The purpose with our study is to create an understanding of how tourism stakeholders within a tourism network can affect a Destination Marketing/Management Organization?s (DMO?s) work with the destination branding process. To fulfill this purpose we have clarified different relationships that can influence the DMO?s place marketing. In order to limit our study we have chosen to focus on two Swedish destinations, Öland and Norrköping, and their DMO?s.

The study examines what affects loyal football supporter?s intentions to an array of behaviors that can generate revenues to the football clubs. Specifically the study shows that attitude towards the club affects the supporter?s intentions towards consuming products and services that in some way are related to the favorite club stronger than the satisfaction with the club. Furthermore, the study also shows that there are different kinds of attitudes that drive the intentions and that the strength of these drivers varies.

Could patterns change the way we as consumers feel about a product as it ages and wears down? Why do some products increase their value as they are being worn downand others do not? Could the same affection that increases with your favourite jeans or an old, worn down, scratched and beautiful wooden furniture, be applied on otherproducts with different ability?s and history?The goal was to explore patterns and beautiful aging in products to increase the consumers desire to keep the well used product a little bit longer. Not to prolong the products ?lifetime? from brand new till it?s no longer inhabit their main function, but at that precise momentwhen you as a consumer decides to through it away in favour for a new, updated version. To buy ?new and fresh?.Patterns with different expressions, colouring and size, were explored that increase the value of a product which in this project contained handles and varies of surfaces on casseroles, frying pans, whisks, cutlery etc.

The purpose of the essay is to by means of a quantitative method investigate what the portrayal of GLBT-people looks like in a selection of Swedish and New Zealand newspapers. The essay focuses on aspects such as the gender ratio between GLBT-people who are mentioned and also those who are allowed to speak out in the newspapers. Also in what proportions the newspapers portrays the different fractions of the GLBT-term, what subjects are covered and what types of sources are used are areas of interest.The analysis is conducted through a quantitative research method where two Swedish newspapers (Aftonbladet and Dagens Nyheter) and two New Zealand newspapers (The Dominion Post and The New Zealand Herald) were selected. Three periods of 15 days were selected for each newspaper and electronic databases were used in order to try and collect all articles with relevance for this study.The theoretical background consists of Tiina Rosenberg?s theories about media?s role in the individuals? identity shaping, Nina Björk?s feminist theories connected to gender and power, and the patriarchal structure of society, and also Anders Sahlstrand?s accounts of journalism?s use of sources and their effect on the audience?s perception of the news presented.The main results from the analysis points towards preponderance in the occurrence of male homosexuality and male homosexuals.

The issue of using citation based indicators in the evaluation of science is widely discussed. Only recently did bibliometric indicators become one out of many means for the allocation of financial resources for scientific research at Swedish universities. The purpose of this thesis is to discuss the issue of using citations when evaluating science. The author studied the issue from the perspective of citers? motives.

Place is on the one hand a commonsense everyday word with diversely connotative meanings, and on the other a contested concept with different interpretations across a broad range of academic disciplines and discourses. This thesis researches theories of place and their implications for the theory and design practice of landscape architecture. Responding to problems of insufficient theoretical grounding and inconsistent use of the concept of place within the discipline presently, it argues the need for a theory of place better articulated in relation to landscape architecture. It seeks to contribute to such theory formation by drawing on ideas from related disciplines ? tracing diverse understandings of place beyond the commonsense meanings of the word and into the deeper reaches of place theory as tools to explain physical, social and spiritual aspects of the environment, and human relationships with it.

Health and convenience trends dominate the food industry and retailing business of today. The health consciousness is spreading while appealing product attributes concerning taste and packaging also are increasingly important. At the same time, the competition is growing fierce in the Swedish market with hard discount formats and niche concepts who also are trying to provide the market with perishables. Therefore, the pressure to lower prices is increasing making economies of scale and rationalization progressively more important. In 2004, ICA launched private label meat packaged in a modified atmosphere. Consequently, many stores went from in-store cutting-up and packaging to selling centrally packaged and distributed meat. ICA is now developing a concept with fresh fish in modified atmosphere packages and needs to increase the knowledge about the market and the consumer.

The purpose of this study was to explore how interpersonal relationship can be affected by groing up in a New Religoius Movement such as Jehovah?s Withnesses and how it has affected them both in their youth and today. The aim was also to explore if there were people in the respondents' environment that was significant to them during their childhood and which support our respondents have received if they were in need of it.We have not found any previous research on children's social relationships within the Jehovah's Witnesses. We therefore believe that this study is of high relevance to both society and also for all the professionals who come into contact with these children. To discover a child in need, knowledge about how their social environment looks like is crucial.

