Our purpose with this research is to highlight that there is a scope for increased value creation in the experience room during concerts, and how value-enhancing strategies can be a competitive advantage for different venues. In our investigation of this we have worded the following research question: How is the perceived customer value affected during a concert in the experience room and its physical environment? With the background in this question we have identified three key concepts that we believe are the influence of the total concert experience which are; sensory experiences, interaction and identity. From these concepts we have drafted a number of propositions to test the reality by our empirical data collection. .

This paper describes and analyzes how individuals and organizations that operate in careers in communications and marketing deal with the search for employees / employers, and how recruiting managers and recruitment consultants are working to create a match between the parties. The study was conducted on behalf of a recruitment agency that offers services in recruiting and staffing for organizations in communication and marketing. The empirical material consists of ten qualitative interviews from three different perspectives on the labor market, recruitment consultants, managers and employees. The interviews were analyzed from sociological and social psychological theories of organizations and individuals opportunities and strategies in today's western labor market. Conclusions that emerged are that organizations need for decreased amount of tied assets provides increased need for temporary employments.

This thesis aims at analyzing why the municipality of Flen, in the eastern part of Sweden, has experienced strong depopulation for the last forty years in spite of its relative vicinity to Stockholm. The study uses current theories on regional developement, population theory and theories on regional enlargment to help explain and to evaluate the different regional factors that affect the developement of Flen on the local level. The thesis is primarily focused on the subject of regional policy and strategies to meet regional depopulation. The study also gives a presentation of the strategies of major regional institutions as well as analyzing what impact regional policy have on local policy in the municipality of Flen.Interviews with local officials, politicians and other people representing the population of Flen were carried out to achieve a better understanding of the specific challenges that the municipality faces and of the measures that are taken to meet them. Regional policy in Sweden prioritises measures that promote regional enlargment to link the housing and labour markets together with the regional infrastructure.

Studies show that some pupils with ASD (autism spectrum disorder) can have difficulties in understanding written texts. The present study seeks to examine whether pupils with ASD differ in their reading comprehension of a factual text and a literary text. Another aim of the study is to obtain a picture of the reading habits of high school pupils with ASD, what reading strategies they use, and how they work with texts in Swedish lessons in school.The study uses texts from PISA surveys from 2009 and 2000. The factual text Varmluftsballongen (The Hot-air Balloon) was taken from the try-out for the 2009 survey and the literary text Gåvan (The Gift) was taken from the 2000 PISA survey. To gain some idea of the pupils? reading comprehension of the texts, the present study used the tasks accompanying the texts, with certain changes in the questions about the text on the hot-air balloon.

Jag har studerat och försökt att undersöka varför förpackningar av sexleksaker ser ut som de gör och i processen har jag också undersökt hur deras visuella kommunikation uppfattas och vad som eventuellt skulle kunna göras bättre. Anledningen till denna uppsats är att min uppfattning av förpackningar i sexleksaksindustrin är sexistisk, kränkande och framför allt består av dålig design. Jag redogör för litteratur som jag anser vara intressant för uppdraget och den behandlar både byggandet av varumärken och förpackningsdesign. En undersökning och intervjuer med experter kommer också att presenteras. Slutligen ger designarbetet ett exempel på hur en stilren förpackningsdesign kan vara svaret på frågan om hur man bäst kommunicerar förpackningen till en sexleksak. Uppsatsen är inte avgörande i den aspekten att den inte ger ett svar på varför paketen är utformade som de är, dock utvecklar jag vad några av möjligheterna skulle kunna vara.

An alternate reality game, often abbreviated as ARG, is a mix between a game and a crossmedia interactive story using mainly the Internet as a platform. The game is built around the idea of teamwork among its participants. The players cooperate to solve puzzles allowing them to go forward in the story of the game. The marketing element is in different ways included in the story.A few Alternate Reality Games such as The Beast, The Art of the H3ist and The Lost Ring have previously been launched as marketing campaigns. This bachelor thesis aims to examine the possibilities of Alternate Reality Games as an alternative marketing tool for profit-driven companies.

This study will analyze and interpret the performance art piece The Last Strawcreated by the artist group High Heel Sisters. The aim is to search for potentialfeminist strategies in their deconstructive ways of incarnating gender and bodiesusing the notion of performativity and phenomenological theories.My study shows that the diversity of this art performance creates a complex platformwere discussions about gendered corporeality and spatial power relations are beingnegotiated..

