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2239 Uppsatser om Branding Strategies - Sida 54 av 150

Generationsfonder : En jämförelse mellan generationsfonderna i Sverige

In the future the Swedish pension system will face major problems. With an increasing aging population combined with a decreasing share of working population the financing of the pension system is becoming a bigger problem than previously predicted. This means the individual himself will have a bigger responsibility to invest money for their future retirement. It has been shown that a large proportion of the people who invests for their future pension have neither the interest nor the time to actively invest their pension capital. To make it easier for those who invest for their retirement, some Swedish banks have created so-called generation funds.

Sjuksköterskans arbete på en akutmottagning,sett ur ett omvårdnadsperspektiv : en litteraturstudie

Aim: The aim of this study was to describe the nurse?s work at an emergency department trough a perspective of caring.Method: A literature review has been made of twelve studies published between the years of 2002 ? 2012. The focus of all the studies was on Swedish emergency departments.  Results: The researchers found four themes that they choose to use as a way of describing the nurses work in the emergency room as detailed as possible. These themes were: ?The emergency room?, ?the nurse?s job assignments at an emergency department?, ?the patient?s experiences? and ?lifeworld and communication?.

Kundlojalitet : En studie om hur man skapar lojala kunder inom mobiloperatörsbranschen

The cellular market is today suffering from great customer dissatisfaction. Simultaneously, the services offered by the different cellular providers are very homogenous, causing strict competition where various price strategies have been the main mean of battle. From a business perspective, implementing pricing strategies, to keep up with increased network investments, is a short term solution.In a market characterized by lacking customer satisfaction and harsh competition, research has shown the importance of highlighting customer relations in marketing. This type of marketing, which one could refer to as relationship marketing, is considered an efficient, economic, and strategic method of showing the importance of customer loyalty. To get insight in the relationship between the customers and the cellular providers, as well as to show the importance of relationship marketing, this study has used qualitative interviews to find what develops strong customer loyalty.The results showed that increased customer loyalty is achieved when an emotional bond is created.

Åtgärder för att skapa säkrare hämtning och lämning vid skola : Undersökning vid Ludvigsbergsskolan i Valbo

Researchers, planners, and government agencies agree that road safety for children must be a priority and in particular that children should have a safe and secure way to travel to and from school regardless of age or the distance travelled. In Sweden, child traffic safety is a key part of the country?s Nollvision, a long-term traffic policy goal of ?no deaths or serious injuries?. Unfortunately, many countries have recorded increases in child traffic accidents as the percentage of parents who drive their children to school and thus congestion around schools has increased. Common strategies include traffic safety education for children, the redesign and improvement of traffic infrastructure, bicycle training, and carpooling.This thesis assesses the traffic problem around Ludvigsberg School in the district Valbo in Gävle, Sweden.

Fruits of knowledge : a literature review of marketing strategies and mango production in Kenya

This report is a literature review that aims to describe marketing contexts for mango production in Kenya. The institutional conditions in the country are not well developed for marketing purposes, which causes many difficulties and problems for the society. In Kenya most mango producers are poor small-scale farmers with limited resources. Mango is a perishable commodity and to keep its value and quality it is essential to have the opportunity to sell the mangos in the right time. Inefficient and undeveloped infrastructure and marketing systems hinders the mangos to reach the market in time though, which causes large losses of produce.The Kenyan mango production has increased during the last decade but due to market losses for the producer, the small-scale farmers? profits have not improved.

Är kommersiella strategier synonymt med affärsmässig eller idrottslig framgång?

Commercial strategies are becoming more common in an increasing number of sports - Swedish golf is no exception. Previous research shows that new opportunities for non-profit organizations, to assign parts of their operations to a limited company, do not have any economic importance. The supplementary question arises why more golf clubs nonetheless choose to corporatize its activities? Is the purpose of commercial strategies generally linked to business- or sport-related success? This paper, containing two studies, aims to create an understanding of the underlying drivers of commercialization, and furthermore to quantitatively demonstrate how commercialization is reflected within Swedish golf in terms of strategy and marketing. Swedish golf clubs were categorized as more or less commercial, and examined based on business-related variables such as communications, brand awareness and price discrimination, as well as sports-related variables as success factors and success indicators.

Lokalt klimatarbete på lokal nivå : Från mål till praktisk handling i "Vänerskärgården med Kinnekulle"

The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.

Gruppdynamik i klassrummet : en studie om hur lärare arbetar med gruppdynamiken i klassrummet.

Vi har gjort en kvalitativ studie om hur lärare arbetar med gruppdynamiken i klassrummet. Vi utförde fyra intervjuer vilka utmynnade i fyra huvudområden: definition på gruppdynamik, synen på ledarskap, lärares strategier och kopplingen mellan inlärning och gruppdynamik. Informanternas bakgrund varierade från att enbart ha arbetat några år i yrket, till att ha 40 års erfarenhet. Vårt syfte med studien var att undersöka vilka strategier lärare använder när de arbetar med en grupp elever för att åstadkomma ett bra gruppklimat. Vi ville även synliggöra lärares tankar kring sitt ledarskap samt deras syn på kopplingen mellan inlärning och gruppdynamik.