The purpose of this study is to investigate how the subject Swedish is being constructed in syllabuses for the subject. The study includes the syllabuses for the subject Swedish from the Swedish curriculums Lgr 11 and Lpo 94. These are investigated in order to show what conceptions of the subject, i.e. the purpose, content and work models of the subject you can spot in these, and in what direction the perception of knowledge has changed. For the analysis Faircloughs critical discourse analysis and three dimensional model is being used.

Utrymningsberäkningar är en mycket viktig del i att analytiskt dimensionera byggnader mot brand. Allt medan byggnader blir mer komplexa blir också kravet på analytisk dimensionering mer frekvent. Tre sätt att göra detta på är bland annat handberäkningar enligt Boverket samt genom simulering med Simulex och FDS+Evac. I denna rapport har de olika metoderna provats i olika scenarion i Prismagallerian i Härnösand.Resultatet som framkom av jämförelserna gav olika utrymningstider för olika program. I slutet kunde det dock fastställas att handberäkningsmetoden är mer konservativ vilket ger högre utrymningstider än fallet kanske är.

In today's society there are a lot of offers towards consumers, where they actively have to choose the most appealing offer. In order for an offer to be attractive it must add value in line with the customers demand. Also, it requires that the offer provides a sufficient level of attraction so that the customer selects the particular product/service over another. Furthermore, each offer must exceed the expectations of the visitors to an event, so they feel that the event is something "extraordinary". We have chosen to study how LHC (Linkoping Hockey Club) works with marketing in order to improve the overall customer experience.

In this essay I examine if socio cultural theory is present for teachers when pupils and students are using computers in class, especially when using blogs as a tool for learning. The aim of the essay is also to examine if blogs among pupils in class can promote peer support, co-operation and reflective dialogue, and in that case in what way. The essay consists of two studies, one small interview study and one literature study.  The interview study is made with the qualitative method phenomenographic analysis, presenting four Swedish teachers who have much experience using blogs in education. The aim of the literature study where some national and international research studies of relevance are presented, is to broaden the perspective.The result of the interview study shows that a socio cultural theory is highly present among the teachers who already use blogs in education. In addition, those teachers experience that the blog in the classroom supports dialogue and co-operation among the pupils.  In contrast, the literature study shows that most teachers in Sweden who made their pupils work with computers in classroom seem to let their student work alone, without guiding them and without creating co-operation or dialogue in the classroom.

Samhällets konstanta utveckling och ständiga förändringar på marknaden innebär att organisationer behöver anpassa sig och sina erbjudanden utefter detta för att bibehålla konkurrenskraft. Inom ämnet marknadsföring har en del av den centraliserade synen på varor flyttats till ett fokus på organisationers anställda. Framförallt inom tjänstebaserade företag ökar värdet av att ha rätt personal då det är människorna inom organisationerna som utför företagets erbjudanden.Detta relativt nya uppmärksammande visar på vikten av att företag internt marknadsför sitt arbetsgivarvarumärke. Med detta tillkommer dock komplexiteten som anställda i all sin mänsklighet medför. Behov och förväntningar, motivation och attityder är några komponenter som influerar hur anställda fungerar och engagerar sig på en arbetsplats.Vårt syfte med denna studie har varit att undersöka hur företag hanterar denna komplexitet genom begreppet employer branding.

This essay examines the communication value of music in television advertising. It studies different forms of music and whether these forms contribute positively or negatively to how television advertising is perceived and remembered. The forms are jingle, familiar song and unfamiliar song. 100 high school students participated in the study through a questionnaire.                      The study shows that music is an important tool that complements television advertisings visual aspects. Music creates feelings, emphasizes aspects of the image and clarifies the advertised message.

The purpose of this study is to evaluate the relation between certain chosen fundamental factors (emission trading rights, hydrological balance, interaction with continental Europe, fuel prices) and the spot price at Nord Pool. Particular focus has been put on the trade with emission rights since it is only now their actual impact on electricity prices can be studied. The relationships are measured with regression analysis which includes both R2 and the simulation possibilities of ARX models. The studied period covers 2008 and 2009 with partly daily data and partly weekly data. Owing to the expected higher importance of the fundamentals during the winter months the winter 2008/2009 has been studied separately.