Automatic trimmerhead is an examination project for making an automatic trimmerhead for grass trimmers with the user and functionality in focus. Our perception is that a happy user is a user who can pick up his or her trimmer, use it and put it back to its place when the job is done. It should not be necessary to interrupt work and perform maintenance on the machine just to make it work as promised.The project has been made in collaboration with the company Husqvarna, which is one of the biggest actors dealing with garden machinery on the market. Together we determined the project goal, ?To invent, construct and test a brand new concept for how an automatic trimmerhead can look and function?.At this day there are several different automatic trimmerheads on the market, both semi and fully automatic.

The purpose of this research is to examine how a ogranization can create Word-of-Mouth and how they can use this type of marketing to make their brand stronger..

This paper examines which media messages related to happiness that can be found in interviews with famous people in the four largest lifestyle magazines in Sweden for the age group 16-34. The magazines are Cosmopolitan, Elle, Café and King. Depending on which magazine the reader chooses to read he/she will be presented with different roads to happiness. Common for all examined magazines are happiness factors related to personal goals, determination and work. Often in a causal connection where the goal orientation and determination is tied together with success in work and career for the interview persons.

Commercial strategies are becoming more common in an increasing number of sports - Swedish golf is no exception. Previous research shows that new opportunities for non-profit organizations, to assign parts of their operations to a limited company, do not have any economic importance. The supplementary question arises why more golf clubs nonetheless choose to corporatize its activities? Is the purpose of commercial strategies generally linked to business- or sport-related success? This paper, containing two studies, aims to create an understanding of the underlying drivers of commercialization, and furthermore to quantitatively demonstrate how commercialization is reflected within Swedish golf in terms of strategy and marketing. Swedish golf clubs were categorized as more or less commercial, and examined based on business-related variables such as communications, brand awareness and price discrimination, as well as sports-related variables as success factors and success indicators.

To be a part of the future we have to make a profit, one way to improve the profit margin is by reducing the fixed costs. This paper discusses the financial results of equipment cooperatives in crop production. Through a case study of three farms in Södermanland, we have an example of how it can look today and how it could look tomorrow. The three farms are crop-producing farms with slightly different orientation. Jursta Gård, 155 hectares, and Djursnäs Säteri, 215 hectares, have grains crop and oilseed crops as the main crops, and Nibble Gård, 340 hectares, mostly have pasturelands and some grain crops.

Due to the globalization and the changes in the market, companies have now realized the importance of a strong brand. This has led to the phenomena outsourcing. The relation between the branding consultant and his or her client has changed. Earlier the consultants worked as a single unit and were given a task to independently accomplish the assignment. Today there has to be co-operation between the two parties.

This thesis examines how a company can get an effective, high quality, maintenance of their computerized systems. After literary studies concerning the life cycle activity Maintenance we have studied how the maintenance at the department IT Supply of IKEA IT AB in Älmhult is carried out. What steps and measures in the analyzing of results of changes are carried out and if they have predefined processes for changes. Based on the facts we found most important in our literary studies we have created a model and theoretically applied this to the maintenance of a specific system to see what they can work with to further improve the quality and efficiency in their maintenance. The basis for our thesis is literary studies and the collected material has been used as a foundation for the research at the company, which was carried out through interviews.

Uppsatsens syfte har varit att analysera hur och varför Red Bulls lyckats med sitt globala varumärke. Vi har utgått från ett brand management perspektiv ? varumärket ses med andra ord ur varumärkesinnehavarens perspektiv. Vi har dessutom använt oss av global marketing management teori för att belysa Red Bulls marknadsföring mer i sin helhet. Det empiriska materialet består av dels intervjuer med svenska Red Bulls informationschef och dels av artiklar som varit publicerade i främst olika amerikanska marketingtidskrifter.

The interest for children´s clothing has increased in society. More and more children are born and parents are older when they have children. Education has become a natural feature in most people´s life, just as both parents often work today. The households have therefore better economy and thus greater consumption opportunities. Parents are, in greater extent, looking for personal and different clothing with focus on quality and, to some extent, exclusivity rather than just a cheap and functional garment.

