Begreppet employer branding handlar om en arbetsgivares attraktivitet utifrån olika faktorer så som lön, förmåner, utveckling, arbetsmiljö etc. Begreppet har under de senaste 10 åren utvecklat ett starkt fäste i organisationers strategiska prioriteringar.Norrbottens läns landsting står inför en av deras största utmaningar för att säkra den framtida kompetensförsörjningen. Landstinget står inför ett stort generationsskifte med många pensionsavgångar och måste lyckas attrahera nya medarbetare att söka sig till organisationen. Ett starkt arbetsgivarmärke kan vara avgörande för hur levande en organisation blir, människan är en av de främsta resurserna i en organisation och medarbetarna är en viktig ambassadör.I Norrbottens läns landstings medarbetarundersökning från 2014 signalerar medarbetarna ett missnöje gentemot arbetsgivaren. Denna studie, som är en master uppsats i Human Resource Management med utgångspunkt i Sociologin, avser att genom kvalitativa intervjuer med anställda inom hälso- och sjukvården undersöka medarbetarnas upplevelser av arbetsgivaren för att identifiera vad missnöjet kan bero på.Resultatet visar att medarbetarna är nöjda med sin arbetsplats, med sina arbetsuppgifter och med sina kollegor.

The forest industry is anonymous among the young people of today. Many youngsters do not know what the forest industry has to offer. As a result of this, many schools and forest have a weak recruitment. This is not a problem for Sweden and the forest industry only, many other businesses companies suffer from in Sweden and other countries in Europe share the same image problem. The interest and values of young people drives them to look for opportunities in other betterknown sectors with better image and reputation. Many companies report having problems with recruiting the best and right employees and fear that the recruiting-problems will increase when the older generation born in the 1940?s will retire.

Misogyny in gaming culture ? a qualitative discourse analysis of the reproduction of patriarchal dominance in the gaming culture is based on Teun A. van Dijk's belief that a dominant group continuously produces and reproduces its social dominance over a subordinate group by using the language. The members of this group do not simply do this by being. A person does not want to risk damaging its reputation which makes the dominant group forced to use various strategies to reproduce its dominance.

ProblemformuleringVarför och vad gör revisionsbyråerna för att behålla personalen och hur upplevs detta av revisorerna?SyfteUppsatsens syfte är att undersöka varför och vad revisionsbyråerna gör för att behålla personalen och hur detta upplevs av revisorerna.Metod Uppsatsens metod är en förklarande undersökning som grundas på den positivistiska ansatsen och där vi utgår från den deduktiva metoden. Med tidigare forskning som grund har vi utvecklat en bild över vår teori. Teorin omfattar 24 underhypoteser som tillsammans ska svara på huvudhypotesen. Den empiriska metoden består av ett icke sannolikhetsurval och en enkätundersökning omfattande 12 kontorschefer och 169 övriga revisorer (varav 9 resp.

Diagnosis of adhd, the cause and consequence. A study about the teachers thought about it.The purpose of this study was to examine teachers experience and views about children diagnosed with adhd, and what implication and effects it gives to the pedagogy strategies in the classroom.This is a qualitative study based on the experience of six teachers from primary school. My results have been compiled and compared to special educational research about adhd, from three different perspectives.The results showed that the teachers who have been working as teachers for a longer period, think that the problems of adhd occur primarily due to environmental causes, but then also say that they think the individual causes matters. It is also these teachers that talks very well about medication as a treatment to cure adhd symptoms. The teachers who have worked the shortest time, most of them have some special education from the teacher education.

Background:For patients with severe heart disease, may heart transplantation be the only opportunity for survival. Previous research highlights the importance of the nurse's role as supporters and knowledge brokers. People who has undergone heart transplant may be changed forever. Having to undergo a heart transplant can lead to that patients end up in a traumatic crisis. People's perception of herself and her perception of the world is also changing when the body is injured or suffers a disease.

The aim of this study is to examine ways of writing experiences of the strange and different, experiences of the other in his or her otherness and experiences of suffering. The study focuses possibilities and limits for the writing of these experiences and aims at finding a tangible way of writing literature. Part of the aim of this study is to elaborate a proposal for a way of writing experiences of the strange and different, experiences of the other in his or her otherness and experiences of suffering.    The material for the study consists of three different approaches to literature, in which theories on literature or analyses of literary works are presented. This material is initially analysed in separate analyses in which conceptions, strategies and methods for writing experiences of the strange and different, the other and suffering are identified. Secondly, the material is analysed in a comparative analysis, aimed at finding similarities and differences between the approaches but above all to let the approaches supplement and challenge each other.

