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7489 Uppsatser om Brand development - Sida 33 av 500

Sponsring av idrott: en empirisk studie om interaktionen
mellan företag och elitidrott ur ett företagsperspektiv

The purpose of this thesis is to gain a deeper understanding of Swedish companies? use of corporate sponsorships as a tool for communication. The research describes motives and goals of corporate sponsorships, the selecting process and methods used in evaluating its effects. The empirical data has been colleted through interviews with two companies sponsoring athletics at a top level in Sweden. The study shows that the principal objectives and motives companies have with sponsorships are related to brand exposure, image improvement and relationships.

Religion i utvecklingssamarbete : En kvalitativ studie om hur anställda på Sida upplever religionsfrågor som komponent i arbetet

This study's main aim is to contribute with an insight regarding how employees of the Swedish International Development Cooperation Agency (Sida) experience religion as a component of development work in religious contexts. The study focuses on whether or not religion is given enough space within Sida's development work and if the policies of Sida are enough to cover the needs in religious contexts. To answer these questions we have interviewed six employees of Sida which holds experiences of development work in religious contexts. The results show a lack of knowledge and encouragement of these questions within Sida and that the interviewees experience religion as a complex concept. The study also shows that the interviewees find policies, methods and tools within Sida as inadequate to cover the needs of religion in development work.

Är en annan värld möjlig? - En studie från urban- till world-bias

The purpose of this thesis is to explain one aspect of how and why the development in the third world is lagging behind. The precondition is that development through an agricultural revolution is necessary and that all countries benefit from trading. But these two conditions are not met today. By using the urban-bias and the world system theory I have analysed how the situation appears to be according to the precondition. It appears that both the urban-bias and the world system theory are essential to understand how and why the situation in third world still has not reached the same development phase as most other countries.

En undersökning om hur ett företag arbetar för att minska luckan mellan Brand Promise och Brand Delivery

Ett varumärke är bra för kunden på många olika sätt, först och främst så talar varumärket om ursprunget eller tillverkaren av produkten eller tjänsten, men det allra viktigaste som varumärket gör för kunden är att det ger kunden särskild mening och någonting som kunden förhoppningsvis kan identifiera sig med. Om kunden har information om varumärket så behöver han/hon inte leta så mycketefter information om varumärket vilket är bra ur ett ekonomiskt perspektiv då sökkostnaden blir låg.Vårt syfte med den här uppsatsen är att få en inblick i hur ett företag arbetar med att minska luckan mellan Brand Promise och Brand Delivery. Vi ville jobba mot ett lokalt företag eftersom vi är från området båda två och eftersom GavleNet har en aktuell och intressant produkt så valde vi arbeta mot dem. Vi har utfört muntliga och skriftliga intervjuer för att samla in data och även använt oss av relevant litteratur samt sökt i databaser och även på andra sätt utnyttjat Internet. Vi valde att arbeta utifrån en modell som heter ?Brand Relation Management Model?, den består av åtta faser: vision, kultur, identifiering, fastställa, arkitektur, engagera, kapitalisera och mätning.

Det ideella arbetets betydelse för individen : En inblick i några individers personliga utveckling och lärande samt karriärutveckling genom deras ideella arbete

What impact has volunteering on the individual and their career development? For the young man about to enter the world of work, for the non-profit organization that needs to recruit new volunteers or employers who are facing hiring new staff. This study may provide a new approach in their search for work, volunteers or employees. The purpose of this study is to highlight the experiences of volunteering for individuals' personal learning and development, and the importance of volunteering for their career development. The study has a qualitative approach.

Landsbygdsutveckling i Östergötland : - tre aktörsperspektiv och deras konsekvenser för landskapet

Rural development in Southeast Sweden- three different views and their consequences for the agrarian landscapeThis paper deals with the future for the rural areas of the southeast province of Östergötland, Sweden. The aim is to unveil, analyse and compare different views on rural development and their consequences for the agrarian landscape. Three views are considered, namely that of the different levels of Governments and their departments, that of the farmers and landowners and, finaly, that of the inhabitants of the rural areas.Differences in the views upon rural development is reflected in differences in the ways of thinking of landscapes. Is the open, and actively cultivated, landscape the ideal for all? Who is to decide what needs or ought to be done to achieve certain desired values and/or goals ? and who pays for it? The one thing that is, and should be, clear from the beginning is that all development, whether positive or negative in an area, bears consequences for the landscape.

Effektivt eller modernt utvecklingssamarbete? En organisationsteoretisk analys av 1990-talets svenska biståndsorganisation

The focus of this essay is Swedish bilateral development aid. With the help of organization theory I analyse the development aid strategies and policies of the 1990s, in order to examine how and why they were introduced. I investigate three different types of aid organization, namely structural adjustment programmes, political conditionality tied to aid co-operation, and equality policy as part of development co-operation. I analyze the introduction and subsequent use of these three co-operation forms to see whether they were applied and adopted into Swedish development aid because more efficient measures were required or because they were the most recent and modern ways of dealing with development co-operation.Organization theory presents these two ways of analyzing organization. They are occasionally competing and sometimes complementing each other in explaining organization.

