Event marketing's ability to create strong communication effects is a well-known fact and a contributing factor to its popularity in the world of marketing today. But while we know that it is the interaction between consumers and the brand within the scope of live marketing that gives rise to loyalty and purchase intention, we have no knowledge in how the company's efforts affect the outcome. As the investments in event marketing are growing at a comparatively high pace, it is urgent to obtain a deeper understanding and a sense of direction of the elements infuencing its success.In this study we investigate in what way and to what extent the amount of effort that a company puts into the making of an event is used as a signal of manufactor credibility, ability (i.e., expertise) and consumer care. And in what way and to what extent the perceived effort influence purchase intent, attitude and word-of-mouth. We also analyze marketing events in terms of the theory of equitable exchange and "desperation", a subject matter thus far only touched upon.As we identify two different types of events on the market today, we include both in our study: the in-store promotion related event and the party event, which is held in an external venue.

Vi har valt att i denna uppsats studera hur tre större organisationer i Sverige fysiskt skyddar sin datorhall. Med fysiskt skydd menar vi hur organisationer skyddar sina datorhallar mot diverse faror såsom brand, stöld och spänningsfall med mera. Denna uppsats har genomförts med hjälp av fallstudier som sedan jämförts med den teoretiska bas som finns inom ämnet. Vår undersökning visar att det finns stora brister inom den fysiska datasäkerheten. Det är framförallt brandskyddet som brister även om många andra problemområden finns.

The aim of this thesis is to describe how service companies through adjustment of the customer?s zone of tolerance can influence customer?s perception of the service during the processes of service delivery and create customer satisfaction. The method used was case study approach utilizing personal interviews, which were conducted at two service companies. The study showed that the aspects of the service that have greatest importance for the customer?s assessment of the service and customer satisfaction among others are personal treatment and that personel behave in the way that makes the customer feel itself taken good care of and unique.

I detta arbete framlägger vi ett designförslag på hur ett diskussionsverktyg som stödjer ljud- och bildkommunikation kan se ut. Ett förslag som förbättrar och förenklar den distanskommunikation som idag sker med hjälp av mobiltelefoner, videokonferenssystem samt webbkameror anslutna till persondatorer. Den design vi föreslår möjliggör för mobila användare att visuellt föra flerpartssamtal med hjälp av PDA:er. Vårt designförslag har fått arbetsnamnet CU2 (see you too) och är tänkt att fungera i tredje och/eller fjärde generationens mobila nät. Vi har valt att genomföra vårt magisterarbete på företaget A Brand New World i Kista, Stockholm.

This study is about Skrädderiverkstan, a small tailoring company in Gothenburg. The study examines how this company can create a stronger brand for themselves in Gothenburg and how they can attract more customers but still keep the regulare ones.A survey was handed out and answered by the companys customers to see how they perceive the company and their tailoring services. This study showed that the customers are very happy with the company but some customers are not satisfied. The conclusion is that the company must take care of these dissatisfied customers and listen to their arguments since dissatisfied customers can create a badwill but mouth-to-mouth. A few of the recommendations made is to make the waiting area more pleasurable for customers and making it easier for the customers to find the tailoring company..

During the 1960s and 1970s an increased interest in Native Americans can be seen in Sweden, e.g. through the establishment of organizations such as the Indian Club of Sweden. The aim of this thesis is to study the portrayal of Native Americans and its role through Albin Widén, a Swedish author, ethnologist and member of the Indian Club, and his non-fictional works on the Swedish migration to America, Swedish-America and Swedish contacts with Native Americans. The study is divided into four parts. The first part looks at the portrayal of the Native Americans in Widén?s writings, in comparison with Euro-Americans? and Europeans? traditional stereotypic images of a good and a bad Indian.

Author: Julia Falk and Linnéa LinderothTitle: ?Am I being me? Or am I being a girl with Asperger´s?? A qualitative study of the role relationships have for young women with Asperger´s syndrome identity [Translated title]Supervisor: Melker LaboryAssessor: Ulf Drugge During adolescence, relationships are important for young people and studies show that having a partner is something that becomes more important, especially for young women. Creating and maintaining good relationships can be problematic, but can this problem be different for a young woman with a neuropsychiatric disability as Aspergers syndrome? A person with Aspergers syndrome often has difficulties with communication and interaction with other people. But the syndrome is also characterized with special interests, different language management and difficulties with sudden changes.

Something that is common to all people is that everyone is in need of food. However, people may differ about the choice of brand and the motives for the purchase. In the essay enables the reader to study if the purchasing behaviour may differ between the sexes, which also respond to the essays purpose. The purpose of this essay is to identify and describe any differences in buying motives of convenience goods between the sexes in a student population. In order to answer the purpose of the essay a study on ICA Maxi were conducted on 20 students from the University of Karlstad, ten women and ten men.

The purpose of this thesis is to bring forward and discuss the American vision for space exploration found at NASA's homepage, how the vision is popularised and why. NASA's homepage is analyzed as popularized science and the theoretical perspective emanates from the field of popular science and especially the work of Johan Kärnfelt. The historical reference is made up by Howard E McCurdy and he's thoughts about space and the American imagination. The analysis is based on a number of documents that popularize the vision for space exploration and is intended for the public. These documents describe the future plan for NASA and US space exploration..

The aim of the study was to gain a better understanding of how some people aged between 20-35 years? experience Facebook in relation to identity creation, communication and stress. The analysis is drawn from seven semi-structured interviews with a sample of Facebook members, four women and three men aged 20-35 years and during the interviews respondents answered questions based by the following topics. Does Facebook allow changing identities? In what way is Facebook a communication tool for enabling relationships? How can Facebook be related to stress and coping? The results showed that respondents perceived Facebook as an easy means of communication and maintaining relationships.

The aim of this study is to explore hiphop music as an aspect of youth socialization and the relationship between music creation and identity. The study is conducted through five semi- structured qualitative individual interviews. Our theoretical starting points are Putnam?s (2000) bridging and bonding social capital symbolic interactionism. We also have used a model of learning presented by Fornäs, Lindberg and Sernhedes (1989).

Background: The meeting industry has had undergone a extensive changes due to a number of factors. The globalization has meant that supply increases and congress organizers have more options to choose from. Development in communications, for instance internet, means that meetings can take place without a physical presence. Congress organizers as clients have also changes. Stockholm as position as a leading city to hold congresses in has also changed for the worse, in 2006 Stockholm dropped of the top-10 list.

Traditionell marknadsföring tycks ha allt svårare att nå konsumenter. När flera vill göra sig hörda samtidigt blir det svårt att sticka ut och göra sig sedd. När någon kommer med något nytt, gör andra likadant. Ett sätt att sticka ut är genom att vara originell och ha en unik varumärkesidentitet, eftersom den är svår att kopiera. Evenemang kan också fungera som varumärken.

In the ever increasing media clutter it is hard for marketers to make their products stand out. New ways of reaching consumers are constantly arising. This study seeks to further investigate the phenomenon known as product placement, delimited to movies/television. By conducting an experiment we tested whether different presumptions matters for what effect a product placement will have on attitude and if these could be affected. We also looked at if the level of product integration effect attitude and realism enhancement.

In recent time, agile methods have been devoted much attention, and the concept is widely used in the IT industry in particular. An increasing number of companies are interested in this way of working. The following report is the result of a study on the ability to create value for customers in business development through the use of agile methods. We ask what the advantages and limitations of agile methods are in the creation of customer value. Grounded Theory and an initial literature review was used to answer this question.