Vårt syfte med föreliggande uppsats är att beskriva och förklara hur den svenska staten byggerupp och utvecklar bilden av Sverige mot omvärlden. Vi har frågat oss hur det kommer sig att Sverige har ett av världens starkaste varumärken när landet inte på något sätt är världens rikasteland, största exportör, största mottagare av utländska investeringar eller främsta turistmål.Metodmässigt bygger vårt arbete på en fallstudie där vi intervjuat representanter för fyra myndigheter som arbetar med marknadsföring av Sverige mot utlandet tillsammans i Nämnden för Sverigebilden i utlandet; Svenska Institutet, Invest in Sweden Agency, Visit Sweden och Exportrådet. Vi har arbetat hermeneutiskt där vi försökt att förstå våra fallföretag och deras agerande.Vår slutsats är att ekonomiskt sett är Sverige inte det mest framgångsrika landet men när det kommer till att marknadsföra bilden av Sverige så finns det en stark och planerad strategi sombygger på samverkan mellan de olika aktörerna i Nämnden för Sverigebilden i utlandet. Det samarbete som vi kartlagt i denna uppsats anser vi till viss del förklarar den starka bilden avSverige. Den största delen av förklaringen, menar vi, är emellertid den goda bild som redan finns av Sverige i utlandet och som växt fram under tidens gång, tack vare ett antal särskiljandepositiva faktorer som behandlas i uppsatsen.

In the EU there are EC Directives that Member States of EU should follow. Sweden has undertaken to transpose EC Directives regarding the working environment to Swedish Provisions.  In 4 April 2006, the European Commission had some criticism against the Swedish implementation of the Construction Sites Directive. The Swedish Work Environment Authority has in response to this criticism reworked the Work Environment Act and related provision about building and civil engineering work. The changes came into force 1 January 2009.These changes have resulted in some working methods and even new responsibility subjects must be reviewed. The purpose of this exam project was to investigate if contractors and clients in the construction sector, had have time to update themselves on this front and adapt to these changes.

Remote work has become increasingly widespread due to advances in digital technology and changing organizational structures, a shift initiated by the COVID-19 pandemic. The purpose of this study is to examine how leadership influences employee motivation in remote work environments. The aim is to deepen the understanding of which leadership styles are most effective in maintaining and enhancing motivation when traditional psychical interaction is absent. To investigate this, a qualitative research approach was applied, consisting of semi-structured interviews with both individuals in leadership positions and employees. The findings indicate that leadership plays a crucial role in shaping employees' motivation in remote contexts.

In the media world today it is important for TV-companies to differentiate since the number  of competitors has increased. The competition is more complex today because of the  possibility to broadcast throughout satellite and cable. As a company you need a strong brand  in order to differentiate the company from the competitors. The brand of media companies are  set by the content of the offer, which means that the program and the people connected to the  television program has an importance for the sake of how people experience the company. For  a commercial TV channel the content is also important because it attracts the viewers and as a  consequence, also attracts the advertisers.

Marketers of today are confronted by the fact that it is increasingly difficult to gain the customer's attention, as they first have to break through the ad clutter. In a landscape where the general attitude towards advertising is negative, one way to successfully deliver the message to the customer involves communicating through personal impact. By using stimuli containing identical information with different senders, this thesis seeks to quantitatively explore whether brands can make use of the personal networks of its employees, in their social media marketing strategy. The purpose of the study is to investigate if communication via the employees could enhance traditional communication effects, such as buying intention and electronic WOM intention. Furthermore, the study aims to examine which role the employee should hold when communicating on behalf of the brand, and if the communication effects vary with the degree of product involvement.

I Sverige har vi ett starkt samband mellan redovisning och beskattning. Under de senaste åren har redovisningen förändrats på grund av en ökad internationalisering. Detta har bland annat inneburit att användandet av verkligt värde har ökat vilket även har fått konsekvenser för beskattningen på grund av det nämnda sambandet. Begreppet verkligt värde har till och med införts i skattelagstiftningen, i 18 kap. 18 § IL som säger att om det verkliga värdet är lägre än det skattemässiga får ytterligare avdrag göras utöver det vanliga värdeminskningsavdraget.

Not all payments that an employee receives are cash salary, but may also be salary benefits. It should not matter in which form an employee receives payment, taxation shall be equal despite the form of salary. Cash salary as well as salary in benefits are covered by a general rule in the Swedish Tax Law and shall therefore be taxed when they have a connection to the work performed. There are exemptions to the general rule as some benefits are tax free. In general, taxation shall be easy to foresee.   The legal rules that are treated in this thesis have a general meaning.