The purpose of this thesis was to illuminate how festivals are building their brand. We aimed to investigate how festivals build their brand equity and how they use their web site as a brand-building tool. In order to understand the brand-building process within festivals, a case study was conducted based on interviews with three respondents from three different festivals. The study has shown that festivals are aware that the brand constitutes an important competitive advantage. They use both online and offline marketing tools in their brand building process.

The health care system in most western countries is undergoing rapid changes with an increasing amount of people living with chronic cancer. These people have to deal with their disease in every day life together with working and family life. The relationship between health services and every day life has changed and raises new requirements. Earlier research has shown that maintaining every day life is important for cancer patients and their families. This study comprised patients with lymphoma receiving their diagnosis during 2003 ? 2005.

The aim of this master thesis is to study electronic publishing, and our main purpose is to examine different strategies of publishing such as: markup languages and page description formats. We examine in what context these strategies are used for publishing, when it comes to scholarly documents produced by Swedish universities and university colleges during the spring of 2002. We apply a sociological perspective as the theoretical framework for to identify the main purposes for scientists to publish their work. We also discuss properties belonging to the different formats: XML, HTML, PDF and PostScript. By doing a content based survey of the websites at Borås University College and at Gothenburg University, we have found that the most common form of electronic publishing, regarding scholarly documents, are lists with bibliographical information on publications and presentations of current research.

This pilot study investigates possible treatment effects and participants' experience in an internet-based treatment of specicfic phobia. Changes in self-reported phobic fear were examined in a series of case studies and changes in attitudes towards avoidance and approach strategies were examined at group level. Seventeen DSM-IV diagnosed patients with specific phobia participated and 10 out of these completed the treatment.The results show that 80 % of the completing participants were clinically improved after the treatment and that the completing participants were significantly more negative towards avoidance strategies after the treatment. The evaluation of the disposition and user-friendliness of the treatment showed that the participants' overall view of the treatment was positive. The main advantage perceived was the flexible nature of the treatment, while the main disadvantages were the high level of motivation and discipline required from the participants.

Social media, with its immense and continuous flow of information, has in recent years growntremendously in terms of users and content. This increase has led companies and organizations keen to be seen within these channels of communication, but do they always have a clear idea of how andwhy, and are they aware of the risks that are associated with it? Current research on social media is somewhat divided in two. The debate concerns, among other things, what value the information on social media has, and whether the media is really a good communication channel or not. This raises several questions, for example can a company really afford to remain outside of social media with allthe information it generates? This research aims at answering these questions in order to further understand how organizations discuss social media presence and strategies.

The thesis provides with the broad overview about the consumer awareness of the gender dimension within brand personalities. The research contributes to branding theory and gender studies and demonstrates that consumer gender influences does not influence the perceived brand personality gender. However, it also shows that consumers prefer brands with a clear gender, but not necessarily the same gendered brands..

Purpose/Aim: The purpose is to describe, analyze and compare the two communication campaigns Världens Chans and Utrota Fattigdomen Nu, and discuss how and to what extent communication campaigns in Sweden can be used to reduce global poverty. The theoretical framework is mainly based on communications strategies and other relevant aspects of the planning process of campaigns.Material/Method: Within the qualitative case study as an overall method, the main material to the two cases is obtained through five qualitative interviews with the premier representatives of the campaigns.Main results: Världens Chans can be seen as an information campaign by the government which purpose is to contribute to the fulfilment of the millennium goals by drawing the attention of the public to their existence. Utrota Fattigdomen Nu, on the other hand, is an influence campaign by the civil society which purpose is to exterminate poverty by putting a pressure on power holders and to change the attitudes and the behaviours among the public. Both campaigns are based on a network with lots of different actors, functioning as opinion makers. Furthermore, communication campaigns are important tools in the fight against poverty..

What is discussed here are the events taking place in Sweden in 1885, a turbulent year in Swedish art history. It is shown how the conception of Swedish art, in creating a Swedish identity in art, was expanded.  Two exhibitions were analyzed, Akademiens för de fria konsterna Jubileumsutställning and Opponenternas utställning. While the artists exhibiting at the Academy were using traditional strategies and thechniques, several artists at Opponenterna, were using modern techniques they had learned outside the Academy, mostly in France. These techniques were: experimenting with perspective and the use of empty spaces in mediating ambiance. The third strategy was that of individualization by moving closer to the motif.