Alternativ till fiskbaserat foder till karnivora fiskar

If one looks at physical planning in Sweden today one can see that while talking about densification of existing development, reduced emissions and careful use of important land, urban sprawl is a fact with development of sheer residential districts in the urban edges and shopping malls in each and every municipality. As sustainable development is an essential goal for physical planning to strive towards, it is worth questioning if the direction of today?s planning will lead to the goal. A sustainable development can be seen as an obvious to goal aim at. In reality the aim means a hard and complex work.

Varumärkeskapital : Skapande av varumärkeskapital för företag verksamma inom en marknad för snabbrörliga konsumentvaror

Varumärkeskapital är det mervärde som ett varumärke ger en produkt i förhållande till om varumärket inte funnits på produkten. Konsumentbaserat varumärkeskapital innebär vidare att det är i konsumentens medvetande som varumärkeskapitalet existerar. Snabbrörliga konsumentvaror kännetecknas av att de köps ofta och att deras kontakt med konsumenten är begränsad, vidare är de ofta lätta att byta ut.Den här studien undersöker genom kvalitativa intervjuer hur företag bygger varumärkeskapital inom en marknad för snabbrörliga konsumentvaror. Åtta varumärkesansvariga på företag verksamma inom en marknad för snabbrörliga konsumentvaror har intervjuats för att få reda på deras syn på byggande av varumärkeskapital inom nämnda kontexten.Hela studien utgår i grunden från fem dimensioner av varumärkeskapital nämligen varumärkesassociationer, varumärkeskännedom, varumärkeslojalitet, upplevt värde samt andra varumärkestillgångar. Intervjuerna har sedan analyserats utifrån dessa dimensioner stött av andra relevanta teorier inom ämnet, analysen har också sin grund i det valda syftet.Resultaten av denna studie påvisar hur varumärkeskapital skapas för snabbrörliga konsumentvaror inom de fem dimensionerna av varumärkeskapital.

Kontrasternas ö : En analys av Ölands image och hur öns varumärke kan utvecklas

Öland?s Business Office is on the verge of developing a strategy for the island?s future tourism. Before any work with developing Öland can be carried out, it is essential to gain an understanding of how the place is perceived today.The purpose of this essay is to study the island?s current image and make recommendations for how the place brand could be developed.The methods used are literature studies and qualitative group interviews. The participants have been inhabitants of Öland and returning visitors from the Kalmar region.

Hur stödjer systemutvecklingsmetoder kommunikation mellan systemutvecklare och kund?

AbstractThis paper discusses how system development methods today support communication between system developers and their customers and end users. Today there are many system development methodologies with different aims and emphases. It is difficult, however, to find among these methods those who promote good and effective communication with customers because so many of these are very technically rooted and not as much directed towards the soft aspects of systems development - i.e. Human aspects. Our own experiences tells that a simple interview can be initialized without us having an idea what to ask the customer about or how to structure it up - nonetheless it?s done, but the outcome is just chance.

ABB Gate Model : En processledningsmetod för ABB:s produktutveckling

Organisations tend to focus more and more on product and process development to increase their competitiveness. Several major organisations, among them ABB, have developed models aimed to more effectively control and manage product development processes. ABB is using its standardised model ABB Gate Model for this. The purpose of this thesis is to analyze how the introduction of ABB Gate Model has affected the outcome of decisions and also the decision-making in the product development process. The study is limited to elucidate the version of ABB Gate Model handling product development projects.

Marknadsföring av en god sak : Marknadsföringens karaktär inom insamlingsbranschen

This study will focus on the fund raising market and what characteristics that can be found in marketing in this market. The donations to fund raising organizations has increased lately and therefore we found it interesting to study how their marketing has developed over time and what risks that can be found. When talking about marketing in fund raising organizations it?s difficult to not include the donors. Therefore have we also studied what value creates for the donors and how the organizations work to gain their trust.

Det litterära spädbarnet ? en undersökning av folkbibliotekens program för de allra yngsta barnen

The objective for this Master?s thesis is to study literary programs for infants at six Swedish public libraries, their relevance and importance for infants and how the infant?s perspective in the program design and implementation is taken into consideration. The questions I pose are: In which way do the programs take the infants need for development and their literary prerequisites into consideration? Which functions can the programs have for infants? I have used a qualitative method, based on deep interviews with six library staff, working with literary programs. A model was developed based upon Daniel Stern?s theories of the interpersonal world of the infant together with Joseph Appleyard?s reading development theory.

Sova med fienden: Ingredient Branding: Ett strategiskt alternativ för EMV och LMV inom dagligvaruhandeln

We have conducted a quantitative study investigating whether an Ingredient Branding collaboration between private label and national brands could be executed with success in the Swedish market. The objective was to measure the consumers? response to two products from different product categories, representing hedonic and utilitarian products. We have been able to establish that by adding a branded ingredient to a private label product, one obtains a more positive product attitude as well as a higher perceived product quality and taste. The study also shows that attitudes towards the ingredient brands were improved by the collaboration whereas the brand attitude towards the private label did not change significantly.

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