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2437 Uppsatser om Brand community - Sida 46 av 163
Community-utveckling i Ruby on Rails
Detta examensarbete riktar in sig på arbetet och utvecklandet av en websida
anpassat för onlinespelare. Websidan är gjord i Ruby on Rails, ett ramverk som
baserar sig på programmeringsspråket Ruby. Det har en egenskap som grundar sig
i att upprepning av programmeringskod inte skall behöva förekomma, detta för
att underlätta arbetsflödet samt reducera problemen som ofta uppstår med för
mycket kod
Denna egenskap var något av det som inspirerade mig att fortsätta arbeta med
ramverket, då jag använt mig av det innan, och på så sätt utveckla mina
kunskaper i det. Min idé av att sammanställa en webbapplikation i ramverket
kändes som den vettigaste formen att testa mina kunskaper genom, samt att göra
något som jag kände saknades på webben ? en optimal sida för grupper av
onlinespelare att träff as och diskutera i forum.
Denna reflektion innehåller alltså min tankegång, min frågeställning, mitt
arbetssätt, problem jag har stött på, lösningar på problemen och tidsplanering
relaterat till detta ? mitt examensarbete för Webbproduktion på Blekinge
Tekniska Högskola.
Reflektionen innehåller också en ordlista som förklarar vissa termer som jag
använder mig av i texten..
En studie om kultur, identitet och språk i några romska artiklar
There are shortcomings when it comes to recent studies by a Roma perspective on Roma culture and traditions. The purpose of this paper is to understand how the Roma present themselves in eight articles with an emphasis on culture, language and identity. The questions are as follows:First, how the Roma articles manufactures the Roma culture and what do these articles say about culture, identity and language from a Roma perspective? Second, how can the Roma preserve and develop their culture and be a part of Swedish society in accordance with Articles?Some of the findings are that the Roma language, Roma clothing and Roma music is part of the Roma culture. Similarly, social codes and traditions such as International Roma Day, which is a Romani celebration.
Implementering av Vägledande samspel i förskola och grundskola
In this paper we describe the issues of credibility in web applications and internet communities. We bring up examples of how other designers have solved credibility-problems. Further we discuss the features we have created for our community, Stickling,
to make any visitor to perceive it as credible..
En kreativ mötesplats ? Kristinebergs bibliotek och öppna förskolas relation till 1970-talets samhällsdiskussion
The purpose of this master?s thesis is to examine the activity at the library and preschool at Kristineberg (a part of the town of Borås) and its underlying approach. How do the activities agree with the ideological attitudes of the 1970s? To answer these questions I have carried out a case study based on qualitative interviews. The theoretical background includes ideas of the library, the community center and the cultural activity at the library.
Konstruktionen av en "invandrare" - I mötet mellan tillskrivandet och behovet av en kollektiv identitet
The way society categorize different people into groups is problematic in the sense that the categorization can seem stigmatizing and have social consequences for those being categorized. Immigrants are one of those problematic categories.The following essay studies this categorization of ?immigrants? based on a governmental investigation of structural discrimination that took place in 2002-2008. The aim is to study the use of the category ?immigrant? and the consequences that follows such a categorization.
That´s the spirit we want in this company! : En kvalitativ studie om betydelsen av Kommunikativt Ledarskap för Employer Branding på Saab Group.
Att attrahera topptalanger till sin organisation och skapa en trivsam och utmanande arbetsmiljö är något som har blivit allt viktigare. Den nya generationens medarbetare har helt andra prioriteringar när det kommer till att välja arbetsplats. Det handlar inte längre om vad den arbetssökande har att erbjuda organisationen, utan snarare tvärtom ställer sig många frågan, vad har organisationen att erbjuda mig?För att möta dessa behov måste organisationerna se till att ha en strategi för att attrahera och behålla medarbetarna. Strategin om Employer Branding handlar om att skapa ett starkt varumärke som arbetsgivare och se till att organisationen blir attraktiv och drar till sig medarbetare med rätt kompetens.
