Syfte: Syftet med uppsatsen är att skapa en djupare förståelse av varumärkesuppbyggande av varumärket Kalmarflyg samt lyfta fram kundernas syn på Kalmarflyg. Våra frågeställningar är:-          Vilken identitet har Kalmarflyg?-          Vilka egenskaper kan vi identifiera i varumärket Kalmarflyg med hjälp av Kapferers tre varumärkesuppbyggande modeller?-          Hur ser kunderna på varumärket Kalmarflyg?Metod: Vi har använt oss av en kvalitativ metod och kontrasterat denna med en kvantitativ metod. Den kvalitativa metoden består av två intervjuer medan i den kvantitativa metoden återfinns kundernas röster i from av statistisk säkerställd data från Svenskt Kvalitetsindex (SKI): ?Rapport Sverigeflyg 2009 Privatpersoner?.

Agencies towards Sustainable Development ? A Study of Environmental Management Systems in Governmental Agencies 2005A vision of the Swedish government is to build an ecologically sustainable society. A tool in this effort is to implement environmental management systems (EMS). The aim of the thesis is to present in which phase of the implementation of EMS Swedish governmental agencies are. This will be done by compilation and evaluation of agencies? yearly environmental reports.The thesis is written in co-operation with the Swedish Environmental Protection Agency (Swedish EPA).

This report describes the development of a system for controlling documents. The report starts with a problem description which the company wants an intranet-based solution for. The report then continues to describe the development phase for the different parts of the system which results in a complete system. The company that wanted this system is called Orbit One and is located in Ronneby, Sweden. They have had a problem with old documents circulating in different versions and in different binders.

Thesis Purpose: The purpose of our thesis is to explore different plausible scenarios concerning the future of the Swedish produce industry with regards to branding. Methodology: In order for us to answer the research question and fulfill its purpose, we have utilized a qualitative approach combined with of both an inductive and deductive theoretical approach. Our study is both explorative and speculative. Theoretical Perspective: The theoretical framework of our research is based upon Porters Five Forces and Competitive Advantage combined with Kapferers Brand Identity Prism and his ideas on Brand Innovation. Additionally, we have utilized the Game Theory.

The mission from IKEA of Sweden was to make a further development of their existing trolley in the FRAKTA -serial. IKEA wants that the new product would make the opportunities better for people who don't have cars to carry their goods home easily on the bus, train or walk after their purchase.The report includes a suggestion for a new product that will fit into the existing FRAKTA -serial. The new development product will continue the same standard as the other products in the serial and it will also make it possible for customers to carry their goods home by public transportations..

Målet med detta arbete var att belysa skillnaderna mellan ett fyravåningshus med trä- respektive halvprefabricerad betongstomme ur ett tekniskt perspektiv för att utröna vilket stomalternativ som är att föredra.Faktorer som belystes var:Tjocklekar på bärverksdelarLängsta möjliga spännvidderInstallationsmonteringElementmonteringGrundstorlekLjudisolerande förmågaRisk för fuktskadorBranddimensioneringProjekteringskomplexitetBygghandlingar från ett befintligt flerbostadshus med trästomme erhölls och analyserades, och ett hus med likvärdig stomme av betong projekterades.Bärverket med halvprefabricerad betong dimensionerades efter rådande Eurokoder och detaljer utformades enligt gällande lagar och regler samt erkänd branschstandard.Ur de tekniska perspektiv som avhandlats i denna rapport väger fördelarna med betong något tyngre än träalternativets fördelar trots att egenskaperna i vissa hänseenden är mycket lika.Betongalternativet ger stora fördelar vad gäller brand och ljud och är samtidigt enklare att projektera, medan trä har sina fördelar i montering och grundläggning. Att välja en stomme av trä till ett flerbostadshus verkar också ha fördelar i de icke avhandlade aspekterna, t.ex. miljö och arbetsmiljö.För att uppfylla ljud-, brand- och fuktkrav i ett trähus krävs det avancerade byggsystem som innebär stor komplexitet i projekteringen vilket kräver ett nära samarbete mellan träprojektör och fabrikör. .

Nya möjligheter leder till nya utmaningar. I takt med att privatpersoners användande av Internet ökat explosionsartat, har även företagens närvaro ökat markant. Företagen ser möjligheter då kostnaden för marknadsföring och varumärkesbyggande on-line ofta är lägre än att gå via de mer traditionella media kanaler. Internets natur gällande kommunikation ger företagen en möjlighet till att närma sig konsumenterna och bygga en relation till dem.Studien ämnar skapa förståelse för hur svenska mikroföretag inom mode använder nya mediekanaler för att bygga upp sina respektive varumärken. Således utfördes ett förståelseinriktat arbete där den empiriska basen består av fyra stycken semistrukturerade intervjuer med tre mikroföretag samt en med en PR- konsult.