The purpose of this thesis is to do a critical review of the aid organization SOS Children?s Villages text- and video campaigns, from a postcolonial perspective. Our purpose is divided into two questions: Are there colonial values in the advertising campaigns? Which language- and image strategies are used by SOS Children?s Villages to put across their messages? Our material consists of 10 selected video clips, and four printed ads that are made up of an image and a short text, which are part of a campaign named: Inte ett enda barn ska behöva vara ensamt (translation: Not a single child should have to be alone). We have chosen to use text- and image analysis as a method in our review of the material.

Helsingborg är en dynamisk stad som utvecklas och expanderar enormt. Befolkningen ökar ständigt, handeln blomstrar och många har en positiv uppfattning av staden. Den har en mängd bra egenskaper och ett rikt nöjesutbud. Helsingborg kan emellertid upplevas som en hemlig stad eftersom det i princip bara är de boende som känner till vad som erbjuds. För många andra kan stadens egenskaper förbli dolda.

The purpose of this essay is to develop marketing strategies, from a service management perspective, for camping?s interested in the German tourist as a new target audience. This essay focus upon extending the season for camping grounds on Öland, Sweden. To extend the season we recommend the camping grounds to target a new audience - the German tourist..

Abstract Titel: Budget development ? a study of multinational industrial companies Date: 2011-05-27 Authors: Daniel Claesson & Tobias Kronvall Supervisor: Fredrik Karlsson Examiner: Lars-Göran Aidemark Purpose: The main purpose of this study is to follow up and to do a comparison                of a study of Arwidi & Samuelson (1991) where we describe and explain budget change, from the traditional budget to today´s modern business management, in some of the leading listed Swedish industrial companies. We will also examine which objectives of the budget are highlighted in the companies. Further, we examine the relationship between                         organization, strategies and budgeting and how it affects the company            management. Method: In this study we used a qualitative approach. We used a multiple case                  study to examine corporate approach to budgeting.

Organic food is produced in a way that strives towards maintaining and improving natural resources. The welfare of both producers and consumers is central, also taking both animals and the environment into account. The Swedish government finds this important and in 2006 they made a resolution that the consumption of organic food should be stimulated. The goal was that 25 % of the municipalities? consumption of food should be organic in 2010.The municipality of Ludvika reached the government's target in 2011 and is currently increasing their proportion of organic food by one new product every year.  Ludvika is a member of The National Association of Swedish Eco-municipalities and the town of Ludvika is also a Fairtrade city.

The current financial crisis has left its mark. It has even hit the major Swedish banks who have shown large losses. The media has not been slow to take note of this, and the constant political debate about the bonus culture has been reinvigorated. Our aim is to find out how the major Swedish banks relate to the publicity and describe how and why senior executives are rewarded, and what strategies banks are using in the design of their reward system to maintain a legitimate behavior, and thus the confidence of its stakeholders.As a starting point to answer our purpose we have used the agency theory that describes our view of how various problems occurs and how incentives can be established in order to get senior executives to act for their owners' interests. Modern theories of reward systems are taken from a variety of authors, these theories give us an insight into how reward systems can be designed in banks.

Alltfler kommuner har börjat tänka och arbeta som om det vore en produkt med konkurrens. Detta innebär att många städer idag också vill marknadsföra sig. Det kräver att staden blir ett varumärke. Att lyckas med utmaningen att kombinera varumärkesarbete med demokratiska värden är en problematisk uppgift som städer ställs inför när de vill göra staden till ett varumärke. Den här uppsatsen har som syfte att undersöka hur demokratiska värden tillvaratas i varumärkesarbetet med det så kallade ?Göteborg 2021?, firandet av Göteborgs 400-årsjubileum.

Problem formulation? Are there any factors affecting the choice of marketing strategy?? What is it that determines the degree for the company to use a standardized or a adapt marketing strategy?? How profitable is Scania's marketing strategy in each country?Objective: The overall aim of this study is based on local adaptation and global standardization to compare the degree to which the company Scania chooses to adapt or standardize its marketing to the South American and Asian markets.We also aim to compare and describe any factors that affect the countries' differences in marketing strategies and to evaluate and measure the profitability of marketing strategies in each market.Methodology: The study is limited to Scania's marketing in the truck market in Argentina, Brazil, Malaysia and Singapore from 2006 to 2010. In order to answer the study's problem formulation and purpose we have chosen to combine a qualitative and quantitative approach. Four interviews were conducted with marketing executives from Argentina, Brazil, Malaysia / Singapore and Sweden. We have also chosen to examine Scania's annual report and include figures on the market shares of Scania in the respective countries and the number of sold Scania truck which is then compared against the number of registered vehicles by country.