Fans of Brands - The revival of fan clubs
Our purpose is to display the meaning of fan clubs and further reveal the potential value of fans. This study has an abductive approach with a qualitative data collection, where empirical material has been collected through a micro netnographic study along with qualitative interviews. IKEA and IKEA Family have been applied together with virtual fan clubs to study the fan club phenomenon. The study is based on prior literature concerning loyalty, customer clubs and brand relations. This theoretical framework was chosen to fulfil the purpose of unveiling the meaning of fan clubs and the potential value of fans.
Socialdemokraterna och EG ? en studie av socialdemokraternas omsvängning i frågan om svenskt medlemskap i den Europeiska Gemenskapen
The Swedish Social Democratic Party was for a long time skeptical of Sweden?s opportunitiesto apply for membership in the European Community. Sweden?s longstanding policy ofneutrality was until the dramatic changes in Eastern Europe 1989 seen as an obstacle tomembership. These changes were an important factor to why the social democratic partychanged their position on the EC and in October 1990 applied for membership.
Muskeldysmorfi och dopning : Sjukdomen och missbruket som hänger ihop
The key purpose of this research has been trying to understand, and study how assyrian/syriac youth create their identity under the influence of two or several different cultures. We have also looked upon how different factors such as history, religion, language, family and school play a role in the youths identity development.We have used a qualitative method in our study where we have interviewed six assyrian/syriac youth. Because of their Christian faith the assyrian/syriac group has been forced to migrate from their countries to different parts around the world. In the new countries the group has been forced to create and live in a diasporaculture. The city Södertälje in Sweden has developed to become a metropole for this ethnic group where they have founded a substantial diasporaculture.
Resultatet - när under året justeras det mest? : En studie av earnings management
Title: Artists? identity and image ? a brand perspective The purpose of this study has been to create an understanding of how artists in the music business can be seen as brands and to see what stands out when having this approach. During the study we have focused on the two terms identity and image. We find this issue interesting and relevant since branding has been widely discussed in business economy, but not enough when it comes to artists in the music business. To answer our research question we have targeted three aims for this essay, which is to clarify and analyze:? Identity and image when people are viewed as brands? What specifically characterizes the image of the artists when they are seen as brands and what it might mean that artists are considered as brands? How artists identity and image can be highlighted, shaped, influenced and how it can changeIn this study we have used a qualitative approach to get the topic in depth and gain a greater understanding for the subject.
Androgynitetens betydelse för det kreativa uttrycket i To the Lighthouse
A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.
Framtagning av webbcommunity : En fallstudie med fokus på Extreme Programming
Denna rapport är en fallstudie som återspeglar framtagandet av en webbplats åt det norska Diabetesforbundet. Webbplatsen är ett community där personer skapar användarkonton och interagerar med varandra med hjälp av ett antal funktioner som finns att tillgå. Då själva utvecklingen av webbplatsen har varit huvudmålet med examensarbetet fokuserar denna rapport på att förklara den praktiska implementeringen. De tekniker och metoder som använts i det praktiska arbetet såsom kontextuellt utforskande och användbarhet definieras och förklaras för att sedan användas vid argumentation kring designval för webbplatsen. Den utvecklingsmetod som använts i det praktiska arbetet har varit en Agile Software Development-metod som kallas Extreme Programming.
Att placera företagsinkubation i en Community of Practice - En studie om lärandemiljön i företagsinkubatorer
The role of small businesses is fundamentally important for the economic development in countries. Within this context, business incubation is used as an entrepreneurship development instrument to promote and support new firms in the early stage of their existence. However, research in the field tends to disregard the perspectives of incubatee entrepreneurs. The performed investigation is based on interviews with entrepreneurs from two different business incubators at Swedish universities. This study uses a Situated Learning Theory (SLT) as a theoretical framework, to examine the entrepreneur's experience of the learning environment in a business incubator.
Kvinnan slår tillbaka : Sexualitet och våld i slashergenren
A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.
Arbetstagarorganisationers inflytande vid inhyrning av personal
AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.