Marketers are today confronted with new forms of media and tend to use different strategies to exploit these media. The podcast medium has emerged in a time of changes in terms of media planning. By using stimuli containing identical context with different forms of advertising, this thesis seeks to explore whether ads, sponsorships or product placements is more favourable for an advertiser to practice in the podcast medium. The purpose of this study is to investigate the differences in communication effects, such as attitude towards the brand and purchase intention, depending on the form of advertising. Testing if previous research, made on the same format but in different media, is applicable in the podcast medium carries out the study.

On the 1st of January 2009, a new regulation regarding interest deduction limitations was enforced. The aim was to prevent tax structure with interest deductions in a community of interest. The changes meant that intra-group share transfers, which generates an intra-group loan structure, can lead to borrower losing their right to deduct interest expenses. Except from the main rule two exceptions were also introduced. These eliminates the limitations, and accept the deductibility despite the above conditions.

The purpose of this paper is to analyze Martti Ahtisaari?s comprehensive reportfor Kosovo, CPS, based on theories about democracy, democratization andmulticulturalism. The essay is a way to make a contribution to research on howthe international community can contribute to democratization processes ingeneral, as the CPS gives the expression and democratization of contextscharacterized by multicultural problems in particular. In this paper, we implementa qualitative text analysis of our main material CPS. The qualitative text analysiscan be applied in studies as ours when sought contents of the text are hidden underthe surface.

Målet med denna uppsats är att se vilka författningar som gör sig gällande vid planering, byggande och drift av en vägtunnel, främst med avseende på samråd men även brand och personsäkerhet. Processen kring att planera en tunnel är väl reglerad och innefattar många lagar. Väglagen (1971:948) reglerar om planprocessen, när de olika stegen ska utföras, vad de ska innehålla samt när och med vilka samråd ska ske. Miljöbalken (1998:808) reglerar främst att en miljökonsekvensbeskrivning ska utföras och godkännas, men innehåller även generella regler om förebyggande skyddsåtgärder. Plan- och bygglagen (1987:10) görs också gällande vid planeringen av en vägtunnel med avseende på detaljplaner och Länsstyrelsens tillsyn över plan- och byggnadsväsendet i länet.

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Denna rapport syftar att undersöka de risker och konsekvenser som uppstår för samhället och närområdet vid en brand i yttre bränslehantering hos Smurfit Kappa Kraftliner i Piteå. Yttre bränsle i denna rapport syftar på biobränsle, bark, flis, returpapper och massaved. Vid en brand bildas en mängd olika ämnen och partiklar, styrt av temperatur och vilket material som brinner. Om dessa brandgaser sprids över bebodda områden är det av stor vikt att veta omfattningen av de risker och eventuella skador som lokalbefolkningen utsätts för. De rådande väderförhållanden är en stor faktor för spridningens omfattning.Ett företag i Sverige är enligt lag skyldigt att ha ett adekvat säkerhetsarbete och själva kunna hantera de risker som de själva medför.

The purpose of this study is to analyse asylum seeking converts understanding of their conversion process based on church context, specifically within the realm of evangelical church and theology. Through the method of content analysis this essay analyses six qualitative interviews done with converts from two Islamic traditions to Swedish free church Christianity. The essay discusses the results through the lens of Lewis Rambos seven-phase theoretical concept of conversion. The important results given by this study shows that the first contact with other Christians in a new country, which creates a new community serving as an interpretive framework for their lives, triumphs the question of the theological perception for the conversion. Also, the results shows that intellectual understanding of the doctrines of faith is less important relative to the conversion process best described by the words touched, taught, and transformed.

During the 20th century Sweden faced an increased proportion of workers registered as part-time unemployed, especially in the care sector. However, due to many valuable efforts, aimed at solving the problem of part time unemployment and political decisions, the number of people who are part-time unemployed has declined since the late 20th century. We have investigated part-time workers preferential right to extending their working hours. According to Section 25 a of the Employment Protection Act, part-time employees who have submitted an interest in increasing their working hours has a preferential right to increased working hours, with the assumptions that full-time employment with the employer will meet a labor need that the employee has sufficient qualifications for.Qualitative interviews have given us information about how Karlstad Community and a private care company deal with part-time unemployment and their workers preferential right to extending their working hours. We have found that people who work for Karlstad Community have an opportunity to choose their number of workings hours, thanks to a political decision made in Karlstad Community, aimed at solving the part time unemployment in the care sector.