Den, i olika forskningsartiklar, återkommande uppfattningen om att enperson som är autonomt orienterad är mer benägen till att utveckla enmotivation till personlig utveckling ledde till denna undersökning.Syftet med studien var att undersöka hur autonomi påverkar människortill motivation till personlig utveckling. Studien tar sin utgångspunkt iself-determination theory och dess underteori causality orientationstheory, med de tre orienteringarna kontrollerad, impersonell ochautonomi, vilka handlar om orsak till varför en person handlar på ettvisst sätt och effekten därav. De olika orienteringarna mättes med enenkät konstruerad efter general causality orientation scale ochmotivation till personlig utveckling mättes med egenkonstrueradefrågor. Enkäten lades ut på fyra olika sidor på Internet medförhoppning om att nå ett brett deltagande. Studien visade att denkontrollerade orienteringen var den av de tre orienteringarna sompåverkade människor i högst grad till motivation till personligutveckling.

The trends in trade have been changing in the last few years. To offer a good product with agood price is not enough today, it?s also required that businesses create a good relationshipwith their customers and then do their best in maintaining it. It is now even more brandscompeting in the market, which indicates how a good relationship between the parties can bean important competitive advantage and also a significant variable.The goal and purpose of the study is to investigate and analyze the factors that influence thatthe supplier, in the sporting goods industry, is seen as a good supplier on the basis of theretailer's point of view. Then we want, from different sized companies, analyze and study howthey work with the key properties in creating a good customer relationship and hencecustomer satisfaction.

As the usage of loyalty programs increases, this study takes a new approach to examine how these programs influence consumers? attitudes toward brands. This paper is influenced by the recent findings that question the capability to create a clear picture of the effects of loyalty programs by conducting quantitative research. This is based of the differentiation between attitudes and actions, leading to the fact that quantitative research have only captured the actions of members of loyalty programs. In contrast to that, this paper uses qualitative interviews to create a more in-depth point of view.The paper immerses the reader in the theoretical viewings of what loyalty is and how it emerges from satisfaction.

Denna magisteruppsats har för avsikt att öka kunskapen kring de varumärkesstrategier som brukas i varumärkesportföljer. Uppsatsen undersöker om varumärkesstrategier är ett fungerande verktyg i den rationaliserings- samt effektiviseringsprocess som råder inom dagligvaruhandeln. Åtta kvalitativa intervjuer har genomförts med dryckesansvariga på ICA, Coop samt Axfoods butiker i Lund och Helsingborg. Vidare har tre dryckesansvariga på centralnivå intervjuats på respektive företag. Undersökningen visade att varumärkesstrategier har en stor betydelse i den eskalerande konkurrensen om hyllplats.

Ventilationssystem tar ofta mycket plats och kan beroende på utformning påverkabygghöjden. Studentbostäder kräver låga hyror och därmed låga produktionskostnader.Examensarbetet visar hur ventilationssystemet kan byggas in i ett innovativtinstallationsbjälklag och på så sätt spara bygghöjd. Lägre bygghöjd leder till lägre kostnader..

Syftet med denna studie har varit att i en större kommun i Västra Götalandsregionen undersöka högre tjänstemäns, tankar och upplevelser gällande offentlig sektor som en attraktiv arbetsgivare. Vidare studerades den aktuella organisationens skapande av sitt egna employer brand under sina anställningsprocesser. Detta för att identifiera ytterligare områden att arbeta med gällande att attrahera och behålla kompetenta medarbetare.Enligt Minchington (2006) så har forskning kring employer brand ofta fokuserat på näringslivet. Offentlig sektor kommer enligt Sveriges Kommuner och Landstings (SKL) egen rapport ?Här finns Sveriges viktigaste jobb? (2011a) att ha ett större behov av att anställa kompetenta medarbetare i framtiden, vilket gör att även denna sektor bör arbeta med att utveckla sitt employer brand.