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3140 Uppsatser om Brand culture - Sida 54 av 210
Den monokulturella mångkulturen i förskolan : En studie ur ett interkulturellt perspektiv om pedagogers tankar och uppfattningar kring ett kulturfrämjande arbete inom den mångkulturella förskolan
In the context of world globalization, Sweden has today become a multicultural society, where many different cultures, religions, values and approaches are trying to co-exist. When the Swedish government's integration policy was put into effect, one sought to open the way for a more peaceful coexistence between majority and minority people. The intention was that everyone, through mutual interaction, would learn to come together and learn to respect each other's differences. It was suggested that an intercultural approach should permeate all education, including preschool activity. There are particular guidelines for a culture and tradition promotion work within the preschool in the new revised curriculum (Lpfö 98, rev.
Den europeiska identiteten Vem är europé enligt EU?
The main purpose of this thesis is to examine how the European Union through the Directorate- General (DG) of Education and Culture, are calling forth a constructed sense of European identity amongst the citizens of the Union.It is a discourse analysis, which can be described in twofold. Firstly, it is a mapping of the European discourse; i.e. how the European Union defines the identity it seeks to mobilise. Secondly, it examines whether or not there are similarities in the European discourse of identity and the traditional nation-building discourse of national identity.According to this thesis a European identity is articulated in cultural terms, whereby its members are said to share the same values and a common cultural heritage.To bring the people of Europe closer together and to deepen awareness of their "common" history, the European Union encourages all manner of meetings and exchange schemes between Europeans. Although its goal is to develop a feeling of belonging to a shared culture, the EU is also keen to preserve the specific aspects of Europe's many cultures.
Det brinner i förortens ungdomsroman : bilden av unga män med utländsk härkomst i 2009 års samhällsrealistiska ungdomsroman.
The aim of this paper is to examine how young men of foreign background are pictured in the realistic adolescence novels of 2009. In my process of work I have used a classical schedule for literature analysis from which I have worked out a few questions to use on my texts. The questions are related to the main characters and some of the most important minor characters ? all are young men with foreign background ? and focuses on aspects of for example where they live, who their friends are and what they think about and dream of.To put these pictures into a wider perspective I compare my results with the well known stereotype picturing of men with foreign background in media. I then discuss how or if this affects the young men?s picture of themselves and the majority society?s picture of them.
Det avbrutna samtalet - reklamformatets betydelse i podcastmediet
Marketers are today confronted with new forms of media and tend to use different strategies to exploit these media. The podcast medium has emerged in a time of changes in terms of media planning. By using stimuli containing identical context with different forms of advertising, this thesis seeks to explore whether ads, sponsorships or product placements is more favourable for an advertiser to practice in the podcast medium. The purpose of this study is to investigate the differences in communication effects, such as attitude towards the brand and purchase intention, depending on the form of advertising. Testing if previous research, made on the same format but in different media, is applicable in the podcast medium carries out the study.
Samråd vid planering, byggande och drift av vägtunnlar i Stockholms län med avseende på brand och personsäkerhet
Målet med denna uppsats är att se vilka författningar som gör sig gällande vid planering, byggande och drift av en vägtunnel, främst med avseende på samråd men även brand och personsäkerhet. Processen kring att planera en tunnel är väl reglerad och innefattar många lagar. Väglagen (1971:948) reglerar om planprocessen, när de olika stegen ska utföras, vad de ska innehålla samt när och med vilka samråd ska ske. Miljöbalken (1998:808) reglerar främst att en miljökonsekvensbeskrivning ska utföras och godkännas, men innehåller även generella regler om förebyggande skyddsåtgärder. Plan- och bygglagen (1987:10) görs också gällande vid planeringen av en vägtunnel med avseende på detaljplaner och Länsstyrelsens tillsyn över plan- och byggnadsväsendet i länet.
Risker och konsekvenser vid en yttre storbrand på Smurfit Kappa Kraftliner Piteå
Denna rapport syftar att undersöka de risker och konsekvenser som uppstår för samhället och närområdet vid en brand i yttre bränslehantering hos Smurfit Kappa Kraftliner i Piteå. Yttre bränsle i denna rapport syftar på biobränsle, bark, flis, returpapper och massaved. Vid en brand bildas en mängd olika ämnen och partiklar, styrt av temperatur och vilket material som brinner. Om dessa brandgaser sprids över bebodda områden är det av stor vikt att veta omfattningen av de risker och eventuella skador som lokalbefolkningen utsätts för. De rådande väderförhållanden är en stor faktor för spridningens omfattning.Ett företag i Sverige är enligt lag skyldigt att ha ett adekvat säkerhetsarbete och själva kunna hantera de risker som de själva medför.