In 2010 the Church of Sweden initiated a project to elaborate a new handbook for church services and church documents. This handbook draft was ready to be tested in 2012. The first Sunday of Advent 2012 the church launched an extensive trial for the draft for the new handbook; this handbook draft will now be tested in a selected variety of Swedish parishes until Judgment Sunday 2013. Upon which the Church of Sweden will evaluate and respond to the comments and reactions from the Swedish congregations in terms of the handbooks proposal. My main goal with this paper is that I?m hoping to be able to examine where the need for a new handbook for church services originates.

General principles of law can be defined as a legal foundation with the function of codifying basic values. They can also be of a character, which makes them useful as supplement and interpretation of law. EU has developed principles of law that can be divided into general and special. Within the Union there are existences of around twenty general ones. A further separation can be made in terms of institutional and individual.

Aim: The aim of our study is to analyze and evaluate from a marketing perspective how estate agents can use facebook to strengthen their brand. Method: We have used an inductive study form where we?ve used a quality and a quantity data gathering method. The data has been gathered from an interview with Botkyrkabyggens marketing coordinator and from an internet survey based on a convience selection and a snow ball selection.Theory: SWOT, Brand Equity, Word of Mouth, Customer Relationship ManagementConclusion: Facebook can create and measure "word of mouth" effects, and also create better information management and flow of information compared to traditional marketing for an estate agent. The risks of facebook is the difficulty in educating the staff about the site and the fact that facebook dominates the policies and rules which suddenly can change.

Following essay examines the social and cultural patterns of southern rural Sweden between the years 1838-1845. The study is based on records from trials held by the district court of the district Norra Möre, which provides an insight to the everyday life in rural local community. Emphasis is put on exclusion and inclusion: the basis for community, codes for inclusion and exclusion, meaningful attributes, social and cultural capital etc. Questions concerning gender are raised as well as intents to discover whether modern ideas contrast early-modern, especially considering the process of individualization. Results show that concepts of confidence and trust were extremely valuable and possessed significant meanings.  Confidence, which established itself on virtuous and honest life, created the framework for most aspects of social society: for example credibility inside and outside of court, maintenance of friendship and company, capacity of upholding a working life. Forfeit of trust, through extensive dissolute, mischievous and ill-considered way of life meant exclusion from the community and great vulnerability.

This is a qualitative study with the aim of getting better knowledge and understanding of how people with mental illness experience having access to a public communication channel. The study builds upon qualitative interviews with four participants of a radio project called Radio Totalnormal (RTN). RTN is a community radio station where people with mental illness do radio. The study focuses on how the respondents describe the participation in the project and how it has affected their self-image. The analysis uses the concept of empowerment and four social psychological concepts: social responsivity, asocial non-responsivity, abstract sociability and concrete sociability.

The new media landscape is growing by the minute with blogs, web pages and different communities. The latest phenomenon that has grown rapidly throughout the world is Facebook. This is at new platform for communications where individuals can meet and socialise. Even political actors have started to appear on this community to work and spread their opinions. Several of the Swedish political parties are represented with different group, among them we have the two biggest political youth organisations: MUF (Young conservatives) and SSU(Young socialists).This study examines how Facebook can be used as a tool to create opinion.

In this essay, I will look at three different Compulsory comprehensive schools in one community and I will compare final grades from students who graduated in spring 2006. I will also examine how the three schools work with students, and in what way they approach students with dyslexia/reading- and writing difficulties, so that they could reach goals set by The Swedish National Agency for Education. The aim with this essay is to show differences between schools in the same community and my question is if it is the way you approach students with dyslexia/reading- and writing difficulties that affects the student?s grades and results.The study is concentrating on three schools in one community and students with dyslexia and reading- and writing difficulties that went to those schools. I have spoken to remedial teacher at each school about how they approach students with dyslexia/reading- and writing difficulties, what kind of methods the use, how they investigate if a student is in need of special help and how they grade their students who are in need of special teaching because of their learning disabilities.