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1556 Uppsatser om Brand relevance - Sida 55 av 104

ISO 14001 : En genomgång av SSAB EMEA Oxelösunds miljöledningssystem

Environmental issues is now taking a growing place in society and to ensure that companies meet public expectations and do their part in working towards a sustainable development, environmental management system is said to be an effective tool (Almgren & Brorson, 2009).This case study has examined a company's environmental management system in order to find strengths and weaknesses within the ISO 14001 system. The work was carried out using interviews, document reviews and analyzes in which the three main concepts control the report ; "daily work", "audit" and "environmental aspects".The results shows that the daily work looks different depending on where you are; in the production or at the office. The audit examined all documents related to the environmental management system and the study showed that the biggest strengths was the commitment and waste handling while areas such as environmental goals and management review needed improvement. As a result of the deficiencies identified, suggestions for improvements was proposed. The investigation of the routine of the environmental aspects showed an incomplete routine where the red wire from identification to evaluation was missing.

Fysisk datasäkerhet

Vi har valt att i denna uppsats studera hur tre större organisationer i Sverige fysiskt skyddar sin datorhall. Med fysiskt skydd menar vi hur organisationer skyddar sina datorhallar mot diverse faror såsom brand, stöld och spänningsfall med mera. Denna uppsats har genomförts med hjälp av fallstudier som sedan jämförts med den teoretiska bas som finns inom ämnet. Vår undersökning visar att det finns stora brister inom den fysiska datasäkerheten. Det är framförallt brandskyddet som brister även om många andra problemområden finns.

Gränssnitt, användbarhet och sökmotorer: ett experiment

This aim of this thesis is to measure the effect of the user interface in real searches on the Internet through a small experiment. Theories on web and search usability and psychological factors concerning usability were first explored. Then three interfaces were constructed, one "good" that followed usability guidelines and had multiple search functions, one "bad" that completely disobeyed those guidelines and had only a simple and small search field, and one "intermediate" interface that was a mix of the two. The search field was set to different sizes, with the shortest in the "bad" interface, a medium field in the "intermediate" interface and several long fields in the "good" interface. All three interfaces were then attached to the same web search engine, Altavista.

Country of origin - consumers?perception at the point of purchase of meat : a means-end chain analysis

Focus of this study was on the underlying values behind consumers buying motives at the point of purchase of meat products in Sweden. Meat consumption in Sweden has increased and in 2012, almost 50% of all meat consumed was imported (SJV, 2013). This is the case despite of the fact that consumers frequently state the importance of Swedish country of origin on the meat products they purchase (www, LRF, 2, 2006). A rising public awareness about health, environmental issues, animal welfare and food safety coupled to meat consumption and meat production is scrutinized both from media and consumers. Due to rising concerns of production-methods of meat, consumers wants to make informed purchasing decisions of the meat they purchase (BEUC, 2013).

CU2 : Design av ett PDA-baserat diskussionverktyg med ljud/bildkommunikation

I detta arbete framlägger vi ett designförslag på hur ett diskussionsverktyg som stödjer ljud- och bildkommunikation kan se ut. Ett förslag som förbättrar och förenklar den distanskommunikation som idag sker med hjälp av mobiltelefoner, videokonferenssystem samt webbkameror anslutna till persondatorer. Den design vi föreslår möjliggör för mobila användare att visuellt föra flerpartssamtal med hjälp av PDA:er. Vårt designförslag har fått arbetsnamnet CU2 (see you too) och är tänkt att fungera i tredje och/eller fjärde generationens mobila nät. Vi har valt att genomföra vårt magisterarbete på företaget A Brand New World i Kista, Stockholm.

Skrädderiverkstan : En kvantitativ undersökning om hur ett litet hantverksföretag kan stärka sitt varumärke

This study is about Skrädderiverkstan, a small tailoring company in Gothenburg. The study examines how this company can create a stronger brand for themselves in Gothenburg and how they can attract more customers but still keep the regulare ones.A survey was handed out and answered by the companys customers to see how they perceive the company and their tailoring services. This study showed that the customers are very happy with the company but some customers are not satisfied. The conclusion is that the company must take care of these dissatisfied customers and listen to their arguments since dissatisfied customers can create a badwill but mouth-to-mouth. A few of the recommendations made is to make the waiting area more pleasurable for customers and making it easier for the customers to find the tailoring company..