This thesis revolves around co-opetition and boundary spanning activities with IETF (Internet Engineering Task Force) as research case. The main objective is to through qualitative interviews and a passive observation of email conversations explore how the participants of IETF experience and is affected by a double membership where they sometimes are cooperating with their competitors. Theories states that boundary spanning activities can create role conflicts for these participants when different role-senders, IETF and the employer, send incompatible expectations. We also believe that this can have a negative impact on discussions and the standard development process, which is why we are conducting the passive observations mentioned above.The result shows that the environment of co-opetition is a contributing factor to role-conflicts. These conflicts appear when participants are forced to choose between the role as an employee and the role as an IETF participant.

Internet and social media have opened up new possibilities for companies and organisations tocommunicate their brand. It only takes a few seconds to communicate the message of a website to theuser. This indicates the importance of having the intended message of the website communicated clearlyin order to give the user a correct impression of the company or the organisation. When it comes to theconcept design of a website, it?s important that all different parts is presented uniformly.

The exclusion of visually impaired from the information flow presented to us through signs was what led me into this project. With a growing amount of information being presented to us on signs and digital information surface the need of communicating this information in a way that could be read by visually impaired is evident. Looking into different ways of communication, my goal was to create something that filled the need of the visually impaired without branding them as disabled. Having a close relative with bad eyesight is became evident on how much it limited her in her everyday life, not being able to navigate herself without the support of her husband. Through interviews with her and others with varying diagnoses I reached an insight in their situation. To my surprise they still favored a visual form of communication before an auditory or tactile form, because it?s easy to survey and quick to interpret.

Den ökade betydelsen av att som företag ha ett starkt varumärke för att synas på marknaden har inneburit att det läggs ner allt mer tid och resurser på varumärkeshöjande aktiviteter inom företagen. Den växande virtuella världen och den ökade handeln på Internet har i kombination med vikten av ett starkt varumärke skapat en komplicerad situation. Vagabond är ett svenskt varumärkesproducerande skoföretag som har ställts inför de möjligheter och svårigheter som den ökade Internetanvändningen har inneburit. Expansionen genom försäljning via återförsäljare på Internet har inneburit att svårigheterna med att kontrollera hur varumärket framställs på olika sidor på Internet har ökat. Den totala skokonsumtionen har ökat de senaste åren och konkurrensen på skomarknaden har blivit stor, vilket bidrar till att vikten av att sticka ut blir allt större.Syftet med vår studie är att förklara hur det varumärkesproducerande företaget, i vårt fall Vagabond, arbetar med att framställa och bevara sitt varumärke och vidare hur de Internetbaserade återförsäljarna resonerar kring sina produkters varumärken.

The purpose of this study was to examine how social services in Örebro working with young people vulnerable to honor- related violence and oppression. Further the purpose was to investigate recognition of guidelines that could act as support in the work with honor- related violence and oppression, and also however the work with these honor-related cases could have an emotional impact on the social worker. To answer these questions a qualitative study using interviews was performed with four social workers in Örebro. The results have been analyzed and interpreted in relation to previous research conducted in the field of honor research. Further three theoretical perspectives have been used in the interpretation of the results; implementation theory, sociology of emotion and coping.

A decade ago the organic egg production in Sweden was nearly nonexistent (Föreningen för ekologisk fjäderfäproduktion, 2008). A rising demand for these products in the beginning of year 2000 made the organic egg production the most increasing production of all organic provisions. The Swedish consumers value provision production that have a reduced impact on the environment and further protects the wellness of animals and plants (Jordbruksverket, 2010). Today, the organic egg production composes roughly 6 % of the total egg production in Sweden. This indicates that the ambition of Jordbruksverket, which has an organic egg production goal of 10 % of the total production, is not yet achieved.The consumer demand on the market is the driving force for these new products, and the higher prices contribute to an essential portion of the additional costs of organic egg production (Jordbruksverket, 2004).

Market capitalism sets the conditions for how the world is conceived, experienced and organized at various spatial scales (global to local). Currently, competitiveness, entrepreneurship and economic growth are key values that shape how the world is conceived, experienced and organized. Discourses of place marketing, place branding, and the construction of places as (economic) products, are part and parcel of the heightened commodification of space. Tourism has been a major factor in the commodification of place and space. More often than not, tourism has been seen as a possibility for peripheral places, in their struggle finding new ways towards development.

The hotel sector has reviewed big changes, as higher requirements on independent hotels have been set. In order to be able to compete with big hotel chains, it is no longer sufficient to only use the 4P of marketing mix, it is also required a bigger focus on the personnel. Trained and service aimed employees are service companies' intangible assets and they become more important. Globalisation and internationalisation has however contributed to that the labor market has become more open, and employees easier can compare employment conditions or change job.The aim of this essay is to analyze and to evaluate conditions for the internal marketing at independent hotels, in order to be able to achieve employee loyalty. The essay builds on a comparison between managers' and employees' views about internal marketing.A qualitative hermeneutical study has been used in order to be able to analyze and evaluate conditions for the independent hotels' internal marketing.