Östersjörederiernas marknadsföringsstrategier : en studie om Tallink Silja AB, Viking Line AB och Birka Cruises AB

Turismaktiviteter till havs har kommit att få ett ökat intresse de senaste åren, där människor har upptäckt fördelen med kryssningsfärjor som transportmedel. De erbjuder ett varierat utbud av aktiviteter och upplevelser ombord, som både privat- och affärsresenärer kan ta del av. Detta omfattar flera kundgrupper med olika behov, vilket innebär att rederierna måste uppfylla kundernas förväntningar och vad de efterfrågar. I nuläget finns det en bred konkurrens på marknaden, där de olika aktörerna försöker skapa en egen nisch genom olika marknadsföringsstrategier i syfte att skapa långsiktiga relationer.Syftet med vår studie är att utreda hur Stockholms tre största rederier, Tallink Silja AB, Viking Line AB och Birka Cruises AB, arbetar för att behålla och vårda sina befintliga resenärer, samt vilka strategier som används för att nå nya kundsegment. Vi har även utgått ifrån kundens perspektiv för att undersöka hur de förhåller sig till företagens produkter och tjänster.

Barkar det åt skogen för svenskt tidningspapper? : empirisk analys av efterfrågan och företagsstrategier på den svenska marknaden

According to Food and Agriculture Organization newsprint is defined as: Uncoated paper, unsized (or only slightly sized), containing at least 60 percent of mechanical wood pulp. The consumption of newsprint in Sweden was just over 798 000 tonnes in 2009, which represents approximately 90 kg per person. Although there are studies that predict a drastic reduction in newsprint consumption in the Western world, there seems to be a clear difference between forecasts for the future given by statistical analysis of newsprint consumption and forecasts given by experts in the industry. The former predict a continuing increase while the experts see a coming decrease in consumption.In this report, both demand and business strategies of newsprint in Sweden are studied. The study also presents a forecast of the future which is based on historical data and qualitative interviews.

Ett kulturcentrum i Ulricehamn?

The aim of this essay is to investigate and evaluate the arguments made by municipal politicians in Ulricehamn, regarding the planned Knowledge and Culture Centre. A part from the search for these arguments, I also investigated the attitudes among politicians regarding municipal culture investments in general. I furthermore investigated whether any national, regional, or local culture-political strategies were important in the local debate. The time frame within which the local political culture debate was investigated was from 1997 until present time 2002. The investigation methods used were partly a study of official documents such as political protocols, two articles from the local newspaper, and a clean copy from a web chat, and partly a qualitative study I sent a question regarding the planned Culture Centre to every political party active in the Ulricehamn municipal assembly.

"Kulturell nedrustning" En studie av forskningsbibliotekens hållning till Bibliotekshögskolan i Borås 1969-1978

In 1972 a national higher education for librarians was started. Up until then different categories of librarians got their education separately. The aim of this Master's thesis is to explore the attitude towards this new education for librarians. The study will concentrate on the attitude of the representatives from the research libraries. Researchlibraries had, until 1972, recruted their librarians amongst Ph.D-level scholars.

Optimering av bromsdetaljer i gjutstål

Background: Research has shown that people with limited hand function , and above all osteoarthritis of the thumbs , a limited task ability in daily activities. At a disabilities can be the person's identity, well-being and ability to participate in society is changing. Purpose: The purpose is, through a literature review describing occupational therapy Conservative interventions for people with osteoarthritis of the CMC 1 joint and its consequences for the performance of activities of daily living . Procedure and Analysis: The method in this study, a systematic review of scientific literature used. Database search and manual search occurred during the period from March 2014 to May 2014 .

Omkonstruktion av armled tillhörande Bracke Forest högläggare

One of the main tasks of the Swedish Armed Forces over the past few years has been International assignments, which increased the importance of the Lessons Learned process. Methods of simulator training with computers have become more frequent and the technical ability to collect digital data from sensors has been developed as well. This work demonstrates how the experience of Lessons Learned can be communicated with the computer simulator StriSimPC and how modern technology in future support experiences from the Lessons Learned process at the tactical level in the Army.Currently knowledge sharing consists of several processes and strategies in the Swedish Armed Forces. This is done by written reports, oral presentations and different practical exercises.This case study shows the functions of the simulator StriSimPC, methods of training and how it is used today. The study also describes the future opportunities, where digital metadata acquired from the modern combat vehicles could contribute sharing of experience in the Lessons Learned process.The summarized conclusions indicate that StriSimPC can combine the two strategies for personalization and codification of knowledge transfer to reach a higher level of learning.

Försvinn. Påminn. Eller återvinn? : om det industriella kulturarvets framtid genom Norra Sorgenfri

This essay deals with the industrial past, present and future and begins with the impact and importance the industrial revolution has had on us humans, socially, economically and structurally. Today's society has developed from industrial production of goods to the production of services but the industrial sites remains. The essay examines issues concerning the protection of the industrial environment, their status as a cultural heritage, what is done with our industrial heritage and the opportunities it has for the future. Malmö has a great industrial history and now one of the cities oldest industrial sites, the north of Sorgenfri, will be transformed. The essay compares the plan with guidelines for future development from the Town Building Office with an antiquarian investigation for the same area.

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