från familj och vänner, gör att närstående känner sig trygga.