The aim of this paper was to contribute to knowledge about how preschool-teachers work with the development of children?s spoken language in preschool.The study was conducted through interviews with four preschool-teachers working at the same preschool with one to five year old children. Through the interviews I came to learn about the preschool teachers experience concerning their work with development of children?s spoken language.The results show that the preschool teachers used pedagogical tools like songs, movements, rimes, jungles and stories in their work to develop the children?s spoken language. They said that conflicts and exclusion among children in a group could be a result of differences in language skills.

Due to the globalization and the changes in the market, companies have now realized the importance of a strong brand. This has led to the phenomena outsourcing. The relation between the branding consultant and his or her client has changed. Earlier the consultants worked as a single unit and were given a task to independently accomplish the assignment. Today there has to be co-operation between the two parties.

This master?s thesis deals with the development of the Swedish library catalogue. The thesis primarily has two purposes. Firstly, it describes how the Swedish library catalogue has developed from its first appearance until today. As the Swedish library sector is very extensive the authors have chosen a few catalogues which they have studied more thoroughly.

This study investigates if, and in that case, how design theory is applied in practice in the web development field. Prior research has focused on methods used in the web development field. We wanted to study the designers role in a web design process by comparing existing designer roles with design theory literature. We did qualitative interviews with two practitioners at two different communication agencies in northern Sweden. Based on our qualitative data and literature review we have concluded that a designer has to devote a lot of energy on requirements engineering in order to develop a clear understanding of the design situation..

Statistics indicate an increase in online shopping. This indication could result in the loss of safety factors for the customer, for example the possibility to physically examine the product, interact with professional store personnel and try the product before purchase ? factors which all could support the customer in her choice of company and product. The purpose of this study is to increase the theoretical knowledge regarding strategies in the area of trust-development between customers and companies. We have chosen to investigate what strategies web based companies apply and how they are perceived by their customers.

Fairtrade is a certification of products that has grown from the criticism of conventional trade. By increasing the focus on the producers? economic and social conditions, poverty can be fought and the producers? voice in the marketplace can be strengthened. Fairtrade City is a certification for municipalities who wish to engage in ethical consumption. The purpose of this thesis is to understand the Fairtrade City concept and how this can be a tool for working towards sustainable development. To be more concise, we want to answer the following questions: Why does Örebro municipality work with the Fairtrade City certification and how can Fairtrade City be used as tool for working towards sustainable development? The thesis is based on qualitative interviews and e-mail interviews with members of the steering committee for Örebro Fairtrade City and on literature studies. We have in our thesis identified Örebro Fairtrade City as a result of 1) that Örebro municipality through Fairtrade City wants to change their surrounding environment by engaging in ethical trade 2) that the surrounding environment effects Örebro municipality through isomorphism regarding its way to deal with sustainable development 3) that the municipality through its work with ethical trade becomes legitimized by their surrounding environment.

During 2009-2010 Sweden participated in an international military operation whose intention, according to the Swedish news media, was to fight Somali pirates. The purpose of this thesis is to study various decisions and documents behind the Swedish efforts, both military and foreign aid, regarding the matter of Somali pirates during the years 2009-2010 and analyze the results using an interpretation of the security-development-nexus-theory. The method used is text analysis based on the hermeneutic idea of understanding and interpretation.The thesis studies the international resolutions and national decisions that lead to the military operations in the Gulf of Aden and also the international strategies and national approaches regarding Sweden's assistance in the development of Somalia. The theoretical section contains an interpretation of the vast security-development-nexus-theory. The concepts of security and development are first presented separately and then collectively in terms of military security, societal security, economic security, regime security and human security.

It is important to work with economic, social and ecological dimensions in order to reach sustainable development. Furthermore, these dimensions are supposed to work opon together. Green Flag´s aim is to process these dimensions in the thematic work in preschool, where children are involved. The aim of this study is to find out how certificated Green flag preschools work with the three dimensions in the education of sustainable development practically and how the children participate in this work. I have used a qualitative semi-structured interview to find out preschool teachers´ thoughts and opinions about how they work with sustainable development and how they make the children involved.