Kosovar Albanian Identity within migration in the Swedish society
ABSTRACT
Within migration and globalization the concept of ethnic identity, religious identity and belonging have come to play a significant role in both immigrants? lives and as well in social context. Sweden, as a multicultural society has been dealing with different ethnic groups of immigrants and the way these minority groups perceive themselves to be and how they are perceived by others in the society has also come to be of high importance. By migrating people also change their position. They often occupy inferior positions in the society when they settle down in the new country.
Sociala Fastigheter : En studie om hur fastighetsdistributörer kan stärka sitt varumärke via Facebook
Aim: The aim of our study is to analyze and evaluate from a marketing perspective how estate agents can use facebook to strengthen their brand. Method: We have used an inductive study form where we?ve used a quality and a quantity data gathering method. The data has been gathered from an interview with Botkyrkabyggens marketing coordinator and from an internet survey based on a convience selection and a snow ball selection.Theory: SWOT, Brand Equity, Word of Mouth, Customer Relationship ManagementConclusion: Facebook can create and measure "word of mouth" effects, and also create better information management and flow of information compared to traditional marketing for an estate agent. The risks of facebook is the difficulty in educating the staff about the site and the fact that facebook dominates the policies and rules which suddenly can change.
Ungdomskultur vs skolkultur
Sammandrag
Syftet med vår uppsats är att undersöka hur elever upplever regler i sin skolmiljö, där skolkultur och ungdomskultur möts varje dag. Underlaget har vi hämtat genom enkäter och intervjuer på fyra olika gymnasieskolor. Vi har valt att använda två olika metoder för att få ett bredare datorunderlag. Enkäter har gjort att vi fått ut svar som är kvantitativa medan intervjuerna har gett svar som är kvalitativa och har ett djup som man inte går att få ut av enkäter. Elever och lärares åsikter har gjorts synliga angående regler om media användandet, kläder och språk i skolan.
Kvinnors ledarskapsförhållanden i Afghanistan (Women?s leadership in Afghanistan)
The purpose of this study is examine how Afghan women experience leadership in Afghanistan and how they perceive their existence and involvement in the country?s development?s process. The study is limited to the women leadership and its diffculties in the afghan culture, tradition and religion. Based on men?s and women?s perspective, I want to examine how they look at women?s leadership and its different problem in the afghan society.
Biblioteksplanen ? skrivbordsprodukt eller effektivt styrdokument. En intervjuundersökning om inställningen till den kommunala biblioteksplanen vid några grundskolor i Malmö
The aim of this Master?s thesis is to examine how the introducing of municipal library plans has influenced some compulsory schools in Malmö. I wanted to know if the library plan is a possible way to improve the quality of the school library. Through qualitative interviews with four school librarians and four headmasters, I investigate their knowledge of the library plan and their opinion of the possibilities to realize the directions of the plan. The theoretical framework is based on a model of organizational culture by Bakka, Fivelsdal and Lindkvist.
Interkommunal IT-samverkan. Faktorer och effekter av ett framgångsrikt samarbete
Today more and more municipalities interact across a wide range of sectors. The reasons tostart interacting are varying and for those who succeed with this form of work, there arebenefits in terms of efficiency and knowledge exchanges. But are the reasons that interactalways obvious? Sweden currently has 290 municipalities of varying size and allmunicipalities have basically the same mission, to deliver services to its residents.Information technology allows municipalities to digitize much of the workload, but theintroduction of the technique is not without problems. For small municipalities, there are greatdemands to deliver reliability and support for their internal and external services.
Barns kulturskapande : En etnografisk studie om förskolebarns interaktion
AbstractThe aim of the research presented in this thesis is to study how interactional strategies are used by children and what these strategies mean or imply in the preschool cultural context. The theoretical point of departure in the study is the socio-cultural perspective (William Corsaro, Roger Säljö, Jim Wertsch). The study is a contribution to the field of research that focuses upon contextual issues and an overall way of seeing the child. This is in opposition to the strong traditional psychological perspective in the development of the child, where a focus upon the individual dominates in special education. This ethnographic study aims to answer the following research questions; What interactional strategies are co-constructed by the children in preschool play? How do the interactional strategies influence the creation of culture in preschool play? The children, 3-5 years olds, and their play situation were in focus.
Kärlens Gåta : en studie av gropkeramiska gravkärl på Gotland
In this paper I will discuss the occurrence of ceramic vessels in the graves of the Pitted ware culture on the island of Gotland, Sweden. I will focus on four sites and compare these sites, with hopes of finding some similarities or interesting differences. The sites are Ajvide in Eksta parish, Visby in Visby parish, Västerbjers in Gothem parish and Fridtorp in Västerhejde parish. The idea is to look at the grave goods, with focus on the ceramic vessels, or at least, the bottoms of the vessels, where one can clearly see that it's been deposited in the grave. I will try to analyze the vessels (shape and in some cases height), look where in the grave they've been placed, how many graves contain vessels, who's been given these vessels and if the vessels have filled a certain purpose once they've been deposited in the graves..