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2246 Uppsatser om Branding Strategies - Sida 52 av 150

Optimerad lagerhantering

Researchers, planners, and government agencies agree that road safety for children must be a priority and in particular that children should have a safe and secure way to travel to and from school regardless of age or the distance travelled. In Sweden, child traffic safety is a key part of the country?s Nollvision, a long-term traffic policy goal of ?no deaths or serious injuries?. Unfortunately, many countries have recorded increases in child traffic accidents as the percentage of parents who drive their children to school and thus congestion around schools has increased. Common strategies include traffic safety education for children, the redesign and improvement of traffic infrastructure, bicycle training, and carpooling.This thesis assesses the traffic problem around Ludvigsberg School in the district Valbo in Gävle, Sweden.

Barn av vår tid : Ett inredningskoncept för ett ungdomscenter

In the project Barn av vår tid (Children of our time), I have worked with Fryshuset in Malmo and created an interior concept which is designed to express Fryshusets identity, support and encourage its activities and to create a functional environment for young people as well as staff. The purpose of this concept is to help teenagers to feel involved, important and safe. Floor plan, materials and furniture is carefully adapted to support the activities of Fryshuset and to give young people a feeling of coming home. They are also of course chosen with care for the environment. I have studied interior branding, how the rooms can give a sense of security and homely atmosphere and how young people can actively participate in the design of the premises..

?Det finns inga genvägar? En fallstudie av Södra Älvsborgs Sjukhus verksamhetschefers upplevelse av strategisk internkommunikation

Communication is essential for the survival of an organization. The management formulates strategies to ensure thatthe organization will get to where they want it to go. The strategy is then communicated to the co-workers through the line manager. But who is to say that the co-worker experience the message the same way as the line manager or the management for that matter? The purpose of this study is toinvestigate how the middle managers at Southern Älvsborg Hospital experience strategic internal communication andfurther how they communicate with their co-workers.Through a case study approach, the case being the communication of the hospitals research strategy, I conducted 13 interviews.I analyzed the material from the interviews using a hermeneutical approach and I used an interpretative approach to get a deeper understanding.

Attitudes towards hedging by diversified and non-diversified farmers : a comparative qualitative study

Deregulation on the market for agricultural products leads to a more globalised market with increasing price fluctuations. This, in turn, places the farmer in positions influenced by new risks but also improved opportunities. The farmers are faced by uncertainty in terms of financial outcome. To be able to utilise these new market conditions it becomes increasingly important for farmers to continuously follow the price trend, and to develop strategies how to manage the risks exposed by a volatile market. Farmers with different conditions perceive risk in different ways. Hence, their risk management behaviour will vary.

Allmänhetens givarprocess till välgörenhet : Vad behöver insamlingsverksamheter ta hänsyn till för att erhålla bidrag?

Background: Competition in the market for non-profit actors has increased significantly. More channels to reach potential donors have been designed, and ways to help has been extended. The industry is scrutinized with critical eyes because of the scandals that have emerged in recent years. It has contributed to making it possible to distinguish a negative trend regarding public trust in the sector. The market has therefore changed and the conditions for obtaining donations are different.Aim: The purpose of this thesis is to create a better understanding of how non-profit actors motivate individuals to donate money to their business.

räv&hare : Kollektion av ekologiska barnkläder från ett hållbart perspektiv, och med barnets behov i fokus. Strl. 50 - 92 (0 - 2 år).

In the project Barn av vår tid (Children of our time), I have worked with Fryshuset in Malmo and created an interior concept which is designed to express Fryshusets identity, support and encourage its activities and to create a functional environment for young people as well as staff. The purpose of this concept is to help teenagers to feel involved, important and safe. Floor plan, materials and furniture is carefully adapted to support the activities of Fryshuset and to give young people a feeling of coming home. They are also of course chosen with care for the environment. I have studied interior branding, how the rooms can give a sense of security and homely atmosphere and how young people can actively participate in the design of the premises..

Integration av handel i ett platsvarumärke : en fallstudie av Västervik

The purpose of this thesis is to analyze and investigate how the consumer-oriented commerce can be developed and integrated to the brand Västervik.This thesis has a qualitative approach and we have done a case study of the Swedish city Västervik. We have performed interviews, with eight selected respondents who have different backgrounds, but with competence in different problem areas that we investigate in this thesis.We have, in this qualitative thesis, found aspects that Västervik should consider if they want to succeed with an integration of commerce in the brand. We have through a model found common facets that commerce and tourism shares and which Västervik should consider in the process of branding the city.The results of this thesis are presented in chapter six, there we also have featured reappearing tendencies that consider the development of commerce and how the commerce could be integrated in the brand Västervik..