Hovbroskförbening hos svenska ardennerhästen :

Ossification of the collateral cartilages of the distal phalanx has been studied primarily in cold blooded horses. The clinical relevance of this condition is unknown. Despite this fact, since 1939, all Swedish Ardenner stallions have had to be classified as being free from this ossification to be approved for breeding. Initially, palpation was used as a diagnostic method, but since 1982 radiology has been the only method used. The aim of this study was to assess the outcome of 68 years of breeding program. Dorsopalmar radiographs were taken of the front feet of 58 Ardenners (30 mares, 8 geldings and 20 stallions) and the ossification of the collateral cartilages was evaluated and graded according to three different scales; - Ruohoniemi (grade 0-5), - Swedish University of Agricultural Science (grade 0-3), - and a new scale (grade 0-3), developed for this study.

Svenska nyhetssöktjänster på webben: En utvärdering av Yahoo! Nyheter och Sesams återvinningseffektivitet

The aim of this Master?s thesis is to examine the retrieval performance of two search engines, Yahoo! News and Sesam, specialized on indexing news articles in Swedish. Thirty search questions were used in this study, divided into three different categories: domestic news, amusement and sport. Precision has been calculated both for the 30 search questions as a total and for the three categories as well. Precision was calculated at every DCV-level and then divided with the number of search questions used, in an attempt to reach an average measure.

Köpbeteende ur ett genusperspektiv

Something that is common to all people is that everyone is in need of food. However, people may differ about the choice of brand and the motives for the purchase. In the essay enables the reader to study if the purchasing behaviour may differ between the sexes, which also respond to the essays purpose. The purpose of this essay is to identify and describe any differences in buying motives of convenience goods between the sexes in a student population. In order to answer the purpose of the essay a study on ICA Maxi were conducted on 20 students from the University of Karlstad, ten women and ten men.

All the Web, Alta Vista och Google: en effektivitetsstudie av tre söktjänster på webben.

The purpose of this essay is to perform an evaluation regarding retrieval performance of three web search engines. The search engines included are All the Web, Alta Vista and Google. These have been tested using ten queries within different subject areas chosen by the author. The first twenty hits for each question have been analyzed for relevancy. Relevancy is judged on a three-point scale; 0, 0,5 and 1 where 0 goes to irrelevant and inactive or duplicate documents, 0,5 point goes to partially relevant documents and 1 point goes to highly relevant documents.

Det andliga i vården i ett sekulärt samhälle : Vårdforskarens uppfattning och patientens upplevelse

Aim: The purpose of this study was to highlight in what forms and manifestations spirituality emerges in medical patients whether they consider themselves believers or not. The other aim was to analyse spiritual ideas of nursing scientists ? authors of the patients? oriented studies to come to the better understanding of the situation with spirituality in caring. Method: Descriptive meta-synthesis was chosen, in which 12 nursing studies were analyzed and compiled in a new integrity. Results: The analysis shows that caregivers must be ready to meet and confirm the spiritual dimension consisting of Faith, Meaning, Relationship and Questions without answers in the various forms and expressions they emerge in patient?s experience.

Folksonomi ? en förklaring i perspektiv av kunskapsorganisation

The aim of this master's thesis is to investigate and to explain the concept of folksonomy in the perspective of knowledge organisation. By creating a conceptual explanation and defining what folksonomy as a concept consists of, the intent is to establish a basis for evaluating folksonomy and to discuss what relevance folksonomy may have in the field of knowledge organisation. By applying a qualitative content analysis a review is performed on how folksonomy is perceived and discussed in a selection of articles written on the subject. Employing the theory of classification, subject indexing and bibliographic retrieval, folksonomy as a method for knowledge organisation is analysed. The practice of tagging in existing systems is also studied.

Information overload? En kritisk begreppsanalys

Information overload is by no means a new concept, but has come to prominence the last decade. A generally accepted definition of the phenomenon does not exist. The main question in this master thesis is how to define information overload in order to create a connotative concept for information science. This thesis reviews the nature and causes of information overload, and considers possible solutions, both individual and technical, and their relevance to the information professional. The review of the results shows that researchers seldom or never give a legible definition of what the concept information holds.

Ett evenemang med flera organisationer kan förmedla en enhetlig varumärkesidentitet

Traditionell marknadsföring tycks ha allt svårare att nå konsumenter. När flera vill göra sig hörda samtidigt blir det svårt att sticka ut och göra sig sedd. När någon kommer med något nytt, gör andra likadant. Ett sätt att sticka ut är genom att vara originell och ha en unik varumärkesidentitet, eftersom den är svår att kopiera. Evenemang kan också fungera som varumärken.

Produktplaceringar och påverkan - en kvantitativ studie av produktplaceringar i rörlig media

In the ever increasing media clutter it is hard for marketers to make their products stand out. New ways of reaching consumers are constantly arising. This study seeks to further investigate the phenomenon known as product placement, delimited to movies/television. By conducting an experiment we tested whether different presumptions matters for what effect a product placement will have on attitude and if these could be affected. We also looked at if the level of product integration effect attitude and realism enhancement.

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