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2230 Uppsatser om Branding Strategies - Sida 23 av 149

Kreativitet : i marknadsföringsföretaget Liljedal Communication AB

Liljedal Communication AB is a marketing company with twelve employees in Örebro. In the marketing business is it extra important to work creatively to reach the target market with a message.Creativity is defined as the creation of new ideas where the idea is adequate, useful and feasible. Organisational creativity is created by individuals in the right environment for using their creativity. In this paper we present theories about creative individuals and the situation that affects their creativity. Furthermore theories are presented about different strategies that aim to increase creativity.

"... och så har jag ju alltid morsan som kan hjälpa mig" : Om unga vuxnas strategier för att hantera sina läs- och skrivsvårigheter i dagligt liv

Author: Elisabeth Wahlberg Title: ??I?ll just get mum to help me?About Young Adults? Strategies for Coping with Reading and Writing Difficulties in Daily Life  This study investigated how seven young adults, who during senior high school underwent a syllable based intervention due to reading and writing difficulties, developed their literacy skills, and what strategies they used to try to overcome reading and writing problems, whether at work, during studies or in their leisure time. The period from when the participants had left school ranged between three and eight years. Qualitative as well as quantitative data was compiled for the study. Qualitative data consisted of  semistructured interviews and quantitative data of tests performed before the intervention and on two occasions after, in order to compare results over time.

Frivilliga i Svenska kyrkan : Att ta vara på möjligheterna och att undvika irritation

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

Det ska inte vara lätt : En fallstudie om implementering av styrdokument i förskolan

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

Varför berättade ni aldrig det? : Informationens betydelse för medarbetarnas välbefinnande

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

LR:s inställning till kommunaliseringsreformen : En idé- och ideologianalys av "Skolvärlden" 1980-2010

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

BROTTSPREVENTION I EUROPA En kritisk komparativ diskursanalys av brottsprevention riktat mot ungdomsbrottslighet i England och Sverige

This thesis investigates how crime prevention is represented with the aim of preventing and reducing youth crime in two crime prevention strategies for Croydon in England and Stockholm in Sweden for the period 2022-2026. The aim of this thesis is to contribute to increased knowledge and deeper understanding about how crime prevention is represented by prevailing discourse in policy documents against juvenile delinquency in Europe by conducting a comparative analysis. The study was conducted based on Carol Bacchi?s theory ?What?s the problem represented to be?. Three adapted questions from the WPR approach were translated to critically discourse-analytically examine two policy-oriented strategies against youth crime on local level in Croydon and Stockholm.

Att säkra den framtida kompetensen - Ett företags arbete med att attrahera studenter

I takt med att konkurrensen på arbetsmarknaden blir allt hårdare samtidigt som det pågår ett generationsskifte inom olika branscher så är det viktigare än någonsin att hitta talangfulla medarbetare med rätt kompetens. I denna kvalitativa studie undersöktes en verksamhet i ett företag som samarbetar med diverse universitet för att förbättra utbildningarna och skapa en större rekryteringsbas. Syftet med studien var att få en förståelse för hur företaget strategiskt arbetar med att attrahera studenter från verksamhets utbildningar. Studien har utgått från teorier och forskning som berör Employer Branding samt motivation. Nio semi-strukturerade intervjuer genomfördes med anställda som arbetar i verksamheten.

Inkludering av elever i behov av särskilt stöd i helklassundervisning i svenska

Abstract The purpose of this study was to examine how teachers in regular classrooms include pupils with special educational needs. I also wanted to find out what support teachers get of special education teachers, and the teaching perspective the teachers have when they work whit pupils. The teachers that have been interviewed and observed in this study work in regular classes. This report is a qualitative study based on interviews and observations whit four teachers. The results indicate that the teachers are conscious of how they teach and their teaching strategies. The teachers agree that all students should be included in regular education, because learning occurs in the interaction between individuals.

Studie av rakriktning : mätningar av tygelkrafter och symmetrier i hästens rörelsemönster

The city?s public environments are meant to be perceived as safe and inviting areas to visit any time of the day. In recent decades the number of vandalism complaints has doubled and graffiti has become so common that it received a separate category in the crime statistics. With this type of impacts in the public environments the experience are precarious and a boring sight. It?s difficult to put a price tag on these types of crimes, the number of unreported cases suspected to be large.

Synen på psykisk ohälsa i en mansdominerad organisation

In this paper we examine the view of mental illness is in a male dominated organization and what strategies are used to handle mental illness by the organization and the individual. We conduct semi structured qualitative interviews with persons who have in some way been in contact with mental illness within the organisation, we then encode our material from a themed analysis. We analyze the material and illustrate our problem area on the basis of Erving Goffmans theories of interaction and on R.W. Connells theory of hegemonic masculinity. We also show how previous studies of how men seek help for mental illness can help to enlighten our research area.

Ett ämbete i fångenskap : Diakoners erfarenheter av Svenska kyrkan som hierarkisk organisation

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

Varför är skolan svår att förändra? : en institutionell studie av rektorers förändringsarbete

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

Digitala kläder? : En studie om traditionella klädföretags it-strategier 

This paper focuses on traditional clothing enterprise IT strategies. The purpose was to investigate the correlation between traditional clothing companies IT strategies and their brand. In a market where the competition is high it has become more important that the company targets a customer segment. To reach their targeted customers the company builds their brand with different corporate strategies. This segmentation is necessary because of the high exposure to competition, and a well-established brand could be a prerequisite for profitability.  In today?s market, IT has a major impact on the clothing business.

Employer branding ? Hur kan företag vinna kriget om talang?

Idag är varumärken några av de mest värdefulla resurser företag har, och dessa har utvecklatsfrån att särskilja likartade produkter till att även särskilja platser, människor och företag. Nuapplicerar även företag varumärkesaktiviteter för att särskilja sina egenskaper som arbetsplatsför att kunna attrahera de bästa medarbetarna samt att behålla sina befintliga; detta arbetekallas employer branding och är vad denna studie behandlar. Syftet med föreliggande studievar att undersöka hur företag genom fördjupad kunskap kring vad ekonomistudenterefterfrågar kan anpassa sina employer brands för att bli en employer of choice. För att kunnabesvara syftet har två undersökningar genomförts. I den första studien, som var av kvantitativkaraktär, har 206 ekonomistudenter besvarat en enkät bestående av 19 olika faktorer som devärderat; dessa faktorer var egenskaper och attribut som en arbetsgivare kan erbjuda.

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