Blodomloppet. Ett förslag på hållbar stadsutveckling. Förändringsprocesser och bevarandets samhällsbildande funktion

This thesis on the sustainable urban development has the intent to discuss the conservator?s position in alteration of the built environment. An essential component of the thesis consists of a case study in the form of an entry in an open architectural competition for the development of Furuset, an urban residential area in Norway. The thesis? discussion is based on two approaches to change and socio-economic transformations, considered being dominant within the heritage theory and practice: the production of ideas and great narratives and conservation as an instrumental tool.

"Man tar på sig sin riddarrustning...": en kvalitativ studie av socialarbetares upplevelse och hantering av rädsla i yrkesutövningen och hur det påverkar arbetet

The purpose of this article is to examine how social workers may experience fear in their profession, how they and their organizations handle the fear and how the fear may affect their practice. To obtain the purpose, in-depth interviews were carried out with seven social workers from the southeastern part of Sweden. The experiences of fear were many and are summarized in four categories. Fear of treats and violence, fear of the responsibility in complicated situations and without optimal solution, fear of being regarded and judged as worthless and fear of being scrutinized with the risk of being stigmatized. Five strategies were identified to handle the fear: Safety strategies (e.g.

ALM - Tillgång/skuldmodell för riskberäkning och portföljoptimering

Asset management in insurance companies differs from conventional asset management to the extent that respect has to be taken to both assets and the commitments the insurance company has towards its customers. A model that has proven to fit well regarding the matching of assets and liabilities is the Asset Liability Management Model (ALM model). In addition to the matching in the balance sheet, the ALM model can be used in a company's work with strategic portfolio allocation by applying it as a basis for analyzing investment strategies with expected risk and return. From this, the ALM model also becomes relevant for calculating key figures according to the legal framework Solvens II which includes laws and regulations regarding the demands on economical strength (solvens) of insurance companies.Hence, the goal of this masters thesis has been to, on behalf of Bliwa Livförsäkring, create an ALM model to support the asset management department of Bliwa in their work with defining a credible way of analyzing the future risk and return of Bliwa's asset portfolio and insurance undertakings.The ALM model generally consist of four submodels, the scenario model, the liability model, the asset model and the company model, where the scenario model often is named as the core of the ALM model. The course of action has been to develop these submodels individually, with focus on the scenario model.

Miljöledningssystemet ISO 14001 : En fallstudie av institutionen Vatten och Miljö, Sveriges Lantbruksuniversitet

The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.

By the Secret Fashion Concil. Project No 1 - jewellery collection

The Secret Fashion Council blends spirituality with fashion, art and design. This jewellery collection shows the connections between parapsychology and quantum physics, based on the study of matter and energy, that everything in the universe is built of vibrations. Many believe psychics have the ability to sense this. By using the skills of a psychic, the Secret Fashion Council invites the wearer to have the jewellery ?read? and evaluated in a most special way, tracing the wearer?s spiritual past, present and future.

Musikens påverkan på varumärket i TV-reklam

The purpose of this thesis was to examine the relationship between brands and music in TV-commercials. We investigated why companies use music in TV-commercials to affect their brands and how music affects the brand?s image. We also investigated how companies choose music genres for their TV- commercials. A case study based on interviews was conducted with four informants from SAAB, Lowe Brindfors, Riviera and Catt & Co.

IUP- Ett verktyg för elevens lärande : En kvaliatativ intervjustudie om lärares arbete med individuella utvecklingsplaner

Each student in elementary school will under current policy documents have an individual development plan (IEP) from 1 January 2006. The plan should primarily aim for a higher goal achievement, but also to the student to gain a greater understanding of their own learning process and knowledge. My experience is that some students, despite efforts IUP have difficulty seeing their own learning process and it has been the starting point of my study. The aim of the study has been to investigate and analyze teachers work with individual development plans from the first grade to the sixth grade from a teacher's perspective. The goal was to identify strategies and techniques that could help develop IUP as a tool for the student's learning and understanding of their own learning process.

Utveckling och förnyelse av yrket arkivarie inom ABM-samarbetet i Västernorrland

In recent years it has become more and more common with discussions concerning professionalization in professions such as archivists. Professionalization means that a profession strengthens, develops, innovates and monopolize their business. In order to strengthen the profession you can also use a variety of strategies and these strategies emphasises the process where a profession is being professionalized or is about to be professionalized. This development of an occupation could start within ABM-cooperation?s.

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